Congrats America! You Did It. You Voted With Your Wallets
You Voted With Your Wallets! Natural Products Are Mainstream in Grocery Stores.
In my book, “Chemical-Free Skin Health®” I suggested that the fastest and best way to bring about change in Natural Products was to buy products that were pure and clean. Voting with your wallets. Boycotting the junk also sent a huge message. Well, you did it. The result is that not only have you put natural products front and center on store shelves, but you have convinced major brands to return to their roots by offering natural wholesome and clean products.
I recently read a draft report by a research firm that specializes in retail store trends. They noted in a recent study that many mainline brands like Campbell soup have initiated and brought out new natural brands that are simple and wholesome alternatives. Campbell’s “Well YES” brand was singled out as an example of how many brands have shifted back to simple foods. Same was noted for personal care.
I decided to do something totally out of character. I went to a Kroger Fred Meyers store in Newport Oregon and just walked the aisles. This store has a natural products section, but it was very apparent that all the food aisles were focused on natural products. As a point of reference, when a retailer puts products at eye level and easy to grab, that is what is called “First Position” meaning that it is priority. Walking the soup aisle, Amy’s and Campbell Well Yes were front and center. The jam and peanut butter section was even more noticeable. Traditional brands like Skippy were bottom shelf with Jason’s, Smucker’s Natural and other pure brands were front and center. The rest of the store was the same as was the conventional health and beauty aisles.
So, you did it. You voted with your wallets and sent a message to the manufacturers that you wanted a change and they responded. Good on you and good on them for listening.
I must also say that I hope you have learned a lesson that your voice works, but a voice that speaks directly to those that can make a change. The manufacturers! Stop wasting your money by donating to those that claim to be trying to change the government to protect us all from the evils of bad manufacturers. Keep your dollars in your wallets and spend them on products that are good for you. Trust me, funky questionable products that sit on the shelf get discontinued quickly by retailers that see them gathering dust. Those manufacturers that get their products returned because no one is buying them speaks volumes. Always, always, Vote With Your Wallets. It works every time.
When we started 15 years ago, Keys promoted natural functional products that solved problems and make people feel good. We said, “and by the way, they are natural.” Today we still market the features, benefits and advantages of our natural products. Because of the natural products food movement, we now have a huge following by people wanting to solve their skin disorders with natural products. We are celebrating the turnaround…or really the return to natural.
I guess a simple message is that the P&G’s of the world are really not so bad. They just follow the money. If you ask for junk, that’s what you get. If you ask for good, that’s what you get.
So leave your money in your wallets. Spend it wisely on products that you know what is in the container.
Congrats! You just learned how powerful you and your wallets can be.