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Merz Tea Time with Q-Brothers Webcast with Bob Root Keys CTO & Founder

Merz Tea Time is a new webcast by Merz Apothecary in Chicago IL.  Merz is a 145-year-old apothecary and online giant based in Chicago.  Keys and Merz have had a 12-year relationship that has grown even stronger in these tough times.  Merz Tea Time is a new live online webcast created by Merz to inform in a Joe Rogan style interaction with Merz vendors.  One of the first guests in this series was Bob Root, Keys founder, formulator, and head engineer.  Rogan style, the conversation bounces all over the gamut from skincare to the origin of Keys and why the company exists.  It is a funny, educational, and insightful podcast.

If you are offering podcast, webcasts or ZoomCasts to your customers, please contact us to book time with Bob

Below is the YouTube of the interview.



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Apple – The Next Revolution in Healthcare & Wellness…A Keys Perspective

Apple – The Next Revolution is….

By Bob Root, Keys Founder and Technologist

Being insiders in the medical and pharmaceutical industry, it is clear that there are many severe problems with our healthcare systems.  Young greedy new doctors flock to rich suburbs to make their fortunes. Many 65+ year old’s bilking the healthcare insurance systems by treating their doctor visits as a new-age hobby.  Healthcare, en-mass, using TV commercials creating FUD…Fear, Uncertainty and Doubt…to drive people to take pharmaceuticals feeding the cycle of doctor to hospital to drugs to the casket.

Today, self-aware medical practitioners realize that the healthcare system treats the 60+ as expendable.  While many doctors are disturbed by this flaw in the system, they admit privately that healthcare in America is set to find cancer and then get every last dollar out of insurances to either cure or kill the patient.

According to AARP (AARP Study) the vast majority of Americans age 50+ (85%) say they have taken a prescription drug in the past five years, and three-fourths (76%) say they are currently taking at least one prescription drug on a regular basis.  Just watch the Weather Channel to see an unbelievable amount of pharmaceutical commercials flanked by lawyer adverts asking if you have been harmed by a drug or medical device.

In researching this article, I must admit that I slipped into a cross between depression from all the sickening stories of peoples’ lives being ruined to a mild case of hypochondria where I took on the symptoms of various maladies.

What To Do

I guess the easiest answer of what to do appears to be only two choices.  Either you bitch about the system in hopes of some Washington politico changing it or, like Apple, you change the game.  This article is about once such game changer and a very simple example of how it can be changed overnight.

Melanoma

We started Keys Care because of my sweeties bout with Melanoma.  The Mohs surgery saved her and the prescriptions left her skin a total train wreck.  We fixed her skin.  Visits to Johns Hopkins, Mayo Clinic and Dermatologist are a way of life for Wendy.  Sometimes waiting 6 months for an appointment to have a 5 minute look by the doc to make sure that suspicious mole was benign.  Yes, it seems inhuman, but it is typical. Again, many docs are well intentioned, but they have no control over the required insurance process that rakes the patient over some hot sharp coals.

Patient?

Funny use of a term to describe people.  To see a doc you must be patient?  Seems so!

Apple To The Rescue

When I saw the first Apple Watch with built-in heart monitor 3 years ago, I clearly saw the revolution starting.  I saw the same sensor reported to also be a blood glucose monitor that was quickly turned off because of heat from the medical community.  Yes, a heart tracker was okay for fitness, but leave doctoring to the doctors was a cry heard down many halls including the FDA.

The War is All But Over and Apple is the Victor

The invention of the Apple Healthkit enabling software is the nuclear hand grenade with the healthcare system holding the pin.  Envision a software that would let developers create apps that use the sensors and cameras on Apple devises to alert,  diagnose and schedule immediate treatment for disorders they detect.  I know, it is hard to imagine, so during the launch of the new Apple Watch 3 and iPhone X, I decided to create such a hypothesis to show how such a bold move would be possible.  Some quick searches of the web and to my surprise, my hypothesis is already in play.  

Artificial Intelligence (AI) is the Glue

Elon Musk says that AI can destroy humans faster than a world war.  Probably true, but it can also change lives and save them as well.  Ultimately, AI will give way to intelligent neural networks, but what Apple has created is nothing less than the first true revolution in healthcare.

A Simple Example

Before I detail this my example, it is important to realize a couple of things.

  1. Any systems based on a database like medicine or law will be replaced by AI in the next 10 years
  2. My simple example below is one of tens of thousands possible uses of AI
  3. Denial is futile

Herein is a simple hypothesis based on Wendy’s life after Melanoma.

To reiterate, here is a true story that happened to her not too long ago.  She had a mole removed from her breast about a year prior to this incident.  She visited the dermatologist who took a biopsy a few days before Wendy had to travel on customer visits.  The report is that it is suspicious and the doc recommends to take another biopsy.  Her skepticism is a learned trait and she questions the doc intensely.  Revealed, it turns out that it was not that the biopsy was suspicious, it was that the test sample was flawed and they could not get a good reading.  This is not how the doc sold the need for another biopsy.  After all, they have to protect their own, don’t they.  So, now it is a 6 month wait to see a competent dermatologist for an appointment.  She opts to travel across country to Mayo Clinic.  Greeted by a suited doc, he whips out his binocular magnifier and before looking her over he reads her medical record.  Reading the chart first…Hmmmm he says, this one looks suspicious.  Wendy says WHAT?  He says we should cut this one out.  She says, you are looking at a flawed biopsy and we need to take another biopsy, not cut my TIT up.  She says, can we have a look at it with a Molescope.  He says, we have one, but my eyes are better.  Wendy walks out. 

I realized that at one point there were six doctors, two assistants and Wendy in the room.  I said the the receptionist, “now that was a fair fight!”

Now for what I see will happen in the near future…like next year!

I will use my iPhone 7 plus to take closeup pictures of moles and any regularities using a Molescope ll which I purchased on Amazon for $299.  This is the fun part for me!   We will upload the images that we also mapped onto her body locations. An AI programs scans the images in real-time looking both at a visible light picture and the thermal image as well.  In real-time it looks for irregular shapes and ‘hot’ moles.  In real-time it pops up a window with green lettering that says “nothing suspicious.”  Recommends a reshoot of certain moles in 6 months. 

6 months later I get to reshoot and upload again.  In real-time, a red window pops up with four suspicious moles that are now ‘hot’ and has grown irregularly.  Immediately a window pops up asking her a zip code for where she is now because the AI software knows she is constantly traveling.  She types in 92102.  The AI software pops up a screen that looks like expedia.com.  It says in a Siri voice, “Choose a date and time to schedule a biopsy.”  She says, speaking to Siri, “I see tomorrow at 2pm is open.  Can you book that.”  Siri says, “I have scheduled your biopsy and forwarded your medical records with the images and location for the biopsies.”  Siri, “Would you like me to book a car to pick you up?”  “Yes,” Wendy says. 

