So, how do the sunscreens you sell to your customers rank on Saftey and Efficacy? Do they actually work and are they safe. The controversy rages on whether sports sunscreen is safe. The FDA says they should be reapplied every 15 minutes in high-stress conditions. Our Solar Rx Moisturizer with sunscreen has the highest and best rating. It can be worn all day as a foundation. How do the ones you sell rate against Keys Solar Rx? The results may surprise you. Every year the Environmental Working Group publishes a sunscreen report. Keys has been at the top of the list since the first report ten years ago. This year the report is better to read in every aspect. It is easy to read and figure out which is best for your customers. They already read the report, it is time you compare what they know to what you sell.
First, there are fundamentally two types of sunscreens. There are “go-to beach” sports screens and daily moisturizers with SPF. Keys Solar RX is a daily sunscreen foundation with anti-aging moisturizing properties. Having both types on your shelves is important and knowing when to recommend one of the other is essential.
Keys has received the highest ranking in the 2020 EWG sunscreen report for safety and efficacy. Keys Solar Rx and Keys KPRO SPF each received a 1 rating in this year’s EWG sunscreen report. The scale of 1 to 10 ranks safety based on ingredients and efficacy based on the type and concentration of sunscreen ingredients; 1 being the highest rating and 10 the worst. As you can see from the chart to the right, there are very few #1 ranked sunscreens with the majority rated 3-6 on the EWG scale.
Keys uses a 20.5% level of its proprietary uncoated zinc oxide blend. The base moisturizer is our Luminos lotion formulation that focuses on avocado oil, black seed oil, carrot seed oil, agave aloe, and Shea butter for maximum hydration.
Spherical Zinc Oxide particles
Keys SPF products use a technique from high technology sputtering to process the particles for maximum UV blocking efficacy. Our zinc oxide blend uses a vapor deposition process to make our particles spherical and, therefore, transparent. The mixture maximizes UVB and UVA properties for perfect UV filtering.
Keys SPF products are the best moisturizers with UV protection. Solar Rx and KPRO SPF are for everyday use in non-sport applications. The products last all day and need not be reapplied, assuming the wearer does not sweat or do physical activity. Keys Solar Rx is perfect under makeup, acting as a clear luminescent foundation. KPRO adds sparkle from our OptiFx particles for special occasions.
How Do The Sunscreens You Are Selling Rate Against Keys
Click Here or the image above to access the Moisturizer with SPF EWG report and scroll down to Keys to read the reviews
Both Solar Rx and KPRO SPF have anti-aging emollient properties because of the ingredient purity and quality. These are the most exquisite oils that money can buy blended into a formulation that hydrates, moisturizes, and effects fine lines. Avocado oil has skin clearing properties and, over time, will reduce dark spots and patches.
Keys Solar Rx broadens its purpose as a skin ailment and disorder product because the zinc oxide is uncoated. This means that the wearer gains all the benefits of a zinc cream at even higher concentrations than over the counter skin disorder products. Most zinc creams contain 6%-8% uncoated zinc oxide. Solar Rx is at 20.5% uncoated zinc level. One major benefit is as a redness reduction solution. Many dermatologists prescribe zinc oxide cream and ointments. Solar Rx is a universal solution while also providing UVA and UVB blocking.
This is the tenth year that Keys Solar Rx has received the highest rating from the EWG. Consumer Union thrust Keys Solar Rx into the limelight when it rated Solar Rx the highest and most effective sunscreen in its class. It has been the choice of Hollywood makeup artists and actors. It was featured two years in a row at Maria Shriver’s California Women’s Conference. Originally developed for Wendy Steele, Keys CEO, melanoma diagnosis, Solar Rx is Keys number one selling product.
There are two things about Keys Solar Rx Sunscreen that separate it from the pack
Cosmetically Transparent Sunscreen
Anti-Inflammatory Uncoated Therapeutic Zinc Oxide
And, May is Melanoma Awareness Month and the beginning of sunscreen season.
Solar Rx is an SPF moisturizer like none other. It is cosmetically transparent using a proprietary zinc oxide vapor deposition technique that uses uncoated zinc oxide with truly therapeutic properties. We know of no other SPF that offers both a broad spectrum UVA and UVB protection, natural moisturizer with avocado oil and Shea Butter, and anti-redness anti-inflammatory properties.
