Tag: SPF

Solar Rx Anti-Aging and More!

Bob Root, Keys Technologist

When Wendy Steele asked me to develop a sunscreen for her after beating Melanoma, she needed UVA and UVB blocking.  What she wanted was a cosmetically clear anti-aging moisturizer that would prevent aging.  The product, Solar Rx was heralded as innovative with design awards, product of the year and acknowledgement by the EWG and Consumer Reports Magazine.  It is much more then a moisturizer and sun protection. It is a simple and inexpensive anti-aging tool.

“If you are age 10 to 80+, wearing a sunscreen everyday will protect you from skin cancer.  What you might not know is that our Solar Rx is the number one anti-aging tool in your arsenal.”, Wendy Steele Keys founder and CEO

Today, you mostly see products that do just one thing.  There are sunscreens, anti-aging creams, rosacea treatments, BB creams, foundations, moisturizers and anti-redness products.  Keys Solar Rx is all these in one product.  If simplicity and saving money is interesting to you, I will explain the what’s, why’s and how Solar Rx does all these things and more.

What, Why & How!

Below is a list of what you can expect from Solar Rx.   Important is that Solar Rx is in a special category acknowledged by the US Food & Drug Administration and The Environmental Working Group Skin Deep database and Sunscreen Report.  The category is Moisturizer with Sunscreen which fits more into the skincare and beauty market then sunscreens.  Still, it has to undergo the same rigors as “go to beach” sunscreens.  The simple fundamental difference is that moisturizers with sunscreen are water soluble and not designed to be used in direct sun white exercising, swimming or perspiring.  Why make it then….

Solar Rx does much more then sunscreens and often repairs damage from chemical sunscreens.  If you understand the features, benefits and advantages of any product, you can make informed decisions.  Solar Rx is much more then just a anti-aging moisturizer with sun protection.

So here goes:

Solar Rx the Anti-Aging Moisturizer

The base lotion of Solar Rx is Keys Luminos intense moisturizer.  It is made from pure virgin avocado oil, black seed oil and carrot seed oil with Shea butter from Ghana and our own freeze dried aloe vera.  There is very little water in the product so it is very concentrated.  There is more concentration of oil in one Solar Rx bottle then is a half-gallon of big-box-store lotions.  Plus, there are no chemicals like PEG, glycols or parabens.  This alone makes Solar Rx more economical because you only need a little to get the moisturizing benefits.

Solar Rx the UV Anti-Aging Protection

There are three forms of measured UV.  UVA, UVB and UVC.  UVC is rare, so we will not talk about it other then to say, that there are artificial sources of UVC like exotic metal welders experience and they use Solar Rx because it works.

For the rest of us, UVA and UVB rays cause burning and skin cancer.  The FDA requires us to use language that talks about this for a reason.  It is because the evidence says that skin cancer comes from overexposure to UV radiation with the emphasis on the word radiation.

Solar Rx the Anti-Aging Innovation

Think of UVB rays as the burning rays because that is what happens.  UVA are the aging rays because the deep penetrating UVA rays break down the fundamental building block of youthful skin…collagen. These springy components deep in the skin is what makes our young skin look youthful and clear.

UVA radiation takes a lifetime to show its damage, but at about the age of 10, it starts working to destroy our skins collagen and other components.  What we notice is that wrinkles start appearing at about age 15 and sooner for sports and athletic people.  At about 25, people start to notice that they look tired because of fine lines and some sagging.  At 35, we feel older because we look older.  Tanning freaks look 45 at 35 because the collagen is almost unrepairable because of UVA damage.  It gets worse as we get older and older.  Just look around and compare.

