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PurPlay Classic – A Personal Lubricant For Dryness

personal lubricant for drynessPurPlay Classic Has Suprised Us!  A Very Pleasant Surprise.

We have learned a great deal very quickly after launching PurPlay just a month ago.  One thing that is clear is that it is much more.  It is also a personal lubricant for dryness.

We began to think about the PurPlay product line nearly five years ago when women would ask what they could use for vagina personal lubricant for dryness, chafing and minor discomfort from the weather, traveling, etc. Our initial answer was Tortuga lotion and then later AvoJel.

We love to hear from our friends and Keys customers are particularly vocal about what they want and what they like. Over the years, we heard lots of suggestions, and one that was lingering along was the area of a personal lubricant for dryness.  About two years ago, the low rumble of voices became a loud chorus asking us to do something. Customers complained that personal lubricants were full of chemicals. They complained that some reduced sensitivity because they were too thick. Others complained that water-based lubes only lasted a few minutes. Our customers got louder and louder asking for a Keys style of product that was natural, functional, vegan and gluten-free.

PurPlay Classic

Classic was our first experimental personal lubricant product. We looked for oils that when combined mirrored and mimicked natural sexual lubricant produced by men and women. Viscosity and slip were critical to match while sensitivity was a very close third. It was both easy and hard to figure out the right oils because only a few oils are near-water in viscosity, produce good slip with heightened sensitivity, and that would last without reapplying. We discovered that if we refined coconut oil to remove the aggressive properties and blended in, at temperature, organic avocado oil that it nearly resembled the lubricants we all naturally produce. It worked, and beta testers roared.

You learn a lot in Beta Testing

All Keys products are reviewed a tried by people before we productize them. They testers are called Alpha and Beta. Alpha testers test a product before the ingredients and formulation are complete. Beta testers are a different group that examines the final formulations before the product launches and test for precise questions. Sharing this is important to recognize that during Beta, you learn the answers to your specific questions and can re4fine the product based on that premise. When you launch, you learn about many things that you could not envision from actual customers. Often what you learn are revolutionary and exciting features. The critical thing for a designer, you have to listen carefully.

PurPlay Classic – Personal Lubricant For Dryness

Some of our team predicted that PurPlay Classic would be the top seller right out of the gate. They were right, but not for the reasons they gave. All said that Classic would be first because it was pure, chemical-free and so heightened sensitivity for both men and women that it would be a hit. It was and is a hit, but for other reasons.  Yes, it is a world-class personal lubricant, but much more as we are learning.  It is truly a world class personal lubricant for dryness.

personal lubricant for drynessWe harken back to our original customers from nearly five years ago that asked for a personal lubricant that would help with daily vaginal dryness and the associated discomfort that includes chafing. Little did we realize how big a deal this was for many women. So, more than half of the sales of PurPlay Classic seem to be from women seeking a daily lubricant that is comforting. Classic is just that, and you can feel it by spraying a little on your fingers.

Bob and I have a rule in our lives that products that come into our home have to have more than one purpose. PurPlay Classic is probably the best sexual, personal lubricant available. It is also functional in helping women to find daily comfort. Adding to the feelings of safety by being chemical-free, vegan and gluten-free increase the value of PurPlay Classic.

We are just one month into a great and exciting product for us. I am confident I will be hearing and learning more from our customers about how and why they use our PurPlay products. I will be sure to share with you as the list builds.

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Keys PurPlay Now Available! PurPlay Personal Lubricants

PurPlay Now!PurPlay Now  

A new Line of Revolutionary

Natural Personal Lubricants from Keys

Three Unique Personal Lubricants Combine Herbal Extracts and Pure Oils to Stimulate and Calm. 

Spray & Play™

PurPlay Now
Wendy Steele, Keys CEO

PurPlay Now for Sale!  We are so happy to announcee that Purplay is now available!…Wendy Steele, Keys CEO

“The PurPlay products use herbal extract blends along with natural oils to create personal lubricants that either stimulate, relax or heighten the sexual experience.  Specifically formulated based on the science of stimulating a woman’s pleasure receptors, PurPlay also enhances the intimate play experience for men.  PurPlay for sale now on the Keys Store and at select resellers.”

 

 

 

PurPlay now comes in three versions:

  • PurPlay Classicprovides superior lubrication improving intimate experiences for both women and men.
  • PurPlay Surfrelaxes and calms so women can enjoy intimate play.
  • PurPlay Astrastimulates her pleasure receptors for erotic play.

