It is the tenth anniversary of Bob’s book, “Chemical-Free Skin Health.” That does not mean it is ten years old. It has been remastered a number of times to keep it current. Ironically, our collective amnesia will make much of the book new to first-time readers.
In 2008, Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book was published in early October 2009 and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for her California Women’s Conference for the speaker’s gift bag. In 2010, she wanted Keys Solar Rx for the speaker’s gift bag.
The book, titled “Chemical-Free Skin Health” with a subtitle of “Stop • Challenge • Choose,” was published by Orion’s M42 publishing company and was sold on the show floor by Roman’s bookstore next to Dr. Oz. Bob, Mehmet, and others were signing their books. Chemical-Free Skin Health sold out the first day.
Keys exhibited in the newly created section called the “ECO Island,” which features green sustainable products. For those attending, Bob and Wendy were in the Keys booth along with Kathleen Beaton, Hollywood makeup artist, and writer of the Foreword for Bob’s book. Kerry Malouf, motion picture makeup artist and beauty editor for Malibu Magazine, was also in the Keys booth in the ECO Island.
Bob and Wendy opened the ECO Island with a speech on the Mind, Body Soul stage for the conference at the Night at the Village on October 25th. Bob and Wendy also lead what Maria calls the “Kitchen Table” sessions within the ECO Island. These were 25 minute Q&A sessions where each will offer information and answer questions.
Oprah, Jane Fonda, Caroline Kennedy, and over 100 other celebrity women with a few men like Sir Richard Branson talked to over 35,000 women at the Long Beach California Convention Center.
Since then, Chemical-Free Skin Health has been published four times and is on Amazon Kindle. In celebration of the tenth anniversary, Chemical-Free Skin Health is on sale on Amazon Kindle for $4.95. That is a $15.00 savings. Well worth the original $19.95 list price. It makes this timeless book a super-value.
Click Here to go to Amazon Kindle or Click on the book cover image above.
The paperback is available here at 40% off published SRP:
My name is Bob Root. I am one of the Keys founders and the chief scientist. A customer contacted Keys Customer Service with three fundamental questions. The questions are mostly about being organic and safety as well as functionality. I have answers, and they might not be what you think.
First, What Does The USDA Say About Organic and Skin Care?
USDA certified organic foods are grown and processed according to federal guidelines addressing, among many factors, soil quality, animal raising practices, pest and weed control, and use of additives. Organic producers rely on natural substances and physical, mechanical, or biologically based farming methods to the fullest extent possible. Skin care and cosmetics can have a USDA certification if the ingredients they use are the same as food that has been certified organic
● FDA does not define or regulate the term “organic,” as it applies to cosmetics, body care, or personal care products.
● USDA regulates the term “organic” as it applies to agricultural products through its National Organic Program (NOP) regulation, 7 CFR Part 205.
● If a cosmetic, body care product, or personal care product contains or is made up of agricultural ingredients, and can meet the USDA/NOP organic production, handling, processing and labeling standards, it may be eligible to be certified under the NOP regulations.
● The operations which produce the organic agricultural ingredients, the handlers of these agricultural ingredients, and the manufacturer of the final product must all be certified by a USDA-accredited organic certifying agent.
“I am delighted with the questions and order of the questions asked because I have waited a long time for the market to mature to understand my answers.” This will be one of the main subjects on my Joe Rogan Podcast.
Questions & Answers!
The Customer asked:“I am thinking of getting Keys MetaClean Healing Soap & Shampoo, it says there is >85% organic content, what is the rest that is not organic in this shampoo?”
Bob Response: “There is a reasonably simple answer here, but has more far-reaching implications because consumers have a perception that the meaning of organic equates to safety. Later for that.
One of the biggest consumer misunderstandings in skincare is that organic is not a synonym for safe. Safety comes in many forms including trusting the people who use the products you buy.
At core levels, an ingredient, like Avocado oil, can be purchased from a producer that has followed and been monitored by the USDA(United States Department of Agriculture). Wild-crafted ingredients like Shea Butter and high-quality beeswax cannot be certified as Organic because they cannot be traced through the process of where a plant comes from or how they are pollinated. It is pretty hard to trace the pollination path of bees through the jungle.
Technically, MetaClean is considered to be organic because it exceeds the 70% rule put forth by the USDA for skin care and cosmetics. Yes, a product can be USDA certified organic and still have 30% non-organic ingredients including water. We choose to list the true organic content as opposed to using a blanket statement that may or may not be true. So MetaClean has 85% organic ingredients and 15% wild-crafted. In this case, it is Shea Butter made by hand in Ghana by a women’s tribe that we have been buying from for nearly 15 years.
