When Wendy Steele asked me to develop a sunscreen for her after beating Melanoma, she needed UVA and UVB blocking. What she wanted was a cosmetically clear anti-aging moisturizer that would prevent aging. The product, Solar Rx was heralded as innovative with design awards, product of the year and acknowledgement by the EWG and Consumer Reports Magazine. It is much more then a moisturizer and sun protection. It is a simple and inexpensive anti-aging tool.
“If you are age 10 to 80+, wearing a sunscreen everyday will protect you from skin cancer. What you might not know is that our Solar Rx is the number one anti-aging tool in your arsenal.”, Wendy Steele Keys founder and CEO
Today, you mostly see products that do just one thing. There are sunscreens, anti-aging creams, rosacea treatments, BB creams, foundations, moisturizers and anti-redness products. Keys Solar Rx is all these in one product. If simplicity and saving money is interesting to you, I will explain the what’s, why’s and how Solar Rx does all these things and more.
What, Why & How!
Below is a list of what you can expect from Solar Rx. Important is that Solar Rx is in a special category acknowledged by the US Food & Drug Administration and The Environmental Working Group Skin Deep database and Sunscreen Report. The category is Moisturizer with Sunscreen which fits more into the skincare and beauty market then sunscreens. Still, it has to undergo the same rigors as “go to beach” sunscreens. The simple fundamental difference is that moisturizers with sunscreen are water soluble and not designed to be used in direct sun white exercising, swimming or perspiring. Why make it then….
Solar Rx does much more then sunscreens and often repairs damage from chemical sunscreens. If you understand the features, benefits and advantages of any product, you can make informed decisions. Solar Rx is much more then just a anti-aging moisturizer with sun protection.
So here goes:
Solar Rx the Anti-Aging Moisturizer
The base lotion of Solar Rx is Keys Luminos intense moisturizer. It is made from pure virgin avocado oil, black seed oil and carrot seed oil with Shea butter from Ghana and our own freeze dried aloe vera. There is very little water in the product so it is very concentrated. There is more concentration of oil in one Solar Rx bottle then is a half-gallon of big-box-store lotions. Plus, there are no chemicals like PEG, glycols or parabens. This alone makes Solar Rx more economical because you only need a little to get the moisturizing benefits.
Solar Rx the UV Anti-Aging Protection
There are three forms of measured UV. UVA, UVB and UVC. UVC is rare, so we will not talk about it other then to say, that there are artificial sources of UVC like exotic metal welders experience and they use Solar Rx because it works.
For the rest of us, UVA and UVB rays cause burning and skin cancer. The FDA requires us to use language that talks about this for a reason. It is because the evidence says that skin cancer comes from overexposure to UV radiation with the emphasis on the word radiation.
Solar Rx the Anti-Aging Innovation
Think of UVB rays as the burning rays because that is what happens. UVA are the aging rays because the deep penetrating UVA rays break down the fundamental building block of youthful skin…collagen. These springy components deep in the skin is what makes our young skin look youthful and clear.
UVA radiation takes a lifetime to show its damage, but at about the age of 10, it starts working to destroy our skins collagen and other components. What we notice is that wrinkles start appearing at about age 15 and sooner for sports and athletic people. At about 25, people start to notice that they look tired because of fine lines and some sagging. At 35, we feel older because we look older. Tanning freaks look 45 at 35 because the collagen is almost unrepairable because of UVA damage. It gets worse as we get older and older. Just look around and compare.
UVA is often talked about as the burning and tanning rays. These rays cause the brown spots, discoloration and weird patches that seem to sneak up on us around 40. Weird looking discolored and tired skin come from these UVB rays
Solar Rx prevents both UVA and UVB damage by blocking these rays using spherical zinc oxide particles. It block them unlike chemical sunscreen that convert UVA and UVB into heat deep in skin tissue. Simplicity is understated because Solar Rx uses just Zinc Oxide where chemical sunscreens have to use multiple types of chemicals to achieve similar protection
Solar Rx the Skin Clearing & Brightener Innovation
Above we are talking about how zinc oxide protects from UVA and UVB damage as an anti-aging secret. Did you know that uncoated zinc oxide like the type used in Solar Rx will help fade sun spots, brown spots, weird patches and discoloration. Further, the natural whole avocado oil that we use has natural fading properties which work with the uncoated zinc oxide to fade these discolorations. Yes, it take time, but it is not harsh like chemical whiteners and you do not have the additional cost of another product. It works slowly everyday to clear the skin. If you are observant, you will see changes in two weeks that become noticeable to friend in just a few months. Anti-aging is not just keeping the skin from getting leathery, it is making sure that it is clear and even. No Spots! Really!