FDA SPF30 + Safest Sunscreen by EWG
Solar Rx was one of our first four products developed over 15 years ago for our founder, Wendy Steele, after her Melanoma diagnosis. Her orders were simple. I need a natural sunblock using zinc oxide that does not make me look like a mime. Her boyfriend engineer used a technique from silicon valley to vaporize the zinc oxide and turn the particles into perfect spherical shapes. Solar Rx is optically transparent while still providing industry-leading SPF UVA and UVB protection. An FDA Drug Facts panel and EWG safest rating make Solar Rx an unbeatable combination for those wanting a natural moisturizer with sunscreen.
Not Go To Beach
Solar Rx is not for going to the beach or sunbathing. It is an everyday moisturizer with SPF 30+ UVA and UVB ultraviolet radiation blocking. The transparent visible light zinc oxide is opaque to UV light. It works well under makeup and can be worn all day to work or when out and about. Not for sports, swimming or exercise. You will have to wear a sports-based sunscreen for that and look like a mime. Please avoid chemical sunscreens as they are full of very questionable chemicals.
Wash with Island Rx Foaming Cleanser and Apply Solar Rx as your moisturizer foundation for daily use. Apply makeup directly over the top for a flawless pallet and look.
May is Melanoma Month
With over 5 million cases diagnosed in the United States each year, skin cancer is the most common cancer in the United States. Fortunately, skin cancer is also one of the most preventable forms of cancer. About 90 percent of nonmelanoma skin cancers and 85 percent of melanoma cases are associated with exposure to ultraviolet radiation from the sun. By raising awareness of the dangers of unprotected exposure and encouraging sun-safe habits, we can change behaviors and save lives.
With the incidence of this disease reaching epidemic levels, we can’t do this work alone. We need your help. May is Skin Cancer Awareness Month, the perfect time to get involved.
RediCare began just after Hurricane Katrina decimated New Orleans, Louisianna. We had an excellent therapeutic lotion named MetaCare that contains Ayurvedic Neem and Karanja oil. What happened next was the creation of a new product called RediCare.
We were at a pet trade show outside of Washington, DC. We had a booth there, and early on the first day, a uniformed ranger named Rod came by our booth with his dog, Tye. He had Tye lay down, and his belly was nothing but rashes, open sores, and inflamed. I asked what happened and he told me that he and Tye were in New Orleans on a search & rescue mission along with a bunch of other dogs and handlers. He asked if we had anything. I grabbed a MetaCare lotion, and Rod smeared it all over Tye’s belly. You could see the relief instantly, and it made me tear up. Luckily, I noticed that Rod’s hands were equally inflamed, and I encouraged him to spread it on his hands. They left, and I was busy with a lot of people interested in Natural products for their dogs, so I did not think much of the incident.
About an hour later, Rod showed back up with Tye and flipped him over on the booth carpet. Believe it or not, Tye’s belly was almost healed, and Rod’s hands were much improved. He wanted to buy the lotion, and I told him that because it was a tradeshow, we were not allowed to sell. I asked for his card and called back to the factory to have a bottle of MetaCare sent. My good deed.
What happened afterward was terrific. Remember, at this time, we did not have a pet line and not marketing to dogs. We decided to do the tradeshow because we were toying with the idea and thought it would be an excellent place to get consumer and dealer feedback. Throughout the afternoon, handlers and their dogs started to show up. It was one very young and pretty blonde gal that brought her golden by asking if we had some spray that would work for her long-haired dog that would do the same thing as we had done for Tye. You guessed it, RediCare was born as a sprayable version of MetaCare at that very instant.
The geeky part is that numerous coincidences came together almost to make the product development instantaneous.
The week before, a salesperson showed me a trigger sprayer saying it would spray oil.
I had an original formula for MetCare that was too liquid. It had the same amount of Neem and Karanja as MetaCare, but came out runny.
Mike at our label company called to ask if he could double up one of the labels so they could gang a full run of labels. No, I said, I have a new product to add to the run
I had initially thought of putting MetaCare into a 4-ounce bottle with a lotion pump. So, the label I had in development fit the new RedCare bottle and all I had to do is change the name of the product
We had a bunch of dealers from the show that wanted to get going with us but wanted a unique “Go-To” everything product. Yep, RediCare
So, RediCare came together almost overnight, and the first dozen bottle got shipped to the blonde ranger for her and the other long-haired dogs.