As to safety, there seems to be an impression that organic farms are safe, run by Hippies and use state-of-the-art equipment. People often opt to buy at a farmers market versus trust a new age supplier. That may be a bad decision.
To gain a USDA Certificate, it takes modern machinery and techniques to get certified. We love “wild-crafted” ingredients because they are hand-made and usually of the highest quality. Most often, they come from places that do not even know what a pesticide is and their religions or culture do not permit them to use pesticides. So, that farm on the California coast near the diesel truck stop and using 100-year-old rusted machinery lubricated with motor oil is organic and not safe. Most often they have spent more on their Organic Farm sign or Facebook page than they have testing their food for pollutants and pesticides.”
Whole versus Fractionated Ingredients
Customer Asked,“When you list on the right the vitamins/actions, are you indicating that the actual ingredient is providing those vitamins, for example, Avocado Oil gives Retinol vitamin or is Retinol separate from the Avocado Oil?”
Bob Response, “Great question and a good pick for an ingredient to use as an example! We opt to use only whole ingredients because of how pure forms interact. We use the term “Chemical-Free Skin Health” as a marketing term because fractionated and estered whole ingredients used in most skin care products are used to amplify the effects of the base ingredient. The product branded as Retinol is a powerful and violent product using massive levels of a particular type of vitamin A extracted and condensed into something that has immediate effects on the skin. The adage that if it burns and makes something red it must be working. Retinol, the brand, works in minutes and overnight. Is it better? To me, the answer is no because it harms.
Whole retinol in avocado oil has gradual effects improving the skin elasticity and tone over a much more extended period. Use it every day, and you will see a difference in a couple of weeks, and it is life-long if you keep using it. More important, the “Keys Challenge” has always been to see how long it takes before your friends notice a change. So, quick results are quick but are they harming. That is the biggest question.
To answer directly, we do not separate ingredients into their constituent components; we appreciate what they do for you in their native form.
Product Safety Rankings
Customer Asked,“What is it in here that can be unsafe for some individuals since it is not complete 0 on safe scale.”
Bob Response: “I would never design, produce or sell a product that is knowingly not safe. I am an engineer who developed products for my wife suffering from the chemical after effects of Melanoma caused by prescription sunscreens, creams, and lotions. We make and design products that solve skin problems and make people feel good. Part of feeling good is knowing that I am here to ensure that my products are safe.
So, I suspect you are talking about the ranking on the EWG Skin Deep database. You should probably direct the question to them, and you might start by asking why Aloe Vera has a 3 ranking (if 100% natural).
The database is an excellent tool and has been abused by companies in the past selling just plain water to get a 0 ranking. Also, the database is an accumulation of many databases. The EWG does not have its own broad spectrum testing program. I have long questioned the numeric ranking system versus a pass/fail system or a category ranking similar to the way California ranks restaurants. Where you have a choice of eating at an A establishment or not at a B
Thank you for your questions and taking the time to contact us. I hope I have answered them to your satisfaction. Bob
When I started writing my book, Chemical-Free Skin Health, I thought I would mention Parabens as a side comment in the chapter on the Dirty Dozen Chemicals in most skincare products. Yes, about 95% of every skincare product produced has a bacteriacide that goes by many names. Most are listed on product labels as Methyl-Paraben or something with paraben in the name.
I was speaking at a conference and was attacked by a person in the audience because they claimed that parabens were not harmful in the small amount used in a product. True that most applications of this bacteriacide are in the 0.5% range and are useful in keeping mold and bacteria growth in check. Back to the incident, I responded that “the average woman uses between 20 to 40 products a day on her skin. Because paraben use is cumulative, that means that the average woman is exposing herself to 10%-20% parabens levels every day. They sat down, and the moderator of the discussion took a quick turn away.
The rub is simple. Parabens kill good and bad bacteria indiscriminately. That is in the bottle and on your skin. The MSDS (federal product safety document) requires a fully garbed and nitrile gloved worker also to wear a respirator if exposed to >2% paraben levels. Someone using 10%-20% level of parabens cumulatively is damaging the skin microbiome and affecting that person’s overall health.
You Voted With Your Wallets! Natural Products Are Mainstream in Grocery Stores.
