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US Patent & Trademark Office Awards Keys OptiFX®

The US Patent and Trademark Office has recognized and certified OptiFX® particle.  OptiFX particles are used in our KPRO line of super-cosmetics.  These particles defract and refract light and also transmit adjacent texture and tone across the skin.  Originally designed for ultra high definition digital motion picture cameras (UHDT), OptiFX particles offer a real illusionary effect on the skin that resembles a soft focus filter on the skin surface.  One unique features is that the OptiFX particle also transmits tone and texture from one particle to another.  This sub-feature hides fine lines without the use of fillers by reducing the shadow effects created by lines and wrinkled in the skin.  People with large pores also benefit from the illusionary effects.

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KPRO products using OptiFX particles play nicely with all forms of makeup.  Custom blending of these moisturizing foundations and powders helps individuals to customize and tailor their “look” by blending techniques. Continue reading US Patent & Trademark Office Awards Keys OptiFX®

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Anti-Aging Tip – Avoid Perma-Frown by Getting CNN-Free

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By Wendy Steele, Keys CEO

Did your mother every say to you, “Don’t make those faces, it may just freeze that way forever!”  It’s true!  This could be the greatest anti-aging advise of all time!

Our body language and facial expression do more than communicate our mood and intensity.  The way we appear to others can be a lasting reminder on our face of our attitude toward things, our environment and people.  Simply, if you frown all the time you might just end up with “Perma-Frown.”  Those deep ruts in your forehead age your visual appearance.  Perma-Frown makes you look older than you are by the very nature of the shadows those deep furrows create.  Remember it is the shadows that our wrinkles create that makes them look older.

Laughter is an age old beauty secret because it raises our Oxytocin hormone levels which washes us with a feeling of wellbeing.  This cuddle hormone is also created with a warm hug or even just being out with that someone special.  The skin glows and a more youthful appearance accompanies the warm feeling.  This can all be negated if our natural core state is negative.  Could your cellphone be a contributing factor to your aging?

Today’s social society is way overloaded with smartphone interaction which maybe fun and warm, but generally does not release oxytocin.  Worse, peering all day at your cellphone has two potentially negative results.  The first is if you are reading bad news all day, aka CNN, that frown may probably become perma-frown.  Secondly, if you are walking and reading and getting a little older, that squint could become perma-squint.  Be careful watching too much CNN can also create the dreaded permanent aging look called perma-scowl.

There is no question that drinking lots of water, regulating hormones as we age and using natural skin care will be your best anti-aging secret for the skin.  Those wrinkles, ruts and furrows are probably an indication of how happy you are or how much CNN you are exposed to.

So next time you are reading CNN, Fox News or one of the other negative press sources, take a quick selfie to check out how you are responding…Then try to laugh it off.  Yoga has taught me to see a different way of life and create an internal smile.  Being CNN-Free for the last ten years is priceless.

Wendy

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Tortuga Turns 100 Years Old.

BW_wideby Bob Root, Keys CTO

The predecessor to Tortuga lotion was born in my grandmothers kitchen 100 years ago.   I grew up with this ancient remedy as a cure-all that saved me from cuts, bruises, dog bites, scrapes and even being jilted by a girlfriend or two.

My grandmother was an herbalist, naturopath and alchemist before Adele Davis was born.  I remember her picking weeds (herbs) and making potions, concoctions, soups, salves and rubs.  She was always experimenting with something that she would try on herself and us kids.

I am writing this article to explain the origin of Tortuga.  Tortuga has always been one of our most popular products.  Recently we have seen a real surge in interest.  This has come mainly through social networks of people trying to find solutions to skin disorders that western medicine have not been able to solve.  Many people have written to us telling of remarkable turn-arounds in their conditions.  For me, the credit goes to my grandmother’s bubbling caldrons.  I must pay homage to her for what she taught me.

Continue reading Tortuga Turns 100 Years Old.