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Merz Tea Time with Q-Brothers Webcast with Bob Root Keys CTO & Founder

Merz Tea Time is a new webcast by Merz Apothecary in Chicago IL.  Merz is a 145-year-old apothecary and online giant based in Chicago.  Keys and Merz have had a 12-year relationship that has grown even stronger in these tough times.  Merz Tea Time is a new live online webcast created by Merz to inform in a Joe Rogan style interaction with Merz vendors.  One of the first guests in this series was Bob Root, Keys founder, formulator, and head engineer.  Rogan style, the conversation bounces all over the gamut from skincare to the origin of Keys and why the company exists.  It is a funny, educational, and insightful podcast.

If you are offering podcast, webcasts or ZoomCasts to your customers, please contact us to book time with Bob

Below is the YouTube of the interview.



Featured Products

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Your Staff Better Be Smizing – It Could Make or Break Your Business

Smizing – Smiling with your eyes is the secret to business success moving forward.  It is the New Normal

by Wendy Steele, Keys CEO, Founder & Melanoma Survivor

Making sure that your staff knows how to Smize can make the difference between profit and loss or making it or not in these times. Here is how I learned to smize and why you should care.

Human ingenuity always amazes me, and I am seeing great things “here and there” now that our society is trying to move forward. Many things have changed and will never return to normal. The new normal is 2 meters of separation, avoiding crowds and wearing masks. Whether you agree or disagree with how things are being handled, change is inevitable, and growth is optional.  

Masks are probably one change that will stick with us and make sense in many ways. In Japan, if you have a cold, you wear a mask. In Bejing, if you are exposed to allergens, you wear a mask. In San Francisco, if you ride a bike through the industrial areas, you wear a mask. Now, if you shop at Costco or the grocery store, you should wear a mask. I get that.

Our friends at Jams World have some cool looking masks. Theirs is the one I am wearing. I have also seen some super fashion statement masks that are very cute, and some are very cool. If we have to wear them, we might as well have some FUN. I am taking life’s changes in stride because it is more comfortable.

I have to admit that I have worn buffs and neck gaters for years. I wear them to protect my neck from the sun, and occasionally I would pull it up over my face as a sort of joke for friends. Not much fun these days, but it is a good option as well. People would ask me what I was wearing and why in a sort of judgemental way. I wrote them off as muggles. What I do and what I wear is my business, and people’s insecurities are theirs. Not mine. Yesterday, I went to pick up lunch from my favorite Southwestern restaurant, and when Monica walked out to my car with our lunch, she was wearing a very cute “bandito” neckerchief hiked up over her mouth and nose. It was damned cute, and I knew that I had made the new order transition because I felt like asking her where she bought it. So, I am back to wearing my neck gaters because they are so much more fun than a surgical mask.

IMS – Get Over It.

I have seen some very terrifying masks, which is what inspired this article. Sometimes, it is not the mask that bothers me; it is the eyes of the wearer.

So the topic of this article is a kind of RBF story or to be more specific, IMS. Irritable Mask Syndrome is genuine and seems to be caused by various things. Some have told me that masks are an invasion of identity or uncomfortable. One said having to wear one is unconstitutional. Some feel self-conscious while others seem to like that they can hide behind one.

IMS Revealed

I was out walking, which I do a lot. Most of the time, I don’t see anyone, and sometimes, these days, when I do see people, they have their masks on. One day, just recently, I saw someone who was wearing a mask and stressed at having to wear it. Even though her mask covered most of her face, it was a clear case of IMS. I thought, how is that possible. How can her negative appearance scream out so much that I noticed her temperament wearing a big mask? We passed quite away from each other, and there was no attempt at a gesture or acknowledging of me. In some ways, it reminded me of being in New York City three weeks after 9.11. It stunned me a bit that this ‘no-no’ bothered me so much. Usually, I do not let people annoy me, but she did. I was mad at me for having the feelings, not her. About a mile down the road, I saw another masked woman headed toward me. As she passed, her eyes glistened and sparkled. Her eyes were smiling, and with my eyes, I smiled back and waved to acknowledge her. It suddenly dawned on me that the first woman had terror or anger in her eyes, which affected me, and this second woman made me feel good. All with their eyes only.

Oh No, I thought, do I have IMS? So when I got back home, I kept my mask on and looked into the bathroom mirror. Thankfully, I did not have IMS, but I wondered, “Could I practice smiling with my eyes?” What would that look like, and how hard could it be. Damned hard, I found out.

Smizing – The Duchenne Smile

The second woman started it with her smiling eyes, and I mirrored her. That was easy. It was automatic. What I discovered is that it is both an art and talent to be able to initiate smiling eyes. So, I grabbed my iPad and looked up “how to smile with your eyes” and surprise-surprise; there were many articles with most talking about something called a Duchenne smile.

Duchenne smile involves contraction of both the zygomatic major muscle (which raises the corners of the mouth) and the orbicularis oculi muscle (which raises the cheeks and forms crow’s feet around the eyes). The Duchenne smile has been described as “smizing,” as in “smiling with the eyes.”

So, I texted an actress friend of mine and asked her if she knew about the Duchenne smile. She laughed at me and told me she spent almost a year in an acting class trying to learn to smile with her eyes, and it was quite hard to master until she stopped trying. She said it comes from the soul, and when you smile naturally, your eyes squint and raise a bit. Little bags form under the eyes, and there you have it. She said it is the opposite of Instagram’s face because you don’t look perfect. You look happy and excited to be alive as opposed to trying to impress. Her best lesson for me was to be comfortable at smiling at everyone all the time. She said you would get better at it.

So, I tried it in the mirror, and it was true. That little squint made my eyes sparkle, and I was even happier feeling. So, I tried it with my mask, and it worked. I just made up that I did not have a mask, and my eyes do all the work since my face was covered.

So try smiling at your cellphone and do a bunch of selfies before and afters. You will be amazed. Now do the same thing with your mask on and notice how you feel. Then go out and practice on everyone you walk by to see what their reaction is.

So if you are like me, you have to believe that the world would be a better place if everyone smiled at each other. Now we have to wear masks, so we have to work a bit harder at it.

Lastly, here is a link to a great how-to article about how to master the Duchenne smile. https://www.wikihow.com/Smile-With-the-Eyes

Also, here is a good short video I found that describes the Duchenne smile that was a help for me.  Show it to all your people.    Wendy

 

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RediCare – A Featured Star of the Keys Line

RediCare – Born Out of Hurricane Katrina

RediCare
Wendy Steel, Keys CEO & Founder

RediCare began just after Hurricane Katrina decimated New Orleans, Louisianna. We had an excellent therapeutic lotion named MetaCare that contains Ayurvedic Neem and Karanja oil. What happened next was the creation of a new product called RediCare.

We were at a pet trade show outside of Washington, DC. We had a booth there, and early on the first day, a uniformed ranger named Rod came by our booth with his dog, Tye. He had Tye lay down, and his belly was nothing but rashes, open sores, and inflamed. I asked what happened and he told me that he and Tye were in New Orleans on a search & rescue mission along with a bunch of other dogs and handlers. He asked if we had anything. I grabbed a MetaCare lotion, and Rod smeared it all over Tye’s belly. You could see the relief instantly, and it made me tear up. Luckily, I noticed that Rod’s hands were equally inflamed, and I encouraged him to spread it on his hands. They left, and I was busy with a lot of people interested in Natural products for their dogs, so I did not think much of the incident.  

About an hour later, Rod showed back up with Tye and flipped him over on the booth carpet. Believe it or not, Tye’s belly was almost healed, and Rod’s hands were much improved. He wanted to buy the lotion, and I told him that because it was a tradeshow, we were not allowed to sell. I asked for his card and called back to the factory to have a bottle of MetaCare sent. My good deed.

What happened afterward was terrific. Remember, at this time, we did not have a pet line and not marketing to dogs. We decided to do the tradeshow because we were toying with the idea and thought it would be an excellent place to get consumer and dealer feedback. Throughout the afternoon, handlers and their dogs started to show up. It was one very young and pretty blonde gal that brought her golden by asking if we had some spray that would work for her long-haired dog that would do the same thing as we had done for Tye. You guessed it, RediCare was born as a sprayable version of MetaCare at that very instant.

The geeky part is that numerous coincidences came together almost to make the product development instantaneous.

