Posted on

New Keys Eye Butter Airless Pump

A Keys Top Selling Product Now in a New Airless Pump

Eye Butter is a wildly successful product for us.  In fact, Eye Butter has been a top selling Keys product since it was introduced almost 15 years ago.  The anti-aging properties, anti-allergenics, soothing, anti-puffies and makeup friendly properties are Hollywood and everyday proven.  Just as popular for men as it is for women, Eye Butter has been ranked the finest most effective eye cream by Hollywood makeup artists.  ..and it is all natural whole ingredients.

So, how could we make it better.  We can’t improve Eye Butter itself, but we can improve how it is packaged.  It was now about 4 years ago that our customers asked us to create an airless pump so people could travel with a more compact container.  We found a airless pump that worked and the pump version of Eye Butter became the most popular container almost overnight.  People still buy the Eye Butter in the jar because it is more traditional and it was easier to get a small amount.

As quickly as the Eye Butter airless pump became popular, we started to get suggestions.

What People Asked For

  • Could you make the pump more precise?
  • Could you make the container body transparent so you can see how much product is left?
  • Could you make the container easier to hold

So, we did it and we are pleased to introduce the new Eye Butter 15ml Airless Pump today.  Ant order from today on will come in the new container.

Same great Eye Butter in a New Travel Container!

Eye Butter also makes a great lip balm to make lipstick look bolder and brighter, eliminate chapped lips quickly and for its anti-allergy properties.  Like all Keys products, it is Vegan, Gluten-Free, Free of manmade chemicals, soy-free and non-GMO


Eye Butter – Refreshing Anit-Aging Eye Cream

NEW! Airless Travel Pump.  Smoother & Silkier

Natural Eye & Lip Cream with Cucumber, Avocado Oil and Shea

  • Keys Whole Natural Cucumber Extract
  • Softens & Hydrates
  • Aloe Vera Conditions & Conceals
  • For Sensitive Skin
  • Deep Penetrating
  • Makeup Friendly
  • Moistuizing
  • Reduces fine lines
  • Will not sting eyes

The Secret

Eye Butter combines an age old secret to eye care with pharmaceutical grade ingredients to soften eye tissue, reduce fine lines and tighten the skin. The glowing effect brightens the skin around the eyes, enhances skin color and is a great natural foundation for mineral eye makeup. Eye Butter like all Keys products is first and foremost skin therapy.

The secret to Eye Butter is naturally distilled organic cucumbers. We distill our own cucumber to create an extract that is high in the ingredients that have been known for years to tighten and tone eye tissue. Actor and models have placed cucumber slices on their eyes to reduce puffiness and to tighten eye tissue. Our cucumber extract has all of those natural features in a concentration you can feel and see.

The secrets to eye butter does not stop with our cucumber extract. We combine a natural filtered and unprocessed Shea Butter from Ghana that has the highest fatty acid levels we have been able to find with pharmaceutical grade oils in therapeutic proportions. Avocado, Black Cumin and Carrot Seed oil hydrate, rejuvenate, tighten and create a soft glow around the eyes. Aloe Vera creates a prismatic effect similar to Luminos and creates a natural clinging action to gently hold eye makeup.

There is More!

Eye Butter has natural anti allergen features as well. Eyes that are irritated by pollen, danader and other allergens receive an interesting barrier when you apply Eye Butter around the eyes. These natural and made allergens cling to the surface of Eye Butter providing a shield protecting sensitive eye tissue from itching. This has a great natural anti aging benefit because rubbing the eyes causes skin to sag and look older, tired and irritated. With Eye Butter you get younger looking skin without the itching during allergy season.

Keys Eye Butter is featured on the Environmental Working Group Skin Deep Report as one of the safest around the eye products on the market.

”Eye Butter was created to be our first product for Hollywood. In 2006 we were invited by the Environmental Working Group to attend a presentation in Santa Monica California to 300 Hollywood makeup artists. Eye Butter was a natural for the group because all of our researched showed that most of the hard work by makeup artists was around the eyes. We put our Eye Butter in the goody bag and when they opened our oversized sample, the room filled with the smell of fresh cucumber. It was an overnight hit and many of our makeup artist advisors today were in that room.” Wendy Steele , Key CEO and Founder

Posted on

Wendy’s Daily Keys Anti-Aging Regimen

Wendy’s Regimen – Easy Steps for Simplifying Your Daily Skin Care Routine

Wendy's Regimen
Wendy Steele, Keys CEO & Founder

You don’t have to be expert with an overflowing cabinet of miracle products to take good daily care of your skin. More specifically, when caring for your face it is much more desirable to keep it simple. Besides that you are more likely to be consistent with your facial care if you follow a few easy steps.