In my book, “Chemical-Free Skin Health®” I suggested that the fastest and best way to bring about change in Natural Products was to buy products that were pure and clean. Voting with your wallets. Boycotting the junk also sent a huge message. Well, you did it. The result is that not only have you put natural products front and center on store shelves, but you have convinced major brands to return to their roots by offering natural wholesome and clean products.
I recently read a draft report by a research firm that specializes in retail store trends. They noted in a recent study that many mainline brands like Campbell soup have initiated and brought out new natural brands that are simple and wholesome alternatives. Campbell’s “Well YES” brand was singled out as an example of how many brands have shifted back to simple foods. Same was noted for personal care.
I decided to do something totally out of character. I went to a Kroger Fred Meyers store in Newport Oregon and just walked the aisles. This store has a natural products section, but it was very apparent that all the food aisles were focused on natural products. As a point of reference, when a retailer puts products at eye level and easy to grab, that is what is called “First Position” meaning that it is priority. Walking the soup aisle, Amy’s and Campbell Well Yes were front and center. The jam and peanut butter section was even more noticeable. Traditional brands like Skippy were bottom shelf with Jason’s, Smucker’s Natural and other pure brands were front and center. The rest of the store was the same as was the conventional health and beauty aisles.
So, you did it. You voted with your wallets and sent a message to the manufacturers that you wanted a change and they responded. Good on you and good on them for listening.
I must also say that I hope you have learned a lesson that your voice works, but a voice that speaks directly to those that can make a change. The manufacturers! Stop wasting your money by donating to those that claim to be trying to change the government to protect us all from the evils of bad manufacturers. Keep your dollars in your wallets and spend them on products that are good for you. Trust me, funky questionable products that sit on the shelf get discontinued quickly by retailers that see them gathering dust. Those manufacturers that get their products returned because no one is buying them speaks volumes. Always, always, Vote With Your Wallets. It works every time.
When we started 15 years ago, Keys promoted natural functional products that solved problems and make people feel good. We said, “and by the way, they are natural.” Today we still market the features, benefits and advantages of our natural products. Because of the natural products food movement, we now have a huge following by people wanting to solve their skin disorders with natural products. We are celebrating the turnaround…or really the return to natural.
I guess a simple message is that the P&G’s of the world are really not so bad. They just follow the money. If you ask for junk, that’s what you get. If you ask for good, that’s what you get.
So leave your money in your wallets. Spend it wisely on products that you know what is in the container.
Congrats! You just learned how powerful you and your wallets can be.
A skin health series eBook by Bob Root, Keys Scientist & Founder
With all the things that can effect our skin everyday, it truly is time to Get Wise about our skin health. The number one question I was asked from day one when my book Chemical-Free Skin Health® was introduced at Maria Shriver’s California Women’s Conference was “How can I protect my skin and make sure it is as healthy as it can be?” To this day, when I give speeches and talks, the question is still number one.
This is a serial sequential book that I am writing. It will be released in chapters as I finish writing them. So, make sure you signup to get notices.
The catalyst for eBook sequel series was my book, Chemical-Free Skin Health®. You taking action to nourish the microbiome of your skin propagates skin health. Avoiding chemicals in skincare and household products will teach you to protect your microbiome. Yes, choosing the right skincare products will help to nourish, restore and repair damaged skin. Avoiding products and your environment will help to minimize damage to your skin’s microbiome.
About This eBook – Get Wise
The format of the book is important to understand so that you are not disappointed that the book is “incomplete.” It may never be complete!
Clearly, there have been some revolutions in the publishing of books. For centuries, books were available in paper form only. Over twenty years ago a revolution in printing called ‘on-demand’ allowed authors to self-publish and only print what had been ordered by readers and book stores. Then along came the eBook with the most notable, Kindle, where paper was no longer necessary. An author, without having a publisher, could upload their work to Kindle and then people could buy and read on their smartphones or pad devices. This was perhaps the biggest innovation in writing and may be for a long time to come.
The Next Iteration
Blogs are a real-time version of books and magazines. On a whim, a author or editor can write something short or long and publish it in a matter of minutes. A good connection to Google and it can go worldwide in just a few minutes. The problem is that each ‘post’ stands alone. Sure, you can create various categories for people to inspect writings by topic, but the main webpage still adds article sequentially. I have thought for years on how to create a book within a blog so that the chapters come in sequence.