The next day the car arrives at 1:30p and she arrives 5 minutes before her appointment.  She thinks, “Funny, the place has no waiting room, no disinterested receptionist behind a shut glass window and there is a man that has an iPad that greets her.  “Hello Ms. Steele.”  Wendy says, “How did you know it was me?”  He says, “Apples new face recognition software identified you and brought your records up on the iPad.”  “WOW” she says. 

Wendy asks if he is a nurse.  He answers, “no, I am an engineer.”  He leads her into a room and asks her to sit in a chair that looks like something in a SpaceX capsule.  She says, “When will the doctor be in to do the biopsy?” He laughs, and says’ “The doctor is here.” As he points to a robotic arm.  Wendy actually relaxes because she is no stranger to doctors, but also is relieved that this robot has no ego. 

“So what is going to happen now,” she says.  He says, “I see you have four suspicious areas from the initial scan.  The robot will scan these suspicious areas again to see if the more high powered sensors confirm the scanned irregularities.”  The what?  “Here, watch this 2 minute video and at the end you can ask me any questions you have.”  She watches and has no questions.  It is all covered and she is now curious to get started.

The robot begins to work by first positioning its arm in front of her face.  Siri’s voice says, “I am scanning to make sure that you are Wendy Steele and will map the locations of the irregularities.”  Siri says, “Welcome Wendy Steele, I will start now.”   Siri starts and says, “Hmmmm.”  Wendy says “WHAT?”  Siri says, “Haha a bit of Siri humor!”  “Now relax, this will take about a minute.”  The arm swings to the first mole.  Siri says, “this one is okay.”  The arm moves to the next mole.  Siri says, “This one is okay as well.”  The arm move to the third mole.  Siri says, “This one does not look right and we will come back to it for a closer look.”  On to the fourth, Siri says, “This one is okay as well.”  Back to the third, the robot moves in close and relooks at the mole.  Siri says, “This one looks like a basil cell carcinoma and I would like to do a Mohs style biopsy.  Do you agree to the biopsy?”  Wendy says, “Yes, do I need to sign something?”  Siri says, “No, I recognize your voice print and you only have to say, I agree.”  Wendy says “I agree.”  The robot swabs a topical anesthetic, waits for 60 seconds and then injects a subdermal anesthetic. 

On the screen in from of her, a 4k video of an undersea adventure pops up for her to enjoy while she waits the four minutes for the anesthetic to take effect.  See Siri knows Wendy is a swimmer and the undersea video relaxes her while her favorite chill artists, Thievery Corporation, plays “Lebonese Blonde.”

The video ends and the robot swings in on the mole.  It uses a new form of Mohs surgery.  Rather then taking a biopsy and checking for clear cancer-free margins and then a larger biopsy plug, Siri tells Wendy, “I am going to take a dozen small needle biopsies around the mole where I think clear margins should be. Then I will use a small robotic knife the remove the mole and test it in real-time.  If all is clear, I will glue the site closed and you will be done.”

The process begins as Wendy strains to look away as her curiosity peaks.  Two minute and it was done.  Siri says, “Wendy you are done.  I have posted your calendar with a reminder to take another picture of the area next week so I can see that everything is healing properly.

20 minute start to finish and Wendy steps into the waiting car for her return ride with only a small dot bandage on her arm.  She thinks, a glass of wine would be nice.  After all, no big bandage with instructions to keep the arm elevated.  Yes, wine sounds good and asks Siri on her Apple Watch 3, “Siri, where is a good wine bar near me with Tapas?”  Siri says, “I like the Vampire Lounge on Santa Monica Blvd.  Would you like to go there?”  Wendy says, “Yes!”  Siri says, “I have loaded the destination on the cars CarPlay Maps®.  You will be there in 5 minutes.”

Far fetched?  NO!  …and yes it is coming soon.

The simplest way to describe it is when check engine light comes on in Wendy’s Corvette Grand Sport, she takes it to the nearest Corvette dealership.  They greet her, take the car, fix it and return her on her way in a matter of minutes.  All day, everyday.   Shouldn’t healthcare be the same?

Impersonal?  No way.  I would choose Siri over an intern doctor that probably has not slept in 18 hours and is being trained using 25 year old techniques.

Lastly, they say medicine is an art.  That’s NICE! I believe it needs to be a science and Apple is on its way to making it so.

The FDA has given Apple a Fast Track allowance.  Seems as though it is a pretty tame and low-end allowance though. We will see if Apple will go rogue.

A Bit of Advise!  Run Out and Buy Apple Stock Now!

When Wall Street gets its head out of its own proverbial healthcare ass and realizes what Apple has created, they will bail like fleeing rats from the healthcare systems ship.

Authors Note:  I have a vested interest in Wendy’s health and safety.  Her example herein is our story of how Tim Cook’s Apple will affect us personally.  I sat down for 30 minutes and typed on my iPad non-stop listing industries and markets the iPhone cameras, sensors and Apple Watch will create and enable.  The current heart monitor in the Apple Watch WILL save lives world wide.  Add AI and we can turn painfully slow experiences into instant experiences.  Apple’s Augmented Reality, Siri and Sensors in its products will revolutionize many industries.  Apple is no longer an entertainment company with Tweets, Facebook and picture sharing.  It will be the largest medical device company in the world in five years or less.  After all, it only took 2.5 years for it to become the worlds largest producer of watches…and now those watches an Apple are on the FDA Fast Track medical device program.

Bob

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VaporJelAuthors Notes:  This article was inspired by Tim Cook at Apple.  During his keynote presentation introducing the Apple Watch 3 and iPhone X, there were numerous referrals to medical technology and health.  So, I decided to take a quick look at any and all advancements that related to our own healthcare scare.  Wendy’s Melanoma was a wakeup call that would not be forgotten.  I looked at the Apple Watch and iPhone technology as it relates to our skin.  It is a road to this article that was clear, wide, paved and well signaged.  It took me all of an hour to research and another hour to write. Imagine if I really dug deep into what is possible.  The next couple of years will be amazing!

Again, this is just one tiny segment of the medical market.  No brainer how impactful Apple will be.

Another fine point is how the Apple Watch has improved our daily health from just our Healthkit and Activity app mapping.  It is very interesting to monitor your heart and exercising.   Just beware the “Open Rings” syndrome…that in a future article.

Truth be told, I trust Apple with my medical information more then some local doctors office

 


Bob Root is a former Silicone Valley Tech CEO and is the founder of Keys Care and Applied Alchemy products companies.  He is a member of the World Future Society and has briefed military and business leaders on the use of mesh network nanobots, neural networks, AI drones and advanced AI medical systems.  He is an author and speaker of diverse futurist subjects.

Disclaimer:  Bob was affiliated with Apple in the early days of the Macintosh and was a vendor to Apple while in Silicon Valley.


As always, this article is the thoughts and view of Bob Root and not that of Keys or Orion Learning Intl., inc.