Consistency is the key to looking and feeling healthy and refreshed! For the past 5 years I continue to use this basic routine on my sensitive face with great results.

Here is what you will need for this step-by-step daily morning routine: Wendy’s Regimen

  • Island Rx Foaming Facial Cleanser
  • OMNI Skin Elixir Spray
  • Reflex ProBiome Anti-Aging Serum
  • Solar Rx Moisturizer SPF30+

Start with a clean face.   Wet your face and use 1-2 pumps of Island Rx Foaming Facial Cleanser.   Apply foam to wet skin. Using fingers, massage foam over face. Rinse thoroughly and lightly pat dry. Island Rx Foaming Facial Cleanser provides a deep and very gentle cleansing.

Follow with a light spritz (2-3 sprays) of OMNI Skin Elixir Spray. The multi-faceted botanical skin elixir is an herbal remedy. It is designed to refresh and soothe the skin.

While skin is still damp from spray, apply 3-5 drops of Reflex ProBiome Anti-Aging Serum. My sensitive facial skin sometimes requires more or less Reflex. Your skin type may vary. It also depends on the amount of dryness or humidity in your environment. Allow Reflex Serum to settle on your face and neck until absorbed. The combination of OMNI and Reflex Serum do a great job of soothing my skin while giving it a refreshed dewy look.

Finally, apply 1-3 pumps of Solar Rx Moisturizer SPF 30+ all over face and neck. I like that Reflex Serum provides a very smooth base for Solar Rx as my pre-makeup primer.

Besides the simplicity of these steps, using these products together reduces the redness in my skin. All provide a smooth clear foundation to start the day.

If you are going to apply make-up, it should be applied after Solar Rx Moisturizer SPF 30+

Wendy’s Regimen Recipe (Print or Save)

Wendy’s Daily Keys Anti-Aging Regimen
Recipe Type: Daytime Daily Anti-Aging Regimen
Author: Wendy Steele, Keys CEO
Prep time:
Total time:
This has been my daily recipe for youthful skin for the last five years.
Ingredients
  • Water
  • Keys Island Rx Foaming Face Wash
  • Keys Omni Skin Elixir Spray
  • Keys Reflex ProBiome
  • Keys Solar Rx Moisturizer SPF30+
Instructions
  1. Wet your face
  2. Apply 1 or 2 pumps of Island Rx Foaming Wash
  3. Lather in hands
  4. Wash face using fingers in a circular motion
  5. Rinse with cool water
  6. Pat dry
  7. Spray Omni evenly over the face and neck with eyes closed. Air dry
  8. Apply 3 or 5 drops of Reflex and spread evenly over the skin. More in dry areas. Let set to absorb
  9. Apply 2 or 3 pumps of Solar Rx over the entire face and neck (more as needed) evenly. Let stand.
  10. Apply makeup on top noting that many people do not use foundation because Solar Rx provides a luminescent finish

Buy all four products and get 10% off your entire order by using the code WENDY (case sensitive) at checkout!  Offer expires June 30, 2017

Posted on

Solar Rx Daily Sunscreen – Anti-Aging, Sun Protection, BB Cream and More!

Solar Rx Anti-Aging and More!

BW_wideBob Root, Keys Technologist

When Wendy Steele asked me to develop a sunscreen for her after beating Melanoma, she needed UVA and UVB blocking.  What she wanted was a cosmetically clear anti-aging moisturizer that would prevent aging.  The product, Solar Rx was heralded as innovative with design awards, product of the year and acknowledgement by the EWG and Consumer Reports Magazine.  It is much more then a moisturizer and sun protection. It is a simple and inexpensive anti-aging tool.

“If you are age 10 to 80+, wearing a sunscreen everyday will protect you from skin cancer.  What you might not know is that our Solar Rx is the number one anti-aging tool in your arsenal.”, Wendy Steele Keys founder and CEO

Today, you mostly see products that do just one thing.  There are sunscreens, anti-aging creams, rosacea treatments, BB creams, foundations, moisturizers and anti-redness products.  Keys Solar Rx is all these in one product.  If simplicity and saving money is interesting to you, I will explain the what’s, why’s and how Solar Rx does all these things and more.

What, Why & How!