  • The week before, a salesperson showed me a trigger sprayer saying it would spray oil.
  • I had an original formula for MetCare that was too liquid. It had the same amount of Neem and Karanja as MetaCare, but came out runny.
  • Mike at our label company called to ask if he could double up one of the labels so they could gang a full run of labels. No, I said, I have a new product to add to the run
  • I had initially thought of putting MetaCare into a 4-ounce bottle with a lotion pump. So, the label I had in development fit the new RedCare bottle and all I had to do is change the name of the product
  • We had a bunch of dealers from the show that wanted to get going with us but wanted a unique “Go-To” everything product. Yep, RediCare

So, RediCare came together almost overnight, and the first dozen bottle got shipped to the blonde ranger for her and the other long-haired dogs.

That story spread quickly, but not as soon as RediCare became a super-multipurpose product. It is a sprayable moisturizer and lotion. It repels 200+ insects. Works for horses. People with diabetes use it because it sprays on for sensitive skin. The list goes on. It was so much of an outpouring that we created this fun advertisement here that showed all the uses.  

To this day, RediCare remains in our Top 10 products and has as many pet users as people. Its sister product, OmniCare was what we thought would replace RediCare in the dog market, but dealers stick with the tried and true RediCare.

The last bit of anecdotal thought is that our team referred to RediCare as Windex. Why do you say? There was a famous movie called “My Big Fat Greek Wedding.” There was an older man in the film that used Windex on everything from scrapes, cut, polish tables, clean mirrors, etc. You get the analogy.

RediCare is our most versatile product and one of the most beloved. Hang a big star on RediCare

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The Handshake is All Shook Up

The handshakeHandshake Ritual Seem Odd Now

A friend of a friend told me that the “Handshake” began in merry old England. It was supposed to show the other person that you were without a weapon. It seems to me that it might not have worked if your enemy was left-handed.  

Anyhow, I decided to look this up, thinking it might be right or just another urban myth. Well, it turned out to be partially true and interesting.

The Origin of the Handshake

The history of the handshake dates back to the 5th century B.C. in Greece. It was a symbol of peace, showing that neither person was carrying a weapon. During the Roman era, the handshake was actually more of an arm grab. It involved grabbing each other’s forearms to check that neither man had a knife hidden up his sleeve. Some say that the shaking gesture of the handshake started in Medieval Europe. Knights would shake the hand of others in an attempt to shake loose any hidden weapons.

Well after all these years, the handshake may be dead and gone. Not only does it not help us figure out whether someone is armed, but it also spreads germs and viruses. I can’t say that it bothers me as I am not real fond of touching people I do no know. Now I have an excuse.  😎

Frankly, I much prefer a wave and a smile! Hope this little ditty made you smile.

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Hand Sanitizers Debunked

Hand Sanitizers, The Right Way, and the Wrong Way.

Where to begin?

My article, “Just Wash Hands,” has brought a lot of comments. Lots of thank you’s, a few questions and some opinion. Cool, that is what is supposed to happen.

YES

Most comments address a short paragraph I wrote about “Hand Sanitizers.” There is a wrong way and a right way. Most of us do it the wrong way.

So, I cruised into a Wal-Mart to buy a pair of new windshield wiper blades. I noticed two sanitizer stations at the entrance. One was the right kind, and the other the wrong kind. One was an alcohol towelette, and the other a hand dispenser. One was designed to wipe down the cart and the other to disinfect hands. To my surprise, as I watched for a bit, people grabbed the towelette and wiped their hands with it. It seemed like most people were avoiding the dispenser.

Here are my facts. The dispenser, marked as a hand sanitizer, claimed to contain Triclosan and alcohol. Fact, this machine kills all the good and bad bacteria on the skin. I firmly believe, as studies point out, that pathogens populate faster than good colony bacteria. This means that when you indiscriminately kill off your microbiome bacteria, the good guys, the bad guys show up first, giving good bacteria almost no chance to defend. So, please keep this in mind when you enter a store and see a squirt dispenser. Said, I am still amazed that the one I saw said it included Triclosan, which is a banned substance. Perhaps they were refilling the old dispenser.

The towelette dispenser used on the hands is equally wrong. My story about the engineer on the airplane wiping down his seat area wearing Nitrile gloves is the right way. Those towelettes kill the bacteria, good and bad, the same way as the sanitizer dispenser. The difference is that the towelettes are designed to wipe down the cart and not your hands. So, it is perfectly proper to wipe down the things you touch with a bacteria killer and not your hands. Make sense?

NO! NO! NO!

In my trek around Wal-Mart, I saw one woman do it right. She wiped down her cart with the towelette and was wearing Nitrile gloves on her hands. She did not have a mask on, but I suspect that if and when a virus or the flu breaks out in New Mexico, she will be wearing a mask. For now, she was fending off germs the correct way.

So, there is a right and wrong way to keep safe. If you are going into public places, wash your hands, use gloves, and do not under any circumstances, rub your nose or face with your gloved hands. It is common sense that viruses are spread primarily through the nose, so keep your hands and fingers clear of your face.

To overly simplify, liquid hand sanitizers are not good, and sanitizer towelettes are for wiping down carts and things you touch. Disposable gloves are best.

Bob

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Keys Wholesale Dealer Registration

Our new wholesale website is chocked full of simple innovations making your buying experience quick, easy, and 24/7.

RegistrationCurrent Dealer/Reseller Registration/Log In

If you buy from Keys already using Text, Email, Vmail or through your Rep, you can add online ordering easily by going to the box to the left and click “Lost Password,” or click on the Sign-Up tab in the menu above. Scroll down to the “Reset Password” box and enter your email address. You will be redirected to a page where you can reset your password from the one we made up for you. Once you have put your email address in, click the reset password button. The go back to the login using your email address used for the password reset as your username and enter the password you just created. You are in! Buy away.

New Dealer/Reseller Sign-Up

I the top menu, there is a tab titled “Sign-Up.” Click and scroll down to the application form. It is simple, easy, and quick. Once approved, you will be able to log in and see wholesale pricing and enter orders yourself.

Login

Register

Register for Keys Wholesale

Keys Wholesale Registration

Please select one as primary business.

Add other business if different than above

I sell in a physical Store or Office

Use Numbers

I sell Online Do you sell online on your own website?

I agree to not sell through Amazon or to others who sell on Amazon

Input numbers only no spaces

Please add your website

Human Check

Reset Password?

Please enter your email. The password reset link will be provided in your email.

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Keys, Thievery Corporation and CafeCody.com – An Unlikely Group.

Keys, Thievery Corporation and Cafe Cody – The Beginning

Every company has many stories of how it started and defining moments that changed the course of its history.  For us, Thievery Corporation and Cafe Cody were defining moments.

Every entrepreneur has good days, average days and some really bad experiences that teach, scar and modify you.  Creating defining moments mark course changes for everyone.  It is how we respond that separates us all.

Keys is no different, but with the caveat that we chase defining moments rather than avoiding them.  Change is good, so constant change must be better.  Innovation follows function, but form follows emotion.  Recognizing our core need to innovate and change, there are so many defining moments and we embrace all of them.

Thievery CorporationOne such story is our close encounter with the musical group Thievery Corporation and how they and a small internet radio station in Mallorca Spain altered the direction of our company numerous times.

So this story starts like all other Keys stories.

Boy high tech Silicone Valley CEO meets girl VP at Coca Cola.  They have a 3000 mile relationship, fall in love and run away together for a new life away from the corporate grind.  They plan their getaway to the Caribbean on a 85’ sailboat when a diagnosis of Melanoma changes their direction forever.

Keys was born in earnest to create products that Wendy could use to battle off the skin distress Wendy suffered from the chemicals in prescription products prescribed to her after her Melanoma surgery.  

Keys started over 15 years ago building natural skincare products with the help of many friends who advised, guided and helped in sometimes the simplest ways.  The advisors and advice were too numerous and great to single out just one.

So, in those early days we had developed four products that included Solar Rx SPF, Island Rx soap, Windsurfer soap and Tortuga lotion.  In our little factory, we employed manufacturing techniques from a combination of high tech and Coca-Cola.  We manufactured, shipped and designed everything ourselves.  All were chemical-free, vegan, gluten-free and completely whole natural. Our skincare factory resembled more of a food production process.  Rightfully, loyal customer adopted our products and we experienced good growth in our little niche market.  Many of this customers are still with us today and feel more like family.  