The Three PurPlay Products:

PurPlay Astra™

For sultry intimate play.  Stimulating herbal oil blend provides her with ultra exhilarating sensual experiences.  Her choice for euphoric play.  His choice for silky smooth heightened enjoyment.  Long lasting for “climactic maximus.”

PurPlay for Sale
PurPlay Astra – Click to Buy

Stimulating Euphoric Herbal Lubricant

SRP $24.95

PurPlay Surf™

Like magic waves of pleasure, rainforest herbal oil blend stimulates feelings of intimacy and arousal so she can relax and enjoy romantic play.  Soothing herbs send subtle messages calming both mind and body while heightening the senses.  Women and men enjoy a silky smooth sensual experience. For waves of erotic sensory play.

PurPlay for Sale
PurPlay Surf – Click to Buy

Sensual Herbal Lubricant

SRP $24.95

PurPlay Classic™

Natural alternative to synthetic personal lubricants.  Specially formulated organic coconut and avocado oil blend supplements natural lubricants made by the body to maximize intimate play.  Simply your natural choice for silky smooth pure pleasure!

PurPlay for Sale
PurPlay Classic – Click to Buy

Natural Pure Pleasure Lubricant

SRP $24.95


Potential Side Effects

Wendy Steele offered, “PurPlay testers did expose some interesting side effects.  PurPlay Astra testers offered that they sometimes got the “giggles.”  PurPlay Surf users found that they wanted more cuddle time and PurPlay Classic users coined the phrase “Affectionitus” or wanting more!”

Wendy Steele, Keys CEO, said, “Over the years, we have had many requests from our female customers to produce a natural personal lubricant for sex.  Four years of research lead us to the conclusion that one product does NOT fit all.  Hectic lifestyles, personal preferences and different perceptions around intimacy revealed a need for three distinct types of lubricants for women.  So we challenged our engineers to discover natural ways to heighten the sexual experience, provide a version that calms and relaxes and develop a third product that provides an extremely stimulating erotic experience.”

PurPlay Now – Its Only Natural!

Bob Root – Formulator & Scientist

Recent trends in the personal lubricant market use unpleasant menthol or numbing chemicals to desensitize or stimulate.  Bob Root, Keys CTO offered, “Major brands of personal lubricants are anything but natural and often use menthol and lidocaine to either stimulate or desensitize.  Many women experience pain, burning or lose total sensation with those products.  We (Keys) first had to study female pleasure nerve receptors to understand the effect we wanted to create.  Making adjustments based on feedback from our alpha testers, we created whole herb extracts using modern extraction techniques.  With just the right combination and proportion of ancient aboriginal herbs, we believe we have the right formulas to create the basis for experiences women want.  They are added to a blend of a specially refined coconut oil and avocado oil.  All are 100% natural, vegan and gluten-free.”

Bob continued, “We created a base oil blend that lasts long and is very lubricating while heightening the sexual experience.  For the relaxing formula, we add an herbal extract blend that offers overall calming and relaxation to enjoy intimacy without desensitizing.  The third formula offers an erotic stimulation that can last through multiple orgasms.”

“We have tested our PurPlay lubricants on materials used in the manufacturing of condoms with no notable problems.  Urban myth or a generalization that oils do not play well with condoms does not seem to be an issue with PurPlay”, Bob said.  “We recommend testing your condom of choice with PurPlay to be sure.”  We are offering free evaluation samples to condom manufacturers for their own certification.

PurPlay Now for Sale – Spray & Play™

PurPlay for Sale
Click to Buy

PurPlay comes in a 30ml airless sprayer.  Wendy Steele added, “Most personal lubricants are liquid, in a tube, need to be warmed and are messy.  Not only did we create three functional personal lubricants, we revolutionized how they are applied and feel.  We employ an airless spray mist bottle to dispense a lubricant that feels warm, no cold shock.  Because it is airless, it can spray at any angle.  It fits comfortably in the hand and is intuitive to use even in the dark.  PurPlay™ is long lasting and can be sprayed as often as desired.  The ingredients are compatible with all sorts of sex toy play.”

For Women…and for Men

Both men and women who tested PurPlay reported that using PurPlay lead to more playful and fulfilling sexual experiences.

For optimal results, incorporate PurPlay Surf or Astra into your foreplay allowing 5 minutes for herbal effects to take place before intense play.  As the anticipation builds, so does the effects of the herbs.  Testers found that they like the choice of three different products.  After a hectic day, PurPlay Surf relaxes and calms.  PurPlay Astra offers her an erotic experience when a planned encounter or spontaneous play presents itself.  PurPlay Classic provides long-lasting superior lubrication for extended intimate play.