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SmallFlower Interviews Bob Root, Keys Scientist & Founder About Probiome

Smallflower Chats with Bob Root of Keys Natural Skincare & Beauty (Probiome)

Keys Natural Skincare & Beauty (Probiome) was born after co-founder Wendy Steele was diagnosed with and beat melanoma. The cancer was gone, but she was still dealing with some nasty side effects on her skin – itchy, irritated patches that were just made worse by sticky sunscreens. Her then-boyfriend (now husband) Bob Root decided to take matters into his own hands and researched the work of everyone from Harvard MDs to aboriginal healers.

The products that Bob developed for Wendy worked great for her, so together they decided to start manufacturing for the public. We sat down with Bob to discuss their products, how the company got started, and his best advice for people looking to switch to natural skincare.

Smallflower: The Keys story starts with Wendy’s bout with Melanoma and her struggles with ineffective treatments for the subsequent skin troubles. As you were first working on products with Wendy, when did you realize that you were on to something bigger than a one-off personal solution?

Bob Root: Wendy’s Melanoma came at a time where our core business was brand marketing consulting for major tech and pharmaceutical companies.  I shared prototype products with the pharma people and they encouraged us to develop the first four products.  We sold online only, and the big break came in 2007 when Consumer Reports Magazine ranked Solar Rx number one in its category.

probiome

At the same time, the Environmental Working Group ranked Keys’ four products number one in each of their respective categories.  Now at 43 products, we continue to have the safest ratings on the EWG.  This series of events caught the attention of over 500 retailers which increased the brand awareness.  Over the years, we’ve continued to work with integrity, avoiding high-volume big-box store lures.

“Probiome is a Keys-registered trademark for products that restore the balance on the skin by creating formulations that promote good bacteria growth on the skin”

S: Can you briefly describe the Probiome line and name, where the idea came from, and where you think probiotic and microbiome-friendly products are going to go over the next few years?

BR: Ten years ago, I became a part of the National Institutes of Health (NIH) Microbiome Project.  The project discovered that our skin has 10 times more bacteria than human skin cells. Creating a balance is what Probiome means.

Parabens and Triclosan destroy good and bad bacteria collaterally.  This imbalance allows bad bacteria to attack the skin.  I firmly believe that greater than 50 percent of diagnosed skin disorders are caused by products containing parabens and triclosan.Probiome is our registered trademark for products that restore the balance on the skin.  We do this with formulations that promote good bacteria growth on the skin, similarly to how probiotics restore the flora in the gut. The difference is that gut flora can be promoted by adding breeder bacteria.  Skin needs an environment that attracts natural growth of the skin flora.

Natural instead of conventional is a good first step.  Natural oils that promote growth is the real answer.  Our products are the real deal, because they use the right ingredients of the highest quality and in therapeutic proportions.

S: For someone who is new to natural skincare products, what’s the single best piece of advice you can give them?

BR: Read the label – if you can’t recognize the names of the ingredients, don’t buy it. Find a manufacturer that you trust implicitly.

Also, vote with your wallet.  It will change the world faster than donating to Non-Governmental Organizations.  Manufacturers follow the money.

S: If there was one currently popular skincare ingredient you could get banned, what would it be and why?

BR: Parabens!  FDA recently banned Triclosan.  To brag a little bit, my book helped a lot to polarize the FDA.

S: Are there any upcoming projects you’re excited about, that you can give us some hints about?

BR: Our Alternative Naturals line has very deep potential.  Basically, the initial challenge was to replace petroleum jelly with a jelled avocado oil for the astronauts on the International Space Station (ISS).

probiome

It blossomed into a series of products that offer a non-petroleum jelly carrier for solution-oriented products.  So we will continue to replace the top ten used solution-oriented products that have petrolatum as its carrier with AvoJel.

Another hot project is bio-based 3D printing of skin cells as a catalyst for age-reversing skin repair.  It’s really out there, but it’s where I’m headed.  It’s more than anti-aging, it’s un-aging.

S: What’s one Keys product that nobody should be without?

BR: For anti-aging, Solar Rx. We use no chemical sunscreens, only pure uncoated zinc oxide in a natural lotion base. Solar Rx is for those who want to avoid the extreme aging effects of UVA and UVB on a daily basis.


This is a reprint of the Small Flower article.  You can Click Here to go to their site.

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Get Wise! – A New Skin Health Book by Bob Root – Well, sort of…

Get Wise!

A skin health series eBook by Bob Root, Keys Scientist & Founder

skin healthWith all the things that can effect our skin everyday, it truly is time to Get Wise about our skin health.  The number one question I was asked from day one when my book Chemical-Free Skin Health® was introduced at Maria Shriver’s California Women’s Conference was “How can I protect my skin and make sure it is as healthy as it can be?” To this day, when I give speeches and talks, the question is still number one.

This is a serial sequential book that I am writing. It will be released in chapters as I finish writing them. So, make sure you signup to get notices.

Get WiseThe catalyst for eBook sequel series was my book, Chemical-Free Skin Health®. You taking action to nourish the microbiome of your skin propagates skin health.  Avoiding chemicals in skincare and household products will teach you to protect your microbiome.   Yes, choosing the right skincare products will help to nourish, restore and repair damaged skin.  Avoiding products and your environment will help to minimize damage to your skin’s microbiome.

About This eBook – Get Wise

eBook
Click To Read – Get Wise!

The format of the book is important to understand so that you are not disappointed that the book is “incomplete.”  It may never be complete!

Clearly, there have been some revolutions in the publishing of books. For centuries, books were available in paper form only. Over twenty years ago a revolution in printing called ‘on-demand’ allowed authors to self-publish and only print what had been ordered by readers and book stores. Then along came the eBook with the most notable, Kindle, where paper was no longer necessary. An author, without having a publisher, could upload their work to Kindle and then people could buy and read on their smartphones or pad devices.   This was perhaps the biggest innovation in writing and may be for a long time to come.

The Next Iteration

Blogs are a real-time version of books and magazines. On a whim, a author or editor can write something short or long and publish it in a matter of minutes. A good connection to Google and it can go worldwide in just a few minutes. The problem is that each ‘post’ stands alone. Sure, you can create various categories for people to inspect writings by topic, but the main webpage still adds article sequentially. I have thought for years on how to create a book within a blog so that the chapters come in sequence.

The Rub

Okay, you could say, why don’t you just publish all the chapters at once. Besides that being what Kindle is, writers don’t usually write that way. The chapters come in sequence and are written sequentially. The rub is that if you want to publish a book as it is written, it becomes a Serial and the chapters become episodes. Blog are just not structured that way. So, how to publish.   Well some innovative people figured it out and that is what this book is. It is a serial and episodes that develop as the book is being written and guided by real-time events. For example, my paper and Kindle book, Chemical-Free Skin Health® talked about a chemical called Triclosan. Whether the book influenced the FDA or not, they band the chemical just last year. With this new technique, I can add a chapter as the world of change unfolds.