That story spread quickly, but not as soon as RediCare became a super-multipurpose product. It is a sprayable moisturizer and lotion. It repels 200+ insects. Works for horses. People with diabetes use it because it sprays on for sensitive skin. The list goes on. It was so much of an outpouring that we created this fun advertisement here that showed all the uses.
To this day, RediCare remains in our Top 10 products and has as many pet users as people. Its sister product, OmniCare was what we thought would replace RediCare in the dog market, but dealers stick with the tried and true RediCare.
The last bit of anecdotal thought is that our team referred to RediCare as Windex. Why do you say? There was a famous movie called “My Big Fat Greek Wedding.” There was an older man in the film that used Windex on everything from scrapes, cut, polish tables, clean mirrors, etc. You get the analogy.
RediCare is our most versatile product and one of the most beloved. Hang a big star on RediCare
Friday, April 10, 2020, 6:00am. My Friday started like all the rest of my days in week four of my sequester. In the high desert of New Mexico, mornings start crisp and cool with a bright sunrise over the Sangre De Cristo Mountains. Not a bad way to start the day. So, this Friday, I punched the Nespresso Machine and waited the moments for it to brew. Cat Isabel cruised by, and Jasper dog and Wendy were out an asleep in bed. I sort of like the solitude and rarely look at email until after the first espresso. I know you are saying, “poor baby.”
Today was different, and for some reason, I opened my email on my iPad. I never do that! Maybe it was a mistake or something Freudian.
The first thing I saw was an email from Megan, an old consulting client and long time friend in New York marked “Urgent”- Respond Immediately! She is an executive with a mega-company, and I worried that something was very wrong. So, I popped open the email and began to laugh out loud. Here was the first line. “Bob, holy shit, I need your help now. I am working from home and have to teleconference every day next week, and I look like shit on camera.” “What should I do?”
Before I go on, Megan knows me very well and my misspent youth. I spent many years involved with Hollywood mostly behind the camera in the early days of digital productions. Lots of tall tales, but I do know a few things about making people look good on camera. Keys KPRO line was developed in Hollywood with makeup artists. Today my Beta test team, Wendy calls them “Bob’s Possie,” are makeup artists, actors or makeup specialists. So, Megan is in trouble and needs some image guidance.
First, my days for the last month or so have been turbulent with lots of customer questions, manufacturing issues, and scrambling like most everyone. Most days are 12-14 hours. It may seem to pale in these times, but honestly, I welcomed the Saturday Night Live moment. So as I sipped my Nespresso, I decided to take the request seriously because I know her, and she was in distress over how she looks to her peers.
Megan lives on the water in Connecticut. She has this beautiful porch that overlooks the sound. It is a very old New England style home and a perfect setting for an executive to have a conference call. She is a big dog, so people expect her to have a nice home. She does, and why not show it off.
It is crucial to recognize that Megan is quite pretty, thin, and self-assured. Said, nobody looks good on a cheap webcam in poor lighting. That is why the lighting people get paid whatever they ask for, followed quickly by the makeup artist. Lighting is everything!
Rather then paraphrasing herein is my email to Megan.
Megan, do not ever do that again. Do Not ever use urgent unless you or mark have been hit by a beer truck.
Here is what I want you to do in order:
Move your computer out onto the porch where people can see the water and boats going by. It will distract them from looking at just you with a bare white wall behind you.
Make a couple of reflector flats by taking cardboard and covering it with crinkled aluminum foil. Position these, so the outdoor light fill in so that it is not too bright behind you. A movie screen will do if you have one tucked away from 25 years ago in your basement.
Move your computer toward the back of the table so that you do not fill the screen of your webcam. They know what you look like, so you do not have to hover an inch away from the webcam.
I will FedEx you Our Luminos and KPRO tinted moisturizer. I developed Luminos as a means of tricking digital cameras into softening and diffuse the look on screen without looking like a soft-focus filter. I want you to Google “Strobing” and notice where they suggest to create a brighter area on your face. This is around the eyes and on your cheekbones. This is where you will use the KPRO tinted moisturizer.
I am going to order you a ring light from Amazon that I want you to hang over the camera on your computer. These light fill in your face with no shadows (Here is what I sent her). I hope it will arrive Monday for you, but you can use most any light right above the camera to light your face.