Okay, you could say, why don’t you just publish all the chapters at once. Besides that being what Kindle is, writers don’t usually write that way. The chapters come in sequence and are written sequentially. The rub is that if you want to publish a book as it is written, it becomes a Serial and the chapters become episodes. Blog are just not structured that way. So, how to publish. Well some innovative people figured it out and that is what this book is. It is a serial and episodes that develop as the book is being written and guided by real-time events. For example, my paper and Kindle book, Chemical-Free Skin Health® talked about a chemical called Triclosan. Whether the book influenced the FDA or not, they band the chemical just last year. With this new technique, I can add a chapter as the world of change unfolds.
The Next New Thing
So this eBook could be a book without an ending. Theoretically, it could just go on and on. Episode after episode, it more resembles a movie series like Star Wars or an even better example would be a long run TV series like Star Trek where each episode is sort of a stand alone story within the framework of the Star Trek mission to explore the universe.
Get Wise the eBook
This eBook/Series/Sequel/Episodes titled, Get Wise, is a book that is about the health of our skin. I can envision hundreds of chapters. Some small and some large. The central theme is focused on teaching people how to manage their own skin health. It was born from the many questions and continued communication I have received since publishing Chemical-Free Skin Health. People of all ages ask me how can they take car of their aging skin. Understanding, learning, observing, orienting and deciding what to do requires a guide. Like a Sherpa guiding climbers up Mount Everest, a guide to skin health is smart. The problem is that most companies want to use their guidance to promote their own products. In fact, I will tell you right now that I will tell you which of my products I use to circumvent something from harming my skin. The difference is that I am going to tell you what I know and the facts behind what I know so that you can make your own decisions. In short, I plan to give you the knowledge so that you can build and orchestrate your own skincare regimen. The spoiler alert if that it is not about products to use, but lifestyle decisions you must make.
The timeline for the chapters is totally unknown to me. I have an idea of how I will write the first few chapters. I also know for sure that some chapters will come easily and others will not. Some will be short and some will be long. They will simply, be published when they are published.
What I do promise is that if you signup to receive timely notices of things we publish, we will notify you when a new chapter is out.
I am raising a red flag when it comes to our pets and the environment. In my book, Chemical-Free Skin Health® I pointed out that about 50 years ago just about everything we put on our skin or came in contact with was naturally derived. Now nearly 95% is synthetic. There are now tens of thousands of chemicals that are in use that have never been tested for safety. Worse, our pets are exposed in direct contact to hundreds of more chemicals for the shear reason that they typically where no shoes, clothing and dogs tend to lead with their noses. This reality is played out in the article from the Environmental Working Group showing industrial chemical toxins at alarming high rates compare to humans.
In 2007, I was a founding member of Pets for the Environment which was a spin-off of the EWG. It was just coming into vogue when the Melamine was discovered in food additives being made in China. The timing was good, but because of budget cuts and Congressional naivete, the project did not last. Now, we are trying to bring it back into public eye because of the results below and the continued exposure of our pets to toxic chemicals.
Over the years we have published a number of articles about antibacterial products containing Triclosan and parabens. We encourage you to search Clean Green Cafe to read some of these articles and the entire chapter in Bob Root’s book, Chemical-Free Skin Health. To recap, antibacterial can mean a bactericide like parabens and triclosan, or reducing bacteria levels without killing good bacteria with the bad. The National Institutes of Health Human Microbiome Project points out that we have ten times more bacteria on our skin than skin cells. Most good, these bacteria live symbiotically with our skin to protect us from bad bacteria like Staph and eColi. The contention has been and still remains that killing all bacteria on our skin leads to the formation of “super-bugs.” So using soaps like Keys Galleyon reduce bacterial levels because they contain spearmint, are Castile like soap and have slightly higher alkalinity that is
Update: Soap & Water just as effective in removing bacteria!
I am pleased that the FDA has stepped in to force some requirements on antibacterial products. As you read on, there are some very important points. In the world of antibacterial products, there is no distinguishing between bacteriacides and bacteria reduction. Triclosan is very similar to parabens found in most products. The claim is that they are bacteriacides that kill 99% of all bacteria….good and bad. As I have pointed out in other articles, we have as many as ten times more bacteria on our skin as we do skin cells. Most of these are good bacteria that help prevent invasion by the bad bacteria like Staph and eColi. Bacteriacides like parabens and Triclosan claim to kill bad bacteria, but also kill the good which the FDA now reveals might help form “super-bugs.”
Keys Galleyon is antibacterial in the sense that it falls into the bacteria reduction class of products because of the Lakota spearmint, Castile-like soap and that it is slightly alkaline. I like to refer to this as a skin rejevenation process more than an antibacterial action. The truth is that we have long known that a good wash with soap and water and a brisk warming drying will help to further reduce, but not kill the good bacteria. Galleyon enhances the effect without harming the good bacteria on our skin.