The Next New Thing

So this eBook could be a book without an ending. Theoretically, it could just go on and on. Episode after episode, it more resembles a movie series like Star Wars or an even better example would be a long run TV series like Star Trek where each episode is sort of a stand alone story within the framework of the Star Trek mission to explore the universe.

Get Wise the eBook

This eBook/Series/Sequel/Episodes titled, Get Wise, is a book that is about the health of our skin. I can envision hundreds of chapters. Some small and some large. The central theme is focused on teaching people how to manage their own skin health. It was born from the many questions and continued communication I have received since publishing Chemical-Free Skin Health. People of all ages ask me how can they take car of their aging skin. Understanding, learning, observing, orienting and deciding what to do requires a guide. Like a Sherpa guiding climbers up Mount Everest, a guide to skin health is smart. The problem is that most companies want to use their guidance to promote their own products. In fact, I will tell you right now that I will tell you which of my products I use to circumvent something from harming my skin. The difference is that I am going to tell you what I know and the facts behind what I know so that you can make your own decisions. In short, I plan to give you the knowledge so that you can build and orchestrate your own skincare regimen. The spoiler alert if that it is not about products to use, but lifestyle decisions you must make.

The Timeline

The timeline for the chapters is totally unknown to me. I have an idea of how I will write the first few chapters. I also know for sure that some chapters will come easily and others will not. Some will be short and some will be long. They will simply, be published when they are published.

What I do promise is that if you signup to receive timely notices of things we publish, we will notify you when a new chapter is out.

Bob Root

Keys Scientist & Founder

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Love! The most powerful ingredient in Keys products

The most powerful ingredient in Keys products is Love!

Keys products were born at the intersection of love and positive intention! I believe every product should be made with love and include the power of positive intention.

One of the best parts of my job as Keys CEO is to retell my story. It is a story of how and why this journey of creating clean, simple all natural skin care products actually began.

LoveFirst, Keys is entirely my fault! Our products would not exist today were it not for my journey battling early stage Melanoma Skin Cancer and the pharmaceutical aftermath of treating my sensitive skin issues during my post cancer recovery.

I still feel I am one of the luckiest women on the planet. A very special man in my life, my then boyfriend, found the early stage Melanoma on the outside of my left ankle. Being tall with really long legs, I had a tough time actually seeing this particular spot on my lower leg. In fact I had no clue what it looked like until he held a mirror up to my skin and pointed to the suspicious spot. The spot was not a mole. Instead it looked like a piece of hot wax had dripped on my skin. This thing was clear, almost translucent, slightly raised and the size of the tip of my little finger. Now is was on our radar and we both vowed to regularly and visually check it for any changes.

A Defining Moment

About a month later that the waxy spot turned bright red! Time for a biopsy.  My doctor at Scripps Clinic in San Diego called with the biopsy results confirming Melanoma skin cancer. Cleared my calendar and reported for surgery two days later. Wow, so many thoughts flashed through my mind. Initially, it was an immediate reminder that my dad had successfully battled deadly Melanoma.

He Saved My Life!

LoveThe day after my Mohs micro-surgery, I made the most fateful decision of my life. I decided to marry this very special man because he saved my life!  ?

Amazingly, from day one KEYS products exist because real people designed them with a positive intention for skin health. Designed and produced naturally with love for real people to use and maybe just fall in love with over and over again.

Finally, this is dedicated with love to our formulator and the people that make Keys products every day. Here’s to the genius that saved my life. Here’s to the genius that believed that natural products could be made with less than 10 ingredients and with love and a positive intention.  And to Matt, Marty and the entire team that realized that their positive intention goes into every product they make with love and caring. Here’s to the belief that these products could make a difference for Cancer survivors, for people with sensitive skin, for people who know more and care to learn more – because they did and they do!

With daily appreciation and my deep admiration and love!

Yes, there is love in every Keys product. Unfortunately, the EWG, USDA and the FDA refuse to allow it on our labels.

Where art meets science!

Wendy

 

You can read our entire story by clicking the image below.

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Don’t Freak Out. Its Mostly Good Bacteria. Keys DIY

DIY Bacteria Handprint
Keys Bacteria Handprint

A Unique Keys DIY Way To Show How Your Childs Handprint Can Lead To Good Hygiene!

This is actually a great science project for kids to learn about bacteria in their environment.

Tasha Sturm at Cabrillo College posted this image on MicrobeWorld and I happened to see it.

Basically, Tasha took a sterile dinner plate and poured TSA (Tryptic Soy Agar) into it.  She then took her eight year old childs hand and pressed in onto the TSA.  She then let it culture.  I do not know for sure why she did this, but it impressed me that it was a great lesson for all of us why hand hygiene is so important.

Okay, here is the adult lesson we should learn from this.  The reason we do not use a bactericide like triclosan or parabens in our products is because this good bacteria keeps in check the bad bacteria like staph, MRSA etc.  If you kill off the good bacteria, science has shown that the bad comes back first.  Because the good returns fairly quickly, we often see redness and inflammation after people use hand sanitizes in stores and ones that they personally carry.  The redness disappears in a few days after the good bacteria has reclaimed its territory.  So, if you ever wondered why you should not use bactericide based hand sanitizers, here is the reason.

Keys Galleyon Antibacterial Soap
Keys Galleyon Antibacterial Soap

Our Galleyon uses a Castile base with Lakota Sioux spearmint essential oil to reduce overall bacteria levels without killing it.  Equally reducing bacteria levels also permits the good bacteria to ward off some viruses where totally eliminating bacteria offers a easy to invade environment.

We have about 10 times more bacteria on our skin than we have skin cells.  This friendly bacteria helps to protect our largest organ, the skin.

International agencies recognize that there are two forms of antibacterial properties.  A bactericide kills all bacteria indiscriminately and washing with soaps reduces bacteria significantly without killing it.  In other words, washing maintains the balance of good bacteria leading to proper hygiene.  Triclosan (antibacterial hand soap chemical) is like a nuclear weapon to both good and bad bacteria.  It is not a good thing.

This is really a big deal.  In my book, Chemical Free Skin Health®, the original draft had a paragraph about Triclosan.  By the time it was finished, I dedicated an entire chapter to how destructive Triclosan is to the skin.

So the moral of the story is, it is good to be clean, but not too clean.

You can Click Here to read an article I wrote a couple of years ago in association with our alliance to the Human Microbiome Project at the National Institutes of Health.  It is a not so nice story of a boy who was so void of bacteria that his skin, head-to-toe was in total disarray.  His pain was a wakeup call for many.

So, thanks to Tasha for such an interesting experiment to teach her child and us about bacteria in our environment.

So, as a Keys DIY, you can try this at home.  It is a great lesson to sound and old.

Bob

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Note:  Chemical-Free Skin Health is available on our store or on Amazon in either paperback or Kindle formats

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Tortuga Turns 100 Years Old.

BW_wideby Bob Root, Keys CTO

The predecessor to Tortuga lotion was born in my grandmothers kitchen 100 years ago.   I grew up with this ancient remedy as a cure-all that saved me from cuts, bruises, dog bites, scrapes and even being jilted by a girlfriend or two.