One of the early stories became the foundation of our close encounter with the music of Thievery Corporation and our long support of a little internet radio station in Mallorca Spain called CafeCody.com

What is funny is the event lead to one of our fastest, most beloved and highest selling products.  Eye Butter was not born out of need, but more want.  So, here is that story.

Eye Butter and Thievery Corporation

One day, in our early days, a call came in form a industry supporter of Keys asking if we would like to present and be a part of an event in Hollywood for 300 Hollywood Makeup Artist.  Sponsored by the Environmental Media Association, the event launched us into many movies, TV shows and a very nice relationship with, then first lady of California, Maria Shriver.  

The answer to whether we wanted to participate in the makeup artist event was an immediate yes.

Circa 2006

As the story goes, the person on the other end of the phone said, “the only problem is that you need a product that will interest the makeup artists.   Oh Great!  The event is a couple of months away and we had no idea of what to design.   Wendy had used Tortuga for everything from a lip cream to eye cream.  She thought, we need an eye cream anyhow, so why not do that.

Years before, I had been to an industry trade show in New York City and ran into this wonderful woman from Ghana who had sent me samples of her Shea Butter.  There were several types and I was using the unfiltered unprocessed version for our Tortuga lotion and Solar Rx.  It was and still is the most amazing ingredient that we get from the tribe directly in Ghana.  Part of the problem with using it for an eye cream was that it’s color is grey and the amount I would have to use in an eye cream would make the product grey.  Not so desirable.   I remembered that one of the sample she sent was a beautiful yellow.  I dug it out of a cabinet.

It only took 10 or so tweaks to get the formula for the new eye cream.   After those experimental versions, I had enough to makeup just one jar to show our team.  We gathered around a big teak table that was our conference table and just about everything else work surface.   I popped the top and the smell of fresh cucumber stunned everyone.  The yellow color was perfect and the consistency excited everybody.   This would be it for our future eye cream and our entry pass to the Hollywood makeup artists event in Santa Monica California.  The event coordinator agreed that it was perfect and asked me to makeup 300 samples for their gift bag.

But what to call it.   We sat around the table throwing out ideas that got worse as we went on.  From the Coca-Cola influence, all Keys products have names that have some special meaning.  Tortuga, Island Rx etc became the naming standard for Keys.   So, just Eye Cream would not work.

I had filled the jar with a French pastry piping bag with a fluted tip to make it look more attractive.  One of our teams young son said it looked like butter and suggested Eye Butter.  Although we had been trying to bring cucumber into the name, Eye Butter it was.  We were running out of time.

So, I am an engineer with a predisposed opinion about everything.  When the event coordinator asked for 300 samples, I just assumed that it would be the full 15ml jar that I had showed them.  Little did I know that I was the only company that brought full size products to the event.

The event came and the opening speeches started as volunteers handed out the treasure bags for the makeup artists.   Being somewhat respectful, the makeup artists sneaked a peek at what was in the bag.  Almost everyone noticed the big Eye Butter jar and could not resist.  I am still friends with some of the makeup artists I met that day.  We still laugh at what happened next.

The makeup artist could not resist and as Amy Smart, the eco inspired actress began to speak, the artists dug into the bag and pulled out the Eye Butter.  Unbelievably, the room filled with that smell of fresh cucumber.  Everyone dipped into the jar and started to apply it to their eyes directly on top of their makeup.  It was controlled chaos.  The event coordinator was thrilled, but her east coast counterpart was perturbed at me and remains so to this day.

After my part, it took me over an hour to get out of the hotel.  The makeup artist had a million questions and a bunch of opinion of how it should be refined.  Great event!  It was the beginning of Keys in Hollywood, but it also was the beginning of our relationship with Thievery and Cafe Cody.

As I said, Eye Butter is consistently in the top 5 products we sell yearly.  Seasonally, it moves into the #1 position frequently.  Okay you say, but who is this Thievery Corporation and what is CafeCody.com?  More important, what do they both have to do with Keys?

The Thievery Cody Connection to Keys

My trip to California from our factory outside of Annapolis Maryland was bittersweet.   Yes, I was heading back home to LA ,but it would be alone and not with my pal and sweetie.  The reason was that just a few weeks prior to the event Wendy fell off a ladder and tore just about every ligament in her right ankle.   She would be relegated to cruising around the factory using an office chair as a makeshift scooter with ankle elevated.   No way could she fly or standup for even a few minutes at the event.

So, I was off to LAX.  It was a lonesome trip with the only upside that my 3 million miles on American Airlines scored me a first-class upgrade.   Walking out of LAX, I was greeted with the wonderful weather of the Southern California’s center of everything.  I gathered my boxes of samples and bag to head to the rental car agency.

When I jumped into the car, I decided to take the coast road to the Marina Del Rey Marriott hotel.  I arrived a bit early for check-in, so I got to hangout in the lobby.  That is when it happened.

The MDR Marriott is very trendy and contemporary.  Sitting in the lobby, I heard music like I never heard before.  It was an interesting combination of a downtempo beat, a bit of reggae with almost jazz scat singer vocals.   Determined to find out who the artist was, I went to the from desk and asked what the music was.  The front desk person said she did not know.  Out of character, I said, I need to know now!  I even shocked myself at my aggressive behavior.  Then I heard a voice from my side of the counter from an older hip looking guy.  He said, the music is called Chill and that is Thievery Corporation’s “Lebanese Blonde!”  He said there is also a guy in Mallorca starting an internet radio station and it is called Cafe Cody…cafecody.com.   There are lots of artists including big names like Madonna recording the genre.  I thanked him and out of curiosity I asked how do you know.  He said he was with SONY music and was in MDR for meetings.

I have always believed in coincidences, but this one would turn out to be life changing for me, Wendy and Keys.

Excited, I checked into my room and called Wendy.  She thought I was insane as I tried to explain the music.  I spent the rest of the evening trying to listen to Cafe Cody.  Today, you can just click the link, but ten years ago it required all sorts of software and tweaking to listen.  It was internet bootleg music in the early days.

So I did the event and headed back east.  When I arrived, my first task was to get Cafe Cody up on our internet at the factory and broadcast it throughout.  It was an instant hit with every human, dog and cat at the factory.  Friends who visited became instant fans.  Chill music still plays in our offices with the factory listen on Chill-day which comes just after Outlaw Country Day.

The Story Continues

Clearly, when I hear Thievery’s Lebanese Blonde, I am immediately transported back to the MDR Marriott and that first encounter with Thievery Corporation.

Part of the irony of the story is that we have never been able to see them live and that is about to change.

Thievery Live!

It was not without trying, but we could never connect with Thievery live.  Even though they were based about 35 miles west of our factory in Washington DC, no matter the appearance, we were either out of town or torn away for business.  A couple of times we were close within a few hundred miles.  Once, we were scheduled to be in Las Vegas and Thievery was going to be at The Brooklyn Bowl, but we had to cancel.

The inspiration for this article is that a couple of weeks ago, Wendy received a marketing email from Thievery that they would be in Reno NV the 4th of September around Burning Man time and over the labor day weekend.   Hmmmm.  We both looked at each other and said yes!  It is only a four hour drive from Eugene where are new factory is located.  …and it would be nice to get away.  So Wendy began.  show tickets?  Got ‘em.  Hotel reservation on labor day??? Got ‘em

So here we go and will update you on what it was like for us to finally here Thievery live.

Are we crazy.  Well Yes, but it pays to be a bit crazy most of the time.  I just only wish that words could capture what Thievery and Cody have meant to us.  The music has sustained us through good time and not so good times.

Everyone at Keys is inspired by different things.  Two things we all share at Keys are a love of Thievery Corporation and CafeCody.com   To both we are grateful and forever fans because they both have bright us meaning and have been a thread of normality for us.

It is just another story about Keys and one of the important ones.

Rememberin the past, living in the present and planning for the future.

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SmallFlower Interviews Bob Root, Keys Scientist & Founder About Probiome

Smallflower Chats with Bob Root of Keys Natural Skincare & Beauty (Probiome)

Keys Natural Skincare & Beauty (Probiome) was born after co-founder Wendy Steele was diagnosed with and beat melanoma. The cancer was gone, but she was still dealing with some nasty side effects on her skin – itchy, irritated patches that were just made worse by sticky sunscreens. Her then-boyfriend (now husband) Bob Root decided to take matters into his own hands and researched the work of everyone from Harvard MDs to aboriginal healers.