You would pay over $100 for the products that would do just these three things!
Solar Rx the Anti-Redness Innovation
Inflammation equal redness on the skin. Redness often comes from skin treatments that burn and chemically peel the skin…inflammation. Redness comes from exposure to wind and the sun…inflammation. Redness comes from products that contain dirty dozen and the dirty 30 chemicals…inflammation. Redness comes from bacteria that is overpopulated on the skin because of antibacterial agents like parabens and triclosan. parabens are in 95%+ of skincare products. I think you get it. No inflammation is anti-aging. Solar Rx uses uncoated zinc oxide which renowned for reducing inflammation aka redness
Solar Rx the Rosacea Innovation
Rosacea seem to be a big mystery to doctors. Probably because it is cosmetic and not exciting to them. To those that suffer from the redness, blotchiness and irritation caused by rosacea, it is a very real problem. Solar Rx customers have told us for the last ten years that it helps and even eliminates the redness. We suspect that the majority of rosacea is redness caused by overgrowth of unfriendly bacteria affecting the skins’ microbiome. Simplified, most rosacea treatments use uncoated zinc oxide like what we use in Solar Rx. Simple!
Solar Rx the BB Cream
Anti-aging is coverage as much as it is therapeutic. We started working with makeup artist over 14 years ago using Solar Rx as a beauty balm that fills imperfections. Simply, the uncoated zinc oxide is a microfine particle that fill in pores and fine lines. The zinc is a filler and mixed with the Luminos base lotion and moisturizer acts like a beauty balm and filler combined. Solar Rx works better then most of the beauty balms on the market because the particles are spherical instead of jagged and they are uniform size.
Just as a note, BB Creams sell for up to $135 for 1.7 ounces at Sephora. Solar Rx is $26.95 for 3.4 ounces. As a personal note, one of the things I miss about the high tech industry is the magazine shootouts that compare one product against another based on performance. Can you imagine if the skincare and beauty industry had to undergo shootouts. I ready!
Solar Rx the Clear Foundation
Much of how Solar Rx works to help with fine lines is that it is a world-class moisturizer and the zinc oxide particles fill. Imagine that Solar Rx also accomplishes this be the shape of the zinc oxide particle transmitting and diffusing light. A very famous Hollywood makeup artist once told me that our wrinkles and fine lines are not the problem, it is the shadows they create that amplify them. I thought about this from an optical physics standpoint many years ago and realized that the shape of the Solar Rx spherical particles created an optical illusion reducing shadows on the skin. These little lenses help mute variations on the skin and also transmit texture, color and illumination giving the skin a glowing soft focus effect that is not just visible to the high definition cameras, but the naked eye. This is so true that if you apply Solar Rx to just half of your face, you will see the difference in the mirror. Apply it to the neck and it will actually provide fill light for under the chin… a super secret Hollywood lighting technique.
Products from Makeup Forever® and others do a similar job at nearly $100. The effect comes for free with Solar Rx
Solar Rx Instead of $300
All toll, if you were to purchase separate products based on what Solar Rx does, it would cost you somewhere north of $300. If you like the simplicity of one product and the low cost of $26.95, then Solar Rx is the answer.
Beauty cream, sun protection, redness prevention, moisturizer etc. in one product
Try it and if I am wrong, we will refund your purchase.
To buy Solar Rx, click the buy button below
To learn more, you can buy Bob Root’s book, Chemical Free Skin Health by below.
ScienceDaily (Nov. 30, 2011) — Ultra-tiny zinc oxide (ZnO) particles with dimensions less than one-ten-millionth of a meter are among the ingredients list of some commercially available sunscreen products, raising concerns about whether the particles may be absorbed beneath the outer layer of skin. To help answer these safety questions, an international team of scientists from Australia and Switzerland have developed a way to optically test the concentration of ZnO nanoparticles at different skin depths. They found that the nanoparticles did not penetrate beneath the outermost layer of cells when applied to patches of excised skin.
