Posted on

Your Staff Better Be Smizing – It Could Make or Break Your Business

Smizing – Smiling with your eyes is the secret to business success moving forward.  It is the New Normal

by Wendy Steele, Keys CEO, Founder & Melanoma Survivor

Making sure that your staff knows how to Smize can make the difference between profit and loss or making it or not in these times. Here is how I learned to smize and why you should care.

Human ingenuity always amazes me, and I am seeing great things “here and there” now that our society is trying to move forward. Many things have changed and will never return to normal. The new normal is 2 meters of separation, avoiding crowds and wearing masks. Whether you agree or disagree with how things are being handled, change is inevitable, and growth is optional.  

Masks are probably one change that will stick with us and make sense in many ways. In Japan, if you have a cold, you wear a mask. In Bejing, if you are exposed to allergens, you wear a mask. In San Francisco, if you ride a bike through the industrial areas, you wear a mask. Now, if you shop at Costco or the grocery store, you should wear a mask. I get that.

Our friends at Jams World have some cool looking masks. Theirs is the one I am wearing. I have also seen some super fashion statement masks that are very cute, and some are very cool. If we have to wear them, we might as well have some FUN. I am taking life’s changes in stride because it is more comfortable.

I have to admit that I have worn buffs and neck gaters for years. I wear them to protect my neck from the sun, and occasionally I would pull it up over my face as a sort of joke for friends. Not much fun these days, but it is a good option as well. People would ask me what I was wearing and why in a sort of judgemental way. I wrote them off as muggles. What I do and what I wear is my business, and people’s insecurities are theirs. Not mine. Yesterday, I went to pick up lunch from my favorite Southwestern restaurant, and when Monica walked out to my car with our lunch, she was wearing a very cute “bandito” neckerchief hiked up over her mouth and nose. It was damned cute, and I knew that I had made the new order transition because I felt like asking her where she bought it. So, I am back to wearing my neck gaters because they are so much more fun than a surgical mask.

IMS – Get Over It.

I have seen some very terrifying masks, which is what inspired this article. Sometimes, it is not the mask that bothers me; it is the eyes of the wearer.

So the topic of this article is a kind of RBF story or to be more specific, IMS. Irritable Mask Syndrome is genuine and seems to be caused by various things. Some have told me that masks are an invasion of identity or uncomfortable. One said having to wear one is unconstitutional. Some feel self-conscious while others seem to like that they can hide behind one.

IMS Revealed

I was out walking, which I do a lot. Most of the time, I don’t see anyone, and sometimes, these days, when I do see people, they have their masks on. One day, just recently, I saw someone who was wearing a mask and stressed at having to wear it. Even though her mask covered most of her face, it was a clear case of IMS. I thought, how is that possible. How can her negative appearance scream out so much that I noticed her temperament wearing a big mask? We passed quite away from each other, and there was no attempt at a gesture or acknowledging of me. In some ways, it reminded me of being in New York City three weeks after 9.11. It stunned me a bit that this ‘no-no’ bothered me so much. Usually, I do not let people annoy me, but she did. I was mad at me for having the feelings, not her. About a mile down the road, I saw another masked woman headed toward me. As she passed, her eyes glistened and sparkled. Her eyes were smiling, and with my eyes, I smiled back and waved to acknowledge her. It suddenly dawned on me that the first woman had terror or anger in her eyes, which affected me, and this second woman made me feel good. All with their eyes only.

Oh No, I thought, do I have IMS? So when I got back home, I kept my mask on and looked into the bathroom mirror. Thankfully, I did not have IMS, but I wondered, “Could I practice smiling with my eyes?” What would that look like, and how hard could it be. Damned hard, I found out.

Smizing – The Duchenne Smile

The second woman started it with her smiling eyes, and I mirrored her. That was easy. It was automatic. What I discovered is that it is both an art and talent to be able to initiate smiling eyes. So, I grabbed my iPad and looked up “how to smile with your eyes” and surprise-surprise; there were many articles with most talking about something called a Duchenne smile.

Duchenne smile involves contraction of both the zygomatic major muscle (which raises the corners of the mouth) and the orbicularis oculi muscle (which raises the cheeks and forms crow’s feet around the eyes). The Duchenne smile has been described as “smizing,” as in “smiling with the eyes.”

So, I texted an actress friend of mine and asked her if she knew about the Duchenne smile. She laughed at me and told me she spent almost a year in an acting class trying to learn to smile with her eyes, and it was quite hard to master until she stopped trying. She said it comes from the soul, and when you smile naturally, your eyes squint and raise a bit. Little bags form under the eyes, and there you have it. She said it is the opposite of Instagram’s face because you don’t look perfect. You look happy and excited to be alive as opposed to trying to impress. Her best lesson for me was to be comfortable at smiling at everyone all the time. She said you would get better at it.

So, I tried it in the mirror, and it was true. That little squint made my eyes sparkle, and I was even happier feeling. So, I tried it with my mask, and it worked. I just made up that I did not have a mask, and my eyes do all the work since my face was covered.

So try smiling at your cellphone and do a bunch of selfies before and afters. You will be amazed. Now do the same thing with your mask on and notice how you feel. Then go out and practice on everyone you walk by to see what their reaction is.

So if you are like me, you have to believe that the world would be a better place if everyone smiled at each other. Now we have to wear masks, so we have to work a bit harder at it.

Lastly, here is a link to a great how-to article about how to master the Duchenne smile. https://www.wikihow.com/Smile-With-the-Eyes

Also, here is a good short video I found that describes the Duchenne smile that was a help for me.  Show it to all your people.    Wendy

 

Posted on

How Do Your Sunscreens Rate Against Keys Solar RX? – EWG 2020 Sunscreen Report

by Wendy Steele, Keys CEO Melanoma survivor, and Founder

So, how do the sunscreens you sell to your customers rank on Saftey and Efficacy?  Do they actually work and are they safe.  The controversy rages on whether sports sunscreen is safe.  The FDA says they should be reapplied every 15 minutes in high-stress conditions.  Our Solar Rx Moisturizer with sunscreen has the highest and best rating.  It can be worn all day as a foundation.  How do the ones you sell rate against Keys Solar Rx?   The results may surprise you.  Every year the Environmental Working Group publishes a sunscreen report.  Keys has been at the top of the list since the first report ten years ago.  This year the report is better to read in every aspect.  It is easy to read and figure out which is best for your customers.  They already read the report, it is time you compare what they know to what you sell.

First, there are fundamentally two types of sunscreens.  There are “go-to beach” sports screens and daily moisturizers with SPF.  Keys Solar RX is a daily sunscreen foundation with anti-aging moisturizing properties.  Having both types on your shelves is important and knowing when to recommend one of the other is essential.

Keys has received the highest ranking in the 2020 EWG sunscreen report for safety and efficacy. Keys Solar Rx and Keys KPRO SPF each received a 1 rating in this year’s EWG sunscreen report. The scale of 1 to 10 ranks safety based on ingredients and efficacy based on the type and concentration of sunscreen ingredients; 1 being the highest rating and 10 the worst.  As you can see from the chart to the right, there are very few #1 ranked sunscreens with the majority rated 3-6 on the EWG scale.

Keys uses a 20.5% level of its proprietary uncoated zinc oxide blend. The base moisturizer is our Luminos lotion formulation that focuses on avocado oil, black seed oil, carrot seed oil, agave aloe, and Shea butter for maximum hydration.

Spherical Zinc Oxide particles

Keys SPF products use a technique from high technology sputtering to process the particles for maximum UV blocking efficacy. Our zinc oxide blend uses a vapor deposition process to make our particles spherical and, therefore, transparent. The mixture maximizes UVB and UVA properties for perfect UV filtering.

Keys SPF products are the best moisturizers with UV protection. Solar Rx and KPRO SPF are for everyday use in non-sport applications. The products last all day and need not be reapplied, assuming the wearer does not sweat or do physical activity. Keys Solar Rx is perfect under makeup, acting as a clear luminescent foundation. KPRO adds sparkle from our OptiFx particles for special occasions.

How Do The Sunscreens You Are Selling Rate Against Keys

Click Here or the image above to access the Moisturizer with SPF EWG report and scroll down to Keys to read the reviews

Anti-Aging

Keys CEO, Wendy Steele, Melanoma survivor and reason for Solar Rx being developed

Both Solar Rx and KPRO SPF have anti-aging emollient properties because of the ingredient purity and quality. These are the most exquisite oils that money can buy blended into a formulation that hydrates, moisturizes, and effects fine lines. Avocado oil has skin clearing properties and, over time, will reduce dark spots and patches.

Therapeutic

Keys Solar Rx broadens its purpose as a skin ailment and disorder product because the zinc oxide is uncoated. This means that the wearer gains all the benefits of a zinc cream at even higher concentrations than over the counter skin disorder products. Most zinc creams contain 6%-8% uncoated zinc oxide. Solar Rx is at 20.5% uncoated zinc level. One major benefit is as a redness reduction solution. Many dermatologists prescribe zinc oxide cream and ointments. Solar Rx is a universal solution while also providing UVA and UVB blocking.

10 Years

This is the tenth year that Keys Solar Rx has received the highest rating from the EWG. Consumer Union thrust Keys Solar Rx into the limelight when it rated Solar Rx the highest and most effective sunscreen in its class. It has been the choice of Hollywood makeup artists and actors. It was featured two years in a row at Maria Shriver’s California Women’s Conference. Originally developed for Wendy Steele, Keys CEO, melanoma diagnosis, Solar Rx is Keys number one selling product.

 

Posted on

Melanoma Month – Keys Solar Rx – SPF, Safe & Therapeutic

There are two things about Keys Solar Rx Sunscreen that separate it from the pack

  • Cosmetically Transparent Sunscreen

  • Anti-Inflammatory Uncoated Therapeutic Zinc Oxide

And, May is Melanoma Awareness Month and the beginning of sunscreen season.

Solar Rx is an SPF moisturizer like none other. It is cosmetically transparent using a proprietary zinc oxide vapor deposition technique that uses uncoated zinc oxide with truly therapeutic properties. We know of no other SPF that offers both a broad spectrum UVA and UVB protection, natural moisturizer with avocado oil and Shea Butter, and anti-redness anti-inflammatory properties.

FDA SPF30 + Safest Sunscreen by EWG

Solar Rx was one of our first four products developed over 15 years ago for our founder, Wendy Steele, after her Melanoma diagnosis. Her orders were simple. I need a natural sunblock using zinc oxide that does not make me look like a mime. Her boyfriend engineer used a technique from silicon valley to vaporize the zinc oxide and turn the particles into perfect spherical shapes. Solar Rx is optically transparent while still providing industry-leading SPF UVA and UVB protection. An FDA Drug Facts panel and EWG safest rating make Solar Rx an unbeatable combination for those wanting a natural moisturizer with sunscreen.

Not Go To Beach

Solar Rx is not for going to the beach or sunbathing. It is an everyday moisturizer with SPF 30+ UVA and UVB ultraviolet radiation blocking. The transparent visible light zinc oxide is opaque to UV light. It works well under makeup and can be worn all day to work or when out and about. Not for sports, swimming or exercise. You will have to wear a sports-based sunscreen for that and look like a mime. Please avoid chemical sunscreens as they are full of very questionable chemicals.

Wash with Island Rx Foaming Cleanser and Apply Solar Rx as your moisturizer foundation for daily use. Apply makeup directly over the top for a flawless pallet and look.

May is Melanoma Month

Visit The Skin Cancer Foundation & Tell Them Keys Sent You. 😎

With over 5 million cases diagnosed in the United States each year, skin cancer is the most common cancer in the United States. Fortunately, skin cancer is also one of the most preventable forms of cancer. About 90 percent of nonmelanoma skin cancers and 85 percent of melanoma cases are associated with exposure to ultraviolet radiation from the sun. By raising awareness of the dangers of unprotected exposure and encouraging sun-safe habits, we can change behaviors and save lives.

With the incidence of this disease reaching epidemic levels, we can’t do this work alone. We need your help. May is Skin Cancer Awareness Month, the perfect time to get involved.


 

Posted on

Why Daily SPF and Moisturizing?

SPF Daily for Your Health & Youthful Appearance

by Ashley Parker

In the summer virtually, everyone gets a bottle of sunscreen for a long day outside whether it be at a beach, lake or pool etc.  It’s important to protect your skin from UV rays.  However, applying sunscreen should not be restricted to the summer.  The need for shielding your skin from the sun is a necessity all year round.  In addition, it’s important to moisturize your skin on a daily basis.

Because of the need to moisturize and protect from the sun on a daily basis, the popularity of products that meet multiple needs has skyrocketed.

With so many products on the market today, it’s hard to know which to buy and how they can benefit us. That’s why we created this article with tips on what to look for and avoid when selecting a daily moisturizer/SPF.

One of the markets top moisturizers is Solar RX Moisturizer SPF due to its UVA-UVB protection minimizing the chemical burden on the skin. In addition, its lack of additives such as biocides and paraben which kill the microbiome of the skin causing disorders that are chemically driven.

UVA-UVB SPF Protection

The sunlight that reaches has two parts to its rays.  These two parts of rays are made up from UVA and UVB rays.

UVA rays penetrate deep into the dermis of the skin, which is the skins thickest layer. The dermis, if unprotected, can lead to premature skin aging and wrinkling, even suppression of the immune system.

UVB rays typically burn the superficial layers of your skin.  This plays a key role in the development of cancer.  The intensity of UVB rays can vary depending on the season of the year.  With that said it’s important to wear a moisturizer SPF that block both UVA and UVB rays. Remember that sunburn skin does not just feel awful, it can cause permanent damage to your skin.

Avoid SPF Products with Parabens

Most often products can contain parabens. Parabens are often used in products as preservatives. Parabens have been used since the 50’s and are often used in beauty products.  Some of the most commonly found are lotions, lipstick, shampoos, deodorants and more.

Some studies have shown that parabens can mimic the activity of the hormone estrogen, parabens have been found present in breast cancer tumors.  Parabens are additives that kill the microbiome of the skin and can lead to disorders that are chemically driven.  Solar RX does not contain parabens!

Zinc Oxide for SPF

Solar RX contains uncoated zinc oxide.  Let’s talk about just a few benefits from zinc oxide.

  • Helps lower skin inflammation caused by allergies, irritation, and rashes
  • Keeps moisture locked into dry skin
  • Treats pigment disorders
  • Provides broad-spectrum sun protection that prevents burns
  • Helps prevent aging of the skin.

Why Use a Moisturizer with an SPF in it?

Why would anyone buy a moisturizer that has SPF in it?  The list of benefits goes on, but the short answer would be to save time and money.  Buying an SPF and moisturizer separately can be costly.  Add in the fact that you have to apply them separately, it’s a no-brainer.


Ashley Bio

“Hi! I am Ashley and I love writing about beauty related topics. When I am not writing about skincare and beauty products you will probably find me reading a book. Through work experience, I have been able to craft excellent writing skills in a number of different styles and tones. in addition a deep understanding of consumers and what motivates them online and of course grammar skills.

Ashley Parker is a freelance journalist and writer.  She is a non-paid contributor to Clean Green Cafe.  Although her opinions and views are her own, we believe they fully align with our philosophies.  She runs the SkinStore blog

 

Posted on

SmallFlower Interviews Bob Root, Keys Scientist & Founder About Probiome

Smallflower Chats with Bob Root of Keys Natural Skincare & Beauty (Probiome)

Keys Natural Skincare & Beauty (Probiome) was born after co-founder Wendy Steele was diagnosed with and beat melanoma. The cancer was gone, but she was still dealing with some nasty side effects on her skin – itchy, irritated patches that were just made worse by sticky sunscreens. Her then-boyfriend (now husband) Bob Root decided to take matters into his own hands and researched the work of everyone from Harvard MDs to aboriginal healers.

The products that Bob developed for Wendy worked great for her, so together they decided to start manufacturing for the public. We sat down with Bob to discuss their products, how the company got started, and his best advice for people looking to switch to natural skincare.

Smallflower: The Keys story starts with Wendy’s bout with Melanoma and her struggles with ineffective treatments for the subsequent skin troubles. As you were first working on products with Wendy, when did you realize that you were on to something bigger than a one-off personal solution?