Solar-Rx-cap-off-800pxBelow is a list of what you can expect from Solar Rx.   Important is that Solar Rx is in a special category acknowledged by the US Food & Drug Administration and The Environmental Working Group Skin Deep database and Sunscreen Report.  The category is Moisturizer with Sunscreen which fits more into the skincare and beauty market then sunscreens.  Still, it has to undergo the same rigors as “go to beach” sunscreens.  The simple fundamental difference is that moisturizers with sunscreen are water soluble and not designed to be used in direct sun white exercising, swimming or perspiring.  Why make it then….

Solar Rx does much more then sunscreens and often repairs damage from chemical sunscreens.  If you understand the features, benefits and advantages of any product, you can make informed decisions.  Solar Rx is much more then just a anti-aging moisturizer with sun protection.

So here goes:

Solar Rx the Anti-Aging Moisturizer

blog-avoThe base lotion of Solar Rx is Keys Luminos intense moisturizer.  It is made from pure virgin avocado oil, black seed oil and carrot seed oil with Shea butter from Ghana and our own freeze dried aloe vera.  There is very little water in the product so it is very concentrated.  There is more concentration of oil in one Solar Rx bottle then is a half-gallon of big-box-store lotions.  Plus, there are no chemicals like PEG, glycols or parabens.  This alone makes Solar Rx more economical because you only need a little to get the moisturizing benefits.

Solar Rx the UV Anti-Aging Protection

There are three forms of measured UV.  UVA, UVB and UVC.  UVC is rare, so we will not talk about it other then to say, that there are artificial sources of UVC like exotic metal welders experience and they use Solar Rx because it works.

For the rest of us, UVA and UVB rays cause burning and skin cancer.  The FDA requires us to use language that talks about this for a reason.  It is because the evidence says that skin cancer comes from overexposure to UV radiation with the emphasis on the word radiation.

Solar Rx the Anti-Aging Innovation

4Think of UVB rays as the burning rays because that is what happens.  UVA are the aging rays because the deep penetrating UVA rays break down the fundamental building block of youthful skin…collagen. These springy components deep in the skin is what makes our young skin look youthful and clear.

UVA radiation takes a lifetime to show its damage, but at about the age of 10, it starts working to destroy our skins collagen and other components.  What we notice is that wrinkles start appearing at about age 15 and sooner for sports and athletic people.  At about 25, people start to notice that they look tired because of fine lines and some sagging.  At 35, we feel older because we look older.  Tanning freaks look 45 at 35 because the collagen is almost unrepairable because of UVA damage.  It gets worse as we get older and older.  Just look around and compare.

UVA is often talked about as the burning and tanning rays.  These rays cause the brown spots, discoloration and weird patches that seem to sneak up on us around 40.  Weird looking discolored and tired skin come from these UVB rays

Skin Layers
Skin Layers

Solar Rx prevents both UVA and UVB damage by blocking these rays using spherical zinc oxide particles.  It block them unlike chemical sunscreen that convert UVA and UVB into heat deep in skin tissue.  Simplicity is understated because Solar Rx uses just Zinc Oxide where chemical sunscreens have to use multiple types of chemicals to achieve similar protection

Solar Rx the Skin Clearing & Brightener Innovation

Above we are talking about how zinc oxide protects from UVA and UVB damage as an anti-aging secret.  Did you know that uncoated zinc oxide like the type used in Solar Rx will help fade sun spots, brown spots, weird patches and discoloration.  Further, the natural whole avocado oil that we use has natural fading properties which work with the uncoated zinc oxide to fade these discolorations.  Yes, it take time, but it is not harsh like chemical whiteners and you do not have the additional cost of another product.  It works slowly everyday to clear the skin.  If you are observant, you will see changes in two weeks that become noticeable to friend in just a few months.  Anti-aging is not just keeping the skin from getting leathery, it is making sure that it is clear and even.  No Spots! Really!

You would pay over $100 for the products that would do just these three things!

Solar Rx the Anti-Redness Innovation

skin bacteriaInflammation equal redness on the skin.  Redness often comes from skin treatments that burn and chemically peel the skin…inflammation.  Redness comes from exposure to wind and the sun…inflammation.  Redness comes from products that contain dirty dozen and the dirty 30 chemicals…inflammation.  Redness comes from bacteria that is overpopulated on the skin because of antibacterial agents like parabens and triclosan.  parabens are in 95%+ of skincare products.  I think you get it.  No inflammation is anti-aging.  Solar Rx uses uncoated zinc oxide which renowned for reducing inflammation aka redness

Solar Rx the Rosacea Innovation

Rosacea seem to be a big mystery to doctors.  Probably because it is cosmetic and not exciting to them.  To those that suffer from the redness, blotchiness and irritation caused by rosacea, it is a very real problem.  Solar Rx customers have told us for the last ten years that it helps and even eliminates the redness.  We suspect that the majority of rosacea is redness caused by overgrowth of unfriendly bacteria affecting the skins’ microbiome.  Simplified, most rosacea treatments use uncoated zinc oxide like what we use in Solar Rx.  Simple!