My grandmother was an herbalist, naturopath and alchemist before Adele Davis was born.  I remember her picking weeds (herbs) and making potions, concoctions, soups, salves and rubs.  She was always experimenting with something that she would try on herself and us kids.

I am writing this article to explain the origin of Tortuga.  Tortuga has always been one of our most popular products.  Recently we have seen a real surge in interest.  This has come mainly through social networks of people trying to find solutions to skin disorders that western medicine have not been able to solve.  Many people have written to us telling of remarkable turn-arounds in their conditions.  For me, the credit goes to my grandmother’s bubbling caldrons.  I must pay homage to her for what she taught me.

Continue reading Tortuga Turns 100 Years Old.

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Going Natural in a Synthetic World – Bob Root

bob_topazIn his book, Chemical-Free Skin Health, Bob Root covers many subjects designed to help people understand how to Stop, Challenge and Choose a healthier way of thinking by becoming chemical-free.  In this video snapshot, Bob talks about the fact that the natural movement is not new, but a return to the not too distant past.

Bob asks us to Stop and read labels, then challenge them by reading ingredients and then to choose the best products for your own skin health.

Our skin is our largest organ and defends us from the elements.  Chemicals, break down our defenses.

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KPRO Product Overview Video – Bob Root Keys Formulator

There are two videos below.  The first video is a detailed description by Bob Root, Key Scientist and Formulator, talking about the new KPRO, Keys Professional, product line.

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This video is a quicker synopsis of the new KPRO line.

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kpro_sachetsTry out our 4 pack sachet of the main KPRO products.  Click Here

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About Us, The Stories Behind The Keys Story

Natural Solutions for Beauty, Aging and Skin Problems

Keys Snapshot: What We Do

Keys designs, developed and manufactured whole natural skincare and skin therapies that solve problems and make people feel good. Born from Wendy Steele’s brush with Melanoma, Bob Root used first principle physics to develop functional natural medicines using ancient remedies merged with modern pure science and technology. The therapeutic proportions with world class grade ingredients created a line of products that work to solve problems and because they are natural, are simple, reassuring and make people feel good about the company and products.

The line consists of:
• Natural Skincare
• Natural Auyervedic Skin Therapies
• Alternative Natural Petroleum Jelly Replacements
• KPRO Hollywood Makeup Artist Inspired Foundation & Solutions
• PurPlay – Functional Personal Lubricants
• KODA – Topical and Functional Supplements for Dogs

Keys has some of the top products listed on the EWG Skin Deep database. For the last 10 years, Solar Rx has ranked as one of the top moisturizer sunscreens on the annual EWG Sunscreen Report.

Solar Rx was rated #1 by Consumer Reports Magazine for safety and efficacy.

The Keys products are handcrafted in Oregon by highly skilled artisans. All products are functional by design. They are aboriginal medicines by nature. University and research affiliations make the company as science-based as they are focused on the integral wellness of their followers.

Perhaps our most secret ingredient is our belief in our customers and what we have learned from them.

Keys Snapshot: Keys Story

What happens when a brainiac boyfriend discovers his smoking hot girlfriend has Melanoma.  He fixes the problems! This begins the Keys Story, Keys Natural Skincare and the effort to naturally end skin disorders!

Keys StoryWendy Steele, Keys CEO and Founder, fondly says that Keys is all her fault. The reality is that she survived deadly Melanoma but could not beat the chemicals in prescription and skincare products that left her skin a train-wreck. Wendy experienced just about every type of skin disorder imaginable and all we traced back to the Dirty Dozen chemicals in about 98% of the skin care and prescription products available OTC and from doctors.

Wendy’s boyfriend, Bob Root, a former Silicon Valley CEO/Engineer undertook the project to develop products to help Wendy. He gathered information from Harvard MD’s turned naturopaths to aboriginal healers. He realized that there was a pattern and scheme to skin health. It was to be Chemical-Free. Thus the Keys tagline of Chemical-Free Skin Health®.

Bob’s products worked and worked quickly for Wendy.   Friends with similar disorders, their family members with something as simple as dry skin, through acne and skin cancer suffers found relief using Bob’s products that he gifted them. Creating the Keys line was not a decision, it was market demand that brought out the initial four products and stunned the burgeoning natural products industry. Why they all still had some chemicals and Bob’s did not!

Keys Snapshot: Keys Probiome® Products

Keys products solve skin problems and make people feel good. Skin care, skin therapies and anti-aging products come from whole natural ingredients known for their efficacy and safe performance. From the slightest itch or fine line to post-cancer skin disorders, each Keys product is a solution to a problem. Pure, clean, safe and effective, Keys facilitates skin health without chemicals. All of the products are Probiome® meaning they promote healthy skin by nurturing our skin’s natural microbiome. Our skin’s community.

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Performance:

Functionality is paramount at Keys. Coming from Silicon Valley to Bob, products have to do something. Great if they make people feel good, but in his mind, they have to solve problems. He fixed his girlfriend’s problems and the precursor for anything Keys makes is that it has to solve problems people are experiencing without using any chemicals.

So, in a snapshot, here is what you can expect from everything Keys makes:

  • All products solve problems and make people (and their pets) feel good
  • All products are free of human-made chemicals. Ergo Chemical-Free
  • All products use the highest quality whole natural ingredients
  • All products have the highest proportion of functional components with no scrimping or compromises
  • All products are priced reasonably well below chemical-laden pharmaceuticals because of the business systems Keys employs. They were the first 100% cloud-based company in the natural products industry.
  • All products are whole natural ingredients
  • All products are Vegan
  • All products are Gluten-Free
  • All products are Soy-Free
  • All products are Keto (carb-free, sugar-free_
  • All products are Paleo
  • All ingredients are non-GMO
  • All products use organic or wild-crafted ingredients

Keys StoryBob in his top-selling book, Chemical-Free Skin Health®, points out that it was a lot of trial and error to develop those first four products for Wendy. My incentive was that Wendy was in trouble because of western medicine and I was determined to figure out how to solve her problems naturally. The other 45+ products in the Keys line were all inspired by skin disorders related to him by loyal customers that believe in him. He does not take that lightly!

You can read more of the story in detail below. Now Bob & Wendy are married and still developing products, giving speeches, writing books and listening to what customers have to say. Funny, Bob always refers to Wendy as his smoking hot girlfriend and her as her brainiac boyfriend. 20 years of solving problems and making people feel good together with chemical-free skin health products.

Read on for More of the History


Circa 1996 to Now!

Wendy Steele, Keys CEO.  We are not just another natural products company.  We feel and act as natural medicine and therapy products company that uses whole natural ingredients.  I believe our Purpose and Direction statement says it all!”   Why

“We believe that over 50% of all skin disorders in people and pets are misdiagnosed and are caused by chemicals in everyday products and the environment!