The products that Bob developed for Wendy worked great for her, so together they decided to start manufacturing for the public. We sat down with Bob to discuss their products, how the company got started, and his best advice for people looking to switch to natural skincare.

Smallflower: The Keys story starts with Wendy’s bout with Melanoma and her struggles with ineffective treatments for the subsequent skin troubles. As you were first working on products with Wendy, when did you realize that you were on to something bigger than a one-off personal solution?

Bob Root: Wendy’s Melanoma came at a time where our core business was brand marketing consulting for major tech and pharmaceutical companies.  I shared prototype products with the pharma people and they encouraged us to develop the first four products.  We sold online only, and the big break came in 2007 when Consumer Reports Magazine ranked Solar Rx number one in its category.

probiome

At the same time, the Environmental Working Group ranked Keys’ four products number one in each of their respective categories.  Now at 43 products, we continue to have the safest ratings on the EWG.  This series of events caught the attention of over 500 retailers which increased the brand awareness.  Over the years, we’ve continued to work with integrity, avoiding high-volume big-box store lures.

“Probiome is a Keys-registered trademark for products that restore the balance on the skin by creating formulations that promote good bacteria growth on the skin”

S: Can you briefly describe the Probiome line and name, where the idea came from, and where you think probiotic and microbiome-friendly products are going to go over the next few years?

BR: Ten years ago, I became a part of the National Institutes of Health (NIH) Microbiome Project.  The project discovered that our skin has 10 times more bacteria than human skin cells. Creating a balance is what Probiome means.

Parabens and Triclosan destroy good and bad bacteria collaterally.  This imbalance allows bad bacteria to attack the skin.  I firmly believe that greater than 50 percent of diagnosed skin disorders are caused by products containing parabens and triclosan.Probiome is our registered trademark for products that restore the balance on the skin.  We do this with formulations that promote good bacteria growth on the skin, similarly to how probiotics restore the flora in the gut. The difference is that gut flora can be promoted by adding breeder bacteria.  Skin needs an environment that attracts natural growth of the skin flora.

Natural instead of conventional is a good first step.  Natural oils that promote growth is the real answer.  Our products are the real deal, because they use the right ingredients of the highest quality and in therapeutic proportions.

S: For someone who is new to natural skincare products, what’s the single best piece of advice you can give them?

BR: Read the label – if you can’t recognize the names of the ingredients, don’t buy it. Find a manufacturer that you trust implicitly.

Also, vote with your wallet.  It will change the world faster than donating to Non-Governmental Organizations.  Manufacturers follow the money.

S: If there was one currently popular skincare ingredient you could get banned, what would it be and why?

BR: Parabens!  FDA recently banned Triclosan.  To brag a little bit, my book helped a lot to polarize the FDA.

S: Are there any upcoming projects you’re excited about, that you can give us some hints about?

BR: Our Alternative Naturals line has very deep potential.  Basically, the initial challenge was to replace petroleum jelly with a jelled avocado oil for the astronauts on the International Space Station (ISS).

probiome

It blossomed into a series of products that offer a non-petroleum jelly carrier for solution-oriented products.  So we will continue to replace the top ten used solution-oriented products that have petrolatum as its carrier with AvoJel.

Another hot project is bio-based 3D printing of skin cells as a catalyst for age-reversing skin repair.  It’s really out there, but it’s where I’m headed.  It’s more than anti-aging, it’s un-aging.

S: What’s one Keys product that nobody should be without?

BR: For anti-aging, Solar Rx. We use no chemical sunscreens, only pure uncoated zinc oxide in a natural lotion base. Solar Rx is for those who want to avoid the extreme aging effects of UVA and UVB on a daily basis.


This is a reprint of the Small Flower article.  You can Click Here to go to their site.

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Love! The most powerful ingredient in Keys products

The most powerful ingredient in Keys products is Love!

Keys products were born at the intersection of love and positive intention! I believe every product should be made with love and include the power of positive intention.

One of the best parts of my job as Keys CEO is to retell my story. It is a story of how and why this journey of creating clean, simple all natural skin care products actually began.

LoveFirst, Keys is entirely my fault! Our products would not exist today were it not for my journey battling early stage Melanoma Skin Cancer and the pharmaceutical aftermath of treating my sensitive skin issues during my post cancer recovery.

I still feel I am one of the luckiest women on the planet. A very special man in my life, my then boyfriend, found the early stage Melanoma on the outside of my left ankle. Being tall with really long legs, I had a tough time actually seeing this particular spot on my lower leg. In fact I had no clue what it looked like until he held a mirror up to my skin and pointed to the suspicious spot. The spot was not a mole. Instead it looked like a piece of hot wax had dripped on my skin. This thing was clear, almost translucent, slightly raised and the size of the tip of my little finger. Now is was on our radar and we both vowed to regularly and visually check it for any changes.

A Defining Moment

About a month later that the waxy spot turned bright red! Time for a biopsy.  My doctor at Scripps Clinic in San Diego called with the biopsy results confirming Melanoma skin cancer. Cleared my calendar and reported for surgery two days later. Wow, so many thoughts flashed through my mind. Initially, it was an immediate reminder that my dad had successfully battled deadly Melanoma.

He Saved My Life!

LoveThe day after my Mohs micro-surgery, I made the most fateful decision of my life. I decided to marry this very special man because he saved my life!  ?

Amazingly, from day one KEYS products exist because real people designed them with a positive intention for skin health. Designed and produced naturally with love for real people to use and maybe just fall in love with over and over again.

Finally, this is dedicated with love to our formulator and the people that make Keys products every day. Here’s to the genius that saved my life. Here’s to the genius that believed that natural products could be made with less than 10 ingredients and with love and a positive intention.  And to Matt, Marty and the entire team that realized that their positive intention goes into every product they make with love and caring. Here’s to the belief that these products could make a difference for Cancer survivors, for people with sensitive skin, for people who know more and care to learn more – because they did and they do!

With daily appreciation and my deep admiration and love!

Yes, there is love in every Keys product. Unfortunately, the EWG, USDA and the FDA refuse to allow it on our labels.

Where art meets science!

Wendy

 

You can read our entire story by clicking the image below.

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Keys Valentines Day Love Story

A Keys Love Valentine Story

This is a brief show about how Keys was started first as a love story before it ever became the idea for products.  This is the Keys Love Story

Watch on YouTube

Keys Love

Keys Love – Our Story

What happens when a brainiac boyfriend discovers his smokin hot girlfriend has Melanoma.  He fixes the problems!

Keys LoveWendy Steele, Keys CEO and Founder, fondly says that Keys is all her fault. The reality is that she survived deadly Melanoma but could not beat the chemicals in prescription and skincare products that left her skin a train-wreck. Wendy experienced just about every type of skin disorder imaginable and all we traced back to the Dirty Dozen chemicals in about 98% of the skin care and prescription products available OTC and from doctors.

Wendy’s boyfriend, Bob Root, a former Silicon Valley CEO/Engineer undertook the project to develop products to help Wendy. He gathered information from Harvard MD’s turned naturopaths to aboriginal healers. He realized that there was a pattern and scheme to skin health. It was to be Chemical-Free. Thus the Keys tagline of Chemical-Free Skin Health®.

Bob’s products worked and worked quickly for Wendy.   Friends with similar disorders, their family members with something as simple as dry skin, through acne and skin cancer suffers found relief using Bob’s products that he gifted them. Creating the Keys line was not a decision, it was market demand that brought out the initial four products and stunned the burgeoning natural products industry. Why, they all still had some chemicals and Bob’s did not!

Functionality is paramount at Keys. Coming from Silicon Valley, to Bob, products have to do something. Great if they make people feel good, but in his mind, they have to solve problems. He solved his girlfriends problems and the precursor for anything Keys makes is that it has to solve problems people are experiencing without using any chemicals.

So, in a snapshot, here is what you can expect from everything Keys makes:

  • All products solve problems and make people (and their pets) feel good
  • All products are free of man-made chemicals. Ergo Chemical-Free
  • All products use the highest quality whole natural ingredients
  • All products have the highest proportion of functional ingredients with no scrimping or compromises
  • All products are priced fairly well below chemical-laden pharmaceuticals because of the very high tech low overhead business systems Keys employs. They were the first 100% cloud-based company in the natural products industry.
  • All products are natural whole ingredients
  • All products are Vegan
  • All products are Gluten-Free
  • All products are non-GMO
  • All products use organic or wild-crafted ingredients

Keys LoveBob in his top selling book, Chemical-Free Skin Health®, points out that it was a lot of trial and error to develop those first four products for Wendy. My incentive was that Wendy was in trouble because of western medicine and I was determined to figure out how to solve her problems naturally. The other 45+ products in the Keys line were all inspired by skin disorders and problems related to him by loyal customers that believe in him. He does not take that lightly!