When you get the ring light, practice with it by not looking directly in the camera, but by sitting off angle a bit and looking slightly to the left or right of the camera.
Then when it comes to the teleconference, wear bright jewel tones like reds, blues, and greens. Dress up!
Do not stare at the camera, and do not stay still. You want people to believe you are still alive.
Consider using the stand that holds the ring light that I bought you and your iPhone. The iPhone camera is better than the one on your computer, and you can move it off-angle. You don’t need to see other people on the conference call. You will see what I mean. People on a webcam can be extremely distracting.
So, this is as important as dressing up going to the office for a big meeting. You do not want people to think you are on vacation and doing the frump thing. Get up and walk around once in a while. I know how much you hate sitting still. And do not hold up charts in front of the camera. People cannot see them. Send any presentation ahead of time, even though you like the art of surprise.
Lastly, Smile and keep your hands away from your face!
So, I heard back from her that the first call went off well, and everyone complimented her on how she looked, that she looked rested (Thank you, Luminos) and that she seemed like a Dover pro doing teleconferences. The ring light did not arrive on time, but she received it later on Monday. It will be an addition to the Tuesday call.
Now some of you might think that this is a sort of quirky subject at a time when there is lots of bad news. To me, there are a lot of people working from home, and the estimates are that video chatting is up 10,000% or an order of magnitude in geek terms. Keeping moving in tough times is not only necessary, but it is also something that can energize and console people. Clearly, there is no replacement for personal energy being with people. A well-lighted video call can be the next best thing.
Lights, Camera, Action!
“It is a serious time, but even in times of war you must laugh when you can.” Churchhill
Speed is Life – Time flies fast, but it’s good when you are the pilot. Just control your time well away from hijackers. Save time profitably; Spend time productively!
Helping You Spend Your Time Wisely
Now more than ever, your times is the most valuable commodity that you have. Spending time ordering the old way is a waste of your time.
Our fantastic geeks at Keys have streamlined our online ordering system, which now rivals Amazon and other leading online sites. The difference is that ours is for the wholesale trade only customers.
Here are a few of the many features:
24/7/365 Online Ordering
Orders directly load to fulfillment servers for next day shipping.
Fast loading website with 50 servers located around the US.
Single page “Order Sheet” style fast ordering page.
One-Click “Add All” ordering feature.
Saved Wholesale address book for a quick bill to and ship to information.
Centrally stored credit card information on Wells Fargo site for remembered payment.
Product catalog showing all products by category in Features, Benefits, and Advantages format.
Useful blog articles built into the site.
Automatic discounting for volume purchases.
Automatic promotions when applicable.
Quick “Remember Me” login.
Face recognition & Touch-ID login for Apple devices.
The adaptive format lets you order from a desktop, tablet or smartphone.
Trust Earns Trust
Know that Keys natural solutions are designed to solve problems and make your customers feel good. As Trusted Advisors to your community, you can trust Keys to help you and your customer. Keys products are natural functional medicine solutions with a long list of features, benefits, and advantages.
Merz, 145 Years and Going Strong – Honest, Integrity, Innovation
There is no doubt that the natural market industry is in turmoil since Amazon bought Whole Foods. With all this change and dynamics, Merz Apothecary in Chicago has not missed a beat. Why, because they lead with their H.I.P.S. Honesty, Integrity, Persistence, and Sincerity.
Keys Partners with Merz for 12 Years.
Keys is celebrating our 12th anniversary with the world-class apothecary, Merz Apothecary in Chicago, Illinois. 145 years-old and going strong, we have had an excellent symbiotic relationship where their customers and our functional products have been the center of attention. Now with AmazonGo, Amazon’s Whole Foods, and the new suburban Amazon grocery stores emerging, we are excited to strengthen our partnership with Merz further. Put, if you perceive Amazon to be a vast coastal tidal wave, Merz is a world-class surfer.
Wendy Steele, Keys CEO offered, “For Keys and our products, we have always sought great partnerships with retailers who are trusted advisors. Keys is not a brand just offering a natural alternative to conventional products. Our products are a functional part of today’s wholistic wellness and integrated medicine scene. There is something to be said for a company that is 145 years old that is also an industry innovator. We are super-proud to be in their stores and as our partnership.”