The FDA is now echoing something that we have talked about for years and yesterday’s announcement further brings to light the need for strict controls on chemicals that come in contact with our skin.
So please read the announcement below and read the FDA announcement. More information always gives us more choices that we can make.
FDA to Crack Down on Manufacturer Antibacterial Claims
Keys was a very early company joining the EWG Skin Deep database creation and the subsequent efforts to have the world recognize that many chemicals in our everyday life are the cause of many skin disorder. Our founder, Bob Root, wrote the book, “Chemical-Free Skin Health,” to also emphasize the point helping to have Keys honored by the Campaign for Safe Cosmetics as a Champion company. Our work with the Environmental Media Association in Hollywood and now Companies for Safer Chemicals is a further expression of our desire and effort to change the way people, companies and the government think about what goes on to our bodies. Bob is our representative on the Companies for Safer Chemicals committee and will help to spearhead our thinking within the group.
In his book, Chemical-Free Skin Health, Bob Root covers many subjects designed to help people understand how to Stop, Challenge and Choose a healthier way of thinking by becoming chemical-free. In this video snapshot, Bob talks about the fact that the natural movement is not new, but a return to the not too distant past.
Bob asks us to Stop and read labels, then challenge them by reading ingredients and then to choose the best products for your own skin health.
Our skin is our largest organ and defends us from the elements. Chemicals, break down our defenses.
Few canned products inflame as much passion and confusion as insect repellents. On the pro-chemical side are those who claim that plant-based sprays and other alternatives simply don’t work at all, and so leave users exposed to pathogen-hosting insects carrying anything from West Nile to the bacteria that causes Lyme disease. But proponents of chemical-free repellents cite the possible toxicity of Deet to the human brain, and claim their all-natural alternatives work plenty well. (We’ll add that we’ve had a pair of sunglasses get lightly melted by errant Deet spray, which left us questioning whether we ought to be applying it to our skin on a regular basis.)
The truth, as often is the case, falls somewhere in the middle. So according to Dr. Mustapha Debboun, editor of ‘Prevention of Bug Bites, Stings and Disease,’ both types of products have their place. “The way to think about it is that chemicals are better for longer hours in the deep woods,” Debboun says, “while all-natural ingredients are fine for the backyard, beach, and other places where you won’t be out for extended periods.” So think Deet or picaridin for that jungle trek to Southeast Asia you’ve been planning, but something all-natural for day hikes and picnics closer to home.
Still, in a surprising twist (and what will be a humbling disappointment for chemical warfare proponents), it turns out that pound-for-pound, all natural options are actually the better performer. “Natural insect repellents generally repel a larger and wider range of crawling and flying insects [than chemicals] because of the diverse grouping of ingredients they contain,” says Bob Root, author of ‘Chemical Free Skin Health.’ Dr. Debboun concurs: “Lemon eucalyptus is just as good an ingredient as chemicals like Deet and picaridin.” Continue reading Keys RediCare – Featured in Men’s Journal Magazine
Long time friend and adviser, Dr. Amy Myers recently interviewed Bob Root, Keys Technologist, about his book Chemical-Free Skin Health. Amy is a leading practitioner and medical doctor specializing in Functional Medicine in Austin Texas.
Keys has been a part of the Functional Medicine movement for many years. Whole functional ingredients makeup the Keys line and Amy asked Bob some interesting questions. Listen in by clicking the speaker Icon below.
There is another book on the horizon for us. The working title is simple, “SK!N”. After Chemical-Free Skin Health was published, I started to get so many questions that focused more on “what to do” than what is wrong. Yes, there will be a chapter about the negative effects of chemicals in products. The majority of the book are things that we should be doing to improve skin health which has a direct connection to youthful appearance and beauty.
These articles are snippets from the book which are triggered by questions that I get that I think are important now! Books just have this tendency to stretch things out a bit too far.
Like all good citizens, I have a disclaimer. For future reference, I once had a professor that said, “Ask Root the time of day and he will lecture you on the origin of time.” So forewarned is forearmed. ;-]…..There are no simple answers and no simple questions when it comes to Skin!
I had a medical colleague ask me what she thought was a simple question. “What is the normal pH of the skin?” Remember there are no simple questions or answers.
Bob’s Answer, Part of the problem we find with all medicine is the use of the term “normal.” Nowadays, the gaps in normal are quite large and do have some ethnic bias. The ethnic shift is primarily food type consumed. The other interesting thing is that in the last ten years or so, the gap has widened.