Bob Root: Wendy’s Melanoma came at a time where our core business was brand marketing consulting for major tech and pharmaceutical companies.  I shared prototype products with the pharma people and they encouraged us to develop the first four products.  We sold online only, and the big break came in 2007 when Consumer Reports Magazine ranked Solar Rx number one in its category.

probiome

At the same time, the Environmental Working Group ranked Keys’ four products number one in each of their respective categories.  Now at 43 products, we continue to have the safest ratings on the EWG.  This series of events caught the attention of over 500 retailers which increased the brand awareness.  Over the years, we’ve continued to work with integrity, avoiding high-volume big-box store lures.

“Probiome is a Keys-registered trademark for products that restore the balance on the skin by creating formulations that promote good bacteria growth on the skin”

S: Can you briefly describe the Probiome line and name, where the idea came from, and where you think probiotic and microbiome-friendly products are going to go over the next few years?

BR: Ten years ago, I became a part of the National Institutes of Health (NIH) Microbiome Project.  The project discovered that our skin has 10 times more bacteria than human skin cells. Creating a balance is what Probiome means.

Parabens and Triclosan destroy good and bad bacteria collaterally.  This imbalance allows bad bacteria to attack the skin.  I firmly believe that greater than 50 percent of diagnosed skin disorders are caused by products containing parabens and triclosan.Probiome is our registered trademark for products that restore the balance on the skin.  We do this with formulations that promote good bacteria growth on the skin, similarly to how probiotics restore the flora in the gut. The difference is that gut flora can be promoted by adding breeder bacteria.  Skin needs an environment that attracts natural growth of the skin flora.

Natural instead of conventional is a good first step.  Natural oils that promote growth is the real answer.  Our products are the real deal, because they use the right ingredients of the highest quality and in therapeutic proportions.

S: For someone who is new to natural skincare products, what’s the single best piece of advice you can give them?

BR: Read the label – if you can’t recognize the names of the ingredients, don’t buy it. Find a manufacturer that you trust implicitly.

Also, vote with your wallet.  It will change the world faster than donating to Non-Governmental Organizations.  Manufacturers follow the money.

S: If there was one currently popular skincare ingredient you could get banned, what would it be and why?

BR: Parabens!  FDA recently banned Triclosan.  To brag a little bit, my book helped a lot to polarize the FDA.

S: Are there any upcoming projects you’re excited about, that you can give us some hints about?

BR: Our Alternative Naturals line has very deep potential.  Basically, the initial challenge was to replace petroleum jelly with a jelled avocado oil for the astronauts on the International Space Station (ISS).

probiome

It blossomed into a series of products that offer a non-petroleum jelly carrier for solution-oriented products.  So we will continue to replace the top ten used solution-oriented products that have petrolatum as its carrier with AvoJel.

Another hot project is bio-based 3D printing of skin cells as a catalyst for age-reversing skin repair.  It’s really out there, but it’s where I’m headed.  It’s more than anti-aging, it’s un-aging.

S: What’s one Keys product that nobody should be without?

BR: For anti-aging, Solar Rx. We use no chemical sunscreens, only pure uncoated zinc oxide in a natural lotion base. Solar Rx is for those who want to avoid the extreme aging effects of UVA and UVB on a daily basis.


This is a reprint of the Small Flower article.  You can Click Here to go to their site.

Posted on

Living Strong In A Hostile World – The Realities of Skin Cancer

My 20 Year Journey to Feel Safer in a Hostile Environment

Hostile
Wendy Steele, Keys CEO & Founder

Twenty years ago I learned everything I could about how to protect my skin from ultra-violet radiation. Because I am a Melanoma skin cancer survivor UV awareness is critically important to me. Thus, my mission was to discover how to feel safer in a hostile daily environment.

The sun’s rays are a formidable foe. For millions of high-risk and sun sensitive people the sun is public enemy #1.

Moreover, many years ago, my early stage Melanoma diagnosis served as a fork in the road. With education, I consciously changed all of my thinking about sun exposure. First, the California tan faded. I stayed the course, even when many others were skeptical and even opposed my thinking.

Sometimes I Just Get Angry

Reflecting now on this 20-year journey, I realize I was ribbed and sometimes even ridiculed by others. Many proclaimed that I must have daily sun exposure for healthy Vitamin D levels.   And others lived by the ‘ignorance is bliss’ rule.

This was not an option for me. Based on my skin type and history, those behaviors were risky for me. Instead, I chose to supplement with a daily Vitamin D emulsion. In addition, I have my Vitamin D levels tested regularly.

Consequently, I redefined what I was willing to do to protect my skin and my life! Then I discovered my personal truth that ultimately made me feel safer.

You Have a Choice

hostile
Staying away from UV is the “trick” to Anti-Aging

I learned to change my habits. I shifted outdoor exercise to early morning or late in the day. I limited the amount of time I spent outside when the sun was at the highest UV index levels. Most importantly, I learned to keep my skin covered by wearing protective clothing. I researched and found the widest-brimmed hats with chin strings. I found the most comfortable fingerless gloves for driving and dog walking. I bought the best protective sunglasses I could find. And I applied zinc oxide to my face and neck.

Ultimately, I learned how to demonstrate daily what many should consciously practice. I have been told that I am a walking billboard for high-risk sun sensitive people. Therefore, I am not afraid to talk to people about why I do this.

Nevertheless, I know I am not super woman. I obviously cannot control the power of the sun. At the same time, the science of UV radiation is proven.   The danger is ever-present. Also, I know all too well how easily UVA penetrates through clouds and even rain. UVA-UV Aging and UVB –UV Burning is part of my vocabulary.

I Am Done With Opinions

Simultaneously, I learned that there are hostile people who strongly opposed the use of sunscreen. This hostile group believes that sunscreen use is the cause of more instances of skin cancer. Moreover, I believe I understand why they may believe this. Because I also believe that applying ‘sunscreen’ may give people a false sense of security. However, I also believe that ‘sunscreen’ is just one small part of the protection equation. It is not the ‘end all be all’ answer to UV protection.

hostileFinally the FDA agrees! Yes, the FDA has validated that in the US we live in a hostile UV environment. All sunscreen products now require the disclosure of UVA and UVB protection. The directive on all labels must be clearly stated.   Exposure to sun should be limited. AND to avoid skin cancer, sunscreen is to be COMBINED WITH shade and other protective measures i.e. clothing, hats and sunglasses.  The hostile ignore the data.

Saving Lives

hostileKeys developed Solar Rx over 15 years ago.   We pioneered Solar Rx as the best Moisturizer with Sunscreen. Solar Rx is for daily use on the face, neck and hands. At Keys we continue to educate about sun awareness. Also, we educate customers that our product is not for the beach or pool or for prolonged outside exercise activity.

It is self-evident that continued exposure to radiation from the sun is dangerous. Unfortunately, many have an acquaintance, a friend or a loved one who has been affected by Melanoma skin cancer. Early onset of skin cancer has been attributed to using tanning beds as teens. We read press stories about young adults whose melanoma diagnosis came too late to save their lives.

Moreover, personal experiences now serve as reminder of the horror stories of skin cancer surgery. Dermatology scars are the new normal while many are hidden as badges of stupidity.

As a result of my personal experience with Melanoma, I know so much more than I did 20 years ago. I believe adopting pro-active behaviors allow me to embrace a healthy and safe life. And even in the face of hostile adversity I am grateful and give thanks to everyday I can be outside and feel a little bit safer.

Most importantly, it is my hope that many more realize that knowing better can help you make better choices. With education you can also make better choices for yourself as well as your loved ones and help to save another life.

In closing, education, prevention and early detection are the gold standard to stamp out skin cancer.  Listening to the opinions of the hostile minority could kill you!

Posted on

Solar Rx Daily Sunscreen – Anti-Aging, Sun Protection, BB Cream and More!

Solar Rx Anti-Aging and More!

BW_wideBob Root, Keys Technologist

When Wendy Steele asked me to develop a sunscreen for her after beating Melanoma, she needed UVA and UVB blocking.  What she wanted was a cosmetically clear anti-aging moisturizer that would prevent aging.  The product, Solar Rx was heralded as innovative with design awards, product of the year and acknowledgement by the EWG and Consumer Reports Magazine.  It is much more then a moisturizer and sun protection. It is a simple and inexpensive anti-aging tool.

“If you are age 10 to 80+, wearing a sunscreen everyday will protect you from skin cancer.  What you might not know is that our Solar Rx is the number one anti-aging tool in your arsenal.”, Wendy Steele Keys founder and CEO

Today, you mostly see products that do just one thing.  There are sunscreens, anti-aging creams, rosacea treatments, BB creams, foundations, moisturizers and anti-redness products.  Keys Solar Rx is all these in one product.  If simplicity and saving money is interesting to you, I will explain the what’s, why’s and how Solar Rx does all these things and more.

What, Why & How!

Solar-Rx-cap-off-800pxBelow is a list of what you can expect from Solar Rx.   Important is that Solar Rx is in a special category acknowledged by the US Food & Drug Administration and The Environmental Working Group Skin Deep database and Sunscreen Report.  The category is Moisturizer with Sunscreen which fits more into the skincare and beauty market then sunscreens.  Still, it has to undergo the same rigors as “go to beach” sunscreens.  The simple fundamental difference is that moisturizers with sunscreen are water soluble and not designed to be used in direct sun white exercising, swimming or perspiring.  Why make it then….

Solar Rx does much more then sunscreens and often repairs damage from chemical sunscreens.  If you understand the features, benefits and advantages of any product, you can make informed decisions.  Solar Rx is much more then just a anti-aging moisturizer with sun protection.

So here goes:

Solar Rx the Anti-Aging Moisturizer

blog-avoThe base lotion of Solar Rx is Keys Luminos intense moisturizer.  It is made from pure virgin avocado oil, black seed oil and carrot seed oil with Shea butter from Ghana and our own freeze dried aloe vera.  There is very little water in the product so it is very concentrated.  There is more concentration of oil in one Solar Rx bottle then is a half-gallon of big-box-store lotions.  Plus, there are no chemicals like PEG, glycols or parabens.  This alone makes Solar Rx more economical because you only need a little to get the moisturizing benefits.

Solar Rx the UV Anti-Aging Protection

There are three forms of measured UV.  UVA, UVB and UVC.  UVC is rare, so we will not talk about it other then to say, that there are artificial sources of UVC like exotic metal welders experience and they use Solar Rx because it works.

For the rest of us, UVA and UVB rays cause burning and skin cancer.  The FDA requires us to use language that talks about this for a reason.  It is because the evidence says that skin cancer comes from overexposure to UV radiation with the emphasis on the word radiation.

Solar Rx the Anti-Aging Innovation

4Think of UVB rays as the burning rays because that is what happens.  UVA are the aging rays because the deep penetrating UVA rays break down the fundamental building block of youthful skin…collagen. These springy components deep in the skin is what makes our young skin look youthful and clear.

UVA radiation takes a lifetime to show its damage, but at about the age of 10, it starts working to destroy our skins collagen and other components.  What we notice is that wrinkles start appearing at about age 15 and sooner for sports and athletic people.  At about 25, people start to notice that they look tired because of fine lines and some sagging.  At 35, we feel older because we look older.  Tanning freaks look 45 at 35 because the collagen is almost unrepairable because of UVA damage.  It gets worse as we get older and older.  Just look around and compare.

UVA is often talked about as the burning and tanning rays.  These rays cause the brown spots, discoloration and weird patches that seem to sneak up on us around 40.  Weird looking discolored and tired skin come from these UVB rays

Skin Layers
Skin Layers

Solar Rx prevents both UVA and UVB damage by blocking these rays using spherical zinc oxide particles.  It block them unlike chemical sunscreen that convert UVA and UVB into heat deep in skin tissue.  Simplicity is understated because Solar Rx uses just Zinc Oxide where chemical sunscreens have to use multiple types of chemicals to achieve similar protection

Solar Rx the Skin Clearing & Brightener Innovation

Above we are talking about how zinc oxide protects from UVA and UVB damage as an anti-aging secret.  Did you know that uncoated zinc oxide like the type used in Solar Rx will help fade sun spots, brown spots, weird patches and discoloration.  Further, the natural whole avocado oil that we use has natural fading properties which work with the uncoated zinc oxide to fade these discolorations.  Yes, it take time, but it is not harsh like chemical whiteners and you do not have the additional cost of another product.  It works slowly everyday to clear the skin.  If you are observant, you will see changes in two weeks that become noticeable to friend in just a few months.  Anti-aging is not just keeping the skin from getting leathery, it is making sure that it is clear and even.  No Spots! Really!

You would pay over $100 for the products that would do just these three things!

Solar Rx the Anti-Redness Innovation

skin bacteriaInflammation equal redness on the skin.  Redness often comes from skin treatments that burn and chemically peel the skin…inflammation.  Redness comes from exposure to wind and the sun…inflammation.  Redness comes from products that contain dirty dozen and the dirty 30 chemicals…inflammation.  Redness comes from bacteria that is overpopulated on the skin because of antibacterial agents like parabens and triclosan.  parabens are in 95%+ of skincare products.  I think you get it.  No inflammation is anti-aging.  Solar Rx uses uncoated zinc oxide which renowned for reducing inflammation aka redness

Solar Rx the Rosacea Innovation

Rosacea seem to be a big mystery to doctors.  Probably because it is cosmetic and not exciting to them.  To those that suffer from the redness, blotchiness and irritation caused by rosacea, it is a very real problem.  Solar Rx customers have told us for the last ten years that it helps and even eliminates the redness.  We suspect that the majority of rosacea is redness caused by overgrowth of unfriendly bacteria affecting the skins’ microbiome.  Simplified, most rosacea treatments use uncoated zinc oxide like what we use in Solar Rx.  Simple!

Solar Rx the BB Cream

Luminos_LeftAnti-aging is coverage as much as it is therapeutic. We started working with makeup artist over 14 years ago using Solar Rx as a beauty balm that fills imperfections.  Simply, the uncoated zinc oxide is a microfine particle that fill in pores and fine lines.  The zinc is a filler and mixed with the Luminos base lotion and moisturizer acts like a beauty balm and filler combined.  Solar Rx works better then most of the beauty balms on the market because the particles are spherical instead of jagged and they are uniform size.

Just as a note, BB Creams sell for up to $135 for 1.7 ounces at Sephora.  Solar Rx is $26.95 for 3.4 ounces.  As a personal note, one of the things I miss about the high tech industry is the magazine shootouts that compare one product against another based on performance.  Can you imagine if the skincare and beauty industry had to undergo shootouts.  I ready!

Solar Rx the Clear Foundation

Much of how Solar Rx works to help with fine lines is that it is a world-class moisturizer and the zinc oxide particles fill.  Imagine that Solar Rx also accomplishes this be the shape of the zinc oxide particle transmitting and diffusing light.  A very famous Hollywood makeup artist once told me that our wrinkles and fine lines are not the problem, it is the shadows they create that amplify them.  I thought about this from an optical physics standpoint many years ago and realized that the shape of the Solar Rx spherical particles created an optical illusion reducing shadows on the skin.  These little lenses help mute variations on the skin and also transmit texture, color and illumination giving the skin a glowing soft focus effect that is not just visible to the high definition cameras, but the naked eye.  This is so true that if you apply Solar Rx to just half of your face, you will see the difference in the mirror.  Apply it to the neck and it will actually provide fill light for under the chin… a super secret Hollywood lighting technique.

Products from Makeup Forever® and others do a similar job at nearly $100.  The effect comes for free with Solar Rx

Solar Rx Instead of $300

All toll, if you were to purchase separate products based on what Solar Rx does, it would cost you somewhere north of $300.  If you like the simplicity of one product and the low cost of $26.95, then Solar Rx is the answer.

Beauty cream, sun protection, redness prevention, moisturizer etc. in one product

Try it and if I am wrong, we will refund your purchase.

To buy Solar Rx, click the buy button below

Anti-Aging

To learn more, you can buy Bob Root’s book, Chemical Free Skin Health by below.

bobs-book-badge

Posted on

Solar Rx – Top Ranked by EWG 2016 Sunscreen Report

Solar Rx Top Ranked Ten Years

by Wendy Steele, Keys CEO

srx-maskedI am always please to be ranked in the safest and most efficacious category for our products.  Solar Rx has been ranked by the EWG 2016 Sunscreen Report top in the “Moisturizer with Sunscreen group.  It has been at the top of the list since it was introduced over ten years ago.   We have made some improvements making it a primary moisturizer with SPF for thousands of people for everyday use.  Solar Rx has been in numerous movies, TV shows and commercials because of its luminescent properties that optically smooth the skin while also providing deep natural chemical-free moisture.

