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About Keys

Melanoma Was The Keys Beginnings

Bob Root – Keys Founder & Scientist

I have never told my story. Most of everything we have written is about Wendy’s fight with Cancer and stupidity in the skincare market intermixed with how I created our products. So, since it is 15 years in business this year, I just felt like writing down my perspective of who we are.

In 1994, I met the woman of my dreams. In 1997, I nearly lost her to Melanoma cancer. Dr. Hugh Greenway at Scripps in LaJolla, CA saved her life. The prescriptions so severely hurt her that the experience became the basis for the invention of our products. The experience changed my life and my purpose. Read our book, “Defining Moments” and will get a tiny glimpse….tiny… of our lives together.

Keys was born was out of strife and conflict. It was a confusing time where any action was better than no action. Everything on the market was full of junk and even the “natural” brands had parabens and sulfates. It was 2004 when the first four products debuted at the Natural Products Expo and the years since have been full of change, innovation, and staying true to our purpose. It shocked the industry when our newly minted sunscreen, Solar Rx, was featured as the most effective by Consumer Reports Magazine, and the EWG ranked it the safest out there.

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Another Defining Moment for us is when Maria Shriver as the first lady of California invited us to exhibit at her California Women’s Conference.  Not only did she give us this great opportunity, she asked us to place products in the speaker’s gift bags.  She also helped me to launch my book, “Chemical-Free Skin Health®” next to Dr. Oz.  It was amazing with over 30,000 women mixed with 126 celebrity speakers including Jane Fonda, Oprah, and Caroline Kennedy.  She refers to our products as, “So Pure.”

What has not changed is our dedication to the basic principles that I defined to design and build our authentic niche products. While big brands flex to the market trends to be more natural, they tended to be of a marketing effort than a reformulation. At Keys then and now, our principles and dedication to functional products have not wavered. It is simple yet hard.

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Keys Saves You Time and Money – Buy Direct or From Our Resellers

keys-newsBuy Direct or Buy From Resellers

Buying From Dealers

Its your choice to buy direct or buy from one of our resellers.  We have a large list of retailers that you can buy from at their establishments or online.  It is convenient to be able to buy Keys while you are shopping for other products.  You can find a dealer near you using our “Dealer Locator.”  The reality is that not all dealers stock all of our products all of the time.  So, it is important that you call them to make sure they have the products in stock.

Buying Direct

The other reality is that when you buy direct, we always have all of our products in stock.  Ordering direct saves you time, fuel, money and no tax.

Discounts & Promotions

There are many ways to save at Keys.  We have created a series of ongoing promotions and discounts to help you save.  These are consumer programs that are automatic when you fulfill certain requirements.

Below are some of the ongoing promotions and discounts that have no expiration date.

Buy Direct

If you are a domestic US customer and buy direct from us spending $75 or more, you will receive free USPS Priority Mail Shipping.  When the net amount of your order exceeds $75 and you are shipping into a US address, your shipping is free

Buy Direct

Our rewards program gives you points that can be used like money to purchase products on future orders.  Every time you buy, you will get 5% of your gross purchase minus shipping charges in the form of usable money that you can apply to future orders or stockpile.  At checkout, you can choose to apply the amount available to you.  The system automatically keeps a record and calculates the rewards points available for you to use.

Buy Direct

For many years we had a “Wendy’s Regime” that required you buy five (5) specific products.  You asked to be able to build your own regimen and we listened.  Now when you buy five (5) uniquely different products or more, you will receive a 10% discount on those products.  Remember they all have to be different and if you buy more then one of a particular product, it will be at the regular price.  This build your own DIY kit rewards buying five unique products at a time.

Buy Direct

A few years ago, we started to receive requests for volume purchases from some of our Cancer survivors.  They had to use a lot of our products like Tortuga and they requested that if they would buy more at one time, would we give them a discount.  The answer is yes and we have had this program where you buy three (3) of a product at one time and you will automatically receive a 5% discount.

Buy Direct

This program is similar to the one above where you buy 6 of a single product, you will get a 10% discount on those products.  You can buy multiples of six of different products and get 10% off on each.  This is not a mix and match program.  You must buy six each of any product to get the discount.

Lastly

Keys products are very rich and emollient.  They go a long way and last a long time.  Less is more!

