The most powerful ingredient in Keys products is Love!
Keys products were born at the intersection of love and positive intention! I believe every product should be made with love and include the power of positive intention.
One of the best parts of my job as Keys CEO is to retell my story. It is a story of how and why this journey of creating clean, simple all natural skin care products actually began.
First, Keys is entirely my fault! Our products would not exist today were it not for my journey battling early stage Melanoma Skin Cancer and the pharmaceutical aftermath of treating my sensitive skin issues during my post cancer recovery.
I still feel I am one of the luckiest women on the planet. A very special man in my life, my then boyfriend, found the early stage Melanoma on the outside of my left ankle. Being tall with really long legs, I had a tough time actually seeing this particular spot on my lower leg. In fact I had no clue what it looked like until he held a mirror up to my skin and pointed to the suspicious spot. The spot was not a mole. Instead it looked like a piece of hot wax had dripped on my skin. This thing was clear, almost translucent, slightly raised and the size of the tip of my little finger. Now is was on our radar and we both vowed to regularly and visually check it for any changes.
A Defining Moment
About a month later that the waxy spot turned bright red! Time for a biopsy. My doctor at Scripps Clinic in San Diego called with the biopsy results confirming Melanoma skin cancer. Cleared my calendar and reported for surgery two days later. Wow, so many thoughts flashed through my mind. Initially, it was an immediate reminder that my dad had successfully battled deadly Melanoma.
He Saved My Life!
The day after my Mohs micro-surgery, I made the most fateful decision of my life. I decided to marry this very special man because he saved my life! ?
Amazingly, from day one KEYS products exist because real people designed them with a positive intention for skin health. Designed and produced naturally with love for real people to use and maybe just fall in love with over and over again.
Finally, this is dedicated with love to our formulator and the people that make Keys products every day. Here’s to the genius that saved my life. Here’s to the genius that believed that natural products could be made with less than 10 ingredients and with 
love and a positive intention. And to Matt, Marty and the entire team that realized that their positive intention goes into every product they make with love and caring. Here’s to the belief that these products could make a difference for Cancer survivors, for people with sensitive skin, for people who know more and care to learn more – because they did and they do!
With daily appreciation and my deep admiration and love!
Yes, there is love in every Keys product. Unfortunately, the EWG, USDA and the FDA refuse to allow it on our labels.
Where art meets science!
Wendy
You can read our entire story by clicking the image below.
Wendy Steele, Keys CEO and Founder, fondly says that Keys is all her fault. The reality is that she survived deadly Melanoma but could not beat the chemicals in prescription and skincare products that left her skin a train-wreck. Wendy experienced just about every type of skin disorder imaginable and all we traced back to the Dirty Dozen chemicals in about 98% of the skin care and prescription products available OTC and from doctors.
Bob in his top selling book, Chemical-Free Skin Health®, points out that it was a lot of trial and error to develop those first four products for Wendy. My incentive was that Wendy was in trouble because of western medicine and I was determined to figure out how to solve her problems naturally. The other 45+ products in the Keys line were all inspired by skin disorders and problems related to him by loyal customers that believe in him. He does not take that lightly!
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