An actor friend called me to tell me her engineer boyfriend said he couldn’t use condoms with PurPlay. Why did I ask? He read somewhere that oil-based personal lubricants should not work with condoms. Not True!
PurPlay is avocado and coconut oil, not petroleum or chemical based. Petroleum oils have solvents in them that can degrade latex and other synthetic condoms. Not good to generalize. PurPlay oils do not deteriorate.
PurPlay® line of personal lubricants provide the highest form of sensitivity and work with the majority of condoms available. PurPlay Classic, PurPlay Surf, and PurPlay Astra use the same base lubricant.
PurPlay Classic Has Suprised Us! A Very Pleasant Surprise.
We have learned a great deal very quickly after launching PurPlay just a month ago. One thing that is clear is that it is much more. It is also a personal lubricant for dryness.
We began to think about the PurPlay product line nearly five years ago when women would ask what they could use for vagina personal lubricant for dryness, chafing and minor discomfort from the weather, traveling, etc. Our initial answer was Tortuga lotion and then later AvoJel.
We love to hear from our friends and Keys customers are particularly vocal about what they want and what they like. Over the years, we heard lots of suggestions, and one that was lingering along was the area of a personal lubricant for dryness. About two years ago, the low rumble of voices became a loud chorus asking us to do something. Customers complained that personal lubricants were full of chemicals. They complained that some reduced sensitivity because they were too thick. Others complained that water-based lubes only lasted a few minutes. Our customers got louder and louder asking for a Keys style of product that was natural, functional, vegan and gluten-free.
PurPlay Classic
Classic was our first experimental personal lubricant product. We looked for oils that when combined mirrored and mimicked natural sexual lubricant produced by men and women. Viscosity and slip were critical to match while sensitivity was a very close third. It was both easy and hard to figure out the right oils because only a few oils are near-water in viscosity, produce good slip with heightened sensitivity, and that would last without reapplying. We discovered that if we refined coconut oil to remove the aggressive properties and blended in, at temperature, organic avocado oil that it nearly resembled the lubricants we all naturally produce. It worked, and beta testers roared.
You learn a lot in Beta Testing
All Keys products are reviewed a tried by people before we productize them. They testers are called Alpha and Beta. Alpha testers test a product before the ingredients and formulation are complete. Beta testers are a different group that examines the final formulations before the product launches and test for precise questions. Sharing this is important to recognize that during Beta, you learn the answers to your specific questions and can re4fine the product based on that premise. When you launch, you learn about many things that you could not envision from actual customers. Often what you learn are revolutionary and exciting features. The critical thing for a designer, you have to listen carefully.
PurPlay Classic – Personal Lubricant For Dryness
Some of our team predicted that PurPlay Classic would be the top seller right out of the gate. They were right, but not for the reasons they gave. All said that Classic would be first because it was pure, chemical-free and so heightened sensitivity for both men and women that it would be a hit. It was and is a hit, but for other reasons. Yes, it is a world-class personal lubricant, but much more as we are learning. It is truly a world class personal lubricant for dryness.
We harken back to our original customers from nearly five years ago that asked for a personal lubricant that would help with daily vaginal dryness and the associated discomfort that includes chafing. Little did we realize how big a deal this was for many women. So, more than half of the sales of PurPlay Classic seem to be from women seeking a daily lubricant that is comforting. Classic is just that, and you can feel it by spraying a little on your fingers.
Bob and I have a rule in our lives that products that come into our home have to have more than one purpose. PurPlay Classic is probably the best sexual, personal lubricant available. It is also functional in helping women to find daily comfort. Adding to the feelings of safety by being chemical-free, vegan and gluten-free increase the value of PurPlay Classic.
We are just one month into a great and exciting product for us. I am confident I will be hearing and learning more from our customers about how and why they use our PurPlay products. I will be sure to share with you as the list builds.
Three Unique Personal Lubricants Combine Herbal Extracts and Pure Oils to Stimulate and Calm.
Spray & Play™
Wendy Steele, Keys CEO
PurPlay Now for Sale! We are so happy to announcee that Purplay is now available!…Wendy Steele, Keys CEO
“The PurPlay products use herbal extract blends along with natural oils to create personal lubricants that either stimulate, relax or heighten the sexual experience.Specifically formulated based on the science of stimulating a woman’s pleasure receptors, PurPlay also enhances the intimate play experience for men. PurPlay for sale now on the Keys Store and at select resellers.”
PurPlay now comes in three versions:
PurPlay Classic™provides superior lubrication improving intimate experiences for both women and men.
PurPlay Surf™relaxes and calms so women can enjoy intimate play.
PurPlay Astra™stimulates her pleasure receptors for erotic play.
The Three PurPlay Products:
PurPlay Astra™
For sultry intimate play.Stimulating herbal oil blend provides her with ultra exhilarating sensual experiences.Her choice for euphoric play.His choice for silky smooth heightened enjoyment.Long lasting for “climactic maximus.”
PurPlay Astra – Click to Buy
Stimulating Euphoric Herbal Lubricant
SRP $24.95
PurPlay Surf™
Like magic waves of pleasure, rainforest herbal oil blend stimulates feelings of intimacy and arousal so she can relax and enjoy romantic play.Soothing herbs send subtle messages calming both mind and body while heightening the senses.Women and men enjoy a silky smooth sensual experience. For waves of erotic sensory play.
PurPlay Surf – Click to Buy
Sensual Herbal Lubricant
SRP $24.95
PurPlay Classic™
Natural alternative to synthetic personal lubricants.Specially formulated organic coconut and avocado oil blend supplements natural lubricants made by the body to maximize intimate play.Simply your natural choice for silky smooth pure pleasure!