We offer you this backgrounder as insight into our reason for being, purpose, and direction.  

Keys Care designs, develops and manufactures natural healing therapies for people and pets.   The quality and quantity of our ingredients are what differentiate us.  We use pharmaceutical grade whole ingredients in therapeutic proportions.  We use ancient remedies, natural medicines, whole natural ingredients, aromatherapy and aboriginal homeopathy combined with modern technology to provide safe and effective products for people and pets with skin disorders, sensitive skin, post cancer recovery or those wanting to avoid chemicals in their lives.  Our resellers are an extension of our core team and are experts and trusted advisors in their communities.

At our baseline, we believe that all of our products must solve problems and make people feel good.  We also think that natural and organic are not features, they are the choice we make assuring purity of purpose.

How It Began
Wendy Steele and Bob Root are the founders and inventors of Keys Soap.  They are both ex-corporate executives: Bob was a CEO of a Silicon Valley High Tech company and Wendy a VP at Coca-Cola.

The soap and skin care connection?  Skin Cancer!

Wendy Steele, Keys Founder, was diagnosed with Melanoma and beat the deadly disease.  She could not overcome the terrible reactions she had from prescription and expensive skincare products.  Told she had eczema, psoriasis, acne, rosacea and dermatitis her condition deteriorated.  Doctors kept prescribing more junk, steroids, and cortisones.

Wendy was struck with Skin Cancer multiple times.  She has beaten Melanoma and other forms of the devastating skin disease.  As an advocate of Skin Cancer prevention, and an Inner Circle Member of the Skin Cancer Foundation, Wendy has tried virtually every form of skin sun protection.  From exotic 100 SPF swimwear to SPF 30 clothing, and every form of sunblock, she is an expert on taking skin protective measures to avoid sun damage.  From her personal experience, the more products she put on her body, the more sensitive her skin became.  Her use of lotions, sunscreens and exotic clothing cost thousands of dollars annually.  The problem was that no matter what products she used, she did not feel free from itchy irritated skin that was exacerbated by that sticky feeling from lotions and sunscreens.

Wendy recalls: “Bob and I talked for years about creating a rejuvenating soap for my ultra-sensitive skin.  Like many products, Keys Soap was born out of necessity. When we lived in Southern California, I was diagnosed with Melanoma Skin Cancer.  After successful surgery to remove my cancer, I was using so much sunscreen that it started to block my pores and irritate my skin.  My skin was becoming more fragile even though I used the very best lotions money could buy.  I tried natural liquid soap, but it was not quite right.  So, we decided to develop our own organic Castile body soap.  The initial cleansing results and skin relief I experienced using Island Rx finally set me free from experimenting with the myriad of products that had previously smothered my skin.”

Keys Factoids:

  • Safest Sunscreen in the World, EWG 2008, 2009, 2010 Sunscreen Report. www.safecosmetics.org
  • Most effective cosmetic sunscreen. Consumer Reports Magazine, July 2007
  • Oscar Red Carpet Best Picks 2010, Kerry Malouf
  • Maria Shriver 2009 California Women’s Conference Speakers Gift Bag Pick.
  • Luminos, LA Daily Candy Best Moisturizer
  • Natural medicines that heal skin disorders. Dr. Elaine Carter
  • Truly natural beauty products that feel and look great!, Vert Venice Beach CA
  • Natural is better and not a compromise. LA Daily Candy
  • Finally, a natural shampoo that feels and looks better than salon brands. E K, Actress
  • Moisturizers that work in harmony with mineral makeups. K B, Makeup Artist

Keys Product Categories:

  • Natural Anti-Aging Skin Care & Beauty
  • Natural Hair & Scalp Care
  • Healing Skin Therapies & Natural Topical Medicines
  • Natural Pet Care & Natural Topical Medicines
  • Pet Skin Therapies & Natural Insect Repellants

What We Believe

There are two facets to skin health and wellness for pets and people.  It is a combination of what you use and what you avoid.

Skin disorders rank at the top of the list for veterinarian and dermatologist visits.  We believe that over 50% of all skin disorders are misdiagnosed and are caused by chemicals in everyday products…many with the claim of natural, organic or botanical.

Longevity and Wellness are connected.  The life expectancy in the United States for pets and people has been consistently dropping.  Why?  We believe the body burden from the dirty dozen chemicals in skin care and household products may be causing disorders, outbreaks and even contributing to elevated cancer rates.

This is why we use the term Chemical-Free.  It means free of human-made chemicals.  We are committed to leading the way for other manufacturers to disclose product ingredients fully.  Keys created the Therapy Facts panel to help people to make healthier choices for their family and pets.

Ancient Remedies – Modern Technology – Green Science

Today, modern medicine treats symptoms and not the cause.  Their products, therefore, focus on the symptom and not the cause.  Aboriginal, eastern, holistic, herbal, naturopathy and ancient medicines treat the whole being and look for the cause.  In many cases, it is an imbalance that causes disease and disorders.

We search the world for ancient remedies.  We use modern technology, green science, and pharmaceutical grade ingredients.  We create products that work in harmony to:

• Solve skin problems

• Soothe skin allergies

• Heal minor cuts, abrasions, and burns

• Act as natural insect repellents

Our affiliations include:

• University of Maryland School of Medicine

• Los Alamos National Labs

• National Institutes of Health

• Ohio State University

• Environmental Working Group

• Compact signer for The Campaign for Safe Cosmetics

The Keys Difference –What We Use:

• Whole Natural ingredients to bring skin health back in balance

• Understanding of the causes and effect of various skin disorders,

allergies and problems

• Simple ingredients in use for over 1000 years in other parts of the world

• Safe ingredients for pets and people

Pharmaceutical Grade & Quality for Efficacy-Results

• Pharmaceutical Grade Ingredients is a term that defines the level of quality in the industry.  It also establishes the efficacy of an ingredient

• Therapeutic Proportions – Keys Therapy Facts panel state the level of the number of ingredients that we use in our products

Why it Matters:

There is a direct relationship to the quality and grade ingredients in products and the results you get.  Many products promote Aloe Vera and Shea Butter as ingredients.  Pharma Grade ingredients are rated the best in quality, with the highest level of critical actions and values associated with them.  When you read a label, you should ask:  what grade ingredients and in what proportion?  For example, our Aloe has a polysaccharide level of 10.  Many Aloe’s we tested were not even Aloe.  Our Shea Butter tests to a fatty acid level of >2.5.  Many processed Shea’s are less than 0.8.  There is a difference in even the same named ingredient.

The Keys Difference – What We Avoid:

• Fragrance – they are known skin irritants for pets and people, and many contain chemicals found on the Dirty Dozen list that you should avoid!

• Chemicals that are in 85%+ of skincare and household products

• The ‘Dirty Thirty’ list of chemicals – see the complete list on the back inside panel of this brochure

You Get What You Pay For!

