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Keys Solar Rx #1 Again On EWG Sunscreen Report

solar_rxOnce again Keys Solar Rx tops the best and safest sunblock on the Environmental Working Group 2009 Sunscreen Report. Now two years in a row, Solar Rx tops the Moisturizing Category for the safest and most effective sunscreen protection. Wendy Steele, Keys CEO said, “I am thrilled for Keys to be #1 again. I am even more thrilled for the people this report will touch because the EWG has refined this years report to be a significant tool in the prevention of skin cancer in children and adults. By seperating Beach and Sports for everyday sun protection, creating the Mosturizer with Sunscreen category is profound and a huge leap for the advocates of sun protection and sun avoidance. As an Inner Circle member of the Skin Cancer Foundation, I am so proud of this years EWG Sunscreen Report and want to extend my appreciation for the dillegence of the EWG Team! The members of the EWG team that created this report can leave for their 4th of July holiday knowing that they will have saved countless lives. Good On Ya EWG!”

Here is the link to the EWG Sunscreen Moisturizers with SPF protection listing

Some significant point in the EWG Sunscreen Report are listed below

Hundreds of all-day moisturizers advertise SPF protection, but 1 in 5 provides poor shielding from harmful UVA rays or breaks down in UV radiation. A new review by FDA scientists attributes an increasing incidence of malignant melanoma among people who work indoors to UVA rays shining through windows onto unprotected skin (Godar 2009).

EWG’s highest rated moisturizers contain zinc oxide. This stable sunscreen gives broad spectrum protection and doesn’t break down.

You may not think you need a sunscreen indoors, but windows let through about one-third of the sun’s UVA-1 radiation, the more deeply penetrating UVA rays. This radiation is associated with skin aging and malignant skin cancer. Vitamin D stored in the skin can help kill or arrest the growth of cancer cells, but UVA radiation breaks this vitamin down while spurring faster spread of cancer cells (Godar 2009).

A recent European study confirms our findings: this research team also found that 1 in 5 moisturizers fails to provide strong UVA protection. And when they exposed 35 moisturizers to 2 hours of UV radiation, 77% of the products lost at least 10% of their SPF strength. These scientists admonish the cosmetics industry to improve UVA protection, and warn their readers that unstable, ineffective sunscreens in moisturizers are “inappropriate” (Sehedic 2009).

Moisturizer labels don’t normally list warnings common on beach and pool sunscreens to reapply the product often. Most of us rub moisturizers on our skin just once in the morning and assume the UV protection will last.

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