PurPlay Classic – Click to Buy
Natural Pure Pleasure Lubricant
SRP $24.95
Potential Side Effects
Wendy Steele offered, “PurPlay testers did expose some interesting side effects.PurPlay Astra testers offered that they sometimes got the “giggles.”PurPlay Surf users found that they wanted more cuddle time and PurPlay Classic users coined the phrase “Affectionitus” or wanting more!”
Wendy Steele, Keys CEO, said, “Over the years, we have had many requests from our female customers to produce a natural personal lubricant for sex.Four years of research lead us to the conclusion that one product does NOT fit all.Hectic lifestyles, personal preferences and different perceptions around intimacy revealed a need for three distinct types of lubricants for women.So we challenged our engineers to discover natural ways to heighten the sexual experience, provide a version that calms and relaxes and develop a third product that provides an extremely stimulating erotic experience.”
PurPlay Now – Its Only Natural!
Bob Root – Formulator & Scientist
Recent trends in the personal lubricant market use unpleasant menthol or numbing chemicals to desensitize or stimulate.Bob Root, Keys CTO offered, “Major brands of personal lubricants are anything but natural and often use menthol and lidocaine to either stimulate or desensitize.Many women experience pain, burning or lose total sensation with those products.We (Keys) first had to study female pleasure nerve receptors to understand the effect we wanted to create.Making adjustments based on feedback from our alpha testers, we created whole herb extracts using modern extraction techniques.With just the right combination and proportion of ancient aboriginal herbs, we believe we have the right formulas to create the basis for experiences women want.They are added to a blend of a specially refined coconut oil and avocado oil.All are 100% natural, vegan and gluten-free.”
Bob continued, “We created a base oil blend that lasts long and is very lubricating while heightening the sexual experience.For the relaxing formula, we add an herbal extract blend that offers overall calming and relaxation to enjoy intimacy without desensitizing.The third formula offers an erotic stimulation that can last through multiple orgasms.”
“We have tested our PurPlay lubricants on materials used in the manufacturing of condoms with no notable problems.Urban myth or a generalization that oils do not play well with condoms does not seem to be an issue with PurPlay”, Bob said.“We recommend testing your condom of choice with PurPlay to be sure.”We are offering free evaluation samples to condom manufacturers for their own certification.
PurPlay Now for Sale – Spray & Play™
Click to Buy
PurPlay comes in a 30ml airless sprayer.Wendy Steele added, “Most personal lubricants are liquid, in a tube, need to be warmed and are messy.Not only did we create three functional personal lubricants, we revolutionized how they are applied and feel.We employ an airless spray mist bottle to dispense a lubricant that feels warm, no cold shock.Because it is airless, it can spray at any angle.It fits comfortably in the hand and is intuitive to use even in the dark.PurPlay™ is long lasting and can be sprayed as often as desired.The ingredients are compatible with all sorts of sex toy play.”
For Women…and for Men
Both men and women who tested PurPlay reported that using PurPlay lead to more playful and fulfilling sexual experiences.
For optimal results, incorporate PurPlay Surf or Astra into your foreplay allowing 5 minutes for herbal effects to take place before intense play.As the anticipation builds, so does the effects of the herbs.Testers found that they like the choice of three different products.After a hectic day, PurPlay Surf relaxes and calms.PurPlay Astra offers her an erotic experience when a planned encounter or spontaneous play presents itself.PurPlay Classic provides long-lasting superior lubrication for extended intimate play.
A few years ago Keys engineers started working on a line of personal lubricants because we had so many requests for a better and natural product. Although many people use Tortuga lotion as a personal lubricant, (Read Story) it was not ideal because it is a water based lotion.So, we set out to invent something great and not a copycat product.PurPlay was born out of industry research and talking to many women about what they were looking for in a personal lubricant.To our surprise, it was a lot bigger project than we thought.
PurPlay Has To Be Innovative
Turns out that women wanted more than a same old water or silicone based lubricant. Women want the natural wellness and health features known from Keys and they wanted something more.They want a product and that is a stimulant without menthol or burning sensations.Women also wanted a different product that would help them relax and calm down to better enjoy the experience. They did not want a product that numbs or desensitizes. A very tall set of features.
In theory, the base lubricant was easy using some technology we developed for our Reflex product.As we solicited early product testers, we found that there were a number of problems to address.Some physical, some emotional and some about the ways to use the product.
PurPlay Not Just Another Lube
Seems as though personal lubricant makers never used their own products. Maybe they do not care that a product feels cold, stings, burns or totally collapses the libido. PurPlay testers pointed out some things that should be solved that had noting to do with our product.It was an industry issue where lubricant makers did not understand these problems or tried to solve them the wrong way.At Keys, we have always built every product to make people feel good and solve their problems.PurPlay started as a single product simple lubricant that tester pointed out that there should be three products with different features and functions.
Over the five years, we identified that there are indeed three distinct products that needed to be developed.In the early Fall of 2017, we began testing. Well, we guess it leaked out and we started to get more volunteers to test the products.Then we started to get request from bloggers, social media types and conventional press. We needed to accelerate our development.
So, if you have heard a rumor that Keys was developing a line of purpose designed personal lubricants, the rumors are true and we are close to releasing these new products in the early second quarter of 2018.
We harken back to our original customers from nearly five years ago that asked for a personal lubricant that would help with daily vaginal dryness and the associated discomfort that includes chafing. Little did we realize how big a deal this was for many women. So, more than half of the sales of PurPlay Classic seem to be from women seeking a daily lubricant that is comforting. Classic is just that, and you can feel it by spraying a little on your fingers.
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