• We develop chemical-free healing therapies that have a high degree of efficacy

• We don’t cut corners or use less expensive ingredients or market various scents or fragrances

• We use pharmaceutical grade ingredients in therapeutic proportions, so our products cost more.  Ironically, in most cases, they are one-third to half the price of prescription products

Attaining healthy youthful skin is a lifetime journey.  In this quest, people use soaps, scrubs, gels, toners, moisturizers, lotions, creams, lighteners and the list goes on!  They also bathe their pets in shampoos for their armotharapy instead of the pet’s well being.  Most of these products use chemicals that sensitize, irritate and weaken the skin.  For example, 95% of all liquid soaps and shampoos contain SLS (sodium lauryl or laureth sulfates) that increase skin permeability and opens the door for other chemicals and irritants to penetrate deep into the skin.  Parabens, petrolatum, propylene glycol, Cocamide DEA/lauramide DEA and triethanolamines are common ingredients in all kinds of soaps, shampoos, creams, and lotions.  When on the skin or absorbed into the body, they can create susceptibility to allergic skin reactions, skin disorders and even worse are linked to diseases!

If you or your pets has irritated or affected skin, odds are good that it is caused by the shampoo, body and face soap you use, anti-bacterial hand products, or residue from your laundry detergent. The skin is our single biggest organ, and skin health is vitally important.  Most of the soaps people use on their skin is a degreasing detergent; in fact, most of the liquid products using the term “soap” are not soaps at all.  They are chemical detergents containing SLS that strip away oils and actually damage the skin.  That is why there is very little difference between most bath gels, dishwashing liquid, shampoos and engine degreasers.

The Keys philosophy is to simplify skin care by carefully and naturally cleansing, restoring and protecting the most sensitive skin.  We consciously act on that philosophy to improve skin health.  We choose not to use chemicals in our products, on purpose!

Keys Soap, Island Rx, Show Promise in Helping with Common Skin Disorders

Keys Soap first announced the introduction of its new line of all-natural, chemical-free therapeutic liquid bath and hand soaps on March 29, 2005.  Keys liquid soaps are holistic, soothing, therapeutic soaps for people with sensitive, allergic or affected skin.  They contain only pure ingredients with no human-made chemicals or fragrances.  Our soaps do not contain skin irritants like SLS, parabens, propylene glycol or DEA.

Since the release of our soap products, we have received considerable feedback from skin disorder sufferers offering qualitative results from their use of Island Rx on diagnosed common skin disorders like acne, eczema, psoriasis, and rosacea.  We have many testimonials that would indicate the effectiveness of Island Rx.  “Although these are  testimonials in uncontrolled environments we believe they are early signs of the therapeutic properties of Island Rx,” said Bob Root, Keys Soap inventor.  “In this period of time, medical estheticians have told us of results with their patients where prior medical methods did not help their conditions.  We now believe that our products, including Island Rx, are tools in the growing movement of alternative chemical-free skin health”, continued Root.

What Keys Customers Value

People and pets with dry skin, eczema, psoriasis, rosacea and acneic conditions value the therapeutic results from using our clean products that contain no irritating or sensitizing chemicals.  Our customers enthusiastically tell us in their testimonials how our products make a difference in treating skin disorders, and irritation for themselves, their children and their pets–when nothing else has worked.

After using our chemical-free therapeutic products, our customers tell us that the results they see and feel are remarkable and even life-changing!  We call this creating chemical-free skin health, on purpose, with our products and customers.

Dermatologists use our Island Rx therapeutic soap and recommend it for sensitive skin for people with skin disorders that have not responded to other treatment.  We even have customers who enthusiastically recommended our soaps to their dermatologists!

In 2009, we were told by movie and TV makeup artists that Keys products taught them that natural is no longer a compromise and that Island Rx Foaming Wash, Luminos, Solar Rx and Eye Butter have become a staple in their makeup routine calling them, “Clear Cosmetics!”

Medical estheticians use and recommend Island Rx for sensitive, irritated and acneic skin conditions to avoid any further irritation or sensitization of the skin.  They love how it makes their skin feel and the results they see.

Master certified groomers use and recommend MetaClean (formerly Muttineer) for how the therapeutic pet shampoo stops animals’ itchy skin and for how it conditions the animals’ coat and skin.

Our customers are people who are interested in keeping their skin young looking and aging beautifully; people who are skin health conscious; and people who take serious sun precautions to avoid skin damage from solar radiation.  Our customers also care about the skin health of their pets and want to avoid applying pesticides and chemicals on their pets’ sensitive or allergic skin.

Keys sees a link between common skin disorders and the many personal care products containing SLS

While developing Keys soaps, Bob Root authored an opinion whitepaper that raises the suspicion that some diagnosed common skin disorders are a reaction for some people to sodium laureth sulfate and other chemicals found in personal care and skin care products.  This whitepaper can also be downloaded from the Keys Soap website at  http://www.keys-soap.com/skindisorders.pdf In this whitepaper; Root points out that in many cases where people had been diagnosed with skin disorders by physicians, their disorders went away when people stopped using SLS products and started using Keys Soap.  Included is the story of a woman diagnosed with psoriasis whose involuntary scratching at night led to bloodied bed sheets and a seven-month-old diagnosed with eczema who had scales from head to toe except where his disposable diapers covered.  All went away in a matter of days after discontinuing SLS based laundry detergent and bath gels.  Wendy Steele, the cause of the Keys Soap invention offered, “When Bob first developed Island Rx for me, most of the prescription gels and cleansers that I was told to use contained SLS.  An article I read suggested that SLS may be a culprit and I stopped using everything with SLS in it.  I was utterly amazed at how many things in my life contained SLS or one of its family of products.  My shampoo, my bath gel, facial cleanser, all my laundry products and even my toothpaste all contained SLS.  During this time, the doctor told me I  had minor acne, minor eczema, minor psoriasis.  I got tired of hearing the word minor—it was pretty major to me.  I now believe that it was all SLS related.” Root added; “I am not sure if SLS itself is the cause of the irritation or the fact that it purportedly increases the permeability of the skin along with absorption by the skin of chemicals by a factor of 10 times that is the cause of the skin mimicking common skin disorders.  What I know for sure is that our small sample of Island Rx users has seen a resulting change in a matter of a few days.”

The Technology behind Keys Islandceutical™ personal care products is a form of Quantum Science

Keys Islandceutical products merge holistics with herbal therapy and science to provide clean, chemical-free skin health, aromatherapy and a lift to the spirit.  Our products are designed with ingredients to gently clean, restore and protect using advanced technologies that are safe and effective.  Working with national labs and universities, we look for state of the art and “skip generation” technologies as a continuous learning and development model.

Essential Oils – We use the highest pharmaceutical grade ingredients that are known for their healing effect on the skin for burns, dry skin and skin afflictions.

Herbal Therapy Naturopathy – Our ingredients target skin problems at the cellular level.  They are natural healing ingredients used by holistic dermatologists and estheticians.