PurPlay for Sale – Go To PurPlay Product Page for More Information

Learn More About Keys

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Keys Personal Lubricant Rumors – TMZ

PurPlay – The Rumors are True

Prototypes Are Out There

PurPlay Early Prototype Bottle and Box

A few years ago Keys engineers started working on a line of personal lubricants because we had so many requests for a better and natural product.   Although many people use Tortuga lotion as a personal lubricant, (Read Story) it was not ideal because it is a water based lotion.  So, we set out to invent something great and not a copycat product.  PurPlay was born out of industry research and talking to many women about what they were looking for in a personal lubricant.  To our surprise, it was a lot bigger project than we thought.

PurPlay Has To Be Innovative

Turns out that women wanted more than a same old water or silicone based lubricant. Women want the natural wellness and health features known from Keys and they wanted something more.  They want a product and that is a stimulant without menthol or burning sensations.  Women also wanted a different product that would help them relax and calm down to better enjoy the experience.  They did not want a product that numbs or desensitizes.  A very tall set of features.

In theory, the base lubricant was easy using some technology we developed for our Reflex product.  As we solicited early product testers, we found that there were a number of problems to address.  Some physical, some emotional and some about the ways to use the product.

PurPlay Not Just Another Lube

Seems as though personal lubricant makers never used their own products. Maybe they do not care that a product feels cold, stings, burns or totally collapses the libido.  PurPlay testers pointed out some things that should be solved that had noting to do with our product.  It was an industry issue where lubricant makers did not understand these problems or tried to solve them the wrong way.  At Keys, we have always built every product to make people feel good and solve their problems.  PurPlay started as a single product simple lubricant that tester pointed out that there should be three products with different features and functions.

Over the five years, we identified that there are indeed three distinct products that needed to be developed.  In the early Fall of 2017, we began testing.   Well, we guess it leaked out and we started to get more volunteers to test the products.  Then we started to get request from bloggers, social media types and conventional press.   We needed to accelerate our development.

So, if you have heard a rumor that Keys was developing a line of purpose designed personal lubricants, the rumors are true and we are close to releasing these new products in the early second quarter of 2018.

Stay Tuned for more.

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Keys Tortuga Lotion for Vaginal Dryness & Menopausal Symptoms

Keys Tortuga Lotion for Vaginal Dryness

 

Wendy Steele

Keys CEO

We get a lot of questions on our Keys Customer Service system. Among the top questions are about wendy_hat_dipdealing with the symptoms of menopause. Recently, we have had a very large number of women reaching out to us and asking about using our Tortuga lotion for vaginal dryness and using Tortuga as a personal lubricant.

This is a touchy subject, but not for the reasons you might expect.

First, we have many women that use Tortuga and Luminos for vaginal dryness. Our customers tell us that not only do they reduce dryness, but that pain during intercourse is virtually eliminated. I will get into the details in a bit, but it is important to understand that we do not use preservatives and my recommendation is if you use either Tortuga or Luminos for vaginal dryness, that you refrigerate it to maintain the integrity of the product for this use. Of course warming is recommended before use.

Menopausal Dryness

Vaginal dryness is a symptom of menopause. It is also a common disorder among women of all ages and can make every day life and sexual connection difficult. Stress, diet & chemicals in products can also be a mitigating cause of the dryness, so it is important to try to search for the cause of the dryness. As remarkable as it may seem, laundry detergent that uses sulfates, vaginal products that contain glycols (PEG’s), parabens (bactericide preservatives) and dimethicone (silicone lubricants) are probably exacerbating the problem. It is important to gather all of the products that you use in or near the vagina and determine what is in them to assure that they are as natural as possible. The rules here are as follows:

  • If there are no ingredients on the product label, do not use it.
  • If you cannot pronounce the ingredient, research it to find out what it is before using it.
  • Make sure that you trust the company to list all the ingredients and that they do not have constituent ingredients added secretly.  Hard to do I know, but those hidden chemicals could be the problem

It gets more complicated and therefore adopting a “simpler is better” philosophy is better.  Meaning, you might want to DIY anything that you use in your private areas.  You would be amazed at how many women have found relief by eliminating commercial products alone.