The results, which were published this month in the Optical Society’s (OSA) open-access journalBiomedical Optics Express, lay the groundwork for future studies in live patients.
Keys was born from a need for natural skin care products the likes of which did not exist before we started. Our founder, Wendy Steele, survived Melanoma and her story of her road to recovery was littered with prescription products that almost worked. The trauma showed her the clear vision need for products that really worked to solve skin problems. Because they are natural, they also made her feel good with a new youthful appearance and the resulting contentment showed her the way in creating Keys In the simplest of messages, Keys is ancient remedies employing modern technologies for people with skin disorders, those that want to be chemical-free, people who want their family to have natural alternatives and for post cancer recovery survivors. We are:
Natural Skin Care
Natural Skin Therapies
Natural Hair Care
Natural Dog Care & Supplements
Keys Purpose and Direction
We are not just a natural products company with scents of lavender and claims of what ingredients we do not have in our products. We consider ourselves a natural medicine and therapy products company that happens to use natural ingredients. We use functional ingredients in therapeutic proportions to design and build skin care, beauty, skin therapies and dog care products that do what they say they will do. We never scrimp and we always back every product with a 100% satisfaction guaranty. I believe our Purpose and Direction statement says it all!” Wendy Steele, Keys CEO
Keys Care -is the innovation and thought leader in the natural and chemical-free skin health industry. Combining world class ingredients, herbs and botanicals in therapeutic proportions to solve skin problems and make people feel good. Keys brand of natural skin care, KPRO natural cosmetics and the KODA line of natural dog supplements and topical care products.
Keys designs, develops and manufactures natural healing therapies for people and pets. The quality and quantity of our ingredients are what differentiate us. As we say it, Pharmaceutical grade whole natural ingredients in therapeutic proportions. We use ancient remedies, natural
medicines, whole natural ingredients, aromatherapy and aboriginal homeopathy combined with modern technology to provide safe and effective products for people and pets with skin disorders, sensitive skin, post cancer recovery or those wanting to avoid chemicals in their lives. Our resellers are an extension of our core team and are experts and trusted advisers in their communities. At our baseline, we believe that all of our products must solve problems and make people feel good. We also believe that natural and organic are not features, they are the choice we make assuring purity of purpose.
We are not just about making great products we are also concerned with the exaggerated focus of western medicine on treating symptoms. Bob Root, Keys founder, designed every product we have made based on purpose. At the same time he believes that 50% of all diagnosed skin disorders are caused by chemicals in our everyday lives. He wrote a book titled, “Chemical-Free Skin Health®” to help people understand what is in most products and asking people to stop, challenge and choose healthy products that are safe for people and their families.
How It Began
Wendy Steele and Bob Root are the founders and inventors of Keys Soap. They are both ex-corporate executives: Bob was a CEO of a Silicon Valley High Tech company and Wendy a VP at Coca-Cola. The soap and skin care connection? Skin Cancer! Wendy Steele, Keys Founder, was diagnosed with Melanoma and beat the deadly disease. She could not beat the terrible reactions she had from prescription and expensive skincare products. Told she had eczema, psoriasis, acne, rosacea and dermatitis her condition deteriorated. Doctors kept prescribing more junk, steroids and cortisone’s.
Wendy was struck with Skin Cancer multiple times. She has beaten Melanoma and other forms of the devastating skin disease. As an advocate of Skin Cancer prevention, and an Inner Circle Member of the Skin Cancer Foundation, Wendy has tried virtually every form of skin sun protection. From exotic 100 SPF swimwear to SPF 30 clothing, and every form of sun block, she is an expert on taking skin protective measures to avoid sun damage. From her personal experience, the more products she put on her body the more sensitive her skin became. Her use of lotions, sunscreens and exotic clothing cost thousands of dollars annually.