Now Bob & Wendy are married and still developing products, giving speeches, writing books and listening to what customers have to say. Funny, Bob still refers to Wendy as his smoking hot girlfriend and she as her brainiac boyfriend. 20 years solving problems and making people feel good together with chemical-free skin health products.

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A 20 Year Anniversary – Bob and Wendy Back In Santa Fe

This January 1st marked the 2oth anniversary for Bob and Wendy.  What began as a chance meeting at Larry Wilson’s Ranch in Santa Fe New Mexico turned into a lifelong passion for each other and their projects.  This is one of those stories about how Keys started.

20 Years in a Snapshot

What happens when a brainiac boyfriend discovers his smokin hot girlfriend has Melanoma.  He fixes the problems!

Wendy Steele, Keys CEO and Founder, fondly says that Keys is all her fault. The reality is that she survived deadly Melanoma but could not beat the chemicals in prescription and skincare products that left her skin a train-wreck. Wendy experienced just about every type of skin disorder imaginable and all we traced back to the Dirty Dozen chemicals in about 98% of the skin care and prescription products available OTC and from doctors.

Wendy’s boyfriend, Bob Root, a former Silicon Valley CEO/Engineer undertook the project to develop products to help Wendy. He gathered information from Harvard MD’s turned naturopaths to aboriginal healers. He realized that there was a pattern and scheme to skin health. It was to be Chemical-Free. Thus the Keys tagline of Chemical-Free Skin Health®.

Bob’s products worked and worked quickly for Wendy.   Friends with similar disorders, their family members with something as simple as dry skin, through acne and skin cancer suffers found relief using Bob’s products that he gifted them. Creating the Keys line was not a decision, it was market demand that brought out the initial four products and stunned the burgeoning natural products industry. Why, they all still had some chemicals and Bob’s did not!

Functionality is paramount at Keys. Coming from Silicon Valley, to Bob, products have to do something. Great if they make people feel good, but in his mind, they have to solve problems. He solved his girlfriends problems and the precursor for anything Keys makes is that it has to solve problems people are experiencing without using any chemicals.

So, in a snapshot, here is what you can expect from everything Keys makes:

  • All products solve problems and make people (and their pets) feel good
  • All products are free of man-made chemicals. Ergo Chemical-Free
  • All products use the highest quality whole natural ingredients
  • All products have the highest proportion of functional ingredients with no scrimping or compromises
  • All products are priced fairly well below chemical-laden pharmaceuticals because of the very high tech low overhead business systems Keys employs. They were the first 100% cloud-based company in the natural products industry.
  • All products are natural whole ingredients
  • All products are Vegan
  • All products are Gluten-Free
  • All products are non-GMO
  • All products use organic or wild-crafted ingredients

Bob and WendyBob in his top selling book, Chemical-Free Skin Health®, points out that it was a lot of trial and error to develop those first four products for Wendy. My incentive was that Wendy was in trouble because of western medicine and I was determined to figure out how to solve her problems naturally. The other 45+ products in the Keys line were all inspired by skin disorders and problems related to him by loyal customers that believe in him. He does not take that lightly!

You can read more of the story in detail below. Now Bob & Wendy are married and still developing products, giving speeches, writing books and listening to what customers have to say. Funny, Bob still refers to Wendy as his smoking hot girlfriend and she as her brainiac boyfriend. 20 years solving problems and making people feel good together with chemical-free skin health products.

Read More History Here

You can read Bob and Wendy’s personal story in their book, “Defining Moments” on Amazon

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EWG Sun Safety Campaign – Keys Supports Effort

Keys Supports Efforts of the EWG Sun Safety Campaign with New Book and Website Banners

 

EWGSS-Logo-3Keys is a proud supporter of the EWG Sun Safety Campaign.  For over ten years, Keys CEO, Wendy Steele, has pounded on the industry to create a campaign to educate end users about the effects of UVA and UVB radiation.  She was one of the first to help identify that the UVB or burning rays should not be the focus.  Moreover, UVA or the aging rays should be the primary focus of education and protection.  Steele pronounce over ten years ago that sunscreens were a minor solution with the emphasis needing to be on wearing a hat, UPF protective clothing and sunglasses with UV filtering.

Keys-300x300-bannerThis new logo will begin appearing on various websites and you are one of the first to see it in use.   The Sun Safety Campaign will also feature Keys and these new banners on their website.  All coming soon.

Wendy Steele and Bob Root are in the process of writing a new book with the working title of “Its Your Skin”  where they outline important actions people need to take to minimizing skin aging.  First on the list is avoiding the sun.  This further supports the EWG Sun Safety basic tenants to stay out of the sun.  Click on either Keys EWG banner to go to the EWG Sun Safety site.

Keys-728x90-banner

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Polluted Pets – What are we doing?

Bob Root, Keys and KODA Technologist

I am raising a red flag when it comes to our pets and the environment.  In my book, Chemical-Free Skin Health® I pointed out that about 50 years ago just about everything we put on our skin or came in contact with was naturally derived.  Now nearly 95% is synthetic.  There are now tens of thousands of chemicals that are in use that have never been tested for safety.  Worse, our pets are exposed in direct contact to hundreds of more chemicals for the shear reason that they typically where no shoes, clothing and dogs tend to lead with their noses.  This reality is played out in the article from the Environmental Working Group showing industrial chemical toxins at alarming high rates compare to humans.

In 2007, I was a founding member of Pets for the Environment which was a spin-off of the EWG.  It was just coming into vogue when the Melamine was discovered in food additives being made in China.  The timing was good, but because of budget cuts and Congressional naivete, the project did not last.  Now, we are trying to bring it back into public eye because of the results below and the continued exposure of our pets to toxic chemicals.

My belief is simple.  I believe that more than 50% of pet skin and gut disorders are caused by chmicals in their environment.  An environment where there are no barriers between the pets and the chemicals.  Again, that is why we see such higher numbers in our dogs and cats compared to humans.   The levels should scare you for people and terrify you for our pets.

Thinks your pets is living a clean pristine life?  Thinks again!

Polluted Pets

Summary and Findings

They are trying their best to warn us.

In the first study of its kind, Environmental Working Group found that American pets are polluted with even higher levels of many of the same synthetic industrial chemicals that researchers have recently found in people, including newborns. Continue reading Polluted Pets – What are we doing?

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About Us, The Stories Behind The Keys Story

Natural Solutions for Beauty, Aging and Skin Problems

Keys Snapshot: What We Do

Keys designs, developed and manufactured whole natural skincare and skin therapies that solve problems and make people feel good. Born from Wendy Steele’s brush with Melanoma, Bob Root used first principle physics to develop functional natural medicines using ancient remedies merged with modern pure science and technology. The therapeutic proportions with world class grade ingredients created a line of products that work to solve problems and because they are natural, are simple, reassuring and make people feel good about the company and products.

The line consists of:
• Natural Skincare
• Natural Auyervedic Skin Therapies
• Alternative Natural Petroleum Jelly Replacements
• KPRO Hollywood Makeup Artist Inspired Foundation & Solutions
• PurPlay – Functional Personal Lubricants
• KODA – Topical and Functional Supplements for Dogs

Keys has some of the top products listed on the EWG Skin Deep database. For the last 10 years, Solar Rx has ranked as one of the top moisturizer sunscreens on the annual EWG Sunscreen Report.

Solar Rx was rated #1 by Consumer Reports Magazine for safety and efficacy.

The Keys products are handcrafted in Oregon by highly skilled artisans. All products are functional by design. They are aboriginal medicines by nature. University and research affiliations make the company as science-based as they are focused on the integral wellness of their followers.

Perhaps our most secret ingredient is our belief in our customers and what we have learned from them.

Keys Snapshot: Keys Story

What happens when a brainiac boyfriend discovers his smoking hot girlfriend has Melanoma.  He fixes the problems! This begins the Keys Story, Keys Natural Skincare and the effort to naturally end skin disorders!

