Keys Personal Lubricant Rumors – TMZ
PurPlay – The Rumors are True
Prototypes Are Out There
A few years ago Keys engineers started working on a line of personal lubricants because we had so many requests for a better and natural product. Although many people use Tortuga lotion as a personal lubricant, (Read Story) it was not ideal because it is a water based lotion. So, we set out to invent something great and not a copycat product. PurPlay was born out of industry research and talking to many women about what they were looking for in a personal lubricant. To our surprise, it was a lot bigger project than we thought.
PurPlay Has To Be Innovative
Turns out that women wanted more than a same old water or silicone based lubricant. Women want the natural wellness and health features known from Keys and they wanted something more. They want a product and that is a stimulant without menthol or burning sensations. Women also wanted a different product that would help them relax and calm down to better enjoy the experience. They did not want a product that numbs or desensitizes. A very tall set of features.
In theory, the base lubricant was easy using some technology we developed for our Reflex product. As we solicited early product testers, we found that there were a number of problems to address. Some physical, some emotional and some about the ways to use the product.
PurPlay Not Just Another Lube
Seems as though personal lubricant makers never used their own products. Maybe they do not care that a product feels cold, stings, burns or totally collapses the libido. PurPlay testers pointed out some things that should be solved that had noting to do with our product. It was an industry issue where lubricant makers did not understand these problems or tried to solve them the wrong way. At Keys, we have always built every product to make people feel good and solve their problems. PurPlay started as a single product simple lubricant that tester pointed out that there should be three products with different features and functions.
Over the five years, we identified that there are indeed three distinct products that needed to be developed. In the early Fall of 2017, we began testing. Well, we guess it leaked out and we started to get more volunteers to test the products. Then we started to get request from bloggers, social media types and conventional press. We needed to accelerate our development.
So, if you have heard a rumor that Keys was developing a line of purpose designed personal lubricants, the rumors are true and we are close to releasing these new products in the early second quarter of 2018.
Stay Tuned for more.