RediCare – Born Out of Hurricane Katrina
RediCare began just after Hurricane Katrina decimated New Orleans, Louisianna. We had an excellent therapeutic lotion named MetaCare that contains Ayurvedic Neem and Karanja oil. What happened next was the creation of a new product called RediCare.
We were at a pet trade show outside of Washington, DC. We had a booth there, and early on the first day, a uniformed ranger named Rod came by our booth with his dog, Tye. He had Tye lay down, and his belly was nothing but rashes, open sores, and inflamed. I asked what happened and he told me that he and Tye were in New Orleans on a search & rescue mission along with a bunch of other dogs and handlers. He asked if we had anything. I grabbed a MetaCare lotion, and Rod smeared it all over Tye’s belly. You could see the relief instantly, and it made me tear up. Luckily, I noticed that Rod’s hands were equally inflamed, and I encouraged him to spread it on his hands. They left, and I was busy with a lot of people interested in Natural products for their dogs, so I did not think much of the incident.
About an hour later, Rod showed back up with Tye and flipped him over on the booth carpet. Believe it or not, Tye’s belly was almost healed, and Rod’s hands were much improved. He wanted to buy the lotion, and I told him that because it was a tradeshow, we were not allowed to sell. I asked for his card and called back to the factory to have a bottle of MetaCare sent. My good deed.
What happened afterward was terrific. Remember, at this time, we did not have a pet line and not marketing to dogs. We decided to do the tradeshow because we were toying with the idea and thought it would be an excellent place to get consumer and dealer feedback. Throughout the afternoon, handlers and their dogs started to show up. It was one very young and pretty blonde gal that brought her golden by asking if we had some spray that would work for her long-haired dog that would do the same thing as we had done for Tye. You guessed it, RediCare was born as a sprayable version of MetaCare at that very instant.
The geeky part is that numerous coincidences came together almost to make the product development instantaneous.
- The week before, a salesperson showed me a trigger sprayer saying it would spray oil.
- I had an original formula for MetCare that was too liquid. It had the same amount of Neem and Karanja as MetaCare, but came out runny.
- Mike at our label company called to ask if he could double up one of the labels so they could gang a full run of labels. No, I said, I have a new product to add to the run
- I had initially thought of putting MetaCare into a 4-ounce bottle with a lotion pump. So, the label I had in development fit the new RedCare bottle and all I had to do is change the name of the product
- We had a bunch of dealers from the show that wanted to get going with us but wanted a unique “Go-To” everything product. Yep, RediCare
So, RediCare came together almost overnight, and the first dozen bottle got shipped to the blonde ranger for her and the other long-haired dogs.
That story spread quickly, but not as soon as RediCare became a super-multipurpose product. It is a sprayable moisturizer and lotion. It repels 200+ insects. Works for horses. People with diabetes use it because it sprays on for sensitive skin. The list goes on. It was so much of an outpouring that we created this fun advertisement here that showed all the uses.
To this day, RediCare remains in our Top 10 products and has as many pet users as people. Its sister product, OmniCare was what we thought would replace RediCare in the dog market, but dealers stick with the tried and true RediCare.
The last bit of anecdotal thought is that our team referred to RediCare as Windex. Why do you say? There was a famous movie called “My Big Fat Greek Wedding.” There was an older man in the film that used Windex on everything from scrapes, cut, polish tables, clean mirrors, etc. You get the analogy.
RediCare is our most versatile product and one of the most beloved. Hang a big star on RediCare