Keys StoryWendy Steele, Keys CEO and Founder, fondly says that Keys is all her fault. The reality is that she survived deadly Melanoma but could not beat the chemicals in prescription and skincare products that left her skin a train-wreck. Wendy experienced just about every type of skin disorder imaginable and all we traced back to the Dirty Dozen chemicals in about 98% of the skin care and prescription products available OTC and from doctors.

Wendy’s boyfriend, Bob Root, a former Silicon Valley CEO/Engineer undertook the project to develop products to help Wendy. He gathered information from Harvard MD’s turned naturopaths to aboriginal healers. He realized that there was a pattern and scheme to skin health. It was to be Chemical-Free. Thus the Keys tagline of Chemical-Free Skin Health®.

Bob’s products worked and worked quickly for Wendy.   Friends with similar disorders, their family members with something as simple as dry skin, through acne and skin cancer suffers found relief using Bob’s products that he gifted them. Creating the Keys line was not a decision, it was market demand that brought out the initial four products and stunned the burgeoning natural products industry. Why they all still had some chemicals and Bob’s did not!

Keys Snapshot: Keys Probiome® Products

Keys products solve skin problems and make people feel good. Skin care, skin therapies and anti-aging products come from whole natural ingredients known for their efficacy and safe performance. From the slightest itch or fine line to post-cancer skin disorders, each Keys product is a solution to a problem. Pure, clean, safe and effective, Keys facilitates skin health without chemicals. All of the products are Probiome® meaning they promote healthy skin by nurturing our skin’s natural microbiome. Our skin’s community.

Click To View

Performance:

Functionality is paramount at Keys. Coming from Silicon Valley to Bob, products have to do something. Great if they make people feel good, but in his mind, they have to solve problems. He fixed his girlfriend’s problems and the precursor for anything Keys makes is that it has to solve problems people are experiencing without using any chemicals.

So, in a snapshot, here is what you can expect from everything Keys makes:

  • All products solve problems and make people (and their pets) feel good
  • All products are free of human-made chemicals. Ergo Chemical-Free
  • All products use the highest quality whole natural ingredients
  • All products have the highest proportion of functional components with no scrimping or compromises
  • All products are priced reasonably well below chemical-laden pharmaceuticals because of the business systems Keys employs. They were the first 100% cloud-based company in the natural products industry.
  • All products are whole natural ingredients
  • All products are Vegan
  • All products are Gluten-Free
  • All products are Soy-Free
  • All products are Keto (carb-free, sugar-free_
  • All products are Paleo
  • All ingredients are non-GMO
  • All products use organic or wild-crafted ingredients

Keys StoryBob in his top-selling book, Chemical-Free Skin Health®, points out that it was a lot of trial and error to develop those first four products for Wendy. My incentive was that Wendy was in trouble because of western medicine and I was determined to figure out how to solve her problems naturally. The other 45+ products in the Keys line were all inspired by skin disorders related to him by loyal customers that believe in him. He does not take that lightly!

You can read more of the story in detail below. Now Bob & Wendy are married and still developing products, giving speeches, writing books and listening to what customers have to say. Funny, Bob always refers to Wendy as his smoking hot girlfriend and her as her brainiac boyfriend. 20 years of solving problems and making people feel good together with chemical-free skin health products.

Read on for More of the History


Circa 1996 to Now!

Wendy Steele, Keys CEO.  We are not just another natural products company.  We feel and act as natural medicine and therapy products company that uses whole natural ingredients.  I believe our Purpose and Direction statement says it all!”   Why

“We believe that over 50% of all skin disorders in people and pets are misdiagnosed and are caused by chemicals in everyday products and the environment!

We offer you this backgrounder as insight into our reason for being, purpose, and direction.  

Keys Care designs, develops and manufactures natural healing therapies for people and pets.   The quality and quantity of our ingredients are what differentiate us.  We use pharmaceutical grade whole ingredients in therapeutic proportions.  We use ancient remedies, natural medicines, whole natural ingredients, aromatherapy and aboriginal homeopathy combined with modern technology to provide safe and effective products for people and pets with skin disorders, sensitive skin, post cancer recovery or those wanting to avoid chemicals in their lives.  Our resellers are an extension of our core team and are experts and trusted advisors in their communities.

At our baseline, we believe that all of our products must solve problems and make people feel good.  We also think that natural and organic are not features, they are the choice we make assuring purity of purpose.

How It Began
Wendy Steele and Bob Root are the founders and inventors of Keys Soap.  They are both ex-corporate executives: Bob was a CEO of a Silicon Valley High Tech company and Wendy a VP at Coca-Cola.

The soap and skin care connection?  Skin Cancer!

Wendy Steele, Keys Founder, was diagnosed with Melanoma and beat the deadly disease.  She could not overcome the terrible reactions she had from prescription and expensive skincare products.  Told she had eczema, psoriasis, acne, rosacea and dermatitis her condition deteriorated.  Doctors kept prescribing more junk, steroids, and cortisones.

Wendy was struck with Skin Cancer multiple times.  She has beaten Melanoma and other forms of the devastating skin disease.  As an advocate of Skin Cancer prevention, and an Inner Circle Member of the Skin Cancer Foundation, Wendy has tried virtually every form of skin sun protection.  From exotic 100 SPF swimwear to SPF 30 clothing, and every form of sunblock, she is an expert on taking skin protective measures to avoid sun damage.  From her personal experience, the more products she put on her body, the more sensitive her skin became.  Her use of lotions, sunscreens and exotic clothing cost thousands of dollars annually.  The problem was that no matter what products she used, she did not feel free from itchy irritated skin that was exacerbated by that sticky feeling from lotions and sunscreens.

Wendy recalls: “Bob and I talked for years about creating a rejuvenating soap for my ultra-sensitive skin.  Like many products, Keys Soap was born out of necessity. When we lived in Southern California, I was diagnosed with Melanoma Skin Cancer.  After successful surgery to remove my cancer, I was using so much sunscreen that it started to block my pores and irritate my skin.  My skin was becoming more fragile even though I used the very best lotions money could buy.  I tried natural liquid soap, but it was not quite right.  So, we decided to develop our own organic Castile body soap.  The initial cleansing results and skin relief I experienced using Island Rx finally set me free from experimenting with the myriad of products that had previously smothered my skin.”

Keys Factoids:

  • Safest Sunscreen in the World, EWG 2008, 2009, 2010 Sunscreen Report. www.safecosmetics.org
  • Most effective cosmetic sunscreen. Consumer Reports Magazine, July 2007
  • Oscar Red Carpet Best Picks 2010, Kerry Malouf
  • Maria Shriver 2009 California Women’s Conference Speakers Gift Bag Pick.
  • Luminos, LA Daily Candy Best Moisturizer
  • Natural medicines that heal skin disorders. Dr. Elaine Carter
  • Truly natural beauty products that feel and look great!, Vert Venice Beach CA
  • Natural is better and not a compromise. LA Daily Candy
  • Finally, a natural shampoo that feels and looks better than salon brands. E K, Actress
  • Moisturizers that work in harmony with mineral makeups. K B, Makeup Artist

Keys Product Categories:

  • Natural Anti-Aging Skin Care & Beauty
  • Natural Hair & Scalp Care
  • Healing Skin Therapies & Natural Topical Medicines
  • Natural Pet Care & Natural Topical Medicines
  • Pet Skin Therapies & Natural Insect Repellants

What We Believe

There are two facets to skin health and wellness for pets and people.  It is a combination of what you use and what you avoid.

Skin disorders rank at the top of the list for veterinarian and dermatologist visits.  We believe that over 50% of all skin disorders are misdiagnosed and are caused by chemicals in everyday products…many with the claim of natural, organic or botanical.

Longevity and Wellness are connected.  The life expectancy in the United States for pets and people has been consistently dropping.  Why?  We believe the body burden from the dirty dozen chemicals in skin care and household products may be causing disorders, outbreaks and even contributing to elevated cancer rates.

This is why we use the term Chemical-Free.  It means free of human-made chemicals.  We are committed to leading the way for other manufacturers to disclose product ingredients fully.  Keys created the Therapy Facts panel to help people to make healthier choices for their family and pets.

Ancient Remedies – Modern Technology – Green Science

Today, modern medicine treats symptoms and not the cause.  Their products, therefore, focus on the symptom and not the cause.  Aboriginal, eastern, holistic, herbal, naturopathy and ancient medicines treat the whole being and look for the cause.  In many cases, it is an imbalance that causes disease and disorders.