Solar Rx is completely and fully all-natural, vegan, gluten-free and free of man-made chemicals.  Punta!

Double Down On Anti-Aging

Solar Rx provides such good anti-aging for the skin in two distinct ways.  The UVB (burning) rays and the UVA (aging) are physically blocked by our spherical OptiFX® zinc oxide particle.  UV radiation is the number one cause of aging around the world.  Protecting your skin from UV is the #1 thing that you can do to never look your age.  Secondly, Solar Rx is a huge anti-aging product because it uses our Luminos™ Moisturizer as its base lotion.  The lotion is made with vegan oil and homogenized into a ultra smooth lotion.  Pharma grade avocado, carrot seed and black seed oil are blended with wild crafted Ghana Shea Butter to provide deep moisturizing.

No Pilling Under Makeup

Solar Rx OptiFX® Zinc Oxide particles are blended to provide the maximum UV protection.  They are spherical by design making them transparent to visible light while opaque to invisible UVA, UVB and UVC rays.  This means maximum protection with no white or blue cast.  Many makeup artists use it as a base foundation to layer makeup on top.  The fact that it has no silicone makes it play very well with both water and oil based makeup.

Solar Rx is Not for the Beach

What makes Solar Rx a great moisturizer providing everyday SPF protection is that it is water soluble.  It provides deep moisturizing  because of this design.  So, it works everyday and all day as long as you do not perspire.  It is not designed for Go To Beach, swimming or sports use.  And, no we do not make a regular sunscreen.

Cover Up! Stop Melanoma!

Solar Rx
Wendy wearing a SunBody Hat and Columbia Omni-Shade® Clothing

The reason we do not make a active life sunscreen is because as I am a Melanoma survivor.  19 years now free from skin cancer.  Some people consider me an expert in skin cancer prevention.  I am adamant that sunscreens give a false sense of protection.  I subscribe to wearing big brim UPF rated hat, UPF rated sun clothing and UVA rated sunglasses.  Only exposed skin should wear sunscreen.  Avoidance of peak sun hours will protect you from over exposure to UV and make you younger looking.  “Brown leather is out!  Skin that is!  So, it is time to get wise and avoid the sun.  Make your own shade!”  I say!

My personal favorites are SunBody Hats and Columbia Sportswear OmniShade® clothing.  I do have various brands of UVA rated sunglasses with Oakley being my long time loyal favorites.  When I started looking for sun clothing after my Melanoma surgery, it was hard to find anything to wear.  I started with Sun Precautions and Oakley. THEY WERE IT!  I now love love love my Columbia Omni-Shade® because they are stylish, cool and come in a wide range of colors.  My SunBody hats are as chic as a big sun hat can get.  I have tested them to over 100UPF.  I love them also because they have stampede straps for high wind situations.

To read more about sun protection and anti-aging, read an article I wrote Here

Solar Rx is available both in a 100ml airless container and in sealed foil packets.  It is the top selling Keys product.

To learn more about Keys “Clear Cosmetics,” Click Here

Click the Buy Button to go to our online store.  Solar Rx is available at natural markets, naturopathic MD’s, functional medicine MD’s and apothecaries.

Buy Solar Rx

Keys--Solar-Rx-banner

Posted on

Keys Solar Rx – Now Smoother!

As a Keys follower, you know that we are always on a constant quest to make our products more effective, more functional and feel better.  This quest is a constant look at ingredients and processes.  Keys Solar Rx is the latest upgrade in a process that makes it smoother, silkier and feeling better.

We have not changed any ingredients in Solar Rx.  It is the same efficacious moisturizer with sunscreen as before.  What we have done is to make it feel better by modifying one of our processes.

Our patentable use of sound to homogenize Solar Rx was originally to keep air/oxygen out of the recipe.  Some new breakthroughs in our process have improved the performance of our use of ‘infrasonic’ sound waves to make Solar Rx even smoother than before.  These sound waves agitate the molecules of Solar Rx in such a way that makes the recipe more consistent and blended by a significant factor.  Those that tested the process change before changing the production process were amazed.  Our super acid test, Wendy Steele –  Keys CEO, was a hit with her and she has been using her prototypes ever since she received them.

wendy_glowSolar Rx was developed for Wendy after her bout with Melanoma and it has undergone a few changes since it won the Consumer Reports Top Pick.  Wendy said, “I could never imagine Solar Rx getting better than it was.  When I tried the latest process change for Solar, it was significant.  So significant a change that I requested that the next production run be updated to the new process even before our beta testing team had a chance to comment.”

You can Click Here to go to the Solar Rx page on our store.

For our customers that use Solar Rx for rosacea, eczema, psoriasis or for diaper rash, Solar Rx will perform the same way as it always has, only smoother and silkier.

Note: Our retail stores will take a while before they receive the new production process for Solar Rx.  The turnover on dealer shelves is very fast for Solar Rx, so they will be current very soon.  Our current inventory online is all the new process.  Again, there is no change in the efficacy of Solar Rx.  Only the feel.

Posted on

Keys Solar Rx Tops EWG Sunscreen Report List – Reports Rodale (Prevention Magazine)

logo-rodale-news

The Most Dangerous (and Safer) Sunscreens

Environmental Working Group (EWG) unveils its 2015 “Guide to Sunscreens.”

bottle-sunscreen-hand
PHOTOGRAPH BY THINKSTOCK

Trying to find the safest, most effective sunscreen used to be a real hassle. Sky-high SPFs might give you a false sense of security, and newer aerosol sprays could deliver harmful chemicals directly into your lungs. Luckily, Environmental Working Group (EWG) has taken the guesswork out of finding the best sunscreen, and today released its 2015 Guide to Sunscreens. We’ve listed some of the sunscreens rated best on the market in terms of both safety and effectiveness below.

Top-Rated Sunscreens From EWG’s 2015 Guide
• Badger Sunscreen, Unscented, SPF 30

• Keys Care Solar Rx Moisturizer, SPF 30+

 Suntegrity 5 in 1 Natural Moisturizing Sunscreen, SPF 30

 Elemental Herbs All Good Kid’s Sunscreen, SPF 33

• Honest Sunscreen Lotion, SPF 30

• BurnOut Ocean Tested Physical Sunscreen, SPF 30

• Nurture My Body Sunscreen, SPF 32

• Raw Elements USA Eco Formula, SPF 30

• Blue Lizard Australian Sunscreen Sensitive, SPF 30

• Thinksport Sunscreen, SPF 50

EWG’s sunscreen report also ID’d what it’s calling the “Hall of Shame,” sunscreen products that are not only a waste of money, but also are potentially harmful. The organization recommends avoiding these sunscreens because they may contain oxybenzone, a chemical that can create abnormal changes in hormones. Some also contain retinyl palmitate, which could trigger damage and possibly cancer.

Others tout a superhigh SPF, which is basically a rip-off, since EWG says SPF protection tops out at 30 to 50. And still others contain harmful aerosols.

EWG’s Hall of Shame Sunscreens
• Banana Boat Clear UltraMist Ultra Defense MAX Skin Protect Continuous Spray Sunscreen, SPF 110
• Coppertone Sport High Performance AccuSpray Sunscreen, SPF 70
• Coppertone Sport High Performance Clear Continuous Spray Sunscreen, SPF 100+
• CVS Clear Spray Sunscreen, SPF 100
• CVS Sheer Mist Spray Sunscreen, SPF 70
• CVS Sport Clear Spray Sunscreen, SPF 100+
• CVS Wet & Dry Sunscreen Spray, SPF 85
• Neutrogena Fresh Cooling Sunscreen Body Mist, SPF 70
• Neutrogena Ultra Sheer Body Mist Sunscreen Spray, SPF 100+
• Neutrogena Ultra Sheer Body Mist Sunscreen Spray, SPF 70
• Neutrogena Wet Skin Sunscreen Spray, SPF 85+
• Banana Boat Sport Performance Sunscreen Lotion, SPF 100
• Coppertone Sport High Performance Sunscreen Lotion, SPF 100
• Coppertone Sport High Performance Sunscreen, SPF 75
• Coppertone Sport Sunscreen Stick, SPF 55
• Coppertone Ultra Guard Sunscreen Lotion, SPF 70+
• CVS Sport Sunstick Sunscreen, SPF 55
• CVS Sun Lotion Sunscreen, SPF 100
• CVS Sun Lotion Sunscreen, SPF 70
• Neutrogena Ultra Sheer Daily Liquid Sunscreen, SPF 70
• NO-AD Sunscreen Lotion, SPF 60
• NO-AD Sunscreen Lotion, SPF 85
• Ocean Potion Protect & Nourish Sunscreen Lotion, SPF 70
• Banana Boat Clear UltraMist Kids Max Protect & Play Continuous Spray Sunscreen, SPF 110
• Coppertone Kids Sunscreen Lotion, SPF 70
• Coppertone Kids Sunscreen Stick, SPF 55
• Coppertone Kids Wacky Foam Foaming Lotion Sunscreen, SPF 70+
• Coppertone Water Babies Sunscreen Lotion, SPF 70+
• Coppertone Water Babies Sunscreen Stick, SPF 55
• Equate Kids Sunscreen Stick, SPF 55
• Kroger Baby Sunscreen Lotion, SPF 70
• Kroger Kids Sunscreen Lotion, SPF 70
• Neutrogena Wet Skin Kids Beach & Pool Sunblock Spray, SPF 70+
• Up & Up Kid’s Sunscreen Stick, SPF 55

Posted on

May is Melanoma Awareness Month at Keys

It is Time To Get Wise!  by Wendy Steele, Keys CEO and Melanoma Survivor

wendy_glowThose of you that know me, know that it is my fault for the creation of Keys.  Well the truth is, it was a diagnosis of my Melanoma and a reaction of prescription products and over the counter chemical laden products that created the need and our inspiration.  That is not why I write today.  It is the fact that May is Melanoma awareness month here at Keys and throughout the world.  It is the beginning of sun season and that is why May is the month to celebrate and to inspire.  It is a time to celebrate all the lives that have been save and time to become aware through education so that we can save many more lives.

It is now over 20 years since Bob discovered the Melanoma on my left ankle.  My legs are long and it was impossible to see it myself.  He asked what the waxy stuff was on my ankle.  Holding a mirror up for me to see, it looked like a drop of hot wax was dropped on my ankle.  A few weeks later, it turned bright red and through a friend, we got an appointment with the top Mohs surgeon at Scripps Clinic in San Diego.  Hugh Greenway took a look and said, “This is not good.”  After a biopsy, he had me clear my schedule for Mohs surgery.  It was Melanoma.  This was the beginning of my advocacy for 365 days a year Melanoma awareness, skin cancer education and ways to prevent skin Cancer.

I wrote an article in 2007 called Solar Flare  Please read it.  In 2011, some suspect “ugly duckling” moles sent me to the Mayo Clinic where I realized how out of touch even the top clinics are when it comes to the dignity of people and skin cancer.  Read “Hold The Mayo” as well.  Please!

Now that you have done that, start to realize how delicate your body is and that the skin being our largest organ is bombarded daily by UV, pollutants and all sorts of allergens.  Our skin takes care of us, if we take care of it.

New_CancerCard_BackSo lets start here with this image of a card we produce that will help you identify strange and unusual moles.  Remember mine was clear and about the size of a pencil eraser.  So please look at this image and check out any unusual moles you have on your body.  Click on the image and save it to your smartphone to use as a comparative tool.  Better yet, have a friend check you over.  It can be fun if you let it be, but it is serious business.

I have literally hundreds of moles on my body.  I am fair, Germanic/Hungarian and very prone to skin cancer.  If you can count more than 50 moles on your body, you are a candidate for very close examination.  Don’t wait for the dermatologist visit.  Become your own sleuth and be aware.  It just might save your life.

20 years later, I have had numerous basil cell cancers removed and I have found them all myself and Bob’s vigilant eyes.  Know yourself and know your skin.

An interesting thing to really let sink in is that your body talks to you.  In my case, five years before discovering my Melanoma, I was on a vacation with Bob in Eleuthera.  I became sort of ill without a good description of what was wrong.  We got back to the mainland and I went to an internist who discovered a small red dot on my ankle.  For a while, he thought it was a tick bite and I had symptoms of inflammation in my blood test.  They suspect rheumatoid arthritis.  I knew it could not be a tick bite, but I always wondered what it was.  Five years later, it was exactly the same are that we discovered my Melanoma.  Coincidence?  I don’t think so.

Finally, lets say you find something.  Don’t play around.  Get to either a dermatologist or Mohs surgeon.  Insist on a biopsy.  Do not take no for an answer.  If you can, find the youngest most technically savvy doctor you can.  Tell them what it is you discovered and that Wendy Steele said to not fool around scraping, burning or freezing.  If they refuse, find another doctor!

My own experience is that universities like Stanford and Johns Hopkins are on top of their game.  If you are in the EU, you are luckier than we are in the US because awareness and prevention are paramount.  One of my tricks is that when I am traveling and want something checked, I ask the doctors office is they have a Dermascope® that they use.  If yes, this tells me they are on their game and my trust level goes up significantly.

I cannot say it enough that if you have moles, you must become your own best expert.  Follow your intuition based on a lifetime of study.  Early prevention can and will save your life.

Posted on

About Us – A Defining Moment

BW_wide
Bob Root & Wendy Steele, Keys Founders

Keys was born from a need for natural skin care products the likes of which did not exist before we started. Our founder, Wendy Steele, survived Melanoma and her story of her road to recovery was littered with prescription products that almost worked.  The trauma showed her the clear vision need for products that really worked to solve skin problems.  Because they are natural, they also made her feel good with a new youthful appearance and the resulting contentment showed her the way in creating Keys In the simplest of messages, Keys is ancient remedies employing modern technologies for people with skin disorders, those that want to be chemical-free, people who want their family to have natural alternatives and for post cancer recovery survivors. We are:

Natural Beauty

Natural Skin Care

Natural Skin Therapies

Natural Hair Care

Natural Dog Care & Supplements

Keys Purpose and Direction 

We are not just a natural products company with scents of lavender and claims of what ingredients we do not have in our products.  We consider ourselves a natural medicine and therapy products company that happens to use natural ingredients.  We use functional ingredients in therapeutic proportions to design and build skin care, beauty, skin therapies and dog care products that do what they say they will do.  We never scrimp and we always back every product with a 100% satisfaction guaranty. I believe our Purpose and Direction statement says it all!”   Wendy Steele, Keys CEO
Keys Care -is the innovation and thought leader in the natural and chemical-free skin health industry.  Combining world class ingredients, herbs and botanicals in therapeutic proportions to solve skin problems and make people feel good. Keys brand of natural skin care, KPRO natural cosmetics and the KODA line of natural dog supplements and topical care products.
Keys designs, develops and manufactures natural healing therapies for people and pets.   The quality and quantity of our ingredients are what differentiate us.  As we say it, Pharmaceutical grade whole natural ingredients in therapeutic proportions.  We use ancient remedies, natural

Promo-covermedicines, whole natural ingredients, aromatherapy and aboriginal homeopathy combined with modern technology to provide safe and effective products for people and pets with skin disorders, sensitive skin, post cancer recovery or those wanting to avoid chemicals in their lives.  Our resellers are an extension of our core team and are experts and trusted advisers in their communities. At our baseline, we believe that all of our products must solve problems and make people feel good.  We also believe that natural and organic are not features, they are the choice we make assuring purity of purpose.

 

We are not just about making great products we are also concerned with the exaggerated focus of western medicine on treating symptoms.  Bob Root, Keys founder, designed every product we have made based on purpose.  At the same time he believes that 50% of all diagnosed skin disorders are caused by chemicals in our everyday lives.  He wrote a book titled, “Chemical-Free Skin Health®” to help people understand what is in most products and asking people to stop, challenge and choose healthy products that are safe for people and their families.

 

How It Began

Wendy Steele and Bob Root are the founders and inventors of Keys Soap.  They are both ex-corporate executives: Bob was a CEO of a Silicon Valley High Tech company and Wendy a VP at Coca-Cola. The soap and skin care connection?  Skin Cancer! Wendy Steele, Keys Founder, was diagnosed with Melanoma and beat the deadly disease.  She could not beat the terrible reactions she had from prescription and expensive skincare products.  Told she had eczema, psoriasis, acne, rosacea and dermatitis her condition deteriorated.  Doctors kept prescribing more junk, steroids and cortisone’s.

