Posted on

Love! The most powerful ingredient in Keys products

The most powerful ingredient in Keys products is Love!

Keys products were born at the intersection of love and positive intention! I believe every product should be made with love and include the power of positive intention.

One of the best parts of my job as Keys CEO is to retell my story. It is a story of how and why this journey of creating clean, simple all natural skin care products actually began.

LoveFirst, Keys is entirely my fault! Our products would not exist today were it not for my journey battling early stage Melanoma Skin Cancer and the pharmaceutical aftermath of treating my sensitive skin issues during my post cancer recovery.

I still feel I am one of the luckiest women on the planet. A very special man in my life, my then boyfriend, found the early stage Melanoma on the outside of my left ankle. Being tall with really long legs, I had a tough time actually seeing this particular spot on my lower leg. In fact I had no clue what it looked like until he held a mirror up to my skin and pointed to the suspicious spot. The spot was not a mole. Instead it looked like a piece of hot wax had dripped on my skin. This thing was clear, almost translucent, slightly raised and the size of the tip of my little finger. Now is was on our radar and we both vowed to regularly and visually check it for any changes.

A Defining Moment

About a month later that the waxy spot turned bright red! Time for a biopsy.  My doctor at Scripps Clinic in San Diego called with the biopsy results confirming Melanoma skin cancer. Cleared my calendar and reported for surgery two days later. Wow, so many thoughts flashed through my mind. Initially, it was an immediate reminder that my dad had successfully battled deadly Melanoma.

He Saved My Life!

LoveThe day after my Mohs micro-surgery, I made the most fateful decision of my life. I decided to marry this very special man because he saved my life!  ?

Amazingly, from day one KEYS products exist because real people designed them with a positive intention for skin health. Designed and produced naturally with love for real people to use and maybe just fall in love with over and over again.

Finally, this is dedicated with love to our formulator and the people that make Keys products every day. Here’s to the genius that saved my life. Here’s to the genius that believed that natural products could be made with less than 10 ingredients and with love and a positive intention.  And to Matt, Marty and the entire team that realized that their positive intention goes into every product they make with love and caring. Here’s to the belief that these products could make a difference for Cancer survivors, for people with sensitive skin, for people who know more and care to learn more – because they did and they do!

With daily appreciation and my deep admiration and love!

Yes, there is love in every Keys product. Unfortunately, the EWG, USDA and the FDA refuse to allow it on our labels.

Where art meets science!

Wendy

 

You can read our entire story by clicking the image below.

Posted on

Keys Valentines Day Love Story

A Keys Love Valentine Story

This is a brief show about how Keys was started first as a love story before it ever became the idea for products.  This is the Keys Love Story

Watch on YouTube

Keys Love

Keys Love – Our Story

What happens when a brainiac boyfriend discovers his smokin hot girlfriend has Melanoma.  He fixes the problems!

Keys LoveWendy Steele, Keys CEO and Founder, fondly says that Keys is all her fault. The reality is that she survived deadly Melanoma but could not beat the chemicals in prescription and skincare products that left her skin a train-wreck. Wendy experienced just about every type of skin disorder imaginable and all we traced back to the Dirty Dozen chemicals in about 98% of the skin care and prescription products available OTC and from doctors.

Wendy’s boyfriend, Bob Root, a former Silicon Valley CEO/Engineer undertook the project to develop products to help Wendy. He gathered information from Harvard MD’s turned naturopaths to aboriginal healers. He realized that there was a pattern and scheme to skin health. It was to be Chemical-Free. Thus the Keys tagline of Chemical-Free Skin Health®.

Bob’s products worked and worked quickly for Wendy.   Friends with similar disorders, their family members with something as simple as dry skin, through acne and skin cancer suffers found relief using Bob’s products that he gifted them. Creating the Keys line was not a decision, it was market demand that brought out the initial four products and stunned the burgeoning natural products industry. Why, they all still had some chemicals and Bob’s did not!

Functionality is paramount at Keys. Coming from Silicon Valley, to Bob, products have to do something. Great if they make people feel good, but in his mind, they have to solve problems. He solved his girlfriends problems and the precursor for anything Keys makes is that it has to solve problems people are experiencing without using any chemicals.

So, in a snapshot, here is what you can expect from everything Keys makes:

  • All products solve problems and make people (and their pets) feel good
  • All products are free of man-made chemicals. Ergo Chemical-Free
  • All products use the highest quality whole natural ingredients
  • All products have the highest proportion of functional ingredients with no scrimping or compromises
  • All products are priced fairly well below chemical-laden pharmaceuticals because of the very high tech low overhead business systems Keys employs. They were the first 100% cloud-based company in the natural products industry.
  • All products are natural whole ingredients
  • All products are Vegan
  • All products are Gluten-Free
  • All products are non-GMO
  • All products use organic or wild-crafted ingredients

Keys LoveBob in his top selling book, Chemical-Free Skin Health®, points out that it was a lot of trial and error to develop those first four products for Wendy. My incentive was that Wendy was in trouble because of western medicine and I was determined to figure out how to solve her problems naturally. The other 45+ products in the Keys line were all inspired by skin disorders and problems related to him by loyal customers that believe in him. He does not take that lightly!

Now Bob & Wendy are married and still developing products, giving speeches, writing books and listening to what customers have to say. Funny, Bob still refers to Wendy as his smoking hot girlfriend and she as her brainiac boyfriend. 20 years solving problems and making people feel good together with chemical-free skin health products.