The problem was that no matter what products she used, she did not feel free from itchy irritated skin that was exacerbated by that sticky feeling from lotions and sunscreens. Wendy recalls: “Bob and I talked for years about creating a rejuvenating soap for my ultra sensitive skin. Like many products, Keys Soap was born out of necessity. When we lived in Southern California, I was diagnosed with Melanoma Skin Cancer. After successful surgery to remove the cancer, I was using so much sunscreen that it started to block my pores and irritate my skin. My skin was becoming more fragile even though I used the very best lotions money could buy. I tried a natural liquid soap, but it was not quite right. So, we decided to develop our own organic Castile-like body soap. The initial cleansing results and skin relief I experienced using Island Rx finally set me free from experimenting with the myriad of products that had previously smothered my skin.”
Safest Sunscreen in the World, EWG 2008, 2009, 2010 Sunscreen Report.
Most effective cosmetic sunscreen. Consumer Reports Magazine, July 2007
Oscar Red Carpet Best Picks 2010, Kerry Maluof
Maria Shriver 2009, 2010 & 2011 California Women’s Conference Speakers Gift Bag Pick.
Luminos, LA Daily Candy Best Moisturizer
Natural medicines that actually heal skin disorders. Dr. Elaine Carter
Truly natural beauty products that feel and look great!, Vert Venice Beach CA
Natural is actually better and not a compromise. LA Daily Candy
Finally a natural shampoo that feels and looks better than salon brands. E K, Actress
Moisturizers that work in harmony with mineral makeups. K B, Makeup Artist
Keys honored as a “Champion Company” by the Campaign for Safe Cosmetics
KPRO on the red carpet at the Oscars, Golden Globe, SAGs……
KODA dog products honored for innovation for dog supplements using human grade functional natural ingredients
KODA OmniShield honored by Men’s Health magazine for efficacy repelling insects naturally
A.J. Nelson, the author of “Give America a Chance,” wrote to us in the comments requesting that we add a paragraph about the fact that we are made in America. He talks about patriotism in his book and we certainly feel patriotic about the USA and the fact that we are made in the USA. A.J. is right that just having a Made in the US icon hidden in plain sight on the product labels is not enough.
Thinking it through, it is much more than just being made here that is important. It is American ingenuity, design, creativity and innovation that we are most proud of in the creation of Keys brand. Bob is a scientist at heart and wakes everyday to his scientific news services where he applies experimental techniques to the production of our products. Just look at many of the articles and you will see innovations and uses of home grown American technologies. For example, the industry standard for homogenization of lotions are high speed blenders with tiny blades that whip air into the lotions to make them smoother. At Keys, we use techniques employing infrasonic sound to do the same thing. Why, because we have no preservatives and air is the enemy of natural products. Solar Rx, our moisturizer with sunscreen, uses a vapor deposition technique developed in Silicon Valley to make magnetic media to create our zinc oxide particles…
There is not one Keys product in the brand that is not touched somehow by American innovation. Our team in the factory lives ingenuity to make our products faster and better without losing quality. It is this form of ingenuity that has permitted us to not raise our prices once in ten years. The list goes on, but the central theme is beyond patriotism, it is also why our products have integrity and continuous improvement. Yes, we are patriots and even more important to us is the innovation we gain from American scientists and engineers.
Lastly, we are so impressed with American ingenuity that we have begun to partner with The Technology Center at the University of Wyoming School of Engineering to create a foundation called Back Country Medicine where we will issue grants and competitions to students and professors for innovative ingredients, designs and processes. Giving back to America and gaining in the process.
What We Believe
There are two facets to skin health and wellness for pets and people. It is a combination of what you use and what you avoid. Skin disorders rank at the top of the list for veterinarian and dermatologist visits. In fact, we believe that over 50% of all skin disorders are misdiagnosed and are actually caused by chemicals in everyday products…many with the claim of natural, organic or botanical. Longevity and Wellness is connected. The life expectancy in the United States for pets and people has been consistently dropping. Why? We believe the body burden from the dirty dozen chemicals in skin care and household products may be causing disorders, outbreaks and even contributing to elevated cancer rates. This is why we use the term Chemical-Free. It means free of man-made chemicals. We are committed to leading the way for other manufacturers to fully disclose product ingredients. Keys created the Therapy Facts panel to help people to make healthier choices for their family and pets.