We also believe our products out perform products sold that can cost 5 to 6 times as much because we do not layer in huge margins for marketing and advertising.  Our brand is one of the best there is, we solve problems with solutions and we are 100% natural, gluten-free, chemical-free and non-GMO…Nothing synthetic!

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Solar Rx Daily Sunscreen – Anti-Aging, Sun Protection, BB Cream and More!

Solar Rx Anti-Aging and More!

BW_wideBob Root, Keys Technologist

When Wendy Steele asked me to develop a sunscreen for her after beating Melanoma, she needed UVA and UVB blocking.  What she wanted was a cosmetically clear anti-aging moisturizer that would prevent aging.  The product, Solar Rx was heralded as innovative with design awards, product of the year and acknowledgement by the EWG and Consumer Reports Magazine.  It is much more then a moisturizer and sun protection. It is a simple and inexpensive anti-aging tool.

“If you are age 10 to 80+, wearing a sunscreen everyday will protect you from skin cancer.  What you might not know is that our Solar Rx is the number one anti-aging tool in your arsenal.”, Wendy Steele Keys founder and CEO

Today, you mostly see products that do just one thing.  There are sunscreens, anti-aging creams, rosacea treatments, BB creams, foundations, moisturizers and anti-redness products.  Keys Solar Rx is all these in one product.  If simplicity and saving money is interesting to you, I will explain the what’s, why’s and how Solar Rx does all these things and more.

What, Why & How!

Solar-Rx-cap-off-800pxBelow is a list of what you can expect from Solar Rx.   Important is that Solar Rx is in a special category acknowledged by the US Food & Drug Administration and The Environmental Working Group Skin Deep database and Sunscreen Report.  The category is Moisturizer with Sunscreen which fits more into the skincare and beauty market then sunscreens.  Still, it has to undergo the same rigors as “go to beach” sunscreens.  The simple fundamental difference is that moisturizers with sunscreen are water soluble and not designed to be used in direct sun white exercising, swimming or perspiring.  Why make it then….

Solar Rx does much more then sunscreens and often repairs damage from chemical sunscreens.  If you understand the features, benefits and advantages of any product, you can make informed decisions.  Solar Rx is much more then just a anti-aging moisturizer with sun protection.

So here goes:

Solar Rx the Anti-Aging Moisturizer

blog-avoThe base lotion of Solar Rx is Keys Luminos intense moisturizer.  It is made from pure virgin avocado oil, black seed oil and carrot seed oil with Shea butter from Ghana and our own freeze dried aloe vera.  There is very little water in the product so it is very concentrated.  There is more concentration of oil in one Solar Rx bottle then is a half-gallon of big-box-store lotions.  Plus, there are no chemicals like PEG, glycols or parabens.  This alone makes Solar Rx more economical because you only need a little to get the moisturizing benefits.

Solar Rx the UV Anti-Aging Protection

There are three forms of measured UV.  UVA, UVB and UVC.  UVC is rare, so we will not talk about it other then to say, that there are artificial sources of UVC like exotic metal welders experience and they use Solar Rx because it works.

For the rest of us, UVA and UVB rays cause burning and skin cancer.  The FDA requires us to use language that talks about this for a reason.  It is because the evidence says that skin cancer comes from overexposure to UV radiation with the emphasis on the word radiation.

Solar Rx the Anti-Aging Innovation

4Think of UVB rays as the burning rays because that is what happens.  UVA are the aging rays because the deep penetrating UVA rays break down the fundamental building block of youthful skin…collagen. These springy components deep in the skin is what makes our young skin look youthful and clear.

UVA radiation takes a lifetime to show its damage, but at about the age of 10, it starts working to destroy our skins collagen and other components.  What we notice is that wrinkles start appearing at about age 15 and sooner for sports and athletic people.  At about 25, people start to notice that they look tired because of fine lines and some sagging.  At 35, we feel older because we look older.  Tanning freaks look 45 at 35 because the collagen is almost unrepairable because of UVA damage.  It gets worse as we get older and older.  Just look around and compare.