We search the world for ancient remedies.  We use modern technology, green science, and pharmaceutical grade ingredients.  We create products that work in harmony to:

• Solve skin problems

• Soothe skin allergies

• Heal minor cuts, abrasions, and burns

• Act as natural insect repellents

Our affiliations include:

• University of Maryland School of Medicine

• Los Alamos National Labs

• National Institutes of Health

• Ohio State University

• Environmental Working Group

• Compact signer for The Campaign for Safe Cosmetics

The Keys Difference –What We Use:

• Whole Natural ingredients to bring skin health back in balance

• Understanding of the causes and effect of various skin disorders,

allergies and problems

• Simple ingredients in use for over 1000 years in other parts of the world

• Safe ingredients for pets and people

Pharmaceutical Grade & Quality for Efficacy-Results

• Pharmaceutical Grade Ingredients is a term that defines the level of quality in the industry.  It also establishes the efficacy of an ingredient

• Therapeutic Proportions – Keys Therapy Facts panel state the level of the number of ingredients that we use in our products

Why it Matters:

There is a direct relationship to the quality and grade ingredients in products and the results you get.  Many products promote Aloe Vera and Shea Butter as ingredients.  Pharma Grade ingredients are rated the best in quality, with the highest level of critical actions and values associated with them.  When you read a label, you should ask:  what grade ingredients and in what proportion?  For example, our Aloe has a polysaccharide level of 10.  Many Aloe’s we tested were not even Aloe.  Our Shea Butter tests to a fatty acid level of >2.5.  Many processed Shea’s are less than 0.8.  There is a difference in even the same named ingredient.

The Keys Difference – What We Avoid:

• Fragrance – they are known skin irritants for pets and people, and many contain chemicals found on the Dirty Dozen list that you should avoid!

• Chemicals that are in 85%+ of skincare and household products

• The ‘Dirty Thirty’ list of chemicals – see the complete list on the back inside panel of this brochure

You Get What You Pay For!

• We develop chemical-free healing therapies that have a high degree of efficacy

• We don’t cut corners or use less expensive ingredients or market various scents or fragrances

• We use pharmaceutical grade ingredients in therapeutic proportions, so our products cost more.  Ironically, in most cases, they are one-third to half the price of prescription products

Attaining healthy youthful skin is a lifetime journey.  In this quest, people use soaps, scrubs, gels, toners, moisturizers, lotions, creams, lighteners and the list goes on!  They also bathe their pets in shampoos for their armotharapy instead of the pet’s well being.  Most of these products use chemicals that sensitize, irritate and weaken the skin.  For example, 95% of all liquid soaps and shampoos contain SLS (sodium lauryl or laureth sulfates) that increase skin permeability and opens the door for other chemicals and irritants to penetrate deep into the skin.  Parabens, petrolatum, propylene glycol, Cocamide DEA/lauramide DEA and triethanolamines are common ingredients in all kinds of soaps, shampoos, creams, and lotions.  When on the skin or absorbed into the body, they can create susceptibility to allergic skin reactions, skin disorders and even worse are linked to diseases!

If you or your pets has irritated or affected skin, odds are good that it is caused by the shampoo, body and face soap you use, anti-bacterial hand products, or residue from your laundry detergent. The skin is our single biggest organ, and skin health is vitally important.  Most of the soaps people use on their skin is a degreasing detergent; in fact, most of the liquid products using the term “soap” are not soaps at all.  They are chemical detergents containing SLS that strip away oils and actually damage the skin.  That is why there is very little difference between most bath gels, dishwashing liquid, shampoos and engine degreasers.

The Keys philosophy is to simplify skin care by carefully and naturally cleansing, restoring and protecting the most sensitive skin.  We consciously act on that philosophy to improve skin health.  We choose not to use chemicals in our products, on purpose!

Keys Soap, Island Rx, Show Promise in Helping with Common Skin Disorders

Keys Soap first announced the introduction of its new line of all-natural, chemical-free therapeutic liquid bath and hand soaps on March 29, 2005.  Keys liquid soaps are holistic, soothing, therapeutic soaps for people with sensitive, allergic or affected skin.  They contain only pure ingredients with no human-made chemicals or fragrances.  Our soaps do not contain skin irritants like SLS, parabens, propylene glycol or DEA.

Since the release of our soap products, we have received considerable feedback from skin disorder sufferers offering qualitative results from their use of Island Rx on diagnosed common skin disorders like acne, eczema, psoriasis, and rosacea.  We have many testimonials that would indicate the effectiveness of Island Rx.  “Although these are  testimonials in uncontrolled environments we believe they are early signs of the therapeutic properties of Island Rx,” said Bob Root, Keys Soap inventor.  “In this period of time, medical estheticians have told us of results with their patients where prior medical methods did not help their conditions.  We now believe that our products, including Island Rx, are tools in the growing movement of alternative chemical-free skin health”, continued Root.

What Keys Customers Value

People and pets with dry skin, eczema, psoriasis, rosacea and acneic conditions value the therapeutic results from using our clean products that contain no irritating or sensitizing chemicals.  Our customers enthusiastically tell us in their testimonials how our products make a difference in treating skin disorders, and irritation for themselves, their children and their pets–when nothing else has worked.

After using our chemical-free therapeutic products, our customers tell us that the results they see and feel are remarkable and even life-changing!  We call this creating chemical-free skin health, on purpose, with our products and customers.

Dermatologists use our Island Rx therapeutic soap and recommend it for sensitive skin for people with skin disorders that have not responded to other treatment.  We even have customers who enthusiastically recommended our soaps to their dermatologists!

In 2009, we were told by movie and TV makeup artists that Keys products taught them that natural is no longer a compromise and that Island Rx Foaming Wash, Luminos, Solar Rx and Eye Butter have become a staple in their makeup routine calling them, “Clear Cosmetics!”

Medical estheticians use and recommend Island Rx for sensitive, irritated and acneic skin conditions to avoid any further irritation or sensitization of the skin.  They love how it makes their skin feel and the results they see.

Master certified groomers use and recommend MetaClean (formerly Muttineer) for how the therapeutic pet shampoo stops animals’ itchy skin and for how it conditions the animals’ coat and skin.

Our customers are people who are interested in keeping their skin young looking and aging beautifully; people who are skin health conscious; and people who take serious sun precautions to avoid skin damage from solar radiation.  Our customers also care about the skin health of their pets and want to avoid applying pesticides and chemicals on their pets’ sensitive or allergic skin.

Keys sees a link between common skin disorders and the many personal care products containing SLS

While developing Keys soaps, Bob Root authored an opinion whitepaper that raises the suspicion that some diagnosed common skin disorders are a reaction for some people to sodium laureth sulfate and other chemicals found in personal care and skin care products.  This whitepaper can also be downloaded from the Keys Soap website at  http://www.keys-soap.com/skindisorders.pdf In this whitepaper; Root points out that in many cases where people had been diagnosed with skin disorders by physicians, their disorders went away when people stopped using SLS products and started using Keys Soap.  Included is the story of a woman diagnosed with psoriasis whose involuntary scratching at night led to bloodied bed sheets and a seven-month-old diagnosed with eczema who had scales from head to toe except where his disposable diapers covered.  All went away in a matter of days after discontinuing SLS based laundry detergent and bath gels.  Wendy Steele, the cause of the Keys Soap invention offered, “When Bob first developed Island Rx for me, most of the prescription gels and cleansers that I was told to use contained SLS.  An article I read suggested that SLS may be a culprit and I stopped using everything with SLS in it.  I was utterly amazed at how many things in my life contained SLS or one of its family of products.  My shampoo, my bath gel, facial cleanser, all my laundry products and even my toothpaste all contained SLS.  During this time, the doctor told me I  had minor acne, minor eczema, minor psoriasis.  I got tired of hearing the word minor—it was pretty major to me.  I now believe that it was all SLS related.” Root added; “I am not sure if SLS itself is the cause of the irritation or the fact that it purportedly increases the permeability of the skin along with absorption by the skin of chemicals by a factor of 10 times that is the cause of the skin mimicking common skin disorders.  What I know for sure is that our small sample of Island Rx users has seen a resulting change in a matter of a few days.”

The Technology behind Keys Islandceutical™ personal care products is a form of Quantum Science

Keys Islandceutical products merge holistics with herbal therapy and science to provide clean, chemical-free skin health, aromatherapy and a lift to the spirit.  Our products are designed with ingredients to gently clean, restore and protect using advanced technologies that are safe and effective.  Working with national labs and universities, we look for state of the art and “skip generation” technologies as a continuous learning and development model.