Solar Rx the BB Cream

Luminos_LeftAnti-aging is coverage as much as it is therapeutic. We started working with makeup artist over 14 years ago using Solar Rx as a beauty balm that fills imperfections.  Simply, the uncoated zinc oxide is a microfine particle that fill in pores and fine lines.  The zinc is a filler and mixed with the Luminos base lotion and moisturizer acts like a beauty balm and filler combined.  Solar Rx works better then most of the beauty balms on the market because the particles are spherical instead of jagged and they are uniform size.

Just as a note, BB Creams sell for up to $135 for 1.7 ounces at Sephora.  Solar Rx is $26.95 for 3.4 ounces.  As a personal note, one of the things I miss about the high tech industry is the magazine shootouts that compare one product against another based on performance.  Can you imagine if the skincare and beauty industry had to undergo shootouts.  I ready!

Solar Rx the Clear Foundation

Much of how Solar Rx works to help with fine lines is that it is a world-class moisturizer and the zinc oxide particles fill.  Imagine that Solar Rx also accomplishes this be the shape of the zinc oxide particle transmitting and diffusing light.  A very famous Hollywood makeup artist once told me that our wrinkles and fine lines are not the problem, it is the shadows they create that amplify them.  I thought about this from an optical physics standpoint many years ago and realized that the shape of the Solar Rx spherical particles created an optical illusion reducing shadows on the skin.  These little lenses help mute variations on the skin and also transmit texture, color and illumination giving the skin a glowing soft focus effect that is not just visible to the high definition cameras, but the naked eye.  This is so true that if you apply Solar Rx to just half of your face, you will see the difference in the mirror.  Apply it to the neck and it will actually provide fill light for under the chin… a super secret Hollywood lighting technique.

Products from Makeup Forever® and others do a similar job at nearly $100.  The effect comes for free with Solar Rx

Solar Rx Instead of $300

All toll, if you were to purchase separate products based on what Solar Rx does, it would cost you somewhere north of $300.  If you like the simplicity of one product and the low cost of $26.95, then Solar Rx is the answer.

Beauty cream, sun protection, redness prevention, moisturizer etc. in one product

Try it and if I am wrong, we will refund your purchase.

To buy Solar Rx, click the buy button below

Anti-Aging

To learn more, you can buy Bob Root’s book, Chemical Free Skin Health by below.

bobs-book-badge

Posted on

Anti-Aging Tip – Avoid Perma-Frown by Getting CNN-Free

iphone-frownsimply_wendy_banner

By Wendy Steele, Keys CEO

Did your mother every say to you, “Don’t make those faces, it may just freeze that way forever!”  It’s true!  This could be the greatest anti-aging advise of all time!

Our body language and facial expression do more than communicate our mood and intensity.  The way we appear to others can be a lasting reminder on our face of our attitude toward things, our environment and people.  Simply, if you frown all the time you might just end up with “Perma-Frown.”  Those deep ruts in your forehead age your visual appearance.  Perma-Frown makes you look older than you are by the very nature of the shadows those deep furrows create.  Remember it is the shadows that our wrinkles create that makes them look older.

Laughter is an age old beauty secret because it raises our Oxytocin hormone levels which washes us with a feeling of wellbeing.  This cuddle hormone is also created with a warm hug or even just being out with that someone special.  The skin glows and a more youthful appearance accompanies the warm feeling.  This can all be negated if our natural core state is negative.  Could your cellphone be a contributing factor to your aging?

Today’s social society is way overloaded with smartphone interaction which maybe fun and warm, but generally does not release oxytocin.  Worse, peering all day at your cellphone has two potentially negative results.  The first is if you are reading bad news all day, aka CNN, that frown may probably become perma-frown.  Secondly, if you are walking and reading and getting a little older, that squint could become perma-squint.  Be careful watching too much CNN can also create the dreaded permanent aging look called perma-scowl.

There is no question that drinking lots of water, regulating hormones as we age and using natural skin care will be your best anti-aging secret for the skin.  Those wrinkles, ruts and furrows are probably an indication of how happy you are or how much CNN you are exposed to.

So next time you are reading CNN, Fox News or one of the other negative press sources, take a quick selfie to check out how you are responding…Then try to laugh it off.  Yoga has taught me to see a different way of life and create an internal smile.  Being CNN-Free for the last ten years is priceless.

Wendy