Ancient Remedies – Modern Technology – Green Science
Today, modern medicine treats symptoms and not the cause. Their products therefore focus on the symptom and not the cause. Aboriginal, eastern, holistic, herbal, naturopathy and ancient medicines treat the whole being and look for the cause. In many cases it is imbalance that causes disease and disorders. We search the world for ancient remedies. We use modern technology, green science and pharmaceutical grade ingredients. We create products that work in harmony to: • Solve skin problems • Soothe skin allergies • Heal minor cuts, abrasions and burns • Act as natural insect repellents
Our affiliations included:
• University of Maryland School of Medicine • Los Alamos National Labs • National Institutes of Health • Ohio State University • Environmental Working Group • Compact signer for The Campaign for Safe Cosmetics
The Keys Difference –What We Use:
• Whole Natural ingredients to bring skin health back in balance
• An understanding of the cause and effect of various skin disorders, allergies and problems
• Simple ingredients in use for over 1000 years in other parts of the world
• Safe ingredients for pets and people
Pharmaceutical Grade & Quality for Efficacy-Results
• Pharmaceutical Grade Ingredients is a term that defines the level of quality in the industry. It also defines the efficacy of an ingredient
• Therapeutic Proportions – Keys Therapy Facts panel state the level of the amount of ingredients that we use in our products
Why it Matters:
There is a direct relationship to the quality and grade ingredients in products and the results you get. Many products tout Aloe Vera and Shea Butter as ingredients. Pharma Grade ingredients are rated the best in quality, with the highest level of key actions and values associated with them. When you read a label you should ask: what grade ingredients and in what proportion? For example, our Aloe has a polysaccharide level of 10. Many Aloe’s we tested were not even Aloe. Our Shea Butter tests to a fatty acid level of >2.5. Many processed Shea’s are less than 0.8. There is a difference in even the same named ingredient.
The Keys Difference – What We Avoid:
• Fragrance – they are known skin irritants for pets and people and many contain chemicals found on the Dirty Dozen list that you should avoid!
• Chemicals that are in 85%+ of skin care and household products
• The ‘Dirty Thirty’ list of chemicals
You Get What You Pay For!
• We develop chemical-free healing therapies that have a high degree of efficacy
• We don’t cut corners or use less expensive ingredients or market various scents or fragrances
• We use pharmaceutical grade ingredients in therapeutic proportions, so our products cost more.
Ironically, in most cases, they are one-third to half the price of prescription products Attaining healthy youthful skin is a lifetime journey. In this quest, people use soaps, scrubs, gels, toners, moisturizers, lotions, creams, lighteners and the list goes on! They also bathe their pets in shampoos for their own armotharapy instead of the pet’s well being. Most of these products use chemicals that sensitize, irritate and weaken the skin. For example, 95% of all liquid soaps and shampoos contain SLS (sodium lauryl or laureth sulfates) that increase skin permeability, and opens the door for other chemicals and irritants to penetrate deep into the skin. Parabens, petrolatum, propylene glycol, cocamide DEA/lauramide DEA and triethanolamines are common ingredients in all kinds of soaps, shampoos, creams and lotions. When on the skin or absorbed into the body, they can create susceptibility to allergic skin reactions, skin disorders and even worse are being linked to diseases! If you or your pets has irritated or affected skin, odds are good that it is caused by the shampoo, body and face soap you use, anti-bacterial hand products, or residue from your laundry detergent. The skin is our single biggest organ, and skin health is vitally important. Most of the soaps people use on their skin is really degreasing detergent; in fact, most of the liquid products using the term “soap” are not soaps at all. They are chemical detergents containing SLS that strip away oils and actually damage the skin. That is why there is very little difference between most bath gels, dish washing liquid, shampoos and engine degreasers.
The Keys philosophy is to simplify skin care by carefully and naturally cleansing, restoring and protecting the most sensitive skin. We consciously act on that philosophy to improve skin health. We choose not to use chemicals in our products, on purpose! Keys Soap, Island Rx, Show Promise in Helping with Common Skin Disorders Keys Soap first announced the introduction of its new line of all-natural, chemical-free therapeutic liquid bath and hand soaps on March 29, 2005. Keys liquid soaps are holistic, soothing, therapeutic soaps for people with sensitive, allergic or affected skin. They contain only pure ingredients with no man-made chemicals or fragrances. Our soaps do not contain skin irritants like SLS, parabens, propylene glycol or DEA. Since the release of our soap products, we have received considerable feedback from skin disorder sufferers offering qualitative results from their use of Island Rx on diagnosed common skin disorders like acne, eczema, psoriasis and rosacea.