Chemical-Free – Our ingredients are truly natural.  Clean, chemical-free and 100% vegan, with no artificial color or fragrances, our products are all handcrafted to contribute to therapeutic skin health.

We have sought out aboriginal healers, dermatologists, estheticians and homeopathic practitioners to find out what they use to rejuvenate and protect the skin.  Besides moisture, they prescribe natural oils and herbs to deep clean and open the pores to receive healing oxygen.  Our experience with physicians educated at Scripps Institute and Johns Hopkins in our 10-year design quest has given us a broad-reaching knowledge of skin conditions and the required treatments.  These guides helped us to find those ingredients that offer the greatest benefits to the skin.

Our processes are as unique as our ingredients.  The adage that oil and water do not mix is no longer true because of the science developed by keys.  Manufacturing techniques that include ultrasonics and infrasonics help blend the minimal number of ingredients to smooth lotions and soaps.  The industry average for a skincare product is 38 ingredients/chemicals.  At Keys, we average 8 whole ingredients that are simple and safe.  This is why Keys natural products continue to rate the safest and most effective based on the www.safecosmetics.org Skin Deep report that ranks product safety.

Keys Islandceutical™ introduced new products at the Natural Products Expo East Show –

the new line adds a therapeutic  lotion, healing serum and therapeutic chemical-free sunblock

Keys announces the release of three new products to the only skincare line that is both chemical-free and therapeutic to clean, restore and protect for real skin health.

Like the Keys soaps released in April 2005, our products contain only pure natural ingredients, no human-made chemicals or fragrances, and no Sodium Laureth Sulfate!  The complete Keys line enables total skin care including cleaning the skin, restoring damaged or affected skin, and protecting the skin from solar radiation effects.

Keys Soap exhibited at the Natural Product Expo East trade show September 16-18, 2005 at the Washington DC Convention Center.  An international audience of trend spotters, retailers, industry leaders, and media will gather at the Washington D.C. Convention Center to interact with more than 1,100 exhibitors of natural and organic finished products and ingredients this Sept. 15-18, 2005 at the 20th anniversary of Natural Products Expo East/Organic Products Expo-BioFach America.  The tradeshow will pinpoint industry trends and offer unmatched opportunities to sample and learn about the finest natural and organic products from around the world. More than 20,000 industry members attended Natural Products Expo East in 2004.

Keys® Introduces Therapy Facts™ Product Labeling

Therapy FactsTM Panel added to product label fully discloses all ingredients and percentages of active ingredients and our New Keys Logo Affirms Medicinal Differentiation of Products

Here is the press release that changed how the industry looks at ingredients and disclosure.  This marked the beginning of a trend and perhaps even a law regarding full-disclosure of ingredients for all skin care products.

Annapolis, MD: – March 29, 2007 –  Keys Care CEO, Wendy Steele,  revealed today at a press conference Keys new logo and Therapy FactsTM product labeling.

The new Keys logo is a stylized white cross on a circular red field that resembles an Internet icon.  This new logo symbolizes the merging of high tech manufacturing and the medicinal properties. It also clearly differentiates Keys products from chemical-based fragranced products.

Keys also add a Therapy FactsTM Panel to every label that identifies the ingredients, their purpose and the percentages of active healing ingredients.  The panel also indicates Keys use of pharmaceutical grade ingredients in therapeutic proportions versus the industry standard operating procedure of listing ingredients that are in minuscule levels only for label content.

Wendy Steele, Keys CEO, elaborated, “I developed my first pet care product Muttineer because of a severe life-threatening reaction my Bichon had after being shampooed at a groomer.  Analyzing the shampoo, we found a sodium laureth sulfate (SLS) levels exceeding 30%; the National Institutes of Health comment that SLS levels greater than 18% can kill a small animal.  As we developed more products, our customers asked for more disclosure of ingredients in plain English to make quick buying decisions.  As we thought it through, it was obvious that people are used to the Nutrition Facts (USDA) label required on all food products.  So, we adopted the format and modified it to make sense for end users of our products, retailers and other manufacturers.”

The Keys Therapy FactsTM panel is on all their new products labels and will eventually be on their entire line of personal and pet care products.  The panel identifies critical decision points for buyers.  Here is a list of the core sections of the panel.

•   Standardized design and look

•   Organic content of the product

•   Affirmation of “100% Natural, Vegan and Biodegradable” contents

•   Affirmation of Pharmaceutical Grade Ingredients in Therapeutic Proportions

•   List of ingredients, their English name, the vitamins contained in the ingredient or their actions

•   The actual percentages of active ingredients

•   The Environmental Working Group ranking of the safety of the           products

•   A product purpose statement

•   Instructions for use

•   No Animal Testing affirmation

•   Manufacturing country (USA)

•   Contact information

Wendy Steele, Keys Founder, continued, “This Therapy FactsTM panel just speaks for itself.  It is a response to numerous customer inquiries.  We encourage other manufacturers to follow suit and fully disclose their ingredients and levels.  We are discussing licensing of our Therapy FactsTM panel to other manufacturers and to those that we will be private labeling all natural chemical-free skin care products for them.  Our purpose is full disclosure of all ingredients and an assurance from licensees that they will provide an honest description to their customers through this panel on their products.  In turn, consumers and dealers will have a clear understanding of the purpose and actions of a product.”

Keys Soap Technology Background

Keys Soaps solve skin problems, stimulate the senses, and create positive emotions.  Islandceutical™ is our term that assures people of these three criteria.

Bob Root, a former Silicon Valley CEO, and Wendy Steele, a former Coca-Cola executive, founded Keys Soap.  Bob invented the soaps to help Wendy, the love of his life, a melanoma survivor.  Her suffering and a desire to maintain her active, outdoor lifestyle drove him to give back her quality of life. Wendy said, “The Keys Soap story isn’t about starting a business or being an entrepreneur.  It is about enjoying life with healthy skin.  I am determined to live an active, healthy outdoor lifestyle after experiencing melanoma.”

“It was not my technology background that inspired the formulation of my soaps, it was my study as a chef that guided me,” said Bob. “Like creating a great culinary masterpiece, the ingredients have to work together, be of the highest quality and must be skillfully added in the proper order.  More importantly, the meal must have a positive intention for the person savoring it.  This is the way of Keys!”

Aromatherapy Benefits of Keys Soaps

All Keys Soaps are a form of aromatherapy.  We have mapped the essential oils (EO) we use to provide a lift to the spirit and senses.  Aromatherapy has proven to affect the mind and the moods of people.  This is why we have chosen the spirit-lifting citrus blends combined with natural EO herbal extracts as a side purpose for our soaps.  Keys handcrafts our products to lift the spirit as well as provide therapeutic benefits to the skin.

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Keys Featured in Super Natural Home Book

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Beth Greer had been living what she considered a healthy lifestyle when a medical crisis prompted her to reevaluate everything—from the food she ate to the personal-care products she used and the environment she lived in. Now, in Super Natural Home, Continue reading Keys Featured in Super Natural Home Book