Hormonal disruption is another thing to consider.  By no means am I a hormonal disruption expert.  I am a strong studier of the subject and many organizations like the Environmental Working Group (EWG), Safe Cosmetics and many holistic health organizations attribute sexual disfunction to many chemicals like phthalates in products used in an on the body.  Yes, these chemicals that are used in perfumes and fragrance are linked to premature menopause and symptoms like vaginal dryness.   Please, do not take my word for this.  Google and research!

So, there is a link to chemicals and vaginal dryness.  Equally, chemicals like propylene glycol (PEG’s) are also known to promote a need to reapply frequently causing more drying effects while trying to stop the problem.  So imagine that the more you apply of a product containing glycols (PEG’s) that the dryer you get and the more you need to reapply.  Not a good cycle to get into.  Those of you that have used products containing glycols either know what I am talking about or now understand why they feel the way they do.  No good!

Tortuga As A Personal Lubricant?

Keys Tortuga Lotion
Click To Visit Tortuga Lotion Page

I have a close girlfriend who has struggled with vaginal dryness since her thirties.  It became worse when she started to lose her hormones and began menopause.  This myth that life is better after menopause is debatable and different for every woman.  It certainly was not better for her.  Tortuga for her was a very good solution because I knew what is in it.  So, when I asked her to try Tortuga versus the synthetic personal lubricant she was using, she agreed.  The marketing hype of some personal lubricants caused her to read the labels, so it was an easy sell.  The lure of enhanced pleasure and increased sexuality was quickly dispelled after reading these labels.  Admittedly, most had no ingredients listed which caused me to worry for her.  I know what naive manufacturers use in skin care and I know that most of the ingredients would be the same in the personal lubricant category.  When I did find a company that listed their ingredients I was horror struck that they really expected anyone to use that stuff inside.

Again, many of our customers use Tortuga as a personal lubricant and find it sensational.  I do recommend, because there are no preservatives, that you refrigerate it and if you have any reaction at all, stop.  Use something else that is natural avoiding some ingredients like coconut oil or EVOO (olive oil) as they can be harsh and aggressive.

Okay, here I get to preach a bit and alert you that there are alternatives to post menopausal problems.  Yes, diet is important and using chemical-free products are of equal importance, but lets just get real.  There is one major thing that you can do that I did a few years ago.  Go BHRT!

Bioidentical Hormone Replacement Therapy (BHRT)

Dear Suzanne Somers, Thank you, thank you, thank you for introducing me to Dr. Jonathan Wright!  Dr. Wright you know I think you walk on water and talk to the gods!  Thank you for all my friends that you have helped with your knowledge and expertise!  Wendy

In a number of Suzanne Somers books, she talks about the benefits of BHRT for both men and women as they age.  Dr. Wright says that we should start to pay attention to our hormone levels as early as our mid-thirties.  Simple testing sets the levels and the most youth preserving thing we can do is to maintain our hormone levels.  I got wise in my early 50’s I was tired of experiencing brain fog, tiredness and feeling cold.  Yes, using Tortuga Lotion combats the dryness, but as good as Tortuga is, it cannot take care of all the other symptoms of post menopause.

Dr. Wright's Tahoma Clinic
• • • • • Click to Visit • • • • •

Suzanne’s suggestion to visit Jonathan Wright was more about wellness than dealing with problems. I had read all his work on thyroid and nutritional anti-aging, but my interest was in taking charge of my well-being.  When I learned about Dr. Jonathan Wright’s work with BHRT, I was at his Tahoma Clinic in a flash.  Okay, I am a Cancerian and all Cancerian’s know that we experiment with everything from diet to what goes on our bodies.  Before my appointment, I read everything that Jonathan Wright wrote about BHRT and I was convinced before starting out on BHRT that it was the right thing for me.  Just let me say that it was the best investment I made on myself in my entire life.  I am feeling pre-40 again!  My husband says I look 40 again!  Enough said?

Here is a link to a video that you should watch to form your own opinions.  Dr. Jonathan Wright on BHRT

Finally!

The cause of any problem is always what we should hunt for and not just solutions to symptoms.  My friend who has always struggled with vaginal dryness went on BHRT as well.  The combination of BHRT and Tortuga as a personal lubricant is now a part of my friends life as it is with the others that I have recommended visiting Dr. Wrights Tahoma Clinic near Seattle.

Yes, this is a very personal subject, but don’t you owe it to yourself to find relief?  Dr. Maya Angelou said it best when she said, “Do the best you can until you know better.  Then when you know better, do better.”

Yes, Tortuga is wonderful and a pure product.  Realizing that we have choices in taking charge of our own personal wellness and health is a revelation.  As we always say at Keys;  It is Time to Get Wise!

Wendy