We have a number of testimonials that would indicate the effectiveness of Island Rx. “Although these are offered as testimonials in uncontrolled environments we believe they are early signs of the therapeutic properties of Island Rx,” said Bob Root, Keys Soap inventor. “In this period of time, medical estheticians have told us of results with their patients where prior medical methods did not help their conditions. We now believe that our products, including Island Rx, are tools in the growing movement of alternative chemical-free skin health”, continued Root.
What Keys Customers Value
People and pets with dry skin, eczema, psoriasis, rosacea and acneic conditions value the therapeutic results from using our clean products that contain no irritating or sensitizing chemicals. Our customers enthusiastically tell us in their testimonials how our products make a difference in treating skin disorders, and irritation for themselves, their children and their pets–when nothing else has worked. After using our chemical-free therapeutic products, our customers tell us that the results they see and feel are remarkable and even life-changing! We call this creating chemical-free skin health, on purpose, with our products and customers. Dermatologists use our Island Rx therapeutic soap and recommend it for sensitive skin for people with skin disorders that have not responded to other treatment. We even have customers who enthusiastically recommended our soaps to their dermatologists! In 2009, we were told by movie and TV makeup artists that Keys products taught them that natural is no longer a compromise and that Island Rx Foaming Wash, Luminos, Solar Rx and Eye Butter have become a staple in their makeup routine calling them, “Clear Cosmetics!” Medical estheticians use and recommend Island Rx for sensitive, irritated and acneic skin conditions to avoid any further irritation or sensitization of the skin. They love how it makes their skin feel and the results they see. Master certified groomers use and recommend MetaClean (formerly Muttineer) for how the therapeutic pet shampoo stops animals’ itchy skin and for how it conditions the animals’ coat and skin. Our customers are people who are interested in keeping their skin young looking and aging beautifully; people who are skin health conscious; and people who take serious sun precautions to avoid skin damage from solar radiation. Our customers also care about the skin health of their pets and want to avoid applying pesticides and chemicals on their pets’ sensitive or allergic skin. Keys sees a link between common skin disorders and the many personal care products containing SLS While developing Keys soaps, Bob Root authored an opinion whitepaper that raises the suspicion that some diagnosed common skin disorders are really a reaction for some people to sodium laureth sulfate and other chemicals found in personal care and skin care products.
Root points out that in a number of cases where people had been diagnosed with skin disorders by physicians, their disorders went away when people stopped using SLS products and started using Keys Soap. Included is the story of a woman diagnosed with psoriasis whose involuntary scratching at night led to bloodied bed sheets and a seven-month old diagnosed with eczema who was covered from head to toe with scales…except where his disposable diapers covered. All went away in a matter of days after discontinuing SLS based laundry detergent and bath gels.
Wendy Steele, the cause of the Keys Soap invention offered, “When Bob first developed Island Rx for me, most of the prescription gels and cleansers that I was told to use contained SLS. An article I read suggested that SLS maybe a culprit and I stopped using everything with SLS in it. I was utterly amazed at how many things in my life contained SLS or one of its family of products. My shampoo, my bath gel, facial cleanser, all my laundry products and even my toothpaste all contained SLS. During this time, I was diagnosed with minor acne, minor eczema, minor psoriasis. I got tired of hearing the word minor—it was pretty major to me. I now believe that it was all SLS related.”
Root added; “I am not sure if SLS itself is the cause of the irritation or the fact that it purportedly increases the permeability of the skin along with absorption by the skin of chemicals by a factor of 10 times that is the cause of the skin mimicking common skin disorders. What I know for sure is that our small sample of Island Rx users have seen a resulting change in a matter of a few days.”
The Technology behind Keys Islandceutical™ personal care products is a form of Quantum Science
Keys Islandceutical products merge holistics with herbal therapy and science to provide clean, chemical-free skin health, aromatherapy and a lift to the spirit. Our products are designed with ingredients to gently clean, restore and protect using advanced technologies that are safe and effective. Working with national labs and universities, we look for state of the art and “skip generation” technologies as a continuing learning and development model.