UVA is often talked about as the burning and tanning rays.  These rays cause the brown spots, discoloration and weird patches that seem to sneak up on us around 40.  Weird looking discolored and tired skin come from these UVB rays

Skin Layers
Skin Layers

Solar Rx prevents both UVA and UVB damage by blocking these rays using spherical zinc oxide particles.  It block them unlike chemical sunscreen that convert UVA and UVB into heat deep in skin tissue.  Simplicity is understated because Solar Rx uses just Zinc Oxide where chemical sunscreens have to use multiple types of chemicals to achieve similar protection

Solar Rx the Skin Clearing & Brightener Innovation

Above we are talking about how zinc oxide protects from UVA and UVB damage as an anti-aging secret.  Did you know that uncoated zinc oxide like the type used in Solar Rx will help fade sun spots, brown spots, weird patches and discoloration.  Further, the natural whole avocado oil that we use has natural fading properties which work with the uncoated zinc oxide to fade these discolorations.  Yes, it take time, but it is not harsh like chemical whiteners and you do not have the additional cost of another product.  It works slowly everyday to clear the skin.  If you are observant, you will see changes in two weeks that become noticeable to friend in just a few months.  Anti-aging is not just keeping the skin from getting leathery, it is making sure that it is clear and even.  No Spots! Really!

You would pay over $100 for the products that would do just these three things!

Solar Rx the Anti-Redness Innovation

skin bacteriaInflammation equal redness on the skin.  Redness often comes from skin treatments that burn and chemically peel the skin…inflammation.  Redness comes from exposure to wind and the sun…inflammation.  Redness comes from products that contain dirty dozen and the dirty 30 chemicals…inflammation.  Redness comes from bacteria that is overpopulated on the skin because of antibacterial agents like parabens and triclosan.  parabens are in 95%+ of skincare products.  I think you get it.  No inflammation is anti-aging.  Solar Rx uses uncoated zinc oxide which renowned for reducing inflammation aka redness

Solar Rx the Rosacea Innovation

Rosacea seem to be a big mystery to doctors.  Probably because it is cosmetic and not exciting to them.  To those that suffer from the redness, blotchiness and irritation caused by rosacea, it is a very real problem.  Solar Rx customers have told us for the last ten years that it helps and even eliminates the redness.  We suspect that the majority of rosacea is redness caused by overgrowth of unfriendly bacteria affecting the skins’ microbiome.  Simplified, most rosacea treatments use uncoated zinc oxide like what we use in Solar Rx.  Simple!

Solar Rx the BB Cream

Luminos_LeftAnti-aging is coverage as much as it is therapeutic. We started working with makeup artist over 14 years ago using Solar Rx as a beauty balm that fills imperfections.  Simply, the uncoated zinc oxide is a microfine particle that fill in pores and fine lines.  The zinc is a filler and mixed with the Luminos base lotion and moisturizer acts like a beauty balm and filler combined.  Solar Rx works better then most of the beauty balms on the market because the particles are spherical instead of jagged and they are uniform size.

Just as a note, BB Creams sell for up to $135 for 1.7 ounces at Sephora.  Solar Rx is $26.95 for 3.4 ounces.  As a personal note, one of the things I miss about the high tech industry is the magazine shootouts that compare one product against another based on performance.  Can you imagine if the skincare and beauty industry had to undergo shootouts.  I ready!

Solar Rx the Clear Foundation

Much of how Solar Rx works to help with fine lines is that it is a world-class moisturizer and the zinc oxide particles fill.  Imagine that Solar Rx also accomplishes this be the shape of the zinc oxide particle transmitting and diffusing light.  A very famous Hollywood makeup artist once told me that our wrinkles and fine lines are not the problem, it is the shadows they create that amplify them.  I thought about this from an optical physics standpoint many years ago and realized that the shape of the Solar Rx spherical particles created an optical illusion reducing shadows on the skin.  These little lenses help mute variations on the skin and also transmit texture, color and illumination giving the skin a glowing soft focus effect that is not just visible to the high definition cameras, but the naked eye.  This is so true that if you apply Solar Rx to just half of your face, you will see the difference in the mirror.  Apply it to the neck and it will actually provide fill light for under the chin… a super secret Hollywood lighting technique.

Products from Makeup Forever® and others do a similar job at nearly $100.  The effect comes for free with Solar Rx

Solar Rx Instead of $300

All toll, if you were to purchase separate products based on what Solar Rx does, it would cost you somewhere north of $300.  If you like the simplicity of one product and the low cost of $26.95, then Solar Rx is the answer.

Beauty cream, sun protection, redness prevention, moisturizer etc. in one product

Try it and if I am wrong, we will refund your purchase.

To buy Solar Rx, click the buy button below

Anti-Aging

To learn more, you can buy Bob Root’s book, Chemical Free Skin Health by below.

bobs-book-badge