To summarize our relationship with Merz, they have learned to differentiate themselves, and Keys products are a part of that differentiation. They mirror our philosophy that Keys products must solve problems and make people feel good.
Merz History is More than Interesting.
In 1875, Chicago pharmacist Peter Merz opened a small drugstore on the city’s North Side. Being of Swiss descent, Merz decided to call the store an “Apothecary” in the European tradition. Even from the beginning, Merz Apothecary set itself apart.
At that time, your neighborhood drugstore was not only a place to fill prescriptions but a source of information and remedies for common ailments. Pharmacists were consulted like family doctors, and they would hand mix formulas for each specific customer. However, Merz Apothecary differed from the typical American drugstore because the clientele were mostly European immigrants. Like European apothecaries, Merz focused heavily on herbal medicines and traditional formulas, which were already popular with its international customers.
Although Merz Apothecary was a humble store, it served as a gathering place for the community. Comfortable leather chairs allowed patrons to sit and chat as they waited for their remedies to be prepared. Merz and his pharmacists spoke many languages, allowing customers to shop and seek advice in their native tongues. The store’s reputation steadily spread, and the business continued to grow over the next 85 years. Heralded by several generations of the Merz family, the store retained its international focus and developed a devoted following among Europeans throughout the Midwest.
In the early 1960s, competition from large chain drugstores began driving independent pharmacies out of business. But Merz Apothecary’s loyal customer base and traditional herbal approach to health allowed it to thrive during this challenging period. Customers continued to seek out the advice of Merz’s experienced pharmacists and request their hand-mixed formulas.
Despite the success of the business, in 1972 Ralph Merz was ready to retire without a successor, and the store was about to close permanently. One month before the scheduled closing, a 26-year-old Indian-born pharmacist named Abdul Qaiyum walked into Merz Apothecary after hearing about it from his German in-laws. He immediately fell in love with the store. With its focus on natural remedies, Merz reminded him of his family’s business and the healing traditions in his homeland. He purchased it a few days later.
Over the next few years, independent pharmacies continued to vanish, yet Merz expanded dramatically, due in part to a booming mail-order business. In 1982, Abdul moved Merz to its current, larger location, only a few miles from the original store. The new store was custom-built to replicate a turn-of-the-century European apothecary, complete with a hand-carved wooden exterior, leaded glass windows, tin ceilings, and solid oak cabinets. The original antique pharmacy jars and herb containers now had a fitting home.
The shift in the location was matched by an essential change in their wellness approach. With the move, Abdul expanded the store’s inventory to include homeopathic medicines, supplements, and natural self-care products. Abdul nurtured a larger vision of health and wellness: to feel good mentally, physically, and emotionally. To meet those needs, he began offering natural personal care products from around the world. Promoting external and internal health, along with physical and emotional well-being, was unheard of at the time. Merz popularity grew enormously among Americans and international customers alike.
Recognizing the opportunity to offer an expanded vision of health and personal care, Abdul and his son, Anthony, founded Smallflower.com in 1998. So many customers had trouble spelling “Apothecary” that the Qaiyums chose the name Smallflower (one of their best-selling herbs) for their website. They also began selling through Amazon in 2004, before most people had even heard of the online retailer!
As one of the first e-commerce sites and one of the first sellers on Amazon, Merz knew early that they had to stand out from the competition. Their goal was, and still is, to blend Old World traditions with new technology, without losing the vision and character that make Merz Apothecary special. Rightfully, they are quite proud of the path they’ve taken so far! When customers shop with them online, they can be confident they’re dealing with a staff that has intimate knowledge of the products and superior customer service skills.
E-commerce is a vital component of Merz business and an area that has experienced rapid growth in the last few years. They created a marketing department and customer service team to ensure that Smallfower continues to thrive. And rather than view Amazon as competition, they have partnered with them online to grow their business. They sell directly to customers and ship items to Amazon to be fulfilled. To keep up with demand, they have a dedicated FBA team and warehouse space.
Merz devoted customer base has grown not only online, but also at their brick-and-mortar stores. In 2003, the Qaiyums decided to open Merz Downtown to serve customers in Chicago’s Loop. Located in the historic Palmer House Hotel, the downtown location is frequented by working professionals, loop locals, and tourists from around the world.