 

Wendy Steele

Wendy was struck with Skin Cancer multiple times.  She has beaten Melanoma and other forms of the devastating skin disease.  As an advocate of Skin Cancer prevention, and an Inner Circle Member of the Skin Cancer Foundation, Wendy has tried virtually every form of skin sun protection.  From exotic 100 SPF swimwear to SPF 30 clothing, and every form of sun block, she is an expert on taking skin protective measures to avoid sun damage.  From her personal experience, the more products she put on her body the more sensitive her skin became.  Her use of lotions, sunscreens and exotic clothing cost thousands of dollars annually.

 

The problem was that no matter what products she used, she did not feel free from itchy irritated skin that was exacerbated by that sticky feeling from lotions and sunscreens. Wendy recalls: “Bob and I talked for years about creating a rejuvenating soap for my ultra sensitive skin.  Like many products, Keys Soap was born out of necessity. When we lived in Southern California, I was diagnosed with Melanoma Skin Cancer.  After successful surgery to remove the cancer, I was using so much sunscreen that it started to block my pores and irritate my skin.  My skin was becoming more fragile even though I used the very best lotions money could buy.  I tried a natural liquid soap, but it was not quite right.  So, we decided to develop our own organic Castile-like body soap.  The initial cleansing results and skin relief I experienced using Island Rx finally set me free from experimenting with the myriad of products that had previously smothered my skin.”

 

Keys Factoids:

  • Safest Sunscreen in the World, EWG 2008, 2009, 2010 Sunscreen Report.
  • Most effective cosmetic sunscreen. Consumer Reports Magazine, July 2007

    Oscars Best Picks
  • Oscar Red Carpet Best Picks 2010, Kerry Maluof
  • Maria Shriver 2009, 2010 & 2011 California Women’s Conference Speakers Gift Bag Pick.
  • Luminos, LA Daily Candy Best Moisturizer
  • Natural medicines that actually heal skin disorders. Dr. Elaine Carter
  • Truly natural beauty products that feel and look great!, Vert Venice Beach CA
  • Natural is actually better and not a compromise. LA Daily Candy
  • Finally a natural shampoo that feels and looks better than salon brands. E K, Actress
  • Moisturizers that work in harmony with mineral makeups. K B, Makeup Artist
  • Keys honored as a “Champion Company” by the Campaign for Safe Cosmetics
  • KPRO on the red carpet at the Oscars, Golden Globe, SAGs……
  • KODA dog products honored for innovation for dog supplements using human grade functional natural ingredients
  • KODA OmniShield honored by Men’s Health magazine for efficacy repelling insects naturally

 

Keys Product Categories:

  • Natural Anti-Aging Skin Care & Beauty
  • Natural Hair & Scalp Care
  • Healing Skin Therapies & Natural Topical Medicines
  • Natural Pet Care & Natural Topical Medicines
  • Pet Skin Therapies & Natural Insect Repellants

 

Made in America

A.J. Nelson, the author of “Give America a Chance,” wrote to us in the comments requesting that we add a paragraph about the fact that we are made in America.  He talks about patriotism in his book and we certainly feel patriotic about the USA and the fact that we are made in the USA.  A.J. is right that just having a Made in the US icon hidden in plain sight on the product labels is not enough.

 

Thinking it through, it is much more than just being made here that is important.  It is American ingenuity, design, creativity and innovation that we are most proud of in the creation of Keys brand.  Bob is a scientist at heart and wakes everyday to his scientific news services where he applies experimental techniques to the production of our products.  Just look at many of the articles and you will see innovations and uses of home grown American technologies.  For example, the industry standard for homogenization of lotions are high speed blenders with tiny blades that whip air into the lotions to make them smoother.  At Keys, we use techniques employing infrasonic sound to do the same thing.   Why, because we have no preservatives and air is the enemy of natural products.  Solar Rx, our moisturizer with sunscreen, uses a vapor deposition technique developed in Silicon Valley to make magnetic media to create our zinc oxide particles…

 

There is not one Keys product in the brand that is not touched somehow by American innovation.  Our team in the factory lives ingenuity to make our products faster and better without losing quality.  It is this form of ingenuity that has permitted us to not raise our prices once in ten years.  The list goes on, but the central theme is beyond patriotism, it is also why our products have integrity and continuous improvement.  Yes, we are patriots and even more important to us is the innovation we gain from American scientists and engineers.

 

Lastly, we are so impressed with American ingenuity that we have begun to partner with The Technology Center at the University of Wyoming School of Engineering to create a foundation called Back Country Medicine where we will issue grants and competitions to students and professors for innovative ingredients, designs and processes.  Giving back to America and gaining in the process.

 

What We Believe

 

There are two facets to skin health and wellness for pets and people.  It is a combination of what you use and what you avoid. Skin disorders rank at the top of the list for veterinarian and dermatologist visits.  In fact, we believe that over 50% of all skin disorders are misdiagnosed and are actually caused by chemicals in everyday products…many with the claim of natural, organic or botanical. Longevity and Wellness is connected.  The life expectancy in the United States for pets and people has been consistently dropping.  Why?  We believe the body burden from the dirty dozen chemicals in skin care and household products may be causing disorders, outbreaks and even contributing to elevated cancer rates. This is why we use the term Chemical-Free.  It means free of man-made chemicals.  We are committed to leading the way for other manufacturers to fully disclose product ingredients.  Keys created the Therapy Facts panel to help people to make healthier choices for their family and pets.

 

Ancient Remedies – Modern Technology – Green Science

 

Today, modern medicine treats symptoms and not the cause.  Their products therefore focus on the symptom and not the cause.  Aboriginal, eastern, holistic, herbal, naturopathy and ancient medicines treat the whole being and look for the cause.  In many cases it is imbalance that causes disease and disorders. We search the world for ancient remedies.  We use modern technology, green science and pharmaceutical grade ingredients.  We create products that work in harmony to: • Solve skin problems • Soothe skin allergies • Heal minor cuts, abrasions and burns • Act as natural insect repellents

 

Our affiliations included:

 

• University of Maryland School of Medicine • Los Alamos National Labs • National Institutes of Health • Ohio State University • Environmental Working Group • Compact signer for The Campaign for Safe Cosmetics

 

The Keys Difference –What We Use:

 

• Whole Natural ingredients to bring skin health back in balance

• An understanding of the cause and effect of various skin disorders, allergies and problems

• Simple ingredients in use for over 1000 years in other parts of the world

• Safe ingredients for pets and people

 

Pharmaceutical Grade & Quality for Efficacy-Results

 

Pharmaceutical Grade Ingredients is a term that defines the level of quality in the industry.  It also defines the efficacy of an ingredient

Therapeutic Proportions – Keys Therapy Facts panel state the level of the amount of ingredients that we use in our products

 

Why it Matters:

 

There is a direct relationship to the quality and grade ingredients in products and the results you get.  Many products tout Aloe Vera and Shea Butter as ingredients.  Pharma Grade ingredients are rated the best in quality, with the highest level of key actions and values associated with them.  When you read a label you should ask:  what grade ingredients and in what proportion?  For example, our Aloe has a polysaccharide level of 10.  Many Aloe’s we tested were not even Aloe.  Our Shea Butter tests to a fatty acid level of >2.5.  Many processed Shea’s are less than 0.8.  There is a difference in even the same named ingredient.

 

The Keys Difference – What We Avoid:

 

• Fragrance – they are known skin irritants for pets and people and many contain chemicals found on the Dirty Dozen list that you should avoid!

• Chemicals that are in 85%+ of skin care and household products

• The ‘Dirty Thirty’ list of chemicals

 

You Get What You Pay For!

 

• We develop chemical-free healing therapies that have a high degree of efficacy

• We don’t cut corners or use less expensive ingredients or market various scents or fragrances

• We use pharmaceutical grade ingredients in therapeutic proportions, so our products cost more.

 

Ironically, in most cases, they are one-third to half the price of prescription products Attaining healthy youthful skin is a lifetime journey.  In this quest, people use soaps, scrubs, gels, toners, moisturizers, lotions, creams, lighteners and the list goes on!  They also bathe their pets in shampoos for their own armotharapy instead of the pet’s well being.  Most of these products use chemicals that sensitize, irritate and weaken the skin.  For example, 95% of all liquid soaps and shampoos contain SLS (sodium lauryl or laureth sulfates) that increase skin permeability, and opens the door for other chemicals and irritants to penetrate deep into the skin.  Parabens, petrolatum, propylene glycol, cocamide DEA/lauramide DEA and triethanolamines are common ingredients in all kinds of soaps, shampoos, creams and lotions.  When on the skin or absorbed into the body, they can create susceptibility to allergic skin reactions, skin disorders and even worse are being linked to diseases! If you or your pets has irritated or affected skin, odds are good that it is caused by the shampoo, body and face soap you use, anti-bacterial hand products, or residue from your laundry detergent. The skin is our single biggest organ, and skin health is vitally important.  Most of the soaps people use on their skin is really degreasing detergent; in fact, most of the liquid products using the term “soap” are not soaps at all.  They are chemical detergents containing SLS that strip away oils and actually damage the skin.  That is why there is very little difference between most bath gels, dish washing liquid, shampoos and engine degreasers.

 

The Keys philosophy is to simplify skin care by carefully and naturally cleansing, restoring and protecting the most sensitive skin.  We consciously act on that philosophy to improve skin health.  We choose not to use chemicals in our products, on purpose! Keys Soap, Island Rx, Show Promise in Helping with Common Skin Disorders Keys Soap first announced the introduction of its new line of all-natural, chemical-free therapeutic liquid bath and hand soaps on March 29, 2005.  Keys liquid soaps are holistic, soothing, therapeutic soaps for people with sensitive, allergic or affected skin.  They contain only pure ingredients with no man-made chemicals or fragrances.  Our soaps do not contain skin irritants like SLS, parabens, propylene glycol or DEA. Since the release of our soap products, we have received considerable feedback from skin disorder sufferers offering qualitative results from their use of Island Rx on diagnosed common skin disorders like acne, eczema, psoriasis and rosacea.

 

We have a number of testimonials that would indicate the effectiveness of Island Rx.  “Although these are offered as testimonials in uncontrolled environments we believe they are early signs of the therapeutic properties of Island Rx,” said Bob Root, Keys Soap inventor.  “In this period of time, medical estheticians have told us of results with their patients where prior medical methods did not help their conditions.  We now believe that our products, including Island Rx, are tools in the growing movement of alternative chemical-free skin health”, continued Root.

 

What Keys Customers Value

 

People and pets with dry skin, eczema, psoriasis, rosacea and acneic conditions value the therapeutic results from using our clean products that contain no irritating or sensitizing chemicals.  Our customers enthusiastically tell us in their testimonials how our products make a difference in treating skin disorders, and irritation for themselves, their children and their pets–when nothing else has worked. After using our chemical-free therapeutic products, our customers tell us that the results they see and feel are remarkable and even life-changing!  We call this creating chemical-free skin health, on purpose, with our products and customers. Dermatologists use our Island Rx therapeutic soap and recommend it for sensitive skin for people with skin disorders that have not responded to other treatment.  We even have customers who enthusiastically recommended our soaps to their dermatologists! In 2009, we were told by movie and TV makeup artists that Keys products taught them that natural is no longer a compromise and that Island Rx Foaming Wash, Luminos, Solar Rx and Eye Butter have become a staple in their makeup routine calling them, “Clear Cosmetics!” Medical estheticians use and recommend Island Rx for sensitive, irritated and acneic skin conditions to avoid any further irritation or sensitization of the skin.  They love how it makes their skin feel and the results they see. Master certified groomers use and recommend MetaClean (formerly Muttineer) for how the therapeutic pet shampoo stops animals’ itchy skin and for how it conditions the animals’ coat and skin. Our customers are people who are interested in keeping their skin young looking and aging beautifully; people who are skin health conscious; and people who take serious sun precautions to avoid skin damage from solar radiation.  Our customers also care about the skin health of their pets and want to avoid applying pesticides and chemicals on their pets’ sensitive or allergic skin. Keys sees a link between common skin disorders and the many personal care products containing SLS While developing Keys soaps, Bob Root authored an opinion whitepaper that raises the suspicion that some diagnosed common skin disorders are really a reaction for some people to sodium laureth sulfate and other chemicals found in personal care and skin care products.

 

Root points out that in a number of cases where people had been diagnosed with skin disorders by physicians, their disorders went away when people stopped using SLS products and started using Keys Soap.  Included is the story of a woman diagnosed with psoriasis whose involuntary scratching at night led to bloodied bed sheets and a seven-month old diagnosed with eczema who was covered from head to toe with scales…except where his disposable diapers covered.  All went away in a matter of days after discontinuing SLS based laundry detergent and bath gels.

 

Wendy Steele, the cause of the Keys Soap invention offered, “When Bob first developed Island Rx for me, most of the prescription gels and cleansers that I was told to use contained SLS.  An article I read suggested that SLS maybe a culprit and I stopped using everything with SLS in it.  I was utterly amazed at how many things in my life contained SLS or one of its family of products.  My shampoo, my bath gel, facial cleanser, all my laundry products and even my toothpaste all contained SLS.  During this time, I was diagnosed with minor acne, minor eczema, minor psoriasis.  I got tired of hearing the word minor—it was pretty major to me.  I now believe that it was all SLS related.”

 

Root added; “I am not sure if SLS itself is the cause of the irritation or the fact that it purportedly increases the permeability of the skin along with absorption by the skin of chemicals by a factor of 10 times that is the cause of the skin mimicking common skin disorders.  What I know for sure is that our small sample of Island Rx users have seen a resulting change in a matter of a few days.”

 

The Technology behind Keys Islandceutical™ personal care products is a form of Quantum Science

 

Keys Islandceutical products merge holistics with herbal therapy and science to provide clean, chemical-free skin health, aromatherapy and a lift to the spirit.  Our products are designed with ingredients to gently clean, restore and protect using advanced technologies that are safe and effective.  Working with national labs and universities, we look for state of the art and “skip generation” technologies as a continuing learning and development model.

 

Essential Oils – We use the highest pharmaceutical grade ingredients that are known for their healing effect on the skin for burns, dry skin and skin afflictions.

 

Herbal Therapy Naturopathy – Our ingredients target skin problems at the cellular level.  They are natural healing ingredients used by holistic dermatologists and estheticians.

 

Chemical-Free – Our ingredients are truly natural.  Clean, chemical-free and 100% vegan, with no artificial color or fragrances, our products are all hand crafted to contribute to therapeutic skin health.

 

We have sought out aboriginal healers, dermatologists, estheticians and homeopathic practitioners to find out what they use to rejuvenate and protect the skin.  Besides moisture, they prescribe natural oils and herbs to deep clean and open the pores to receive healing oxygen.  Our experience with physicians educated at Scripps Institute and Johns Hopkins in our 10 year design quest has given us a broad reaching knowledge of skin conditions and the required treatments.  These guides helped us to find those ingredients that offer the greatest benefits to the skin. Our processes are as unique as our ingredients.  The old adage that oil and water do not mix is no longer true because of the science developed by keys.  Manufacturing techniques that include ultrasonics and infrasonics help blend theminimal number of ingredients to smooth and consistent lotions and soaps.  The industry average for a skin care product is 38 ingredients/chemicals.  At Keys, we average 8 whole ingredients that are simple and safe.  This is why Keys natural products continue to rate the safest and most effective based on the  Skin Deep report that ranks product safety.

 

Keys Islandceutical™ introduced new products at the Natural Products Expo East Show – the new line adds a therapeutic  lotion, healing serum and therapeutic chemical-free sunblock Keys announces the release of three new products to the only skin care line that is both chemical-free and therapeutic to clean, restore and protect for real skin health. Like the Keys soaps released in April 2005, our products contain only pure natural ingredients, no man-made chemicals or fragrances, and absolutely no Sodium Laureth Sulfate!  The complete Keys line enables total skin care including cleaning the skin, restoring damaged or affected skin, and protecting the skin from solar radiation effects. Keys Soap exhibited at the Natural Product Expo East trade show September 16-18, 2005 at the Washington DC Convention Center.  An international audience of trend spotters, retailers, industry leaders, and media will gather at the Washington D.C. Convention Center to interact with more than 1,100 exhibitors of natural and organic finished products and ingredients this Sept. 15-18, 2005 at the 20th anniversary of Natural Products Expo East/Organic Products Expo-BioFach America.  The tradeshow will pinpoint industry trends and offer unmatched opportunities to sample and learn about the finest natural and organic products from around the world. More than 20,000 industry members attended Natural Products Expo East in 2004.