Market Shift: Keys Care Receives “Champion” Status – Fulfills Safe Products Pledge
Consumer demand for safer products drives fastest-growing market segment
The Campaign for Safe Cosmetics announced today that Keys has achieved the highest recognition earning “Champion” status by meeting the goals of the Compact for Safe Cosmetics, the Campaign’s voluntary pledge to avoid chemicals banned by health agencies outside the U.S. and to fully disclose product ingredients – a pioneering practice in the cosmetics industry.
“Congratulations to Keys for being a ‘Champion’ and for demonstrating that it’s possible to make personal care products that far exceed current safety standards in the United States. A growing number of consumers are seeking personal care products that do not contain hazardous chemicals, and our report shows that making safer products is not only possible, but is also part of a successful business model,” said Mia Davis, organizing director of the Campaign for Safe Cosmetics and coordinator of the new Safe Cosmetics Business Network. Continue reading Safe Cosmetics Bestows Champion Status On Keys Care
Chemical-Free Skin Health is the book written by Bob Root that is a compilation of all his experiences being on the road with Keys customers. The book answers the most commonly asked questions as well as proposing some radical ideas about skin health. Bob features information about the Human Microbiome Project and the National Institutes of health that is a spin-off of the human genome project.
Of all the points Bob makes in the book, the one that drives his continued passion is his deep concern that the chemical bactericides used as preservative in most skin care and household products are destroying the natural ecosystem on our skin. Parabens and Triclosan used as preservatives and antibacterial agents is an undiscriminating killer of the probiotics on our skin. This subject is so important to Bob that he has made it the focal point of his book tour which begins in March. Continue reading Bob Root Begins Book Tour! Asks! Are We Killing Our Skin’s Ecosystem?
Bob Root in his new book Chemical-Free Skin Health outlined many of his concerns over the widespread use of Triclosan in foods, products and skin care. The article below was dated today in the Natural Products Manufacturers newsletter.
From Natural Foods Merchandiser
The Environmental Protection Agency is considering whether to ban the antibacterial chemical triclosan in consumer products, in response to a petition submitted by 82 environmental and public health groups led by Beyond Pesticidesand Food & Water Watch. Continue reading Triclosan Ban Could Be On The Way
New book, “Chemical-Free Skin Health” premiered at the California Women’s Conference.
Keys creates ECO Island.
Keys product chosen by Maria Shriver for second year in a row for speakers’ gift bag.
Long Beach California, October 25, 2010, California Women’s Conference. “Chemical-Free Skin Health” is a new book written by Keys founder and Chief Technology Officer, Bob Root. The book is the first written by a natural products industry formulator to help users make better buying choices for safer cosmetics and safer personal care products. Bob Root offered, “I wrote my book because I realized that many people want safer cosmetics and safer personal care products, but they did not know how to go about making buying decisions. I created ‘Chemical-Free Skin Health’ to give people a sort of users guide to help make better choices. I ask my readers to Stop, Challenge and Choose! I want them to stop buying products that can harm them, challenge conventional thinking and choose the right solutions for them in a quest for better skin health by using natural products.”
Bob announced the beginning of a book focused on skin health over two years ago at the Natural Products Expo West. His book will be published in early October and Bob will officially launch the book at the 2010 California Women’s Conference. Maria Shriver chose Keys Luminos for last years Women’s Conference for the speakers gift bag. This year, she chose Keys Solar Rx for the speakers gift bag.
The book, titled “Chemical-Free Skin Health” with a subtitle of “Stop • Challenge • Choose” will be published by Orion’s M42 publishing company and will be sold on the show floor by Vroman’s bookstore. Bob will be at the show signing the books.
Keys will be exhibiting in the newly created section called the “ECO Island” which features green sustainable products. For those attending, Bob and Wendy will be in the Keys booth along with Kathleen Beaton, Hollywood makeup artist and writer of the Foreword for Bob’s book. Kerry Malouf, motion picture makeup artist and beauty editor for Malibu Magazine will also be in the Keys booth in the ECO Island. Continue reading On The Press! New Book by Keys Founder – Bob Root
When we started Keys, we began small with a few products and some real fans. Our core belief is that products should solve problems and make people feel good about themselves and what they are using in and on their body.
As we have grown, we feel it is time to honor some of those that we have helped, have been with us for a long time and those using our products in unique applications.
Featured Keys Customer: Ele Keats, Hometown: Hollywood California