by Wendy Steele, Keys CEO
I did a double-take when I read some hoopla about a drug company suing a cosmetic company over an ingredient that they both touted as a miraculous eyelash growth ingredient. Then I saw a commercial where a celebrity was touting the growth of her eyelashes to taking this prescription topical (never mind all of potential side effects they mention)? YIKES!
I thought about my teen years, as that was when my eyelashes started becoming the focus of my attention and quest for “beautiful long lashes”. Being the only girl with two brothers, I was distressed and annoyed that both of my brothers had full, long and lush eyelashes and I did not! It just didn’t seem to be fair! Like so many women, I resorted to using so-called lengthening mascaras, lotions, potions and eyelash curlers, at considerable expense.
Then about three years ago I started to notice new lash growth and less eyelash loss. I was determined to figure out why—and then it became more and more interesting….