 

Keys® Introduces Therapy Facts™ Product Labeling

 

Therapy FactsTM Panel added to product label fully discloses all ingredients and percentages of active ingredients and our New Keys Logo Affirms Medicinal Differentiation of Products Here is the press release that literally changed how the industry looks aqt ingredients and disclosure.  This marked the beginning of a trend and perhaps even a law regarding full-disclosre of ingredients for all skin care products. Annapolis, MD: – March 29, 2007 –  Keys Care CEO, Wendy Steele,  revealed today at a press conference Keys new logo and Therapy FactsTM product labeling. The new Keys logo is a stylized white cross on a circular red field that resembles an Internet icon.  This new logo symbolizes the merging of high tech manufacturing and the medicinal properties. It also clearly differentiates Keys products from chemical based fragranced products.

 

Solar Rx Therapy Facts Panel

Keys also add a Therapy FactsTM Panel to every label that identifies the ingredients, their purpose and the percentages of active healing ingredients.  The panel also indicates Keys use of pharmaceutical grade ingredients in therapeutic proportions versus the industry standard operating procedure of listing ingredients that are in minuscule levels only for the purpose of label content. Wendy Steele, Keys CEO, elaborated, “I developed my first pet care product Muttineer because of a severe life threatening reaction my Bichon had after being shampooed at a groomer.  Analyzing the shampoo, we found a sodium laureth sulfate (SLS) levels exceeding 30%; the National Institutes of Health comment that SLS levels greater than 18% can kill a small animal.  As we developed more products, our customers asked for more disclosure of ingredients in plain English, the levels and in a way that they could quickly make buying decisions.

 

As we thought it through, it was obvious that people are used to the Nutrition Facts (USDA) label required on all food products.  So, we adopted the format and modified it to make sense for end users of our products, retailers and other manufacturers.”

 

The Keys Therapy FactsTM panel is on all their new products labels and will eventually be on their entire line of personal and pet care products.  The panel identifies key decision points for buyers.  Here is a list of the core sections of the panel.

 

•   Standardized design and look

•   Organic content of the product

•   Affirmation of “100% Natural, Vegan and Biodegradable” contents

•   Affirmation of Pharmaceutical Grade Ingredients in Therapeutic Proportions

•   List of ingredient, their English name, the vitamins contained in the ingredient or their actions •   The actual percentages of active ingredients •   The Environmental Working Group ranking of the products safety

•   A product purpose statement

•   Instructions for use

•   No Animal Testing affirmation

•   Manufacturing country (USA)

•   Contact information

 

Wendy Steele, Keys Founder continued, “This Therapy FactsTM panel just speaks for itself.  It is a response to numerous customer inquiries.  We encourage other manufacturers to follow suit and fully disclose their ingredients and levels.  We are discussing licensing of our Therapy FactsTM panel to other manufacturers and to those that we will be private labeling all natural chemical-free skin care products for them.  Our purpose is full disclosure of all ingredients and an assurance from licensees that they will provide an honest description to their customers through this panel on their products.  In turn, consumers and dealers will have a clear understanding of a products purpose and actions.”

 

Keys Soap Technology Background

 

Keys Soaps solve skin problems, stimulate the senses, and create positive emotions.  Islandceutical™ is our term that assures people of these three criteria. Bob Root, a former Silicon Valley CEO, and Wendy Steele, a former Coca-Cola executive, founded Keys Soap.  Bob invented the soaps to help Wendy, the love of his life, a melanoma survivor.  Her suffering and a desire to maintain her active, outdoor lifestyle drove him to give back her quality of life. Wendy said, “The Keys Soap story isn’t about starting a business, or being an entrepreneur.  It is about enjoying life with healthy skin.  I am determined to live an active, healthy outdoor lifestyle after experiencing melanoma.” “It was not my technology background that inspired the formulation of my soaps, it was my study as a chef that guided me” said Bob. “Like creating a great culinary masterpiece, the ingredients have to work together, be of the highest quality, and must be skillfully added in the proper order.  More importantly, the meal must have a positive intention for the person savoring it.  This is the way of Keys!”

 

Aromatherapy Benefits of Keys Soaps

 

All Keys Soaps are a form of aromatherapy.  We have mapped the essential oils (EO) we use to provide a lift to the spirit and senses.  Aromatherapy has proven to affect the mind and the moods of people.  This is why we have chosen the spirit lifting citrus blends combined with natural EO herbal extracts as a side purpose for our soaps.  Keys hand crafts our products to lift the spirit as well as provide therapeutic benefits to the skin.

 

KODA Products for Dogs

 

jasper-table_2KODA is the dog therapy product line established by Keys.  Products include chemical-free natural supplements and topical therapies for dogs.  We use ancient remedies and modern technology to make natural products that makes dogs feel good and solve both internal and skin problems.  We use pharmaceutical grade ingredients in therapeutic proportions to solve problems that account for the top 10 reasons for vet visits.  KODA is a combination of wellness products and natural solutions.
Koda is Lakota Sioux for “Friend.”  The word perfectly describe the intention for our products and their recipients.  Today’s dogs are exposed to all sorts of environmental and chemical exposures that are and will shorten their lives.  After an experience with our 14 month old pup, Jasper,  that forced him to have to take strong antibiotics and Prednisone,  we  realized that the Veterinarians were ill equip to balance his prescriptions with a wellness program.  Determined, we set out to find the finest ingredients the same way that we developed our custom regime for Jasper.  You can read the entire KODA story Here

 

Keys Care, Keys Soap et al are wholly  owned brands of Orion Leaning International, Inc., a Wyoming Corporation.  Keys®, KODA®, Solar Rx®, Luminos®, Chemical-Free Skin Health®, The Technology of People® ,Therapy Facts, Islandceutical®, and Urban Shield®  are US Patent and Trademark Office registered trademarks.

Clean Green Cafe is a blog news center of Orion Learning International, Inc.  It is affiliated with both the Keys® an KODA® brands as their news reporting arm.

Posted on

EWG Sun Safety Campaign – Keys Supports Effort

Keys Supports Efforts of the EWG Sun Safety Campaign with New Book and Website Banners

 

EWGSS-Logo-3Keys is a proud supporter of the EWG Sun Safety Campaign.  For over ten years, Keys CEO, Wendy Steele, has pounded on the industry to create a campaign to educate end users about the effects of UVA and UVB radiation.  She was one of the first to help identify that the UVB or burning rays should not be the focus.  Moreover, UVA or the aging rays should be the primary focus of education and protection.  Steele pronounce over ten years ago that sunscreens were a minor solution with the emphasis needing to be on wearing a hat, UPF protective clothing and sunglasses with UV filtering.

Keys-300x300-bannerThis new logo will begin appearing on various websites and you are one of the first to see it in use.   The Sun Safety Campaign will also feature Keys and these new banners on their website.  All coming soon.

Wendy Steele and Bob Root are in the process of writing a new book with the working title of “Its Your Skin”  where they outline important actions people need to take to minimizing skin aging.  First on the list is avoiding the sun.  This further supports the EWG Sun Safety basic tenants to stay out of the sun.  Click on either Keys EWG banner to go to the EWG Sun Safety site.

Keys-728x90-banner

Posted on

Surgeon General Connects UV to Skin Cancer. Solar Rx Selling Off Shelves!

Wwendy_glowendy Steele, Keys CEO

For quite a while, we have professed the connection of skin cancer and UV radiation.  The surgeon general’s report yesterday and the passing of the innovative sunscreen act through the US House of Representatives has sparked renewed interest in the story.  Our message is still the same and I have been saying it for ten years for Keys and for twenty years after being cured of Melanoma.  Protect your skin from the sun and you will slow visible aging and prevent skin cancer

SRX-verticalOur Solar Rx is ranked among the safest and most efficacious moisturizers with sunscreen based on the EWG 2014 Sunscreen Report.  We always want to remind everyone that Solar Rx is a daily use sunscreen and is not designed for sports or activity as well as going to the beach applications.

We are receiving reports that Solar Rx is selling off the shelves which is a good thing because people are now even more aware of the need.  Still, less than 15% of Americans use sun precautions.

Below is a verbatim reprint of the CNN article.  Please Google for other articles to inform yourself of how to be sun safe.

Here is the link to Solar Rx on our store.  Please also search in Clean Green Cafe for more articles.

Keys Care Continue reading Surgeon General Connects UV to Skin Cancer. Solar Rx Selling Off Shelves!

Posted on

Sunscreen Tips from the EWG

As a part of the EWG annual sunscreen report they offer tips about sunscreens.  Below is a unedited direct reprint of what they are saying in the 2014 sunscreen report. Keys Solar Rx was rated as excellent for safety and efficacy in this years report in the moisturizer with SPF category.  Keys Solar Rx is an everyday sunscreen designed as a moisturizer with sun protection.  It is not a go to beach or sports product because our moisturizer is water soluble for maximum hydration.  It is cosmetically clear and can be used under makeup or by itself.  Click Here to read the EWG report on Solar Rx


 

Make sunscreen part of your outdoor gear

Continue reading Sunscreen Tips from the EWG

Posted on

EWG 2014 Sunscreen Report – Keys Solar Rx in Top List

The 2014 EWG Sunscreen report was released and Keys Solar Rx was given a Excellent rating and was chosen as a Top Product in the moisturizer with sun protection category.   Click Here to jump to the EWG listing for Solar Rx.

The EWG ranking system is based on safety with most of the top brands rating a 2 on a scale of 0 to 10 (o = safest)  Keys Solar Rx was given a ranking of 1.

Solar Rx is cosmetically transparent and yet provides a UVA and UVB equivalent to conventional sunscreen rated at SPF 30+.  Solar Rx is not a go to beach or sport sunscreen because the lotion is a functional therapy water soluble medium designed to act as a moisturizer for everyday use.

Wendy Steele, Keys CEO, said, “Since the day we introduced Keys Solar Rx, it has received the highest ranking from the EWG and Consumer Reports magazine.  Safety and efficacy are the important facets about these two rating systems.  We applaud the EWG for their efforts and for the details as well as ease of use of the 2014 report.”

Below is the excerpt from the report.

Keys Care Solar Rx Moisturizer, SPF 30+

Keys by Orion Learning International, Inc.

Continue reading EWG 2014 Sunscreen Report – Keys Solar Rx in Top List

Posted on

5-Minute Skin Clinic at the Airport

simply_wendy_banner

by Wendy Steele
Keys CEO

Secrets to flying simply with stunning results!

 The 2:30 am wake-up call was all my fault. I had booked a 3,000 mile trip from the East Coast to get back West and it was the first flight out at 6am Eastern! I knew that I had better get a good night’s rest before flight day. I concentrated most of my prep efforts the night before so that I would have the fewest amount of moving pieces on the morning of the flight. So the night before I packed the suitcase,laid out the clothes and shoes ready to slip into. Ticket and rental car keys were at the ready.

The morning of my flight- to insure I was on my way to the airport at 3:15 am, I really needed to be awake at 2:30am.  After 2 wake up calls, I followed with are freshing shower, hot libation, and a phenomenally simple skin treatment.

g5At 4:30 am I breezed through the rental car return and airport security.I felt awake and had time to relax before boarding.  After a fairly short first leg flight, it was just after 7:30 am Central time when I arrived at my connecting airport in Chicago. I deplaned and walked to my new departure gate B-5 with ticket in hand.  I was just about to inquire with the gate agent when I was truly surprised by a 30-something woman who whisked up to me and said;  “I am sorry, I just have to interrupt you to ask you—how do you get skin that looks like that?”

The gate agent looked up and smiled at me as if to say; “I’m all ears.” Continue reading 5-Minute Skin Clinic at the Airport

Posted on

REvolutionary Skin Ideas -from Hollywood and Apple!

Simply-Wendy200

More than what meets the eye

REvolutionary Skin Ideas -from Hollywood and Apple!

by Wendy Steele  Keys CEO

 

wendy_hat_dipI have marveled at the popular news headlines and headliners over the past year as they have surprised us, sometimes even shocked us.  There are signs everywhere that Hollywood has begun to break free of old patterns, habits and ideas about what makes an individual look and feel beautiful.  Curiously, these examples have also caused us to think and began to influence how we view ourselves outwardly, with a surprising affect on our own health and wellbeing.

People Magazine’s recent Most Beautiful issue featured celebrities going au natural! Yes they were photographed fresh faced, their absolutely beautiful natural skin tone glowing .  Yes, these women were totally make-up free!

oprah_fondaI watched a recent Oprah’s Next Chapter interview with Jane Fonda, when Oprah asked Jane what is the most important thing she has learned so far in her life.  I found it fascinating when Jane, who freely talked about her being 75 years old, replied “I’ve learned what’s really important for me is skin and kindness…”

Then, this weeks USA Today headline caught my attention:

 “The Hollywood tan loses its luster” Continue reading REvolutionary Skin Ideas -from Hollywood and Apple!

Posted on

About Us, The Stories Behind The Keys Story

Natural Solutions for Beauty, Aging and Skin Problems

Keys Snapshot: What We Do

Keys designs, developed and manufactured whole natural skincare and skin therapies that solve problems and make people feel good. Born from Wendy Steele’s brush with Melanoma, Bob Root used first principle physics to develop functional natural medicines using ancient remedies merged with modern pure science and technology. The therapeutic proportions with world class grade ingredients created a line of products that work to solve problems and because they are natural, are simple, reassuring and make people feel good about the company and products.

The line consists of:
• Natural Skincare
• Natural Auyervedic Skin Therapies
• Alternative Natural Petroleum Jelly Replacements
• KPRO Hollywood Makeup Artist Inspired Foundation & Solutions
• PurPlay – Functional Personal Lubricants
• KODA – Topical and Functional Supplements for Dogs

Keys has some of the top products listed on the EWG Skin Deep database. For the last 10 years, Solar Rx has ranked as one of the top moisturizer sunscreens on the annual EWG Sunscreen Report.

Solar Rx was rated #1 by Consumer Reports Magazine for safety and efficacy.

The Keys products are handcrafted in Oregon by highly skilled artisans. All products are functional by design. They are aboriginal medicines by nature. University and research affiliations make the company as science-based as they are focused on the integral wellness of their followers.

Perhaps our most secret ingredient is our belief in our customers and what we have learned from them.

Keys Snapshot: Keys Story

What happens when a brainiac boyfriend discovers his smoking hot girlfriend has Melanoma.  He fixes the problems! This begins the Keys Story, Keys Natural Skincare and the effort to naturally end skin disorders!

Keys StoryWendy Steele, Keys CEO and Founder, fondly says that Keys is all her fault. The reality is that she survived deadly Melanoma but could not beat the chemicals in prescription and skincare products that left her skin a train-wreck. Wendy experienced just about every type of skin disorder imaginable and all we traced back to the Dirty Dozen chemicals in about 98% of the skin care and prescription products available OTC and from doctors.

Wendy’s boyfriend, Bob Root, a former Silicon Valley CEO/Engineer undertook the project to develop products to help Wendy. He gathered information from Harvard MD’s turned naturopaths to aboriginal healers. He realized that there was a pattern and scheme to skin health. It was to be Chemical-Free. Thus the Keys tagline of Chemical-Free Skin Health®.

Bob’s products worked and worked quickly for Wendy.   Friends with similar disorders, their family members with something as simple as dry skin, through acne and skin cancer suffers found relief using Bob’s products that he gifted them. Creating the Keys line was not a decision, it was market demand that brought out the initial four products and stunned the burgeoning natural products industry. Why they all still had some chemicals and Bob’s did not!

Keys Snapshot: Keys Probiome® Products

Keys products solve skin problems and make people feel good. Skin care, skin therapies and anti-aging products come from whole natural ingredients known for their efficacy and safe performance. From the slightest itch or fine line to post-cancer skin disorders, each Keys product is a solution to a problem. Pure, clean, safe and effective, Keys facilitates skin health without chemicals. All of the products are Probiome® meaning they promote healthy skin by nurturing our skin’s natural microbiome. Our skin’s community.