Essential Oils – We use the highest pharmaceutical grade ingredients that are known for their healing effect on the skin for burns, dry skin and skin afflictions.
Herbal Therapy Naturopathy – Our ingredients target skin problems at the cellular level. They are natural healing ingredients used by holistic dermatologists and estheticians.
Chemical-Free – Our ingredients are truly natural. Clean, chemical-free and 100% vegan, with no artificial color or fragrances, our products are all hand crafted to contribute to therapeutic skin health.
We have sought out aboriginal healers, dermatologists, estheticians and homeopathic practitioners to find out what they use to rejuvenate and protect the skin. Besides moisture, they prescribe natural oils and herbs to deep clean and open the pores to receive healing oxygen. Our experience with physicians educated at Scripps Institute and Johns Hopkins in our 10 year design quest has given us a broad reaching knowledge of skin conditions and the required treatments. These guides helped us to find those ingredients that offer the greatest benefits to the skin. Our processes are as unique as our ingredients. The old adage that oil and water do not mix is no longer true because of the science developed by keys. Manufacturing techniques that include ultrasonics and infrasonics help blend theminimal number of ingredients to smooth and consistent lotions and soaps. The industry average for a skin care product is 38 ingredients/chemicals. At Keys, we average 8 whole ingredients that are simple and safe. This is why Keys natural products continue to rate the safest and most effective based on the Skin Deep report that ranks product safety.
Keys Islandceutical™ introduced new products at the Natural Products Expo East Show – the new line adds a therapeutic lotion, healing serum and therapeutic chemical-free sunblock Keys announces the release of three new products to the only skin care line that is both chemical-free and therapeutic to clean, restore and protect for real skin health. Like the Keys soaps released in April 2005, our products contain only pure natural ingredients, no man-made chemicals or fragrances, and absolutely no Sodium Laureth Sulfate! The complete Keys line enables total skin care including cleaning the skin, restoring damaged or affected skin, and protecting the skin from solar radiation effects. Keys Soap exhibited at the Natural Product Expo East trade show September 16-18, 2005 at the Washington DC Convention Center. An international audience of trend spotters, retailers, industry leaders, and media will gather at the Washington D.C. Convention Center to interact with more than 1,100 exhibitors of natural and organic finished products and ingredients this Sept. 15-18, 2005 at the 20th anniversary of Natural Products Expo East/Organic Products Expo-BioFach America. The tradeshow will pinpoint industry trends and offer unmatched opportunities to sample and learn about the finest natural and organic products from around the world. More than 20,000 industry members attended Natural Products Expo East in 2004.
Keys® Introduces Therapy Facts™ Product Labeling
Therapy FactsTM Panel added to product label fully discloses all ingredients and percentages of active ingredients and our New Keys Logo Affirms Medicinal Differentiation of Products Here is the press release that literally changed how the industry looks aqt ingredients and disclosure. This marked the beginning of a trend and perhaps even a law regarding full-disclosre of ingredients for all skin care products. Annapolis, MD: – March 29, 2007 – Keys Care CEO, Wendy Steele, revealed today at a press conference Keys new logo and Therapy FactsTM product labeling. The new Keys logo is a stylized white cross on a circular red field that resembles an Internet icon. This new logo symbolizes the merging of high tech manufacturing and the medicinal properties. It also clearly differentiates Keys products from chemical based fragranced products.
Keys also add a Therapy FactsTM Panel to every label that identifies the ingredients, their purpose and the percentages of active healing ingredients. The panel also indicates Keys use of pharmaceutical grade ingredients in therapeutic proportions versus the industry standard operating procedure of listing ingredients that are in minuscule levels only for the purpose of label content. Wendy Steele, Keys CEO, elaborated, “I developed my first pet care product Muttineer because of a severe life threatening reaction my Bichon had after being shampooed at a groomer. Analyzing the shampoo, we found a sodium laureth sulfate (SLS) levels exceeding 30%; the National Institutes of Health comment that SLS levels greater than 18% can kill a small animal. As we developed more products, our customers asked for more disclosure of ingredients in plain English, the levels and in a way that they could quickly make buying decisions.