Although the packed shelves are part of our original location’s charm, They reached a point where they were practically bursting at the seams! In 2014, they opened Q Brothers, a boutique space adjacent to their Lincoln Square store. Their new space allowed them to bring in an outstanding selection of men’s shaving and grooming products, expand their fine skincare lines, and offer a comprehensive assortment of natural cosmetics. The expansion also made room to create a fragrance counter with a carefully curated collection of hard-to-find, niche fragrances.
Q Brothers is a beautifully designed boutique space, but unlike some specialty stores, they work hard to maintain a comfortable and friendly atmosphere! We want to make sure the essence of Merz—the care, knowledge, and approachability—is imbued in everything we do.
These days, Merz Apothecary is a Chicago landmark (tour buses from around the Midwest make regular stops here) and a mecca for people who want unique and natural products. They send packages to customers around the world and are often featured in blogs, books, and magazines.
Even as they have increased in size, they have worked hard to continue being a true family-run, neighborhood business. Abdul scouts out fantastic new products to fill the shelves year-round, and assists at the pharmacy counter during the holidays. Anthony stays busy, ensuring all aspects of the business are running smoothly, but can still be spotted helping customers in the store.
All that they do is possible only through the help of an amazing team dedicated to carrying on the traditions Merz started back in 1875. The location and people have changed over the years, but Merz’s goal has remained the same: to support every customer’s well-being through genuinely superior service.
Keys are very proud and excited the Merz and Smallflower sell our entire line of products. We are pleased to call Merz our friends and partners.
It is the tenth anniversary of Bob’s book, “Chemical-Free Skin Health.” That does not mean it is ten years old. It has been remastered a number of times to keep it current. Ironically, our collective amnesia will make much of the book new to first-time readers.
In 2008, Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book was published in early October 2009 and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for her California Women’s Conference for the speaker’s gift bag. In 2010, she wanted Keys Solar Rx for the speaker’s gift bag.
The book, titled “Chemical-Free Skin Health” with a subtitle of “Stop • Challenge • Choose,” was published by Orion’s M42 publishing company and was sold on the show floor by Roman’s bookstore next to Dr. Oz. Bob, Mehmet, and others were signing their books. Chemical-Free Skin Health sold out the first day.
Keys exhibited in the newly created section called the “ECO Island,” which features green sustainable products. For those attending, Bob and Wendy were in the Keys booth along with Kathleen Beaton, Hollywood makeup artist, and writer of the Foreword for Bob’s book. Kerry Malouf, motion picture makeup artist and beauty editor for Malibu Magazine, was also in the Keys booth in the ECO Island.
Bob and Wendy opened the ECO Island with a speech on the Mind, Body Soul stage for the conference at the Night at the Village on October 25th. Bob and Wendy also lead what Maria calls the “Kitchen Table” sessions within the ECO Island. These were 25 minute Q&A sessions where each will offer information and answer questions.
Oprah, Jane Fonda, Caroline Kennedy, and over 100 other celebrity women with a few men like Sir Richard Branson talked to over 35,000 women at the Long Beach California Convention Center.
Since then, Chemical-Free Skin Health has been published four times and is on Amazon Kindle. In celebration of the tenth anniversary, Chemical-Free Skin Health is on sale on Amazon Kindle for $4.95. That is a $15.00 savings. Well worth the original $19.95 list price. It makes this timeless book a super-value.
Click Here to go to Amazon Kindle or Click on the book cover image above.
The paperback is available here at 40% off published SRP:
I recently had a 60-year-old woman ask me if there is a way to reverse the damage she had done to her skin over the years. She elaborated that she had tanned too much in her teens, lives in a desert environment, smoked, and spent her business years flying and scurrying around airports. Looking at my skin, she commented that she’s never looked that good. It was a nice compliment, I replied that it was many years of work and staying out of the sun, but you can improve reasonably quickly.
Here is How.
Our skin is our largest organ, but we tend to treat it the same as a jumpsuit that we step in and out of. It is far from that, and it responds or reacts to how we treat it. Beat it up, and it looks beat up. Treat it nicely, and it will look beautiful.
Our skin will respond to various regimen changes and will react rapidly to significant changes. The prime reason it will do that is called the ‘Collagen Factor.’ Our collagen, overly simplified, are little helicoid springs. Keep then pointed in the right direction, and they are tight and resilient. Let them hang sideways, and they sag. I hate the word “Sag.”
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