Click To View

Performance:

Functionality is paramount at Keys. Coming from Silicon Valley to Bob, products have to do something. Great if they make people feel good, but in his mind, they have to solve problems. He fixed his girlfriend’s problems and the precursor for anything Keys makes is that it has to solve problems people are experiencing without using any chemicals.

So, in a snapshot, here is what you can expect from everything Keys makes:

  • All products solve problems and make people (and their pets) feel good
  • All products are free of human-made chemicals. Ergo Chemical-Free
  • All products use the highest quality whole natural ingredients
  • All products have the highest proportion of functional components with no scrimping or compromises
  • All products are priced reasonably well below chemical-laden pharmaceuticals because of the business systems Keys employs. They were the first 100% cloud-based company in the natural products industry.
  • All products are whole natural ingredients
  • All products are Vegan
  • All products are Gluten-Free
  • All products are Soy-Free
  • All products are Keto (carb-free, sugar-free_
  • All products are Paleo
  • All ingredients are non-GMO
  • All products use organic or wild-crafted ingredients

Keys StoryBob in his top-selling book, Chemical-Free Skin Health®, points out that it was a lot of trial and error to develop those first four products for Wendy. My incentive was that Wendy was in trouble because of western medicine and I was determined to figure out how to solve her problems naturally. The other 45+ products in the Keys line were all inspired by skin disorders related to him by loyal customers that believe in him. He does not take that lightly!

You can read more of the story in detail below. Now Bob & Wendy are married and still developing products, giving speeches, writing books and listening to what customers have to say. Funny, Bob always refers to Wendy as his smoking hot girlfriend and her as her brainiac boyfriend. 20 years of solving problems and making people feel good together with chemical-free skin health products.

Read on for More of the History


Circa 1996 to Now!

Wendy Steele, Keys CEO.  We are not just another natural products company.  We feel and act as natural medicine and therapy products company that uses whole natural ingredients.  I believe our Purpose and Direction statement says it all!”   Why

“We believe that over 50% of all skin disorders in people and pets are misdiagnosed and are caused by chemicals in everyday products and the environment!

We offer you this backgrounder as insight into our reason for being, purpose, and direction.  

Keys Care designs, develops and manufactures natural healing therapies for people and pets.   The quality and quantity of our ingredients are what differentiate us.  We use pharmaceutical grade whole ingredients in therapeutic proportions.  We use ancient remedies, natural medicines, whole natural ingredients, aromatherapy and aboriginal homeopathy combined with modern technology to provide safe and effective products for people and pets with skin disorders, sensitive skin, post cancer recovery or those wanting to avoid chemicals in their lives.  Our resellers are an extension of our core team and are experts and trusted advisors in their communities.

At our baseline, we believe that all of our products must solve problems and make people feel good.  We also think that natural and organic are not features, they are the choice we make assuring purity of purpose.

How It Began
Wendy Steele and Bob Root are the founders and inventors of Keys Soap.  They are both ex-corporate executives: Bob was a CEO of a Silicon Valley High Tech company and Wendy a VP at Coca-Cola.

The soap and skin care connection?  Skin Cancer!

Wendy Steele, Keys Founder, was diagnosed with Melanoma and beat the deadly disease.  She could not overcome the terrible reactions she had from prescription and expensive skincare products.  Told she had eczema, psoriasis, acne, rosacea and dermatitis her condition deteriorated.  Doctors kept prescribing more junk, steroids, and cortisones.

Wendy was struck with Skin Cancer multiple times.  She has beaten Melanoma and other forms of the devastating skin disease.  As an advocate of Skin Cancer prevention, and an Inner Circle Member of the Skin Cancer Foundation, Wendy has tried virtually every form of skin sun protection.  From exotic 100 SPF swimwear to SPF 30 clothing, and every form of sunblock, she is an expert on taking skin protective measures to avoid sun damage.  From her personal experience, the more products she put on her body, the more sensitive her skin became.  Her use of lotions, sunscreens and exotic clothing cost thousands of dollars annually.  The problem was that no matter what products she used, she did not feel free from itchy irritated skin that was exacerbated by that sticky feeling from lotions and sunscreens.

Wendy recalls: “Bob and I talked for years about creating a rejuvenating soap for my ultra-sensitive skin.  Like many products, Keys Soap was born out of necessity. When we lived in Southern California, I was diagnosed with Melanoma Skin Cancer.  After successful surgery to remove my cancer, I was using so much sunscreen that it started to block my pores and irritate my skin.  My skin was becoming more fragile even though I used the very best lotions money could buy.  I tried natural liquid soap, but it was not quite right.  So, we decided to develop our own organic Castile body soap.  The initial cleansing results and skin relief I experienced using Island Rx finally set me free from experimenting with the myriad of products that had previously smothered my skin.”

Keys Factoids:

  • Safest Sunscreen in the World, EWG 2008, 2009, 2010 Sunscreen Report. www.safecosmetics.org
  • Most effective cosmetic sunscreen. Consumer Reports Magazine, July 2007
  • Oscar Red Carpet Best Picks 2010, Kerry Malouf
  • Maria Shriver 2009 California Women’s Conference Speakers Gift Bag Pick.
  • Luminos, LA Daily Candy Best Moisturizer
  • Natural medicines that heal skin disorders. Dr. Elaine Carter
  • Truly natural beauty products that feel and look great!, Vert Venice Beach CA
  • Natural is better and not a compromise. LA Daily Candy
  • Finally, a natural shampoo that feels and looks better than salon brands. E K, Actress
  • Moisturizers that work in harmony with mineral makeups. K B, Makeup Artist

Keys Product Categories:

  • Natural Anti-Aging Skin Care & Beauty
  • Natural Hair & Scalp Care
  • Healing Skin Therapies & Natural Topical Medicines
  • Natural Pet Care & Natural Topical Medicines
  • Pet Skin Therapies & Natural Insect Repellants

What We Believe

There are two facets to skin health and wellness for pets and people.  It is a combination of what you use and what you avoid.

Skin disorders rank at the top of the list for veterinarian and dermatologist visits.  We believe that over 50% of all skin disorders are misdiagnosed and are caused by chemicals in everyday products…many with the claim of natural, organic or botanical.

Longevity and Wellness are connected.  The life expectancy in the United States for pets and people has been consistently dropping.  Why?  We believe the body burden from the dirty dozen chemicals in skin care and household products may be causing disorders, outbreaks and even contributing to elevated cancer rates.

This is why we use the term Chemical-Free.  It means free of human-made chemicals.  We are committed to leading the way for other manufacturers to disclose product ingredients fully.  Keys created the Therapy Facts panel to help people to make healthier choices for their family and pets.

Ancient Remedies – Modern Technology – Green Science

Today, modern medicine treats symptoms and not the cause.  Their products, therefore, focus on the symptom and not the cause.  Aboriginal, eastern, holistic, herbal, naturopathy and ancient medicines treat the whole being and look for the cause.  In many cases, it is an imbalance that causes disease and disorders.

We search the world for ancient remedies.  We use modern technology, green science, and pharmaceutical grade ingredients.  We create products that work in harmony to:

• Solve skin problems

• Soothe skin allergies

• Heal minor cuts, abrasions, and burns

• Act as natural insect repellents

Our affiliations include:

• University of Maryland School of Medicine

• Los Alamos National Labs

• National Institutes of Health

• Ohio State University

• Environmental Working Group

• Compact signer for The Campaign for Safe Cosmetics

The Keys Difference –What We Use:

• Whole Natural ingredients to bring skin health back in balance

• Understanding of the causes and effect of various skin disorders,

allergies and problems

• Simple ingredients in use for over 1000 years in other parts of the world

• Safe ingredients for pets and people

Pharmaceutical Grade & Quality for Efficacy-Results

• Pharmaceutical Grade Ingredients is a term that defines the level of quality in the industry.  It also establishes the efficacy of an ingredient

• Therapeutic Proportions – Keys Therapy Facts panel state the level of the number of ingredients that we use in our products

Why it Matters:

There is a direct relationship to the quality and grade ingredients in products and the results you get.  Many products promote Aloe Vera and Shea Butter as ingredients.  Pharma Grade ingredients are rated the best in quality, with the highest level of critical actions and values associated with them.  When you read a label, you should ask:  what grade ingredients and in what proportion?  For example, our Aloe has a polysaccharide level of 10.  Many Aloe’s we tested were not even Aloe.  Our Shea Butter tests to a fatty acid level of >2.5.  Many processed Shea’s are less than 0.8.  There is a difference in even the same named ingredient.

The Keys Difference – What We Avoid:

• Fragrance – they are known skin irritants for pets and people, and many contain chemicals found on the Dirty Dozen list that you should avoid!

• Chemicals that are in 85%+ of skincare and household products

• The ‘Dirty Thirty’ list of chemicals – see the complete list on the back inside panel of this brochure

You Get What You Pay For!

• We develop chemical-free healing therapies that have a high degree of efficacy

• We don’t cut corners or use less expensive ingredients or market various scents or fragrances

• We use pharmaceutical grade ingredients in therapeutic proportions, so our products cost more.  Ironically, in most cases, they are one-third to half the price of prescription products

Attaining healthy youthful skin is a lifetime journey.  In this quest, people use soaps, scrubs, gels, toners, moisturizers, lotions, creams, lighteners and the list goes on!  They also bathe their pets in shampoos for their armotharapy instead of the pet’s well being.  Most of these products use chemicals that sensitize, irritate and weaken the skin.  For example, 95% of all liquid soaps and shampoos contain SLS (sodium lauryl or laureth sulfates) that increase skin permeability and opens the door for other chemicals and irritants to penetrate deep into the skin.  Parabens, petrolatum, propylene glycol, Cocamide DEA/lauramide DEA and triethanolamines are common ingredients in all kinds of soaps, shampoos, creams, and lotions.  When on the skin or absorbed into the body, they can create susceptibility to allergic skin reactions, skin disorders and even worse are linked to diseases!

If you or your pets has irritated or affected skin, odds are good that it is caused by the shampoo, body and face soap you use, anti-bacterial hand products, or residue from your laundry detergent. The skin is our single biggest organ, and skin health is vitally important.  Most of the soaps people use on their skin is a degreasing detergent; in fact, most of the liquid products using the term “soap” are not soaps at all.  They are chemical detergents containing SLS that strip away oils and actually damage the skin.  That is why there is very little difference between most bath gels, dishwashing liquid, shampoos and engine degreasers.

The Keys philosophy is to simplify skin care by carefully and naturally cleansing, restoring and protecting the most sensitive skin.  We consciously act on that philosophy to improve skin health.  We choose not to use chemicals in our products, on purpose!

Keys Soap, Island Rx, Show Promise in Helping with Common Skin Disorders

Keys Soap first announced the introduction of its new line of all-natural, chemical-free therapeutic liquid bath and hand soaps on March 29, 2005.  Keys liquid soaps are holistic, soothing, therapeutic soaps for people with sensitive, allergic or affected skin.  They contain only pure ingredients with no human-made chemicals or fragrances.  Our soaps do not contain skin irritants like SLS, parabens, propylene glycol or DEA.

Since the release of our soap products, we have received considerable feedback from skin disorder sufferers offering qualitative results from their use of Island Rx on diagnosed common skin disorders like acne, eczema, psoriasis, and rosacea.  We have many testimonials that would indicate the effectiveness of Island Rx.  “Although these are  testimonials in uncontrolled environments we believe they are early signs of the therapeutic properties of Island Rx,” said Bob Root, Keys Soap inventor.  “In this period of time, medical estheticians have told us of results with their patients where prior medical methods did not help their conditions.  We now believe that our products, including Island Rx, are tools in the growing movement of alternative chemical-free skin health”, continued Root.

What Keys Customers Value

People and pets with dry skin, eczema, psoriasis, rosacea and acneic conditions value the therapeutic results from using our clean products that contain no irritating or sensitizing chemicals.  Our customers enthusiastically tell us in their testimonials how our products make a difference in treating skin disorders, and irritation for themselves, their children and their pets–when nothing else has worked.

After using our chemical-free therapeutic products, our customers tell us that the results they see and feel are remarkable and even life-changing!  We call this creating chemical-free skin health, on purpose, with our products and customers.

Dermatologists use our Island Rx therapeutic soap and recommend it for sensitive skin for people with skin disorders that have not responded to other treatment.  We even have customers who enthusiastically recommended our soaps to their dermatologists!

In 2009, we were told by movie and TV makeup artists that Keys products taught them that natural is no longer a compromise and that Island Rx Foaming Wash, Luminos, Solar Rx and Eye Butter have become a staple in their makeup routine calling them, “Clear Cosmetics!”

Medical estheticians use and recommend Island Rx for sensitive, irritated and acneic skin conditions to avoid any further irritation or sensitization of the skin.  They love how it makes their skin feel and the results they see.

Master certified groomers use and recommend MetaClean (formerly Muttineer) for how the therapeutic pet shampoo stops animals’ itchy skin and for how it conditions the animals’ coat and skin.

Our customers are people who are interested in keeping their skin young looking and aging beautifully; people who are skin health conscious; and people who take serious sun precautions to avoid skin damage from solar radiation.  Our customers also care about the skin health of their pets and want to avoid applying pesticides and chemicals on their pets’ sensitive or allergic skin.

Keys sees a link between common skin disorders and the many personal care products containing SLS

While developing Keys soaps, Bob Root authored an opinion whitepaper that raises the suspicion that some diagnosed common skin disorders are a reaction for some people to sodium laureth sulfate and other chemicals found in personal care and skin care products.  This whitepaper can also be downloaded from the Keys Soap website at  http://www.keys-soap.com/skindisorders.pdf In this whitepaper; Root points out that in many cases where people had been diagnosed with skin disorders by physicians, their disorders went away when people stopped using SLS products and started using Keys Soap.  Included is the story of a woman diagnosed with psoriasis whose involuntary scratching at night led to bloodied bed sheets and a seven-month-old diagnosed with eczema who had scales from head to toe except where his disposable diapers covered.  All went away in a matter of days after discontinuing SLS based laundry detergent and bath gels.  Wendy Steele, the cause of the Keys Soap invention offered, “When Bob first developed Island Rx for me, most of the prescription gels and cleansers that I was told to use contained SLS.  An article I read suggested that SLS may be a culprit and I stopped using everything with SLS in it.  I was utterly amazed at how many things in my life contained SLS or one of its family of products.  My shampoo, my bath gel, facial cleanser, all my laundry products and even my toothpaste all contained SLS.  During this time, the doctor told me I  had minor acne, minor eczema, minor psoriasis.  I got tired of hearing the word minor—it was pretty major to me.  I now believe that it was all SLS related.” Root added; “I am not sure if SLS itself is the cause of the irritation or the fact that it purportedly increases the permeability of the skin along with absorption by the skin of chemicals by a factor of 10 times that is the cause of the skin mimicking common skin disorders.  What I know for sure is that our small sample of Island Rx users has seen a resulting change in a matter of a few days.”

The Technology behind Keys Islandceutical™ personal care products is a form of Quantum Science

Keys Islandceutical products merge holistics with herbal therapy and science to provide clean, chemical-free skin health, aromatherapy and a lift to the spirit.  Our products are designed with ingredients to gently clean, restore and protect using advanced technologies that are safe and effective.  Working with national labs and universities, we look for state of the art and “skip generation” technologies as a continuous learning and development model.

Essential Oils – We use the highest pharmaceutical grade ingredients that are known for their healing effect on the skin for burns, dry skin and skin afflictions.

Herbal Therapy Naturopathy – Our ingredients target skin problems at the cellular level.  They are natural healing ingredients used by holistic dermatologists and estheticians.

Chemical-Free – Our ingredients are truly natural.  Clean, chemical-free and 100% vegan, with no artificial color or fragrances, our products are all handcrafted to contribute to therapeutic skin health.

We have sought out aboriginal healers, dermatologists, estheticians and homeopathic practitioners to find out what they use to rejuvenate and protect the skin.  Besides moisture, they prescribe natural oils and herbs to deep clean and open the pores to receive healing oxygen.  Our experience with physicians educated at Scripps Institute and Johns Hopkins in our 10-year design quest has given us a broad-reaching knowledge of skin conditions and the required treatments.  These guides helped us to find those ingredients that offer the greatest benefits to the skin.