Essential Oils – We use the highest pharmaceutical grade ingredients that are known for their healing effect on the skin for burns, dry skin and skin afflictions.

Herbal Therapy Naturopathy – Our ingredients target skin problems at the cellular level.  They are natural healing ingredients used by holistic dermatologists and estheticians.

Chemical-Free – Our ingredients are truly natural.  Clean, chemical-free and 100% vegan, with no artificial color or fragrances, our products are all handcrafted to contribute to therapeutic skin health.

We have sought out aboriginal healers, dermatologists, estheticians and homeopathic practitioners to find out what they use to rejuvenate and protect the skin.  Besides moisture, they prescribe natural oils and herbs to deep clean and open the pores to receive healing oxygen.  Our experience with physicians educated at Scripps Institute and Johns Hopkins in our 10-year design quest has given us a broad-reaching knowledge of skin conditions and the required treatments.  These guides helped us to find those ingredients that offer the greatest benefits to the skin.

Our processes are as unique as our ingredients.  The adage that oil and water do not mix is no longer true because of the science developed by keys.  Manufacturing techniques that include ultrasonics and infrasonics help blend the minimal number of ingredients to smooth lotions and soaps.  The industry average for a skincare product is 38 ingredients/chemicals.  At Keys, we average 8 whole ingredients that are simple and safe.  This is why Keys natural products continue to rate the safest and most effective based on the www.safecosmetics.org Skin Deep report that ranks product safety.

Keys Islandceutical™ introduced new products at the Natural Products Expo East Show –

the new line adds a therapeutic  lotion, healing serum and therapeutic chemical-free sunblock

Keys announces the release of three new products to the only skincare line that is both chemical-free and therapeutic to clean, restore and protect for real skin health.

Like the Keys soaps released in April 2005, our products contain only pure natural ingredients, no human-made chemicals or fragrances, and no Sodium Laureth Sulfate!  The complete Keys line enables total skin care including cleaning the skin, restoring damaged or affected skin, and protecting the skin from solar radiation effects.

Keys Soap exhibited at the Natural Product Expo East trade show September 16-18, 2005 at the Washington DC Convention Center.  An international audience of trend spotters, retailers, industry leaders, and media will gather at the Washington D.C. Convention Center to interact with more than 1,100 exhibitors of natural and organic finished products and ingredients this Sept. 15-18, 2005 at the 20th anniversary of Natural Products Expo East/Organic Products Expo-BioFach America.  The tradeshow will pinpoint industry trends and offer unmatched opportunities to sample and learn about the finest natural and organic products from around the world. More than 20,000 industry members attended Natural Products Expo East in 2004.

Keys® Introduces Therapy Facts™ Product Labeling

Therapy FactsTM Panel added to product label fully discloses all ingredients and percentages of active ingredients and our New Keys Logo Affirms Medicinal Differentiation of Products

Here is the press release that changed how the industry looks at ingredients and disclosure.  This marked the beginning of a trend and perhaps even a law regarding full-disclosure of ingredients for all skin care products.

Annapolis, MD: – March 29, 2007 –  Keys Care CEO, Wendy Steele,  revealed today at a press conference Keys new logo and Therapy FactsTM product labeling.

The new Keys logo is a stylized white cross on a circular red field that resembles an Internet icon.  This new logo symbolizes the merging of high tech manufacturing and the medicinal properties. It also clearly differentiates Keys products from chemical-based fragranced products.

Keys also add a Therapy FactsTM Panel to every label that identifies the ingredients, their purpose and the percentages of active healing ingredients.  The panel also indicates Keys use of pharmaceutical grade ingredients in therapeutic proportions versus the industry standard operating procedure of listing ingredients that are in minuscule levels only for label content.

Wendy Steele, Keys CEO, elaborated, “I developed my first pet care product Muttineer because of a severe life-threatening reaction my Bichon had after being shampooed at a groomer.  Analyzing the shampoo, we found a sodium laureth sulfate (SLS) levels exceeding 30%; the National Institutes of Health comment that SLS levels greater than 18% can kill a small animal.  As we developed more products, our customers asked for more disclosure of ingredients in plain English to make quick buying decisions.  As we thought it through, it was obvious that people are used to the Nutrition Facts (USDA) label required on all food products.  So, we adopted the format and modified it to make sense for end users of our products, retailers and other manufacturers.”

The Keys Therapy FactsTM panel is on all their new products labels and will eventually be on their entire line of personal and pet care products.  The panel identifies critical decision points for buyers.  Here is a list of the core sections of the panel.

•   Standardized design and look

•   Organic content of the product

•   Affirmation of “100% Natural, Vegan and Biodegradable” contents

•   Affirmation of Pharmaceutical Grade Ingredients in Therapeutic Proportions

•   List of ingredients, their English name, the vitamins contained in the ingredient or their actions

•   The actual percentages of active ingredients

•   The Environmental Working Group ranking of the safety of the           products

•   A product purpose statement

•   Instructions for use

•   No Animal Testing affirmation

•   Manufacturing country (USA)

•   Contact information

Wendy Steele, Keys Founder, continued, “This Therapy FactsTM panel just speaks for itself.  It is a response to numerous customer inquiries.  We encourage other manufacturers to follow suit and fully disclose their ingredients and levels.  We are discussing licensing of our Therapy FactsTM panel to other manufacturers and to those that we will be private labeling all natural chemical-free skin care products for them.  Our purpose is full disclosure of all ingredients and an assurance from licensees that they will provide an honest description to their customers through this panel on their products.  In turn, consumers and dealers will have a clear understanding of the purpose and actions of a product.”

Keys Soap Technology Background

Keys Soaps solve skin problems, stimulate the senses, and create positive emotions.  Islandceutical™ is our term that assures people of these three criteria.

Bob Root, a former Silicon Valley CEO, and Wendy Steele, a former Coca-Cola executive, founded Keys Soap.  Bob invented the soaps to help Wendy, the love of his life, a melanoma survivor.  Her suffering and a desire to maintain her active, outdoor lifestyle drove him to give back her quality of life. Wendy said, “The Keys Soap story isn’t about starting a business or being an entrepreneur.  It is about enjoying life with healthy skin.  I am determined to live an active, healthy outdoor lifestyle after experiencing melanoma.”

“It was not my technology background that inspired the formulation of my soaps, it was my study as a chef that guided me,” said Bob. “Like creating a great culinary masterpiece, the ingredients have to work together, be of the highest quality and must be skillfully added in the proper order.  More importantly, the meal must have a positive intention for the person savoring it.  This is the way of Keys!”

Aromatherapy Benefits of Keys Soaps

All Keys Soaps are a form of aromatherapy.  We have mapped the essential oils (EO) we use to provide a lift to the spirit and senses.  Aromatherapy has proven to affect the mind and the moods of people.  This is why we have chosen the spirit-lifting citrus blends combined with natural EO herbal extracts as a side purpose for our soaps.  Keys handcrafts our products to lift the spirit as well as provide therapeutic benefits to the skin.

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Koda Story

KODA is the dog therapy product line established by Keys.  Products include chemical-free natural supplements and topical therapies for dogs.  We use ancient remedies and modern technology to make natural products that makes dogs feel good and solve both internal and skin problems.  We use pharmaceutical grade ingredients in therapeutic proportions to solve problems that account for the top 10 reasons for vet visits.  KODA is a combination of wellness products and natural solutions.

jasper-table_2Koda is Lakota Sioux for “Friend.”  The word perfectly describe the intention for our products and their recipients.  Today’s dogs are exposed to all sorts of environmental and chemical exposures that are and will shorten their lives.  After an experience with our 14 month old pup, Jasper,  that forced him to have to take strong antibiotics and Prednisone,  we  realized that the Veterinarians were ill equip to balance his prescriptions with a wellness program.  Determined, we set out to find the finest ingredients the same way that we developed our custom regime for Jasper.

Koda is a new brand for our established Keys product line.  We have been making natural topical therapies for people and their pets for over 7 years.  Our Neem and Karanja oil based topical products also include therapeutic and essential oils known for their topical and internal applications.  For Jasper, it was a combination of natural extracts to build his immune system, plant essences to calm him and probiotics to help his digestive system to recover as quickly as possible. Continue reading Koda Story