UVA is often talked about as the burning and tanning rays.  These rays cause the brown spots, discoloration and weird patches that seem to sneak up on us around 40.  Weird looking discolored and tired skin come from these UVB rays

Solar Rx prevents both UVA and UVB damage by blocking these rays using spherical zinc oxide particles.  It block them unlike chemical sunscreen that convert UVA and UVB into heat deep in skin tissue.  Simplicity is understated because Solar Rx uses just Zinc Oxide where chemical sunscreens have to use multiple types of chemicals to achieve similar protection

Solar Rx the Skin Clearing & Brightener Innovation

Above we are talking about how zinc oxide protects from UVA and UVB damage as an anti-aging secret.  Did you know that uncoated zinc oxide like the type used in Solar Rx will help fade sun spots, brown spots, weird patches and discoloration.  Further, the natural whole avocado oil that we use has natural fading properties which work with the uncoated zinc oxide to fade these discolorations.  Yes, it take time, but it is not harsh like chemical whiteners and you do not have the additional cost of another product.  It works slowly everyday to clear the skin.  If you are observant, you will see changes in two weeks that become noticeable to friend in just a few months.  Anti-aging is not just keeping the skin from getting leathery, it is making sure that it is clear and even.  No Spots! Really!

You would pay over $100 for the products that would do just these three things!

Solar Rx the Anti-Redness Innovation

Inflammation equal redness on the skin.  Redness often comes from skin treatments that burn and chemically peel the skin…inflammation.  Redness comes from exposure to wind and the sun…inflammation.  Redness comes from products that contain dirty dozen and the dirty 30 chemicals…inflammation.  Redness comes from bacteria that is overpopulated on the skin because of antibacterial agents like parabens and triclosan.  parabens are in 95%+ of skincare products.  I think you get it.  No inflammation is anti-aging.  Solar Rx uses uncoated zinc oxide which renowned for reducing inflammation aka redness

Solar Rx the Rosacea Innovation

Rosacea seem to be a big mystery to doctors.  Probably because it is cosmetic and not exciting to them.  To those that suffer from the redness, blotchiness and irritation caused by rosacea, it is a very real problem.  Solar Rx customers have told us for the last ten years that it helps and even eliminates the redness.  We suspect that the majority of rosacea is redness caused by overgrowth of unfriendly bacteria affecting the skins’ microbiome.  Simplified, most rosacea treatments use uncoated zinc oxide like what we use in Solar Rx.  Simple!

Solar Rx the BB Cream

Anti-aging is coverage as much as it is therapeutic. We started working with makeup artist over 14 years ago using Solar Rx as a beauty balm that fills imperfections.  Simply, the uncoated zinc oxide is a microfine particle that fill in pores and fine lines.  The zinc is a filler and mixed with the Luminos base lotion and moisturizer acts like a beauty balm and filler combined.  Solar Rx works better then most of the beauty balms on the market because the particles are spherical instead of jagged and they are uniform size.

Just as a note, BB Creams sell for up to $135 for 1.7 ounces at Sephora.  Solar Rx is $26.95 for 3.4 ounces.  As a personal note, one of the things I miss about the high tech industry is the magazine shootouts that compare one product against another based on performance.  Can you imagine if the skincare and beauty industry had to undergo shootouts.  I ready!

Solar Rx the Clear Foundation

Much of how Solar Rx works to help with fine lines is that it is a world-class moisturizer and the zinc oxide particles fill.  Imagine that Solar Rx also accomplishes this be the shape of the zinc oxide particle transmitting and diffusing light.  A very famous Hollywood makeup artist once told me that our wrinkles and fine lines are not the problem, it is the shadows they create that amplify them.  I thought about this from an optical physics standpoint many years ago and realized that the shape of the Solar Rx spherical particles created an optical illusion reducing shadows on the skin.  These little lenses help mute variations on the skin and also transmit texture, color and illumination giving the skin a glowing soft focus effect that is not just visible to the high definition cameras, but the naked eye.  This is so true that if you apply Solar Rx to just half of your face, you will see the difference in the mirror.  Apply it to the neck and it will actually provide fill light for under the chin… a super secret Hollywood lighting technique.

Products from Makeup Forever® and others do a similar job at nearly $100.  The effect comes for free with Solar Rx

Solar Rx Instead of $300

All toll, if you were to purchase separate products based on what Solar Rx does, it would cost you somewhere north of $300.  If you like the simplicity of one product and the low cost of $26.95, then Solar Rx is the answer.

Beauty cream, sun protection, redness prevention, moisturizer etc. in one product

Try it and if I am wrong, we will refund your purchase.

To buy Solar Rx, click the buy button below

To learn more, you can buy Bob Root’s book, Chemical Free Skin Health by below.