Our processes are as unique as our ingredients.  The adage that oil and water do not mix is no longer true because of the science developed by keys.  Manufacturing techniques that include ultrasonics and infrasonics help blend the minimal number of ingredients to smooth lotions and soaps.  The industry average for a skincare product is 38 ingredients/chemicals.  At Keys, we average 8 whole ingredients that are simple and safe.  This is why Keys natural products continue to rate the safest and most effective based on the www.safecosmetics.org Skin Deep report that ranks product safety.

Keys Islandceutical™ introduced new products at the Natural Products Expo East Show –

the new line adds a therapeutic  lotion, healing serum and therapeutic chemical-free sunblock

Keys announces the release of three new products to the only skincare line that is both chemical-free and therapeutic to clean, restore and protect for real skin health.

Like the Keys soaps released in April 2005, our products contain only pure natural ingredients, no human-made chemicals or fragrances, and no Sodium Laureth Sulfate!  The complete Keys line enables total skin care including cleaning the skin, restoring damaged or affected skin, and protecting the skin from solar radiation effects.

Keys Soap exhibited at the Natural Product Expo East trade show September 16-18, 2005 at the Washington DC Convention Center.  An international audience of trend spotters, retailers, industry leaders, and media will gather at the Washington D.C. Convention Center to interact with more than 1,100 exhibitors of natural and organic finished products and ingredients this Sept. 15-18, 2005 at the 20th anniversary of Natural Products Expo East/Organic Products Expo-BioFach America.  The tradeshow will pinpoint industry trends and offer unmatched opportunities to sample and learn about the finest natural and organic products from around the world. More than 20,000 industry members attended Natural Products Expo East in 2004.

Keys® Introduces Therapy Facts™ Product Labeling

Therapy FactsTM Panel added to product label fully discloses all ingredients and percentages of active ingredients and our New Keys Logo Affirms Medicinal Differentiation of Products

Here is the press release that changed how the industry looks at ingredients and disclosure.  This marked the beginning of a trend and perhaps even a law regarding full-disclosure of ingredients for all skin care products.

Annapolis, MD: – March 29, 2007 –  Keys Care CEO, Wendy Steele,  revealed today at a press conference Keys new logo and Therapy FactsTM product labeling.

The new Keys logo is a stylized white cross on a circular red field that resembles an Internet icon.  This new logo symbolizes the merging of high tech manufacturing and the medicinal properties. It also clearly differentiates Keys products from chemical-based fragranced products.

Keys also add a Therapy FactsTM Panel to every label that identifies the ingredients, their purpose and the percentages of active healing ingredients.  The panel also indicates Keys use of pharmaceutical grade ingredients in therapeutic proportions versus the industry standard operating procedure of listing ingredients that are in minuscule levels only for label content.

Wendy Steele, Keys CEO, elaborated, “I developed my first pet care product Muttineer because of a severe life-threatening reaction my Bichon had after being shampooed at a groomer.  Analyzing the shampoo, we found a sodium laureth sulfate (SLS) levels exceeding 30%; the National Institutes of Health comment that SLS levels greater than 18% can kill a small animal.  As we developed more products, our customers asked for more disclosure of ingredients in plain English to make quick buying decisions.  As we thought it through, it was obvious that people are used to the Nutrition Facts (USDA) label required on all food products.  So, we adopted the format and modified it to make sense for end users of our products, retailers and other manufacturers.”

The Keys Therapy FactsTM panel is on all their new products labels and will eventually be on their entire line of personal and pet care products.  The panel identifies critical decision points for buyers.  Here is a list of the core sections of the panel.

•   Standardized design and look

•   Organic content of the product

•   Affirmation of “100% Natural, Vegan and Biodegradable” contents

•   Affirmation of Pharmaceutical Grade Ingredients in Therapeutic Proportions

•   List of ingredients, their English name, the vitamins contained in the ingredient or their actions

•   The actual percentages of active ingredients

•   The Environmental Working Group ranking of the safety of the           products

•   A product purpose statement

•   Instructions for use

•   No Animal Testing affirmation

•   Manufacturing country (USA)

•   Contact information

Wendy Steele, Keys Founder, continued, “This Therapy FactsTM panel just speaks for itself.  It is a response to numerous customer inquiries.  We encourage other manufacturers to follow suit and fully disclose their ingredients and levels.  We are discussing licensing of our Therapy FactsTM panel to other manufacturers and to those that we will be private labeling all natural chemical-free skin care products for them.  Our purpose is full disclosure of all ingredients and an assurance from licensees that they will provide an honest description to their customers through this panel on their products.  In turn, consumers and dealers will have a clear understanding of the purpose and actions of a product.”

Keys Soap Technology Background

Keys Soaps solve skin problems, stimulate the senses, and create positive emotions.  Islandceutical™ is our term that assures people of these three criteria.

Bob Root, a former Silicon Valley CEO, and Wendy Steele, a former Coca-Cola executive, founded Keys Soap.  Bob invented the soaps to help Wendy, the love of his life, a melanoma survivor.  Her suffering and a desire to maintain her active, outdoor lifestyle drove him to give back her quality of life. Wendy said, “The Keys Soap story isn’t about starting a business or being an entrepreneur.  It is about enjoying life with healthy skin.  I am determined to live an active, healthy outdoor lifestyle after experiencing melanoma.”

“It was not my technology background that inspired the formulation of my soaps, it was my study as a chef that guided me,” said Bob. “Like creating a great culinary masterpiece, the ingredients have to work together, be of the highest quality and must be skillfully added in the proper order.  More importantly, the meal must have a positive intention for the person savoring it.  This is the way of Keys!”

Aromatherapy Benefits of Keys Soaps

All Keys Soaps are a form of aromatherapy.  We have mapped the essential oils (EO) we use to provide a lift to the spirit and senses.  Aromatherapy has proven to affect the mind and the moods of people.  This is why we have chosen the spirit-lifting citrus blends combined with natural EO herbal extracts as a side purpose for our soaps.  Keys handcrafts our products to lift the spirit as well as provide therapeutic benefits to the skin.

Posted on

The Not New Solar Rx – Improved and Unchanged!

The New FDA Sunscreen regulations are about to go into effect.

Last year I wrote and article in July of 2011 about what to expect from the new regulations.  The article outlined all of the changes we as manufacturers had to make to make the regulatory changes seamless to consumers.  You can read the article titled “New FDA Sunscreen Regulations.”

There are a number of new things to expect to see in place by June 12, 2012.  Rather than bore you with details, here are some bullets of the major changes

  • SPF used to mean only UVB protection.  Now manufacturers have to guarantee that protection is “Broad Spectrum” covering both UVA and UVB
  • All the outrageous SPF numbers (i.e. SPF 75, SPF 100+ etc.) are now illegal.  The top rating is now SPF 50+
  • The use of the term sublock is no longer allowed.  We can only use the term sunscreen
  • Cosmetic moisturizer like Solar Rx must comply with all of the regulation applying to sunscreens
  • Waterproof is a no no term.  Now a sunscreen can be water resistent, but the manufaqctuer must prove it and list the minutes of water resistent protectin on the label front
  • There is now a very specific Drug Facts label that has to appear on the back of the product with very spefici language.  Below is an image of our new label with the drug facts panel.  The panel looks very similar to the panel we have used for the last five years, but is different.

The Not New Solar Rx – Improved

Solar Rx is not new in the sense that we have not changed the formulation or concentration of the ingredients.  We have been in compliance with the new FDA regulations for the last two years.   That said, we do have a new labels and a few process changes. Continue reading The Not New Solar Rx – Improved and Unchanged!

Posted on

Time To Get Wise – Dear 16 Year Old Me!

Time To Get Wise

by Wendy Steele, Keys CEO

May is Melanoma month and it is not a celebration.

Around the world, there is a celebration at the beginning of May.  For me as a Melanoma survivor, it is a month where I give thanks for surviving.  It is the first day of May that I begin my summer long campaign to share my concerns, my knowledge and my experiences with people.  My goal is to save lives.

I am not cancer free, but I am free from cancer.  My advocacy has taken me to many places and I have met many survivors and unfortunately too many people that have lost loved ones, friends, spouces and parents.  What makes me sad is that they have also lost children.

The stories are wide and varied.  Here is just one subject that I hear all to often every May.

A frantic Mom and  a concerned Dad asking me for advice for their 16 and 17 year olds respectively.  Both the concerned parents were asking essentially the same thing: “How do I convince my teen daughter that she could wear anything and her skin will still look incredibly beautiful?”  Well, as it turned out, this was not just about teen fashion.   This was about preparation for the prom!  It turned out that the biggest issue was caused by the color of the dress and their teen’s steadfast belief that they could not possibly look beautiful in a white dress without tanned skin!  To prepare for their prom, both of these teens were insisting on sunless tanning.  I realized there must be thousands of parents going through this same drama, trying to win over the peer pressure their teens felt to spend the weeks before prom on tanning beds.

I received these requests for advice, because I am a melanoma skin cancer survivor and a skin health advocate.  I briefly pondered the fact that I do not  have a teen son or daughter…and I quickly found myself saying, but if I did I would share with them what I have learned in my life so far. Continue reading Time To Get Wise – Dear 16 Year Old Me!

Posted on

Dramatic Skin – Keys Reflex ProBiome – New Revolution

Reflex ProBiome – The Back Story

Bob Root, Keys Chief Scientist & Founder

Reflex is one of the oldest new products we have.  I know that does not make sense.  It does to me because I developed Reflex almost five years ago and have been testing it since under the code name of Silken.  My problem was that the delay had nothing to do with developing the product, packaging or refinement.  My problem?  At least three of the ingredients I needed were not available in quantities greater than a few gallons.  If you keep in mind that I need thousands of liters or gallons to bring a product to market, a single liter is only good to prototype and lead to frustration.  As if it was a sign from the heavens at this place in space and time, providers showed up with production quantities of high grade organic virgin avocado oil, virgin Tamanu oil and our own ability to volume extract our Muras.  Later in the aricle below, all the ingredients are described and it was the fact that I can buy ample quantities of raw materials without compromising quality facilitate the launch of our new product by its real name.  Reflex ProBiome is unquestionably a big deal because of its ingredient quality.  Now we can produce it in manufacturable quantities.

Dramatic Skin – Keys Reflex ProBiome Anti-Aging Fusion

A biome is an ecological community operating together in harmony. Since we began Keys, we have treated the skin and its flora as a biome or eco-system. Reflex ProBiome feeds the community offering functional nutrients for the skin and friendly flora. Chemicals in skin care products destroy the skin’s flora and create imbalance on the skin. Reflex ProBiome is designed to restore the balance and make skin look remarkable.

Go To Keys Store for Reflex Probiome
Click Here to Go to Keys Store for Reflex Probiome

Reflex ProBiome is the culmination of four years of development combining modern skin age reversal without chemicals, hormones, synthetic steroids or fillers. Using Reflex ProBiome, you can expect reduction or elimination of fine lines, reduction of expression lines, skin toning, skin surface sculpting, firmness and more even skin color. The smooth luminescent finish and quick absorption into the skin are hallmarks of the quality of Reflex ProBiome. Simply we would place Reflex ProBiome in any competition against ‘any’ other anti-aging
or wrinkle solutions. Besides our confidence in Reflex ProBiome performance, it is completely made from natural unmodified ingredients.  At $24.95, it outperforms international chemical laden brands at a fraction of the cost.  The reason is simple 7 natural pharma grade ingredients compared to 50-75 ingredients that sometimes include hormones, Botox and exotic aggressive chemicals.

The secret of Reflex ProBiome is the combination of natural ingredients, the quality of the ingredients and the fact that all ingredients are whole and functional. Functional ingredients are those that are not over-processed and contain the whole properties from nature. Functional ingredients are on purpose and perform needed features and benefits to maximize skin appearance, hydration and skin health.

Reflex ProBiome is made from the purest organic oils assembled to replicate the skin’s own sebum while offering tetrapeptides, triglycerides, fatty acids, quadracarotenoids and nutrients that affect skin cell shape and health. Combining Organic Virgin Avocado oil, Organic Virgin Tamanu oil, Shea oil, ancient renowned Black Seed oil, Bergamot essential oil and the undisputable performance of Carrot Seed oil with our own Miras organic extract makes Reflex ProBiome a functional anti-aging product that is created from pure natural ingredients.

Continue reading Dramatic Skin – Keys Reflex ProBiome – New Revolution

Posted on

Skin ‘Sees’ UV Light, Starts Producing Pigment

A healthy glow. Human melanocyte skin cells fluoresce as their calcium signaling spikes after exposure to ultraviolet light and retinal, a key step in producing melanin. This led researchers to discover rhodopsin receptors in skin, which detect UVA light. (Credit: Image courtesy of Brown University)

ScienceDaily (Nov. 3, 2011) — In a new study, biologists report that melanocyte skin cells detect ultraviolet light using a photosensitive receptor previously thought to exist only in the eye. This eye-like ability of skin to sense light triggers the production of melanin within hours, more quickly than previously thought, in an apparent rush to protect against damage to DNA.

 For most people, tanning seems a simple proposition. A naturally light-skinned person lies in the sun for hours and ends up as bronzed as a Jersey Shore star. To scientists, the reaction of skin to ultraviolet light is more mysterious. A new study demonstrates that skin detects UVA radiation using a light-sensitive receptor previously found only in the eye and that this starts melanin production within a couple of hours. Until now, scientists only knew that melanin production occurred days after UVB radiation had already begun damaging DNA.

“As soon as you step out into the sun, your skin knows that it is exposed to UV radiation,” said senior author Elena Oancea, assistant professor of biology in the Department of Molecular Pharmacology, Physiology, and Biotechnology at Brown University. “This is a very fast process, faster than anything that was known before.”

Scientists believe that melanin protects the DNA in skin cells against damage from UVB rays by absorbing the incoming radiation. It isn’t perfect, which is why people must use sun block. But the new study in the journal Current Biology shows that the body mounts its defense much sooner, well before it becomes apparent in the form of a tan.

Continue reading Skin ‘Sees’ UV Light, Starts Producing Pigment

Posted on

Scientists Use Laser Imaging to Assess Safety of Zinc Oxide Nanoparticles in Sunscreen

Overlay of the confocal/multiphoton image of the excised human skin. Yellow color represents skin autofluorescence excited by 405 nm; Purple color represents zinc oxide nanoparticle distribution in skin (stratum corneum) excited by 770 nm, with collagen-induced faint SHG signals in the dermal layer. (Credit: Biomedical Optics Express.)

ScienceDaily (Nov. 30, 2011) — Ultra-tiny zinc oxide (ZnO) particles with dimensions less than one-ten-millionth of a meter are among the ingredients list of some commercially available sunscreen products, raising concerns about whether the particles may be absorbed beneath the outer layer of skin. To help answer these safety questions, an international team of scientists from Australia and Switzerland have developed a way to optically test the concentration of ZnO nanoparticles at different skin depths. They found that the nanoparticles did not penetrate beneath the outermost layer of cells when applied to patches of excised skin.

The results, which were published this month in the Optical Society’s (OSA) open-access journalBiomedical Optics Express, lay the groundwork for future studies in live patients.

Continue reading Scientists Use Laser Imaging to Assess Safety of Zinc Oxide Nanoparticles in Sunscreen

Posted on

The News Is Not All Bad!

Bob Root, Keys Chief Scientist & Founder

I must admit that I have been CNN Free for nearly tens years. Really!  I find myself working at looking at the world through positive lenses.  I have found that watching things out of my control affects my overall health.  This is not an “ignorance is bliss” approach to living as much as it is a focus on what I can effect, affect and control.

For some time now, I have been afflicted with the belief that much of our health is not about doctors, prescription or even prevention.  As I have studied, for my own life, I have found that health and specifically skin health, are directly relates to changing behaviors and realizing that it is not just about what we put into or on our body, it is how we do it and exercising the critical systems of the body.  Simply, just eating right and going to the gym are minor things and pale in comparison to focusing on our physical, mental and endocrine body balance.
My research may or may not be leading to a new book, but one thing for sure is that I believe that much of our skin health has been too focused on the negative aspects of just a few chemicals when how we live our skin health is far more important.

I have been working on a skin health regime that involves changing lifestyle and is almost devoid of talking about products in favor of changing behaviors.  Mehmet Oz (aka Dr. Oz) inspired me to look at a holistic approach to skin health.  Indeed I have began to write this “book” and will publish excerpts here as they become more real to me.  My hope is to take a part of a well deserved holiday and, at least, write a definitive blog article that one could call a book draft outline.