As we thought it through, it was obvious that people are used to the Nutrition Facts (USDA) label required on all food products. So, we adopted the format and modified it to make sense for end users of our products, retailers and other manufacturers.”
The Keys Therapy FactsTM panel is on all their new products labels and will eventually be on their entire line of personal and pet care products. The panel identifies key decision points for buyers. Here is a list of the core sections of the panel.
• Standardized design and look
• Organic content of the product
• Affirmation of “100% Natural, Vegan and Biodegradable” contents
• Affirmation of Pharmaceutical Grade Ingredients in Therapeutic Proportions
• List of ingredient, their English name, the vitamins contained in the ingredient or their actions • The actual percentages of active ingredients • The Environmental Working Group ranking of the products safety
• A product purpose statement
• Instructions for use
• No Animal Testing affirmation
• Manufacturing country (USA)
• Contact information
Wendy Steele, Keys Founder continued, “This Therapy FactsTM panel just speaks for itself. It is a response to numerous customer inquiries. We encourage other manufacturers to follow suit and fully disclose their ingredients and levels. We are discussing licensing of our Therapy FactsTM panel to other manufacturers and to those that we will be private labeling all natural chemical-free skin care products for them. Our purpose is full disclosure of all ingredients and an assurance from licensees that they will provide an honest description to their customers through this panel on their products. In turn, consumers and dealers will have a clear understanding of a products purpose and actions.”
Keys Soap Technology Background
Keys Soaps solve skin problems, stimulate the senses, and create positive emotions. Islandceutical™ is our term that assures people of these three criteria. Bob Root, a former Silicon Valley CEO, and Wendy Steele, a former Coca-Cola executive, founded Keys Soap. Bob invented the soaps to help Wendy, the love of his life, a melanoma survivor. Her suffering and a desire to maintain her active, outdoor lifestyle drove him to give back her quality of life. Wendy said, “The Keys Soap story isn’t about starting a business, or being an entrepreneur. It is about enjoying life with healthy skin. I am determined to live an active, healthy outdoor lifestyle after experiencing melanoma.”“It was not my technology background that inspired the formulation of my soaps, it was my study as a chef that guided me” said Bob. “Like creating a great culinary masterpiece, the ingredients have to work together, be of the highest quality, and must be skillfully added in the proper order. More importantly, the meal must have a positive intention for the person savoring it. This is the way of Keys!”
Aromatherapy Benefits of Keys Soaps
All Keys Soaps are a form of aromatherapy. We have mapped the essential oils (EO) we use to provide a lift to the spirit and senses. Aromatherapy has proven to affect the mind and the moods of people. This is why we have chosen the spirit lifting citrus blends combined with natural EO herbal extracts as a side purpose for our soaps. Keys hand crafts our products to lift the spirit as well as provide therapeutic benefits to the skin.
KODA Products for Dogs
KODA is the dog therapy product line established by Keys. Products include chemical-free natural supplements and topical therapies for dogs. We use ancient remedies and modern technology to make natural products that makes dogs feel good and solve both internal and skin problems. We use pharmaceutical grade ingredients in therapeutic proportions to solve problems that account for the top 10 reasons for vet visits. KODA is a combination of wellness products and natural solutions.
Koda is Lakota Sioux for “Friend.” The word perfectly describe the intention for our products and their recipients. Today’s dogs are exposed to all sorts of environmental and chemical exposures that are and will shorten their lives. After an experience with our 14 month old pup, Jasper, that forced him to have to take strong antibiotics and Prednisone, we realized that the Veterinarians were ill equip to balance his prescriptions with a wellness program. Determined, we set out to find the finest ingredients the same way that we developed our custom regime for Jasper. You can read the entire KODA story Here
Keys Care, Keys Soap et al are wholly owned brands of Orion Leaning International, Inc., a Wyoming Corporation. Keys®, KODA®, Solar Rx®, Luminos®, Chemical-Free Skin Health®, The Technology of People® ,Therapy Facts, Islandceutical®, and Urban Shield® are US Patent and Trademark Office registered trademarks.
Clean Green Cafe is a blog news center of Orion Learning International, Inc. It is affiliated with both the Keys® an KODA® brands as their news reporting arm.