As I have studied, I realized that we have all be overly influenced by blog articles, public lobbying by NGO’s (non governmental organizations) like FOE, NPA, EWG et al.  Life should be about balance and I struggled to find a single source that I can reference that would offer a positive approach to skin conditions, skin disorders and skin health.  I was chatting with a fellow researcher involved at the Human Microbiome Project. (https://commonfund.nih.gov/hmp/) and asked her if she knew of a resource.  She laughed at me and said, “how about next door.”   I have to admit that I had one of those V8 moments as I slapped my forehead.  What she meant by next door is the National Libraryof Medicine sponsored by our tax paying support of the National Institutes of Health.  The group is called MedlinePlus and is an online resource that is amazing.

I obviously believe in the Skin Deep database, the Compact for Safe Cosmetics, The Breast Cancer Fund and all the positive work that goes on.  Said, these people take an approach of “don’t use this or that,”  “these things will hurt you” and “don’t do this” without offering many reasons or solutions.  MedlinePlus makes all of the information from all these “Bad News” agencies pale in comparison.  The best analogy I have is that if information was water, all of the NGO resources add up to a thimble of water into an Olympic pool that is MedlinePlus.

So, here are just a few articles that focus just on the skin, nails and hair on the MedlinePlus database.  My hope is that they will offer you positive solutions to help your skin and feed your positive spirit at the same time.

Update!  Our friends at The Babble Out (www.thebabbleout.com) approached our customer service to look at an eczema article they wrote.   It is quite good and worth reading.  Here is the link to Everything About Eczema.

Note:  When our customer service leader forwarded the article from Zoey at Babble Out to me, it caused me to read the article for value here, but it also reminded me that innovation is constant and articles like mine or from Babble Out are not dynamic unless we stay on top to make these article real-time.  Next to impossible, we will try to be more diligent in staying current with new technologies.

Coming from the computer industry where you either innovate or die, our world has begun to adopt the rapid innovations cycle.  Anything where people are helping people is both responsibility and serving.

For example, there is amazing work being done in Canada in Vernon at a spa where they expose eczema suffers to decreasing temperatures where the skin is blast-chilled.   Results have been remarkable and worth Googling “Eczema Cryotherapy.”

MedlinePlus Trusted Health Information for You

Skin, Hair and Nails Topics
Below is the link to the ‘Cosmetics’ link above to give you an idea of what you will find.  What you will quickly notice is that there is a simple description and links to numerous articles on various subjects in detail.  All said, don’t get too caught up in this because it all may lead to a new form of insanity disorder.  😉

Photograph of an eye shadow case with four shadow colors and a brushCosmetics

Also called: Makeup

Email this page to a friendPrinter-friendly versionSubscribe to RSS
 Cosmetics are products you apply to your body to clean it, make it more attractive or change the way it looks. They include
  • Hair dyes
  • Makeup
  • Perfumes
  • Skin-care creams

Products such as dandruff shampoo, fluoride toothpaste and antiperspirant deodorant are both cosmetics and drugs. A good way to tell if you’re buying a cosmetic that is also a drug is to see if the first ingredient listed is an “active ingredient.” The active ingredient is the chemical that makes the product effective, and the manufacturer must have proof that it’s safe for its intended use. To find out all the ingredients in a cosmetic you use, check the container. Manufacturers are required to list them. Labels such as “natural” and “hypoallergenic” have no official meaning. Companies can use them to mean whatever they want.

Food and Drug Administration

 What’s this?
 Start Here
 The top row in the table of contents box contains the following groups:Basics,Learn More, andMultimedia & Cool Tools.

For group Basics

For group Learn More

For group Multimedia & Cool Tools

The bottom row in the table of contents box contains the following groups:Research,Reference Shelf, andFor You.

 For group Research

For group Reference Shelf

For group For You

Overviews

 

 

 

Posted on

What Some Sunscreens Are Hiding…(Republished)

Bob_weeds_125It is summer and it is sunscreen season.  Below is an article I recently wrote about the new welcomed changes from the FDA that will force manufacturers to reveal what is in their sunscreens.  Please read it and the links to the FDA.  This change has go a long way to help save lives through UVA and UVB dangers awareness.  Also, since this new regulation, I thought it would be good to reprint the blog article herein.  I encourage you to study to protect you and your family.

My grandfather used to say to me, “make up your mind.  Don’t let someone make up your mind for you!”  It is more important than ever that you listen to facts based on studies and not opinion.

Continue reading What Some Sunscreens Are Hiding…(Republished)

Posted on

New FDA Sunscreen Regulations

by Bob Root

It has been about three years of communication with the FDA before the new sunscreen regulations came out June 11, 2011.  The FDA requested input from many companies and organizations.  Keys and other presented facts, opinion and wishes.  For some the time and the angle of the new direction have been touted as too little and too late.  I for one am happy with the changes. Continue reading New FDA Sunscreen Regulations

Posted on

Skin Cancer & “The Ugly Duckling” …Hold the Mayo! (Update May 21st)

WISDOM FROM “UGLY DUCKLINGS” by Wendy Steele  (Original Post May 9, 2011…See updates below)

My recent experience with several “ugly ducklings” has once again put a bright spotlight on my desire and responsibility to share my personal wisdom about skin health.

So far in this month of May, I have had the pleasure to personally talk to and meet many of our mid-west customers during multiple special events.  At one event I was wearing several flesh-colored bandage strips on my upper chest and self-consciously made sure that I covered those strategically with clothing, as I did not want to reveal those ugly little bandages.  I thought later that perhaps I would have been better off letting them show, because then I could share more personally my own experiences with “ugly ducklings”.   Knowledge is a powerful thing. Continue reading Skin Cancer & “The Ugly Duckling” …Hold the Mayo! (Update May 21st)

Posted on

Understanding UVA & UVB

By Bob Root

It is a constant quest to understand and then explain the effects of UVA and UVB on our skin and our lives.  Our involvement with the Skin Cancer Foundation, Johns Hopkins, Mayo Clinic, Scripps and various universities expose me to all sorts of information.  I am always searching for the simplest and best explanations to help people understand UV radiation.  Clearly I feel that I stand on the shoulders of many scientists and advocates.  Below is by far the best I have seen as a simple elegant guide.  It comes from the Skin Cancer Foundation and has an equally simple title.

Understanding UVA and UVB 

Continue reading Understanding UVA & UVB

Posted on

Keys Omni – New Revolutionary Skin Spray Elixir

Omni – Skin Elixir Spray 60ml (2oz)

Omni is a revolutionary product from every aspect.  Omni is a technology term derived from the Latin word Omnis meaning “all.” When we began to develop AquaVit, it became clear that our Ariane ingredient had wonderful properties. Omni was originally being developed with an ingredient we named Miras. Miras is a special ingredient that comes from the fruit of the Forsythia plant and has very high levels of Oleanolic which is known to have many healing and cleansing properties for the skin without harming the skins probiotic EcoSystem.  We then combined Ariane and Miras together for a combined effect that rivals any skin care, anti-aging or beauty product in the world.  Of course, I am biased. Continue reading Keys Omni – New Revolutionary Skin Spray Elixir

Posted on

UV “B” Chic and UV “A” Wise – How to avoid skin cancer!

Wendy Steele, Keys CEO

UV “B” Chic and UV “A” Wise  Video

Wendy Steele Keys CEO and Ten Year Melanoma Survivor

After the shock of being diagnosed with Melanoma Skin Cancer and the aftermath of dealing with all the chemical in my life that cause my skin disorders, the reality set home pretty quickly.   My skn could never again be exposed to prolonged UV events.  Growing up with a golden tan every summer, sailing the Chesapeak Bay and living in San Diego on a boat caused me to rethink my lifestyle.  Moreover, it caused me to become a advocate and spokesperson for UV and sun avoidance.

Yes, we make one of the finest sunblocks in the world. Consumer Reports said it was the most effective. The Environmental Working Group said we are the safest.   Still, my advocacy is education to stay out of the sun, wear a UPF rated hat and clothing, wear sunglasses and then cover exposed skin with sun protection.  Strange that a sun protection company would say cover-up…not really! Every day throughout the world, people die from Melanoma. Many do not realize it until it is too late.   I dress the way I do and take the sun seriously because my life depends on it. Continue reading UV “B” Chic and UV “A” Wise – How to avoid skin cancer!

Posted on

Keys Clear Cosmetics

Clear Cosmetics – Keys MakeupBob_weeds_125

By Bob Root, Keys Chief Technologist

When I am in front of customers, doctors, estheticians, makeup artists, actors and cosmeticians, the question is always the same.  “When is Keys going to create a makeup line?”  My answer is when I can find safe ingredients that have the right colors and staying power.

mineralsI began looking at traditional makeup about four years ago.  I studied conventional makeup products as well as the mineral makeups.  What I found in common was a group of minerals and compounds that are earth derived  from oxides or rock ground into small particles that are suspended either in a cream, lotion or dry powder base.

Upon further investigation, I found that many lipsticks,  eye shadows and tints all contained lead, mica, silica, iron oxide and even some minerals that have low dose radiation.  When I discovered this, I wondered why the mainline companies producing makeup did not use berries, extracts, plant parts and other safer ingredients.  As I studied further, I realized that using the “more natural” ingredients did not work nearly as effectively as their mineral alternatives.  Why?  The answer is that most non-mineral colors are weak and have low staying power.  Most mineral based makeup’s are opaque in nature where fruit based colorants are more transparent and are water soluble.

Continue reading Keys Clear Cosmetics

Posted on

Luminos: A Revolution in Makeup, by Design

How Does Luminos Work…A new generation of makeup by design.

By Bob Root, Keys Technologist

Authors note:  Everywhere I go, women and men  come up to me say, “Show me that Luminos thing you do?”  What they are talking about is a little illusion I do with Luminos that is more than an illusion.  I turn my hands, palms down, show them the back of my hands and then rub Luminos on the back of just one hand.  Two seconds and I show them the back of both hands again, side-by-side.  The Luminos hand is clear, smooth and any redness is gone.  I move from one lighting area to another to show them that the illusion remains in any light. Then I explain how a TV show inspired its creation.  Invariably, the first question is, “How did you do that.”  I answer…Magic!

Painting Faces: Luminos Background – How it began!

LuminosKeys was thrust into the Hollywood scene with our Eye Butter.  Invited to present Eye Butter to 300 Hollywood makeup artists I was exposed to a lot of industry jargon.  What struck me the most was that the makeup artists referred to themselves as “face painters.”

As Eye Butter grew in popularity, I realized that we had something different.  Eye Butter was different than anything else because it softened, illuminated and brightened the eyes.  Makeup artists liked it because they kept telling me that it’s like a clear foundation that hides defects without covering the skin…Eye Butter grabs the makeup and holds it lighter and longer.

I really did not take notice of  until a makeup artist asked me to create a new product for a new TV show. Continue reading Luminos: A Revolution in Makeup, by Design

Posted on

Nano Zinc Oxide… Hundreds of Studies Show It’s Safe! Really!

By Bob Root,  Keys Technologist

saturn5One day when I was young, I was reading an issue of Popular Science Magazine with a story about a bold project to put man into space.  I was so excited.  Like many young people, I fantasized about flying in space.  I became an avid follower of early rocket pioneers and awaited the day when the first manned rocket would launch.

A few months before the first test launch was to fire, my mother, in sheer terror, headed for church to join other devoted to pray for the salvation of mankind.  When I asked her what it was about, she exclaimed that “the world will come to an end when that damned rocket punctures the sky.”  …”We have to prepare by praying for our salvation.”  This was a defining moment for me because I did not believe her fears or the need to pray for my salvation. I found this belief so curious and it probably set my life’s course in technology.  I wondered  how people could make stuff up and spin into a mass fear of destruction.
Continue reading Nano Zinc Oxide… Hundreds of Studies Show It’s Safe! Really!

Posted on

Solar Flare! What you don’t know can kill you!

Solar Flare – What you don’t know can kill you!

Whitepaper by Wendy Steele, Keys Founder (updated from 2007)

windsatr-wendyYour skin is the first thing that people notice about you—at every age!  We often take it for granted. The fact is we rely on our skin health to protect us every day of our lives, as the body’s first defense from the damaging effects of the environment.

What you choose to do to your skin has everything to do with the skin results that you will get. Everyday, people use soaps, scrubs, gels, toners, lotions, creams, skin lighteners, brighteners, faders—and the list goes on!  Most of these products contain chemicals that can sensitize, irritate and even weaken the skin. 

 The absolute worst culprit for lifetime damage and irritation of the skin is the relentless everyday effects of solar radiation.  How much time you’ve spent on the beach blanket or at the pool in your lifetime does make a difference in how your skin looks today.  In the case of melanoma skin cancer, if not detected early it can kill you.

 It still astounds me when I hear someone say; “I’m just working on getting a base tan” as if it is good for you!   How did an entire generation flock toward the beach with the belief that the sun was good for you and act as if tanning was healthy, attractive and desirable?

Circa 1960’s- 70’s Tanning culture rides the wave 

Picture a sun-drenched California beach with young muscle builders, beach babes and surfer dudes.  Back then, the “Ho Daddy’s” were actually the want to be surfers that hung out on the beach, in hopes of cruising with the beach babes.  The genuine surfers didn’t care about all of the beach hubbub; after all they really just wanted to catch the perfect wave and hang ten. 
Continue reading Solar Flare! What you don’t know can kill you!

Posted on

Keys Solar Rx #1 Again On EWG Sunscreen Report

solar_rxOnce again Keys Solar Rx tops the best and safest sunblock on the Environmental Working Group 2009 Sunscreen Report. Now two years in a row, Solar Rx tops the Moisturizing Category for the safest and most effective sunscreen protection. Wendy Steele, Keys CEO said, “I am thrilled for Keys to be #1 again. I am even more thrilled for the people this report will touch because the EWG has refined this years report to be a significant tool in the prevention of skin cancer in children and adults. By seperating Beach and Sports for everyday sun protection, creating the Mosturizer with Sunscreen category is profound and a huge leap for the advocates of sun protection and sun avoidance. As an Inner Circle member of the Skin Cancer Foundation, I am so proud of this years EWG Sunscreen Report and want to extend my appreciation for the dillegence of the EWG Team! The members of the EWG team that created this report can leave for their 4th of July holiday knowing that they will have saved countless lives. Good On Ya EWG!”

Here is the link to the EWG Sunscreen Moisturizers with SPF protection listing

Some significant point in the EWG Sunscreen Report are listed below

Continue reading Keys Solar Rx #1 Again On EWG Sunscreen Report

Posted on

Bob Root on Super Natural Mom Radio Show

BobCNM-blogBob Root, Keys Founder and Technologist was interviewed by Beth Greer, author of “The Super Natural Home” on her radio show, The Super Natural Mom, yesterday. The broadcast was live and can be heard by click the link below or the download link. (large file, so we do not recommend downloading). There were a number of subjects discussed including the meaning of the word “Natural” and “Organic” in the safe cosmetics market as well as misuse in the traditional over-the-counter skincare market. Also discussed are some of the chemicals commonly used by skin care companies and the potential health hazards.
beth_greer

The Super Natural Mom-07/01/09  

Played: 0 | Download | Duration: 00:58:00

Safe Cosmetics – The Ugly Side of the Beauty Industry

w/ Stacy Malkan and Bob Root

 

Posted on

Sun Safe? Preventing skin cancer and premature aging.

by Wendy Steele, Keys CEO

Wendy_Steele_Hat309 As a melanoma survivor, people listen when I talk about how Keys Solar Rx sunblock when used daily, can help prevent skin cancer. They really listen when I tell them that it is the most effective anti-aging product available today.

Yes, 90% of all visible skin aging comes from exposure to UVA and UVB. Most people now know that there is a difference between UVA and UVB and that SPF rated sunscreens only protect against the burning UVB (UV-Burning ) rays. They do nothing to protect from the deep penetrating UVA (UV-Aging) rays that destroy skin elasticity and break down the collagen that gives our skin a youthful glow and smooth wrinkle free appearance. Sunscreens with only UVB SPF ratings are not protecting you from the aging rays and are giving you a false sense of security…so it is time to get sun wise from an anti-aging perspective. Burning is bad, but UVA collagen destruction is worse! Solar Rx is a broad spectrum UVA, UVB and UVC physical block that is also your best anti-aging tool. Continue reading Sun Safe? Preventing skin cancer and premature aging.